Measuring The Impact Of Social Networking

www.daemondigital.com© Daemon Group 2008

Measuring social networking


So you know that the corporate website

is where good content goes to die.


and you have your engagement strategy…

© Daemon Group 2008


and you’re following the seven point plan…


…but how?


Social networking drives word of

mouth…


…word of mouth drives increased

unit sales…


…is measuring word of mouth a

measure of social networking success?


80% of CEOs believe their customers love their products…

yet only 8% of their customer’s agree with them.


Satisfied customers tell their friends about their experiences…


…but how many people do they tell through a social network?


Net Promoter Score

Just ask your customer’s one simple question

Would you recommend the product to a friend or colleague?

Allows your business to track promoters and detractors

Produces a clear measure of the product’s performance

through its consumers' eyes.

All information on NPS sourced from Bain & Co


Net promoter score (NPS)

1 2 3 4 5 6 7 8 9 10

Detractors Passives Promoters

Likelihood to recommend

% promoters minus % detractors = net promoter score

Measuring The Impact Of Social Networking

Business

Transcript of Measuring The Impact Of Social Networking