IIE Media Kit 2015

Reach an audience of over 30,000 peopleinterested in Industrial & Systems Engineering

Website receives over147,761 page views (per month)

AWARD WINNING PUBLICATIONSwith over14,000 readers

Promote your products and services

to IIE’s global community of more than

30,000 leading quality, productivity

and efficiency professionals.

over 69,000 global Contactson Social Media

Fully customizablee-mail marketing with targeted lists

Multi-channel advertising and Customized Sponsorship Opportunities

Innovative tools. Fresh ideas. Effective targeted marketing.2015 MEDIA KIT

http://www.iienet.org

2 2015 IIE Media Kit Contact Hope Teague at 770-349-1127 or [email protected]

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Reach Decision Makers and Influencers with the Institute of Industrial Engineers The Institute of Industrial Engineer’s highly educated audience looks to IIE for the latest news from the field, conferences and events, and training and professional development opportunities. Showcase how your company’s products or services can help IIE members and customers impact their companies’ bottom lines, or demonstrate how IIE’s audience can excel professionally with your organization's help. IIE members represent billions of dollars in buying power across industries — IIE members work in aerospace, government, manufacturing, education, healthcare, shipping, military, transportation and more.

No other organization unites decision makers from such diverse industries — IIE serves as the hub for all professionals working to improve systems, productivity, quality and efficiency. IIE’s members and customers include both experienced decision makers with buying power and young professionals who will lead major organizations in the future.

Decision makers typically have a master’s degree and more than 20 years in industrial engineering, and can influence purchasing decisions at their companies.

IIE’s young professionals are looking for education and professional development opportunities to enhance their career and are eager to stay informed on the latest tools. Build name recognition with these future leaders now!

Reach more than

14,000 members

and an additional

23,000 customers

IIE’s website receives

147,761 page views,

52,492 sessions and

35,331 users monthly

Web visitors spend

2 minutes, 44 seconds

per visit and view an

average of 2.81 pages

Develop a multi-channel campaign

to effectively reach IIE's audience

in print, online, via email and

through sponsorships at IIE's

conferences.

Note: Google Analytics now uses "sessions" instead of "visits" and "users" instead of "unique visits." The metrics for these categories has not changed.



mailto:[email protected]


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IIE Audience Members

C-Suite

Directors of manufacturing, engineering and operations

Six Sigma leaders

Quality professionals / Quality engineers

Industrial engineers

System engineers

Manufacturing engineers

Management engineers

Lean managers

Business consultants

Production managers

Project engineers and project managers

Students

Ergonomists

Safety engineers

Healthcare management engineers

Process engineers

Academic

Technicians

Presidentor C-title

9%General Manager/Project Manager

10%

Director/Assistant Director/VP

12%

Manager20%

IE/Senior IE41%

INDUSTRIAL ENGINEER DECISION-MAKERS

Made purchasesof more than $5,000

14%


18%


31%

Made purchasesup to $5,000

37%

OF THE 30 PERCENT OF INDUSTRIAL ENGINEER READERS WHO MADE PURCHASES, ALMOST HALF WERE FOR MORE THAN $10,000

Visited anadvertiser's booth at a

conference/exhibition20%

Purchased aproduct or service

22%

Contactedan advertiser

for more information40%

Discussed the ador product

with someone61%

Visiteda company's

website76%

OF THE 67 PERCENT OF READERS WHO HAVE TAKEN ACTION AS A RESULT OF VIEWING ADS IN INDUSTRIAL ENGINEER, ALMOST A QUARTER PURCHASED A PRODUCT

Examples of Purchase Decisions

Simulation

Decision analysis

Customer relationship management (CRM)

Forecasting

Lean tools

Six Sigma tools

Work measurement

Ergonomics analysis

Statistical process control (SPC)

Business process management (BPM)

Trending and historian

Planning and productivity

Enterprise manufacturing intelligence (EMI)

Analytics/big data

BooksTechnical publications

Professional journals

Resource books

Advanced Educational Programs

Distance learning

Executive education

Graduate schools

Consulting ServicesCustom solutions for the enterprise, including:

Supply chain management

Integration

Revenue management

E-commerce

Production planning

Six Sigma

Quality

Lean enterprise

Soft skills

Lean Six Sigma

Software





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Award-Winning Editorial Industrial Engineer praised as an industry showstopper Members of IIE stay current on the latest research and content from the field with the award-winning Industrial Engineer magazine. The specialized and specific content cannot be found elsewhere and members know it! Showcase your company’s products or services next to case studies, opinion columns and feature articles that members find useful to their work.

