BMN Media Kit 2019 - Amazon Web...
Transcript of BMN Media Kit 2019 - Amazon Web...
M E D I A K I T 2 0 1 9
“The Birmingham Medical News is an educational tool that I
have enjoyed reading for many years. We realize the human body is a
complicated system, and physicians must take an integrative approach to medicine, meaning the combining of conventional
medicine with the idea of physical, mental and nutritional well-being. The Birmingham Medical News has taken such an approach in reporting on issues that impact my oncology practice and apply to my patient care. They
off er a nice blend of hometown news and current medical information on our city,
state and national level.” LUIS F. PINEDA, MD, MSHA
OVERVIEW
READERSHIP
Don’t fight for their attention.GET IT.As the only professional health care publication in central and north
Alabama, the Birmingham Medical News is the source for local and
national healthcare industry news.
• Physicians
• Practice Administrators/CEO/CFO
• Nurses
• Physician Assistants
• Hospital Executives & Administrators
• Assisted Living Facilities Administrators
BIRMINGHAM MEDICAL NEWS
READERS
Here’s what Birmingham physicians have to say about BIRMINGHAM MEDICAL NEWS:
“I never miss an issue of the Birmingham Medical News.
One month they interviewed me for an article. I was amazed
at how many colleagues contacted me after reading it; some
people I hadn’t heard from in years.”
MATT PARKER, MD • HERITAGE MEDICINE
• Medical Equipment Executives
• Hospice Administrators
• Case Managers
• Healthcare IT Executives
9,126 physicians
5,156 healthcare professionals
14,282 total mail distribution
BIRMINGHAM MEDICAL NEWS • 270 DOUG BAKER BLVD • SUITE 700-400 • BIRMINGHAM, AL 35242 • WWW.BIRMINGHAMMEDICALNEWS.COM
EDITORIALEach month, the Birmingham Medical News highlights a
clinical or business focus. These features provide local, detailed
information on topics relevant to the fast-changing healthcare
sector. In addition to the focuses, each issue includes current
medical news that matters to this market.
MONTH FOCUS TOPICS
January Longevity Financial
February Cardiology Neurology
March Emergency Medicine & Prepardness Endocrinology & Diabetes
April Asthma & Allergies Primary Care & Public Health
May Women’s health Healthcare Education
June HC Real Estate Precision Medicine
July IT Reimbursement
August Pediatrics Pulmonary
September Orthopedics Practice Management
October Genetics Nursing
November ENT Oncology
December Men’s Health Healthcare Informatics
“I look forward to reading the Birmingham
Medical News each month. I almost always learn something new that’s happening here in our
medical community, and I fi nd the articles to be
thorough and well-written. ” CAROLINE REICH, MD
Here’s what Birmingham physicians have to say about BIRMINGHAM MEDICAL NEWS:
“The Birmingham Medical News is an outstanding resource for
information on local healthcare and current issues in the medical
market.”
MAX HALE, MD • BIRMINGHAM PEDIATRIC ASSOCIATES
For editorial, contact Steve Spencer at 205-215-7110 or [email protected]
BIRMINGHAM MEDICAL NEWS • 270 DOUG BAKER BLVD • SUITE 700-400 • BIRMINGHAM, AL 35242 • WWW.BIRMINGHAMMEDICALNEWS.COM
COMMUNICATIONMost publishers think their job is fi nished after they’ve printed your ad;
not us. The Birmingham Medical News is a full-spectrum media company,
using every communications channel we can to market your product.
WEBSITE: www.birminghammedicalnews.com is loaded with
information and get over 2,000 hits every week.
BIRMINGHAM MEDICAL NEWS BLOG: Our blog is produced by
guest writings that include some of the most well-respected physicians
in Birmingham, along with a number of health care attorneys and
consultants.
SOCIAL MEDIA:
We don’t wait on people to come to our blog. We actively push out
our blog stories on Facebook, Linkedin and Twitter. Some of the largest
institutions in Birmingham re-tweet many of our blogs.
TELEVISION: We provide a physician to a local TV news show each
month to talk about his/her specialty and answer viewer questions.
We can explore all these
avenues in helping you market
your product or service. And
we’ll keep searching for new
channels to distribute your
message. Future plans include:
• Birmingham Medical News App
• Audio Editorial• Birmingham Medical News
Networking Group
“Advertising with the Birmingham Medical News has exceeded my expectations.
In addition to printing our ad, they’ve put our doctors on TV; we’ve written for the
Birmingham Medical News blog; and they always listen when I have story ideas.”
