Measuring Social Media
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Transcript of Measuring Social Media
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Leveraging Social Media for Organisation Excellence
Facilitator: Anish Aravind – Hon. Sec NIPM KeralaPrincipal Consultant – SS Consulting (www.ssconsult.in)
NIPM National Council - Kolkata26- Nov-2016
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Agenda 1. How can Co’ Impact Business
Results using Social Media How can Co’s Measure Results
from Social Media
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How to 'Connect' to Social Media
Start from the basic - Embrace the Internet – Join over 3.4 Bn fellow humans
Improve your (measurable) presence Website / Page / Login / Search Personal Posts (Blogs, Pics, Status,
Comments)
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Stay ahead of the #Learning Curve
Global / National Professional bodies – eg. SHRM for Social media #shrm16 – Snapchat
Top 25 Companies ranked on Industry accepted methodology
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How to 'Connect' to Social Media
Content Curate Connect
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Understand HR Team’s & your Co’s Strengths (Culture, Business, History, Impact on Society)
Be Found on the internet – the New Age Talent loves ‘Control’ (only) when they have it.
How to 'Connect' to Social Media
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Define your (Specific) Objective – aligning that to Business need.
Examples?
Measuring Results from SoMe
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Measure Results from SoMe Understand the Platform /
Media’s metrics Connect them to your needs Eg. MIT Study
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Impact Business using SoMe
Measure Results by aligning to Business’s KPI’s
What to Impact?
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HCM Trends by Deloitte 2014
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Business Result – Talent Job Seekers > Candidates
Github / Stackoverflow / Dribble Static Medium > Active Platforms
Newspaper Advt > Whatsapp JD’s Interview > Proven Contributions
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Business Results Employee Engagement
Communities of Interests
Gamification Learning & Development Culture Fitment Acclimatization
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HCM Trends 2016 – By rank
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Social Media for Impactful HCMCONNECT
ENGAGE
MEASURE
IMPACT Business
Connect: Choose relevant Medium – use Strengths
Engage: Consistency, Curate, Community
Measure : KPI’s, Score-Card
Impact Business Results: Support from Stakeholders - WinWin
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Acknowledgements Image -
http://www.blogging4jobs.com/wp-content/uploads/2013/04/social-media-human-resources.jpg
http://www.forbes.com/sites/jeannemeister/2014/01/06/2014-the-year-social-hr-matters/#49b8abd062dc
http://www2.deloitte.com/global/en/pages/human-capital/articles/introduction-human-capital-trends.html
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Thank You !
Let’s stay connected via Social MediaLinkedin: anisharavindFacebook: anish.aravindTwitter: @anisharavindWhatsapp: 9995868883Snapchat: anisharavindPeriscope: @anisharavind