• Morethan90%ofIndustrial Engineer readers are satisfied with the magazine and find the content credible.

• 86%ofIndustrial Engineer readers find it useful to their work.

• Majorityofreadersprefertheprintmagazine.

Readers turn to Industrial Engineer magazine for the latest research and content from the field. Reach this diverse audience as they think about process improvement, quality and efficiency with your company’s products and solutions.

Since 1995, Industrial Engineer magazine has won awards in editorial and design excellence from Folio, the Magazine Association of the Southeast and the American Society of Business Publication Editors. Whether addressing supply chain efforts in international disaster response, the value of lean production methods, ergonomics planning in service facilities, enterprise transformation management, or Six Sigma applied to health systems, the magazine provides in-depth news and is consistently ranked as the top member benefit by IIE members.

INDUSTRIAL ENGINEER MAGAZINE

FREQUENCY 1x 3x 6x 12x 18x

2 page spread, 4c $3,400 $3,200 $2,900 $2,600 $2,300

1 page, 4c $2,400 $2,200 $1,900 $1,600 $1,300

2/3 page, 4c $2,300 $2,100 $1,800 $1,500 $1,200

1/2 island, 4c $2,200 $2,000 $1,700 $1,400 $1,100

1/2 page, 4c $2,000 $1,800 $1,500 $1,200 $900

1/3 page, 4c $1,800 $1,600 $1,300 $1,100 $800

1/4 page, 4c $1,600 $1,400 $1,100 $900 $600

Add 15% for premium positions. Four-color included. No charge for bleed. Rates are net.

Industrial Management’s contemporary edge IIEmemberspayanadditionalfeetojointheSocietyforEngineeringandManagementSystems,which includes a subscription to Industrial Management. These members are committed to learning the latest management methods that can impact their bottom line and know that engineering managers lead by example. Industrial Management is a business-focused publication that provides technical content for managers and C-suite professionals. Highlight your company to these readers who have maximum buying power.

INDUSTRIAL MANAGEMENT MAGAZINE

FREQUENCY 6 insertions

1 page, 4c $5,000 Industrial Management is published 6 times a year.

Approximate IE print circulation:

10,251Approximate IE digital circulation:

14,733

Approximate IM print circulation:

838Approximate IM digital circulation:

1,422

SEARCH

CUSTOM WEBINAR EXAMPLE

EBLAST SPECS




http://industrialengineer.epubxp.com/t/101382


www.iienet.org

Mechanical Requirements: Publication trim size: 8.125” x 10.875” Bleed size: 8.375” x 11.25” Column width: 2.125” (3-column page) Column depth: 10” Printed: Web offset Binding: Perfect Keep vital matter inside of 7.625” x 10.375”

Materials: Preferred format: Press quality PDF file (300 dpi, 4-color process/CMYK all fonts and support graphics embedded.) No spot colors or RGB.

Secondary formats: Photoshop TIFF, JPG, EPS (No layers, all fonts rastered, 300dpi & CMYK)

* Full-size display advertisements require a high-resolution PDF with 0.125' bleed and crop marks. Please follow all other mechanical requirements above.

Display Advertising SpecificationsReach decision makers and influencers with a print ad in Industrial Engineer. Showcase how your product or service helps continuous improvement, quality or efficiency initiatives.

FULL PAGE 2/3 PAGE 1/2 PAGE ISLAND 1/2 PAGE ISLAND

8.125"

10.8

75"

5.16"

10.8

75"

4.5"

7"

4.5"

7"

7"

4.5"

1/3 PAGE VERTICAL 1/3 PAGE SQUARE 1/4 PAGE

2.125"

10"

4.5"

4.62

5"

3.16"

4.62

5"

Nearly 85% of readers prefer the printed magazine.*


8.125"

10.8

75"

5.16"

10.8

75"

4.5"

7"

4.5"

7"

7"

4.5"


2.125"

10"

4.5"

4.62

5"

3.16"

4.62

5"


8.125"10

.875

"5.16"

10.8

75"

4.5"

7"

4.5"

7"

7"

4.5"


2.125"

10"

4.5"4.

