IHC M

EDIA K

IT

2015 /2016

WHAT IS HEALTHCARE CONSUMERISM?

• Healthcare Consumerism is about transforming an employer’s health benefit plan into one that puts economic purchasing power and decision-making into the hands of participants.

• This business-to-consumer model involves all stakeholders aligning around the consumer.

CURRENT TRENDS IN CONSUMERISM

• CDHPs are a Leading Indicator of a Move Towards Consumerism

• 1 out of 3 Employers are Considering Moving Their Employees to a Private Exchange in the Next Three Years!

CONSUMERISM GOES BEYOND THE HEALTH PLAN

Focus : Discretionary

Spending

Focus : Behavior Changes

Integrated Health &

Performance

Personalized Health &

HealthCare

Personal Accounts

Initial account onlyActivity & compliance rewards

Individual and group corporate metric rewards

Specialized accounts, matching HRAs, expanded QME

Specialized accounts, matching HRAs, expanded QME

100% basic preventive care

Web-based behavior change support systems

Worksite wellness, on-site clinics, safety, stress & error reduction

Genomics, predictive modeling, push technology

Condition Management

Information, health coach

Compliance awards, disease specific allowances

Population mgmt, IHM, integrated back-to work

Wireless cyber-support, cultural DM, holistic care

Health Literacy Decision Support

Passive Info, discretionary expenses

Personal health mgmt, info with incentives to access

Health and performance info, integrated health work data

Arrive in time info and services, info therapy, social networking

Incentives & Rewards

Cash, tickets, trinkets

Health incentive accounts, activity based incentives

Non-health corporate metric driven incentives

Personal development plan incentives, health status related

1st Generation 2nd Generation 3rd Generation 4th Generation

CONTENT MARKETING

• Business-To-Business (B2B) Content Marketing

• We work with you to identify goals and plan campaigns that fit with your overall marketing program.

• We provide you with a written, step-by-step content marketing campaign action plan.

1). Plan

• We develop content that distinguishes your brand and can be used across multiple channels from landing pages and blogs, to e-mail, and social media.

2). Create • We build your email list and increase appropriate followers and contacts on your key social platforms.3). Target

• We distribute your content to the best possible audience at the right time across a multitude of digital platforms including email, websites, and social media.

4). Engage

• We track the success of content, keywords, and other factors and adapt your campaign to improve your results.5). Measure

OUR COMMUNITY IS UNIQUE & FOCUSED

• 89%: Respondents that are highly involved in purchasing health and health care related products or services for their company or clients

• 63%: Community members who have taken action as a result of accessing companies, solutions, and executives through IHC

70,000+ Community

SAMPLE OF COMPANIES WHO SHOWCASE THEIR SOLUTIONS THROUGH THE INSTITUTE FOR

HEALTHCARE CONSUMERISM

AFFILIATE MEMBERSHIP

• Affiliate Members are given direct access to thought leaders, early adopters, and fast followers; All of whom are essential to driving change and successful product introductions in an ever evolving landscape.

• Gold, Silver, and Bronze Level Membership & Sponsorship Programs designed to fit your company’s marketing plan.

GOLD LEVEL MEMBERSHIP• $100,000 Annual Program• $85,000 used towards special marketing opportunities provided by

The Institute for HealthCare Consumerism and its media properties.• 8 full-page print/digital ads in each of our publications.• Gold Sponsorship status at all four of our events.• Online ad in your chosen IHC Community for 12 months.• Two webinars produced for your chosen content.• CHCC Certification for up to two (2) of your colleagues (value $1,198)• Member Profile on our website and in our Solutions Magazine.• 20% discount on all other marketing services we offer.

• $15,000 directly supports the IHC iniatives.• Affiliate Membership• Participation at the League of Leaders meetings & dinner prior to each

FORUM.• Membership for 2 of your top executives in the League of Leaders showcased

on our website.

• TERMS: $20,000 due upon signing agreement – Remaining payments due in two (2) equal payments, 60 and 90 days from signing agreement.

