Social Networking: Creating, Managing and Measuring Online Relationships
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Transcript of Social Networking: Creating, Managing and Measuring Online Relationships
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Social Networking:Creating, Managing and Measuring Online Relationships
Rachael BellDigital Communications ManagerNew Jersey Society of CPAs
Don MeyerCommunications & Marketing DirectorNew Jersey Society of CPAs
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NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
rules of the house
o Turn on your phone
o Turn on your computer
o Tweet
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NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
Strategy
o Plan
o Implement
o Evaluate
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NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
Social Media Policies
o Behavior-based vs. platform
o Education
o Right Parties in Discussion
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NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
Plan
oWHYoWhoo WhatoWhen oHow
Be Where Your Clients/Prospects
are andWhere They are
Going.
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NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
Attributes Facebook Twitter Google+ YouTube Blog LinkedIn Connect
Professional Only
x X
People you know
x x x X
New connections
x x x
Event-centric x x x
Time consuming
x x
Formal x x x x x X
Informal x x
Marketing x x x x
Education x x x x x x X
High Engagement
x x x
Listening x x x x x X
SEO x
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NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
Familiar Tools
o LinkedIn
o Facebook
o Twitter
o Connect
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NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
Learn from your
connections
Update your status with
interesting info, articles or facts Connect with
new people
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NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
Promote and find events
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NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
njscpa.org/linkedin
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NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
Business Pages
o Interact with connections
o Share news
o Promote events
o Embed videos
o Embed blog postings
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NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
njscpa.org/facebook
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Custom Facebook
Tabs
Add up to 12 custom tabs for increased engagement.
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NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
NJSCPAon
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NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
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NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
Online community for NJSCPA members
Connect with fellow members
Communicate via eGroups
njscpa.org/connect
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NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
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NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
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NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
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NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
What’s New?
o iShade
o Google+
o Pinterest
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NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
iShade
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NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
Google +
Google+
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NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
Google+ Page:
Volkswagen
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NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
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NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
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NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
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NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
Explore Google
+
Suggested Content
What’s Hot
Trending Topics
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NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
Google+ Hangouts
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NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
o Photo boards that express personal interests.
o Can be used by people or brands.
o Great for visual products.
o Huge trend in graphical social networks.
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NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
Attributes Facebook Twitter Google+ YouTube Blog LinkedIn Connect
Professional Only
x X
People you know
x x x X
New connections
x x x
Event-centric x x x
Time consuming
x x
Formal x x x x x X
Informal x x
Marketing x x x x
Education x x x x x x X
High Engagement
x x x
Listening x x x x x X
SEO x
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NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
?o Where do I find good content to
post?
o How do I find time to keep up with multiple social media sites?
o What’s the ROI?
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NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
Finding Content
o LinkedIn Today
o Twitter, Facebook, Google+
o StumbleUpon
o Feedly
o Zite
o Industry Publications
o Traditional Media
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NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
Suggested topics and publicationsto follow.
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NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
Management Tools
Hootsuite
Roost
SproutSocial
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NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
Measurement
Measure BUSINESS Metrics First
o Phone calls
o Meetings
o Proposals
o Money Saved
o New Clients
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NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
Measurement
Then Measure ONLINE Metrics
o Interactions/ConversationoRetweetsoShares,oHashtag UsageoMentionsoClicksoLikes/Followers
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NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
Measurement
o Google Analytics/Alerts
o Clicks (Hootsuite or Bit.ly)
o Blog Comments
o YouTube Hits/Subscribers
o Mentions (Twazzup)
o Facebook Insights
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NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
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NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
Measurement
o Radian 6
o Vocus
Heavy Duty Social Media Monitoring!
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NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
NJSCPA resources
o Connect: njscpa.org/connect
o Facebook: njscpa.org/facebook
o Twitter: njscpa.org/twitter
o LinkedIn: njscpa.org/linkedin
o Google+: njscpa.org/gplus
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Go Mobile!
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NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
Go Mobile.
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NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
Your Mobile Firm
o Mobile Website
o Mobile App
Freed Maxick supports mobile by sponsoring
local apps.
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QR Codes
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Uses for QR
Codes
o Business Cardso User Guideo How-to Videoso Displayso Collateral/Webo SMS Messagingo Phone Callso Email Lists
Drive traffic to a website by using QR Codes on
business cards.
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Accessing QR Codes
o i-Nigma – iPhone, Android
o QR Scanner - iPhone
o QuickMark – iPhone, Android
o QR Droid – Android
o ScanLife - iPhone, Android, Blackberry
o QR Code Scanner – Blackberry
All are free
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NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
Creating QR
Codes
o Bit.ly
o Qrstuff.com
o Trakqr.com
Create QR Codes in just a few seconds!
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NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
contact us
Don Meyer
o 973-226-4494 x207
o @DonPMeyer
Rachael Bell
o 973-226-4494 x220
o @RachaelBell
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Questions?