MD Clients - Healthcare Marketing - Marketing for Doctors

• Lower Cost Than Traditional Media • Higher Conversion Rate• Engaged Auditory That Trust Internet Sources

Why Web Marketing?

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What Sources Consumers Consider The Most Trustworthy?

People eager to search anything over the internet, but they trust Physicians more than any other internet sources.

Do You Have A Website?


vervenorthwest.com/blog

Searching for Online HealthData?

It is very important that the name of a Physician shows up in many directories, search engines, and health portals to create a solid consumer trust.

The more sources point back to the same Physician, the better is consumer response

www. You are Here

.com


vervenorthwest.com/blog

• Why build your own website, when so many Marketing Agencies will suggest you using their “free” microsites?

• Because your site is permanent and belongs to you even if you do not want to pay for any extra marketing services

• Because you spend time and effort to add your profile to the directories and health sites and want to make sure they all point to one place only – your site

• Because you may always convince marketing agencies to run their programs directly on your site and save all gained SEO credits to yourself.


Why Build A Website?

• Get Real: Most of Paid Search Advertising Programs for Doctors run on Google AdWords. “Other” 5% may include Bing, Yahoo, and Ask.

• Efficient, but expensive

• Less Effective and More Expensive during the Holiday Season (August through January)

• Short-Term only. Stop paying – and Paid Search Programs stop working for you.

Paid Search & Google


• Major Issue: Most cannot explain how SEO & 2nd Tier work. The results aren’t instant, as with Google Search, but last much longer.

• Good News: The results are measurable!

• On-Site SEO covers Site Content, Localizing issues, Clean Code W3 Compliancy, Metadata, Server Speed & Security, IP neighborhood

• Off-Site SEO covers relevant links that point back to your site from health portals, local and health directories, search engines, and social networks

• 2nd Tier Paid Search/Content Match covers Paid search from Social & Professional Networks, Web TV networks, and Emerging Search Engines and Lists.

SEO & 2nd Tier Paid Search


• The Truth is: To succeed, you need them all.

“Traditional” Paid Search vs. SEO + 2nd Tier


Paid Search (Google, 2nd

Tier)

On-Site SEO (Website, Server, IP)

Off-Site SEO (Directories, Forums, SM)

Microsites, Landing Pages

Your Core Site

• Consider Online Marketing for Doctors to be a seasonal type of marketing. Paid Search (PPC) will be most effective during February – July, and SEO takes its turn from August to January.

When Does It Really Drive Business?


Spring Summer

Fall Winter

75% PPC25% SEO

75% SEO25% PPC

75% SEO25% PPC

75% PPC25% SEO Properly

Addressed Marketing

Budget brings 45%-55% of referrals to conversion

Any Marketing Campaign Can be measured by:• Number of Visitors/Followers• Number of Impressions• Number of Links• Number of Conversions through Phone & Web Form

Paid Search + SEOMeasurement & Reporting


Web Form Phone CallOverall Buzz

•Call Recording •Reverse Lookup

•Required Fields •Traffic –Conversion Source

•Local Recognition•Reputation Management

Monthly Reporting

MD Clients (WOM Communications, LLC) “Others”

Solid Healthcare US Marketing > 5 years Any type of Marketing (unfocused, global)

All-In-One Healthcare-Focused Solution (Hosting, Website, PPC, SEO, 2nd Tier, Directories, Blogging, Social Media, Networks, Content Sites, reach media, Mobile, eNewsletters)

Either SEO, PPC, Social Media, or Websites, or marketing materials, any vertical

Results-Driven (focus on verified conversions)

???-driven (focus on Visitors & Impressions)

Performance-focused Partnerships (Marchex, Outbrain, MD Connect)

Outsourced frequently changed freelancers, no centralized hub of activities

HIPPA/PHI Security Protection Security-avoidance

Engaging geo-targeted auditory Trial & Errors techniques

MD Clients vs. “Other” Marketing Agencies


MD Clients - Healthcare Marketing - Marketing for Doctors

Health & Medicine

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