SILVER LEVEL MEMBERSHIP• $65,000 Annual Program• $55,000 used towards special marketing opportunities provided by The

Institute for HealthCare Consumerism and its media properties.• 6 full-page print/digital ads in publications of your choice.• Silver Sponsorship status at all four of our events.• Online ad in your chosen IHC Community for 12 months.• One webinar produced for your chosen content.• CHCC Certification for up to two (2) of your colleagues (value $1,198)• 20% discount on all other marketing services we offer.

• $10,000 directly supports the IHC iniatives.• Affiliate Membership• Participation at the League of Leaders meetings & dinner prior to each FORUM.• Membership for 1 of your top executives in the League of Leaders showcased on

our website.

• TERMS: $20,000 due upon signing agreement – Remaining payments due in two (2) equal payments, 60 and 90 days from signing agreement.

BRONZE LEVEL MEMBERSHIP• $40,000 Annual Program• $35,000 used towards special marketing opportunities provided by The

Institute for HealthCare Consumerism and its media properties.• 3 full-page print/digital ads in your choice of HealthCare Consumerism Solutions

or HealthCare Exchange Solutions publications.• Silver Sponsorship status at all four of our events.• Online ad in your chosen IHC Community for 12 months.• One webinar produced for your chosen content.• CHCC Certification for up to two (2) of your colleagues (value $1,198)• 20% discount on all other marketing services we offer.

• $5,000 directly supports the IHC iniatives.• Affiliate Membership• Participation at the League of Leaders meetings & dinner prior to each FORUM.• Membership for 1 of your top executives in the League of Leaders showcased on

our website.

• TERMS: $15,000 due upon signing agreement – Remaining payments due in two (2) equal payments, 60 and 90 days from signing agreement.

OUR EVENTS• IHC FORUM & EXPO Atlanta

• 1000+ AttendeesJune 23-25, 2015

• IHC FORUM & EXPO Las Vegas• 500+ Attendees

November 16-18, 2015

• Private Exchange FORUM• 300+ Attendees

Dallas, TXMarch 31-April 1, 2015

• East Coast Private Exchange FORUM• Baltimore, MD

“Overall, [the IHC FORUM] was one of the best conferences I’ve ever attended in my 19 years in the insurance business.” Russell Head, Partner, Group and Benefits Consultants

EVENT SPONSOR / EXHIBIT RATES

Atlanta / Las Vegas

Size Non Affiliate Affiliate

10×10 $5,000 $4,000

10×20 $9,700 $7,760

10×20 Premium $10,000 $8,000

10×30 $14,500 $11,600

 Baltimore / Dallas

Size Non Affiliate Affiliate

8×10 $4,500 $3,600

8×20 $8,700 $6,960

8×20 Premium $9,000 $7,200

8×30 $13,000 $10,400

OUR PUBLICATIONS• HealthCare Consumerism Outlook 2015

• The annual OUTLOOK magazine features thought leaders sharing insight on health care, benefits and compensation trends. The annual issue will help employers, TPAs, brokers and benefits consultants learn and navigate the challenges the upcoming year will present. It will provide a venue for CEOs, senior executives and thought leaders to share their own takes on what they consider to be the most pressing challenges and greatest opportunities during the coming year.

• HealthCare Consumerism Solutions 1st Quarter Issue 2015• HealthCare Consumerism Solutions is the industry’s only

business magazine focused 100% on innovative health and benefits management solutions. HealthCare Consumerism Solutions magazine is an active advocate for health care consumerism. Their “Collective Voice of Health Care Consumerism” helps Human Resource, Benefits and Financial Management teams in employer group—plus the Health Plans, TPAs, Benefit Brokers and Consultants working with them—to better manage their health benefit and wellness programs.