625"

3.16"

4.62

5"


8.125"

10.8

75"

5.16"

10.8

75"

4.5"

7"

4.5"

7"

7"

4.5"


2.125"

10"

4.5"

4.62

5"

3.16"

4.62

5"

Canada1,632

Europe710

Asia2,104

United States27,680

South America4,732

Africa444

Australia45

IIE AUDIENCE LOCATIONS:

*Audience numbers are approximate.

*Based on the 2014 IE readership survey





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IE Magazine Recruitment Advertising Leverage IIE’s diverse audience that spans industries to find your next quality hire. IIE

reaches thousands of professionals in industries like manufacturing, management, healthcare,

transportation, construction, retail, military and academia. Reach more than 14,000

experienced and passionate candidates with an ad in Industrial Engineer (IE) magazine. Your

adwillalsoappearwithclickablelinksinthedigitalcopyofthemagazine.Ensureyourjob

advertisement reaches top candidates by advertising in the premier industry publication. For

the best results, advertise with both a print advertisement in Industrial Engineer magazine

as well as an online posting on the IIE Career Center. With this effective strategy you will

reachbothpassiveaswellactivejobseekersfromtheIIEaudienceandreceivea10%discount

on the entire order.

See page 5 for design specifications.

Additional charge for color: 2-color (2C) = $250; 4-color (4C) = $500.

Notes: At the high end of the word count the font becomes very small. Recruitment ads appear in the Careers section. Rates shown are in black and white.

Ads should be submitted via email in a Word format or in a high-resolution PDF or JPEG format. Color Logos may be included at no additional cost and should be provided in hi-res format (300 dpi or higher JPEG or vector art). Logos may require up to an equivalent of 40 words in total word count for the ad.

IIE Website Career Center Online Posting 30 day Job Posting .............................. $465

45 day Job Posting .............................. $605

60 day Job Posting .............................. $765

Size Dimensions (PDF ads) Approx. Word Count (Text ads) Rate

Full .48 x 9.375” 550-750 $1,695

1/2 Page 6.48 x 4.625” 300-450 $995

1/3 Page 4.27 x 4.625” 200-300 $775

1/4 Page 3.16 x 4.625” Up to 200 $695

When combining both

print and online posting,

a 10% discount

will be applied.

ORDER FORM




http://www.iienet.org/uploadedFiles/IIE/Products/Advertising/2014%20Recruitment%20Advertising%20Agreement1.pdf


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IE Magazine 2015 Editorial Calendar

C-Suite

Manager/Supervisor

Engineer

Academic

Consultant

Other

Retired

Student

25%

8%4%

36%

10%1%

7%9%

MEMBER JOB FUNCTION*

*Based on 14,731 member records

HOW LONG HAVE YOU WORKED UTILIZING YOUR INDUSTRIAL ENGINEERING SKILLS?*

*Based on 2012 IIE survey

Editorial calendar is subject to change.

