MEDIA KIT 2015-2016
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Transcript of MEDIA KIT 2015-2016
GINJA Food Magazine embodies a highly contagious, deliciously infectious love and passion for food – cooking it,
sharing it, discovering it, re-inventing it, and best of all – tasting it. This unique brand aims to inspire people to feel
empowered to ‘live life fully’ through the great adventures that the lifestyle of a foodie can uncover.
Food Magazine
A FOOD LOVER’S FAVOURITE SINCE 2013
MEDIA KIT 2015-2016
01
02 03 04 05 06 07
GINJA is the only magazine owned and run by a working chef – giving readers access to a passionate chef’s guide to life through his language of love – food.
Targeted at the highest niche of the foodie market – passionate lovers of food and armchair cooks alike.
GINJA has grown in sales and distribution every month and is distributed by high LSM retailers throughout South Africa. (*Refer to pie chart on p 3.)
Independently published by one dedicated professional team – giving its sponsors, partners and advertisers unique opportunities to contribute to content and to engage with the audience.
GINJA has a growing following of hard copies of the magazine overseas – driven by over 28 000 Facebook followers. (*As at Nov 2014)
Advertising rates are cost effective. Yes, your brand can afford to advertise in GINJA. Can you afford not to, if you are aiming your business at trend-setting, discerning lovers of the lifestyle of food?
Published bi-monthly in response to readers’ demand to ‘give them more time’ to get into the rich recipe offering in each issue.
Reasons to advertise
National footprint in al l major retai l chain stores and online • ABC registered • SACA Member
Our MAgAzInE sAlEs sTATs TEll us:
• ‘The lifestyle capital of Africa’ loves GINJA - it is most
popular in Cape Town and surrounds.
• Our take-off-shelf in national retail outlets in the highest
LSM areas align with where foodies buy their food. We
could even go as far as saying “where foodies buy their
‘special’ food”. (*Refer to pie chart on p 3.)
PRINT RUN 10KREADERSHIP 40K+
What makes gInjA readers different?• Our readers love to cook and they
look to GINJA as a magazine that
inspires and educates.
• GINJA fans also buy GINJA Food
Magazine for its … er … good looks! The
small, neat shape also makes it perfect
to keep and cook with.
• GINJA fans are much more
conscious of the quality of ingredients
and kitchenware than they are about
price.
Reader profile
• SOCIAL MEDIA
More than 28 000 Facebook likes and climbing weekly.
• ANNUAL SUbSCRIPTIONS
• VOUChER COPIES
Some of our other platforms
facebook 28K+
02
National footprint in al l major retai l chain stores and online • ABC registered • SACA Member
An AFrICAn AFFAIr Oct/nov ’15 On sale 21 sept ’15GINJA looks at South Africa’s
evergreen brands. We take you
outdoors to remind you of our
country’s true, wild beauty. A mix
of true South African flavours and
traditions. As well as taking you
on a journey of the world’s weird
and wonderful culinary traditions.
FEsTIVE Dec/jan ’16 On sale 23 nov ’15‘Tis the season for friends, family
and FOOD. And we pull out all
the stops to make sure that your
table is adorned with the finest
and most indulgent ingredients.
From adventurous to healthy ...
we put together a feast without
the guilt. And give you some
tricks and tips for a fabulous New
Year’s celebration, from hotspots
to best buys.
FOr lOVE’s sAKE Feb ’16 On sale 25 jan ’16It’s the month of love... GINJA
dishes up some tantalising
flavours, with a dash of brandy.
MArCH MADnEss Mar ’16 On sale 22 Feb ’16We embrace the madness with
a mix of worldwide festivals and
get you prepared for Easter.
• SOCIAL MEDIA
More than 28 000 Facebook likes and climbing weekly.
• ANNUAL SUbSCRIPTIONS
• VOUChER COPIES
Some of our other platforms
The magazine is sold in 1027 STORES (*As at August 2014)
Store allocation: RNA
GINJA is available in selected stores, throughout South Africa:
Woolworths Food, Engen forecourt, Pick n Pay, Spar, Kwik Spar, Exclusive books, Food Lover’s Market, Fruit
& Veg City, Dis-Chem, Game, OK and CNA O.R. Tambo International Airport.
Distribution and circulation
Print advertising ratesP R I N T A D V E R T I S I N G s p e c i a l f e at u r e s & o t h e r
Outside back cover
Inside front/back cover DPS
Inside back cover full page
Full page
Double-page spread
half page
Quarter page
R22 000
R25 000
R15 000
R13 000
R20 000
R7 500
R5 500
backing board/Cover mount
Magnetised insert
Recipe development (per recipe)
Competition
Online promotion (per month)
SQ
SQ
R1 500
R2 500
R4 500
* All inserts and special production requests will be charged based on individual requirements. Advertising and advertorial rates exclude VAT and agency commission. All cancellations after space
deadlines are subject to a 100% cancellation fee. Rates are subject to change.
