Measuring Social Media ROI
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Social Media ROI Twitter.com/bhalligan
Transcript of Measuring Social Media ROI
Social Media ROI
Twitter.com/bhalligan
Marketers Doing Marketing
People Blocking Marketing
Can Spam Act Signed into Law
People Don’t Need Marketing
Tangible ROI -- Trending
Tangible ROI Tracking
Distribution of October Referrals to HubSpot.com
Tangible ROI Tracking
Visitors
Prospects
Leads
Opps
Cust
Intangible ROI – “Reach”
Top 100 100,000 Reports500,000 Reports
90,000 Opt-In Emails7,000 Blog Subscribers
Top 100Marketing Blog
30,000 Reports
100,000 Reports500,000 Reports
1,500 Members ProMarketers
11,000 Followers @Grader1,200 Followers @HubSpot
13,000 Members ProMarketers
Intangible ROI – “Brand”
Brand Mentions
(i.e HubSpot)
�Meme Mentions
(i.e. Inbound Marketing)
Intangible ROI – Engagement
�30 sources / 4 people
�Fast conversations
�Prior To “Sales” call�Prior To “Sales” call
Thank you………………..twitter.com/bhalligan