Less than one year

1-3 years

4-6 years

7-10 years

11-20 years

More than 20 years

34%

15%

15%

17%

9%

10%

2015AD CLOSE/ MATERIALS DUE

MARKETING OPPORTUNITIES

TOPICAL COVERAGE

January 11-26-14 / 12-8-14

Engineers who make a differenceQuality/Six SigmaManagementMaintenance

February 1-2-15 / 1-12-15Bonus distribution: SHS/ASQ Conference & Expo

Health systemsStrategic planningLeanMaterial handling

March 1-30-15 / 2-9-15Bonus distribution: Applied Ergonomics Conference & Expo

ErgonomicsSupply chain/logisticsWork measurementQuality/Six Sigma

April 3-2-15 / 3-10-15

ManufacturingEducationFacilities planningManagement

May 4-2-15 / 4-10-15Bonus distribution: IIE Annual Conference & Expo

LeanSimulationHealth systemsSupply chain/logistics

June 4-30-15 / 5-8-15

Quality/Six SigmaManufacturingITMaterial handling

July 6-1-15 / 6-9-15

Human factors & safetyLeanProfessional developmentSustainability

August 6-29-15 / 7-7-15

Supply chain/logisticsManagementPlanning and schedulingQuality/Six Sigma

September 8-3-15 / 8-11-15

EducationManufacturingHealth systemsWarehouse management

October 9-1-15 / 9-9-15

LeanMaterial handlingWork measurementErgonomics

November 9-30-15 / 10-8-15

Facilities planningManufacturingQuality/Six SigmaManagement

December 10-29-15 / 11-6-15

Logistics & distribution/RFIDLeanSimulationBook or Gift Guide

Reach more high-quality candidates: combine a print ad in IE magazine with an online ad in IIE’s Career Center to reach both active and passive job seekers.





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Website Advertising IIE members log on to www.iienet.org to learn about available conferences, events, training and webinars; view current and archived editions of our publications and membership benefits; look for career opportunities and more. Banner ads can drive traffic to your website or landing page of your choice and allow dynamic and time-sensitive promotion as well as enhance your company’s image andbrandawarenessthroughouttheyear.Usethemasstand-alonesorinconjunctionwithIIEpublications and communication pieces to demonstrate the value of your products or services.

IIE’s website has been redesigned to encourage more page views and engagement with IIE content. Since the change, our monthly averages have increased steadily and we expect this trend to continue into 2015.

The leaderboard position is now available in a larger size , and the new medium rectangle highlights yourmessageadjacenttoIIE’scontent.

Leverage IIE’s reach across diverse disciplines and drive traffic directly

to your website with a branded ad about your company’s products or

services.

Exclusive banner available at additional cost.

BANNER ADS - MAXIMUM FILE SIZE 100 KB COST

Large Leaderboard – 970x90px or 728x90px(static ad and animated .gif accepted)

$2,300 per month

Medium Rectangle – 300x250px(static ad only)

$1,800 per month

Large leaderboard

Medium rectangle

Website monthly averages:

147,761 page views

52,492 sessions

35,331 users

Web visitors spend

2 minutes, 44 seconds

per visit and view an

average of 2.81 pages

IIENET.ORG

Note: Google Analytics now uses "sessions" instead of "visits" and "users" instead of "unique visits." The metrics for these categories has not changed.






www.iienet.org

Target the IIE Audience Based on Their Interest with E-Newsletters Monthly members-only e-newsletters Each of the four monthly members-only e-newsletters have three advertising spaces available – book early for preferential placement. Cost: $1,750 per insertion.

IIE Updates(SentonfirstTuesdayofthemonth)Reachmembersinterestedinnews,journalhighlightsandinformation about the industrial and systems engineering field.

IIE Connects (Sent on the second Thursday of the month) Reach members interested in learning about networkingopportunities,eventsandconferences,jobsandmentorshipopportunities.

IIE Professional Development (Sent on the third Tuesday of the month) Reach members interested in education, training and professional development opportunities.

IIE Students (Sent on the fourth Thursday of the month) Reach student members interested in learning about professionaldevelopment,networkingandjobopportunities,aswellasnewsabouttheprofession.

Society e-newsletters Members of the Society for Engineering & Management Systems (SEMS) and the Society for Health Systems (SHS) pay an additional fee to receive news and access webinars tailored to their interests. Cost: $750 per insertion.

Society for Engineering & Management Systems (SEMS) Reach members interested in improving productivity and quality through the latest research and methods.

Society for Health Systems (SHS) Reach members interested in improving healthcare processes through systems engineering, analysis and process improvement methods.

Monthly customer e-newsletter Customers find IIE through conferences, training events and webinars. Reach customers interested in news and professional development around quality, efficiency and improvement of systems and processes. Only one spot is available – book early to ensure space. Sent on the first Thursday of the month.

AdvertorialsReach quality prospects, current customers or employment candidates within IIE's audience with an advertorial. Describe how your product, service or career opportunity can help improve an organization or individual. Use your logo, descriptive text and hyperlinks to create visual interest and drive brand recognition and landing page traffic. IIE's newsletters have higher than industry-average open rates, ensuring that your audience will see your content.