OUR PUBLICATIONS• HealthCare Exchange Solutions 1st Quarter Issue 2015

• The emergence of health insurance benefits exchanges represents perhaps the most significant shift in how Americans purchase health insurance in many years. We’ve already witnessed a number of innovations by the industry recently, and more are sure to come. The exchanges, simply put, represent an important opportunity for advancing consumerism in health care. HealthCare Exchange Solutions, a magazine supplement to HealthCare Consumerism Solutions will cover this momentous shift, focusing exclusively on exchanges and defined contributions.

• HealthCare Consumerism Superstars 2014• The Annual HealthCare Consumerism Awards issue is

designed to recognize those who go above and beyond in executing Innovative Health and Benefit Management Programs or providing those solutions to organizations. Published by ‘HealthCare Consumerism  Solutions’, the official publication of ‘The Institute for HealthCare Consumerism’.

PUBLICATION MARKETING RATES

SPACE 

1x 3x 6x

1 Pg 

6,000 5,500 5,250

½ Pg (horiz.) 

4,250 4,000 3,750

Spread 

10,500 10,250 9,750

• Your Brand; Our Publications• Advertise your company in our publications to our audience consisting of

consumers, marketers, and other individuals valuable to your company and products/services.

ONLINE MARKETING AD728 x 90 px

250 x 250 px

130X

600 px

ONLINE MARKETING AD

1: Top Website Ad

728 x 90 pixels (6m: $4500; 12m: $8900)

Appears on all pages of theihcc.com

2: Premier Website Ad

250 x 250 pixels (6m: $4300; 12m: $8400)

Appears at the left side of most pages and on the right side of the home page

3: Newsletter Ad

130 x 600 pixels (6m: $3800; 12m: $7000)

Appears in Monday and/or Wednesday’s Newsletters

WEBINAR PRODUCTION RATES

Frequency Non-Affiliate Affiliate

1x $24,500 $19,600

3x $22,500 $18,000

6x $19,500 $15,600

• Your Content; Our Audience• Create your own webinar with your own content through The IHC as we

promote your webinar’s message through our audience.

WEBINAR SPONSORSHIP RATES

Frequency Non-Affiliate Affiliate

1x $8,000 $6,600

3x $7,200 $5,740

6x $6,400 $5,120

• Our Content; Your Brand• Sponsor one of our very own webinar’s where you can be the featured

sponsor of the specific webinar we produce.

E-NEWSLETTER & E-MAIL MARKETING• TARGET your audience with a strategic email marketing

campaign that will reach our community of over 70,000 stakeholders.

• SELECT who you want to view your email campaign. Through our email marketing system, we can send your email campaign to brokers, employers, TPAs, Consultants, or other specific targets.• Corporate Level: • Human Resources, Benefits & Compensation Management including

Benefits Manager/Director/VP, HR Manager/Director/VP, Benefits Administrator, and HRIS Manager

• Number In Our Network: ~40,000• C-Suite Executives and Financial Management Decision Makers:• CEO/COO/President, CFO/Financial Officer • Number In Our Network: ~25,000

• TPA Executives • Number In Our Network: ~2,250

• Health Plan Provider Administration• Number In Our Network: ~3,000

HEALTHCARE CONSUMERISM RADIO

• Live show every Friday from 11AM-12PM Eastern on Blog Talk Radio

• Hosted by IHC leadership team

• Covering latest trends and best practices

• Several high profile guests each week

• Podcasts available at theihcc.com and TheIHCRadio YouTube channel

HEALTHCARE CONSUMERISM RADIO

• “Show Takeover” Sponsorship• $4500 per show (current: $7000)

• “Supporting” Sponsorship• $2750 per show (current: $4000)

• “Segment” Sponsorship• $1500 per segment (current: $2500)

• “Custom” Sponsorship• N/A (one recent sold for $10000)

THANK YO

U!

Brent Macy MANAGING DIRECTORbmacy@theihcc.com

770-296-7276

292 Sou

th M

ain S

t Suite

400

Alphar

etta

, GA 3

0009

404-671-9

551

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w.thei

hcc.c

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Doug FieldCEO

dfield@theihcc.com404-783-9820