Upcoming issues
03
A d v e r t o r i a l R AT E S
Full page
Double-page spread
R15 000
R22 000
1GINJA food magazine
South Africa
(incl.VAT) Other Countries
(excl. VAT)
9772307224007
14010
win ! a luxury getaway with
maison de l'amour
1GINJA food magazine
OVER R 50 000 WORTH OF PRIZES TO BE WON !
VALENTINES BAKING • DINNER IN THE SKY • VANCOUVER ISLAND • QUEEN OF TARTS
FEBRUARY 2014South AfricaR30.00 (incl.VAT) Other Countries R26.32 (excl. VAT)www.ginjafood.com
977
2307
2240
07
1 3
0 0
6
FEBRUARY 2014South AfricaR30.00 (incl.VAT) Other CountriesR26.32 (excl. VAT)www.ginjafood.com
EASY ITALIAN CUISINE • MIDLANDS MEANDER • ANDY ALLEN • SA CHEESE FESTIVAL
FEBRUARY 2014South AfricaR30.00 (incl.VAT) Other Countries R26.32 (excl. VAT)www.ginjafood.com
977
2307
2240
07
1 3
0 0
6
APRIL 2014South AfricaR30.00 (incl.VAT) Other CountriesR26.32 (excl. VAT)www.ginjafood.com
9772307224007
14009
M AT E R I A L s p e c s
Magazine sizes
Description
Full page
Double-page spread
220mm x 220mm
Type Area
200mm x 200mm
200mm x 200mm /pg
Trim
220mm x 220mm
440mm x 220mm
Bleed
230mm x 230mm
450mm x 230mm
We are always looking at new and creative ideas to collaborate with our advertisers and add value
to their brand, for example: backing boards, vouchers and special inserts, etc.
With our unique square shape we can offer an exclusive backing board, giving advertisers an
impactful 220mm x 60mm in-store presence on the shelves of top SA foodie retailers. A subtle
footprint of the ad campaign remains on the cover, creating an element of interest and point of
discussion, as long as that issue of GINJA is out and about on the coffee tables of foodies and cafés.
Unique advertising options
Material to be supplied in PDF format
in high resolution; 300 dpi, CMYK.
Contact us
Issue
AN AFRICAN AFFAIR - Oct/Nov ’15
FESTIVE - Dec/Jan ’16
FOR LOVE’S SAKE - Feb ’16
MARCh MADNESS - Mar ’16
p r i n t d e a d l i n e s
Advertorial Deadline
13 Aug ’15
15 Oct ’15
2 Dec ’15
13 Jan ’16
space Deadline
21 Aug ’15
23 Oct ’15
10 Dec ’15
21 Jan ’16
Material Deadline
28 Aug ’15
30 Oct ’15
18 Dec ’15
28 Jan ’16
On sale Date
21 Sept ’15
23 Nov ’15
25 Jan ’15
22 Feb ’15
BRANDNAME
LoGo BRANDNAME
LoGo
For the
of Food
s p e c i a l f e at u r e s p e c s
backing board
Cover Mount
Magnetised insert(sponsored fridge magnet)
220mm x 275mm
50mm x 90mm
200mm x 60mm
Material to be supplied in PDF format in high resolution, 300dpi, CMYK
04
Advertise in our newsletter
Client Service and Advertising:
Clarise Sha | [email protected] | 079 528 5663
Head Office: 031 563 0054 | Suite 1B, 2 and 3, The Town House, 39/41 Northumberland Place, Durban North
1GINJA food magazine
WIN! EXTRAORDINARY CULINARY EXPERIENCES WITH SOME OF SA’S TOP EXECUTIVE CHEFS!
VALENTINES BAKING • DINNER IN THE SKY • VANCOUVER ISLAND • QUEEN OF TARTS
FEBRUARY 2014South AfricaR30.00 (incl.VAT) Other Countries R26.32 (excl. VAT)www.ginjafood.com
977
2307
2240
07
1 3
0 0
6
FEBRUARY 2014South AfricaR30.00 (incl.VAT) Other CountriesR26.32 (excl. VAT)www.ginjafood.com
TSOGO SUN • LAMBERTSBAAI CRAYFISH FESTIVAL • MIAMI • JAN BRAAI • THE PUDDING SHOP
FEBRUARY 2014South AfricaR30.00 (incl.VAT) Other Countries R26.32 (excl. VAT)www.ginjafood.com
977
2307
2240
07
1 3
0 0
6
MARCH 2014South AfricaR30.00 (incl.VAT) Other CountriesR26.32 (excl. VAT)www.ginjafood.com
9772307224007
14008