E-Newsletter Type Banner Ad Size

Times Sent Per Year

Approximate Distribution

Net Rate/Insertion

IIE Updates 180x150 12x per year 12,355 $1,750

IIE Connects 180x150 12x per year 11,228 $1,750

IIE Professional Development 180x150 12x per year 11,386 $1,750

IIE Students 180x150 12x per year 6,005 $1,750

IIE Customers 180x150 12x per year 20,875 $1,750

Society for Health Systems (SHS) News 180x150 12x per year 1,286 $750

Society for Engineering and Management Systems 180x150 6x per year 1,150 $750

Contact Hope Teague at 770-349-1127 or [email protected] for current availability and to discuss the correct insertion for your goals.

Header Body Image Advertorial Rate Package Rate

60 characters, including spaces

150-200 words. Can include up to two text hyperlinks.

150x150 pixels $2,000 $2,500(Advertorial & Banner Ad)






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IIE Offers Sponsored and Custom WebinarsTake advantage of the buying power of IIE members and customers by sponsoring an IIE webinar or creating your own. Webinars are Web-based presentations combining audio and PowerPoint or other screen sharing. All you have to do is decide which webinar to sponsor or use your own presenter and customized content, then the IIE staff will handle all of the setup and logistics, including moderating the program and furnishing you with a participant contact list. IIE webinars allow you to generate sales leads with an industry expert and trusted partner. IIE-moderated webinars benefit both you as a marketer and your audience who is seeking information about suppliers, products and services.

Almost everyone is comfortable interacting online today. Your customers and prospects have largely migrated online for work-related purposes, and online events are one of the most effective ways to engage and interact with your target audience. Webinars are an outstanding way of reaching out to prospects and leads without having to go anywhere. Your business saves money on travel and other related meeting expenses while still providing a full experience. IIE webinars offer a very dynamic and interactive way of having people from possibly all over the globe come together and receive your message. Your webinar can be an amazing sales and marketing tool that allows you to be a powerful presence in the business lives of potential clients.

Webinars•Generateimportantsalesleadinformationonattendeessuchastheirinterestarea•Provideagreeneralternativetolocation-basedevents•Reachatargetedyetglobalaudience•Providemanyofthebenefitsoflocation-basedevents,suchasbrandingexposureandleadgeneration•Positionyouandyourcompanyasathoughtleader•Helpyougetinfrontofaqualified,motivatedaudienceearlyinthebuycycle•Offertheconvenienceandproductivityofallowingyoutoremaininyourofficeatyourcomputer

while hosting and managing an event

Convert prospects to leads by demonstrating the effectiveness of your company’s products and services. Attendees can interact with you and your product, get their questions answered, and come away with knowledge about your products and services, as well as your brand. Let IIE handle the logistics while you focus on creating a lasting impression for participants.

We handle•WebinarpromotiontoIIEmembersandcustomers•Registrationandcustomerserviceforattendees•Speakertrainingonthewebinarsoftware•Moderationofthewebinar•Recordingandarchivingservices(Yourwebinarwillbeavailableforviewingaftertheevent.)•Participantlistwillbeprovided

Sponsor an IIE webinar: $2,500 net

Develop your custom webinar promoting your products/services: Starting at $5,000

Call today for available sponsorship opportunitiesSEARCH


EBLAST SPECS

IIE Communities and Groups

IIE SocietiesSociety for Engineering

& Management Systems

Society for Health Systems

IIE Divisions Applied Ergonomics (GOErgo)

Computer & Information Systems

Construction

Engineering Economy

Lean

Logistics & Supply Chain

Manufacturing & Design

Operations Research

Process Industries

Quality Control & Reliability Engineering

Sustainable Development

Work Systems

LinkedIn: 52,390 group membersFacebook: 11,574 friends Twitter: 4,931 followersGoogle+: 461 followers




http://www.iienet2.org/Details.aspx?id=35409


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List Usage/Email Selections2015 data card for marketers Customers are individuals that have attended conferences and purchased products or services.