SHERRY WILSON, EDS • UROLOGY CENTERS OF ALABAMA
BIRMINGHAM MEDICAL NEWS • 270 DOUG BAKER BLVD • SUITE 700-400 • BIRMINGHAM, AL 35242 • WWW.BIRMINGHAMMEDICALNEWS.COM
ADVERTISING RATES
CONTRACT IN MONTHS 1X 3X 6X 12X
Front Page Banner $2,150 $2,040 $1,650 $1,425
Inside Front Cover $3,100 $2,775 $2,480 $2,195
Right Page Center $2,660 $2,460 $2,100 $1,815
2 Page Center Spread $4,460 $4,020 $3,420 $3,050
Inside Back Cover $4,010 $2,795 $2,490 $2,195
Back Cover $3,920 $3,510 $2,990 $2,550
PREMIUM POSITION 4 COLORAD RATES ARE PER MONTH
B&W PRINT AD RATESAD RATES ARE PER MONTHAD RATES ARE PER MONTH
CONTRACT IN 4 CLR MONTHS 1X 3X 6X 12X
Full Page $2,015 $1,820 $1,555 $1,375 $505
3/4 Page $1,840 $1,660 $1,460 $1,285 $505
1/2 Page $1,585 $1,425 $1,215 $1,040 $400
1/3 Page $1,435 $1,225 $1,040 $900 $350
1/4 Page $930 $825 $740 $645 $200
1/8 Page $675 $615 $545 $450 $150
ADVERTISING DEADLINES
AD MATERIALS
February Thurs., Jan. 24
MARCH Thurs., Feb. 21
April Thurs., Mar. 21
MAY Thurs., Apr. 18
June Thurs., May 23
JULY Thurs., June 20
August Thurs., July 18
SEPTEMBER Thurs., Aug. 22
October Thurs., Sept. 20
NOVEMBER Thurs., Oct. 17
December Thurs., Nov. 14
JAN. 2020 Thurs., Dec. 12
WEB ADVERTISING RATESWEB ADVERTISING RATES
CONTRACT IN MONTHS
Scoreboard Ad (300 pixels wide x 250 pixels high) starting at $500• Fixed position or rotating ad, depending on availability• Hyperlinked to the advertiser’s Web site.
Rotating Square Button Ad (125 pixels wide x 125 pixels high) $200• Ad in a rotation with others square button ads• Hyperlinked to the advertiser’s Web site.
INSERTS
1x 3x 6x 12x
.20 ea .19 ea .18 ea .17ea.
Standard insert size is 8-1/2” x 11” single page.
For advertising, contact
Jason Irvin at (w) 205-978-5127
or (c) 205-249-7244 or
BIRMINGHAM MEDICAL NEWS • 270 DOUG BAKER BLVD • SUITE 700-400 • BIRMINGHAM, AL 35242 • WWW.BIRMINGHAMMEDICALNEWS.COM
(ADD TO B/W COST)
per month
per month
BIRMINGHAM MEDICAL NEWS • 270 DOUG BAKER BLVD • SUITE 700-400 • BIRMINGHAM, AL 35242 • WWW.BIRMINGHAMMEDICALNEWS.COM
ADVERTISING SPECS4/C DIGITAL AD SUBMISSION:Any black text or images should be saved in grayscale, or 100% black. Four color images should be saved in CMYK with a resolution of at least 170 dpi. Line art must be at least 300 dpi.
B/W DIGITAL AD SUBMISSION:Black and white ads should be saved in grayscale, or 100% black, with a resolution of at least 170 dpi. Line art must be at least 300 dpi.
PDF SPECIFICATIONS:In Distiller, use standard Adobe Pdf preset PDF/X-1a:2001.
AD SUBMISSION:PDFs and/or materials to create ads with should be sent directly to your sales representative.
ACCEPTABLE PDF SETTING:High Res PDFs using PDF/X-1a:2001
Banner
10 x 1 10 x 13
Full Page
7.44 x 13
3/4 Page
4.88 x 13
1/2 Page Vert.
10 x 6.38
1/2 Page Horiz.
7.44 x 5.5
1/3 Page
4.88 x 6.38
1/4 Page Vert.
7.44 x 4.25
1/4 Page Horiz.
2.31 x 6.38
1/8 Page Vert.
4.88 x 3.12
1/8 Page Horiz. 2 Page Spread:
21 x 13
AD SIZES
ANY PRODUCTION [email protected]
“I have worked with the Birmingham Medical News as a reader, an interviewee and as an advertiser and have been very satisfi ed in all three areas. The paper focuses on activities and trends in healthcare from both a local and national perspective as they relate to healthcare delivery in North Central Alabama. A great resource for those involved in the delivery of healthcare.”
WILLIAM COCKRELL • COCKRELL AND ASSOCIATES, LLC