MARKETING SUBJECT AREAS MAIL EMAIL

Applied Ergonomics 13,660 13,345

Engineering Management 12,714 12,955

Enterprise Transformation 12,042 12,220

Healthcare 14,851 14,650

Industrial Engineering Skills 16,553 16,463

Lean and Six Sigma 18,456 18,035

Quality Systems and Standards 16,723 16,400

Supply Chain Management 11,817 12,038

Work Measurement 10,978 11,152

PRIMARY JOB FUNCTIONS MAIL EMAIL

C-Level/VP/Director/Manager/Supervisor 3,064 2,619

Engineer 3,916 3,563

Academic Dean/Professor/Assistant Professor 1,473 1,390

Consultant 940 830

Graduate Student/Student 11,674 10,979

Other 9,242 7,778

Total 30,309 27,159

GEOGRAPHIC LOCATION MAIL EMAIL

United States 21,982 19,487

Canada 1,244 1,138

Other International 7,083 6,534

Total 30,309 27,159

**Counts are approximates and will fluctuate.

Human Factors and Applied Ergonomics

Engineering Management

Enterprise Transformation

Healthcare Management Engineering

Lean

Quality Systems

Supply Chain Management

Work Methods/Measurement

Six Sigma

Operations Research

Project Management

Facilities Design

Manufacturing

Other

8%8%

12%

2%

9%

9%

4%8%5%

4%8%

8%

2%

13%

PRIMARY PROFESSIONAL AREA OF INTEREST FOR MEMBERS AND CUSTOMERS*

*Based on 2012 IIE survey

Human Factors and Applied Ergonomics

Engineering Management

Enterprise Transformation

Healthcare Management Engineering

Lean

Quality Systems

Supply Chain Management

Work Methods/Measurement

Six Sigma

Operations Research

Project Management

Facilities Design

Manufacturing

Other

8%8%

12%

2%

9%

9%

4%8%5%

4%8%

8%

2%

13%

Lease the IIE mailing list for $0.50/per mailing address per use. $1,000 minimum order.

• Decisionmakerstypicallyhaveamaster’sdegreeandmorethan20yearsinindustrialengineering, and can influence purchasing decisions at their companies.

• IIE’syoungprofessionalsarelookingforeducationandprofessionaldevelopmentopportunities to enhance their career and are eager to stay informed on the latest tools. Build name recognition with these future leaders now!





www.iienet.org

Custom E-BlastSend an e-blast to the IIE community (members and customers) with a message to promote

yourbusiness.IIEwillhelpyouselectthelistandsendthemessageforyou.*Getyour

message out to your target market with a dedicated email blast that brings your message

front and center in your prospects’ inbox. If you have special offers, upcoming events or

company information you want to share with customers or prospects, email marketing can

be your solution to getting the word out quickly. It is one of the best ways to reach thousands

of potential customers around the globe in only a few seconds, and it is a critical element to

increasing brand awareness and sales.

Reaching your chosen audience is easy with a targeted email blast using our large proprietary

database of high-ranking industry leaders, academics and students. With the ability to

customize everything from your sending list to the message, images and logo displays, you

have complete control over the content that is sent out to your prospects.

Benefits of email marketing with IIE Highly targeted audience – Leverage our vast proprietary database of contacts and

segmentbyprimaryjobfunction,marketingsubjectareasandgeographytoreachoutto your ideal prospects. This ensures you’re hitting a qualified audience with relevant messaging, increasing response rates.

Fully customizable messaging – We give you complete freedom to customize your email message to maximize effectiveness. HTML or text, you decide the best fit to connect with your prospects. You choose the complete look and feel of your email, ensuring full control.

Opt-in or unsubscribe options – Don’t worry about being a “spammer.” Every email we send contains an opt-out option, keeping your campaigns targeted to a specific audience and avoiding those without interest.

Immediate action – IIE’s email blasts generate immediate responses. Whether it’s downloading your white paper, signing up for your webinar or visiting your website, you’ll see instant results.

Custom e-blast Identify your target market and employ IIE to send a customized email on your behalf. Generateanimmediateresponsefromyourselectedaudiencewithyourbrandedmessagingand drive traffic to your website.

Call Hope Teague at 770-349-1127 for a quote.

*You provide the HTML and text-only files as well as host the images.

SEARCH


EBLAST SPECS

Hope Teague at 770-349-1127

or [email protected]

Get started advertising with IIE today!





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IIE Media Kit 2015

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Transcript of IIE Media Kit 2015