mCMO Conference 2013 - How to effectively use LINE as a communication platform to reach your clients
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Transcript of mCMO Conference 2013 - How to effectively use LINE as a communication platform to reach your clients
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Hello, Friends!
October 11, 2013
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What is LINE?
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LINE is the world’s leading Mobile Platform
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Communi-
Marketing
Content Service cation
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What has LINE achieved so far?
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260million (Oct. 2013)
users worldwide
150
100 (2013.1.18)
50 10
0
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460%
440% Growth in number of messages sent
Growth in number of users
* Annual Growth as of Aug,2013
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100million Only 17 non-Google apps worldwide have achieved
100million+ downloads at Google Play
DLS
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100million + download club at Google Play includes
* Facebook has over 500million downloads
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Google Play July 2013
One of the Most Popular Platforms in the World
Source: App Annie Index TM
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Le Monde Successful mobile messenger LINE is getting lots of attention from the youth of France
Media Outlets are Starting to Pay Attention to LINE
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New York Times How LINE has overtaken Facebook, Twitter, and Google Plus as the biggest social platform in Japan
Media Outlets are Starting to Pay Attention to LINE
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Forbes LINE looks to replicate its success in Asia, EU and Latin America, in the US market
Media Outlets are Starting to Pay Attention to LINE
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What can LINE do for users?
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LINE reinvents the way people communicate with each other
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Email SMS Simple IM app
Multi-featured Communication
Platform
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LINE Stickers A Whole New Way of
Communication
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Before
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Now; Dynamic
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Now; Let’s have a party
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Now; Ecstatic
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Now; Cool & Joyous
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LINE Stickers
Cony
Edward
Brown
Sally
Moon
James
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Brown &
Cony’s
Secret Date!
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Brown &
Cony’s Lovey
Dovey Date!
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Available for free download and purchase at LINE sticker shop
10,000 stickers over
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Useful & Convenient Features
Free Message
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Useful & Convenient Features
Group Chat
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Useful & Convenient Features
Free Voice Calling
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Useful & Convenient Features
(share photos, videos, audio messages, and location)
Other Features
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LINE is a Multi-device Compatible Cross Platform Communication Tool
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Timeline Built-in SNS within LINE
63M Unique Visitors every day
54M Likes, Posts, Comments every day
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LINE Games
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200,000,000DL
(downloads as of Sept. 2013)
Some games have only been released In certain countries
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Top Publishers by Monthly Revenue Excluding Games Google Play June 2013
Source: App Annie Index TM
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Top Publishers by Monthly Revenue Excluding Games iOS June 2013
Source: App Annie Index TM
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LINE B2B Marketing Solution
& Licensing
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LINE Official LINE Sponsored
- Effective way to communicate with customers, fans
Powerful Marketing Tools
Accounts Stickers
- Innovative way to increase brand loyalty, coupons, and sales
And more; Must Buy, LINE@, Licensing and Co-marketing
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How are OA followers different from others?
• Active with using LINE
• Open to marketing information
• Interactive & Responsive
• Tend to share benefits and info
with friends through LINE
• Advertisers’ primary target
customers
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How to add on Official Account (OA)?
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OA specialty; On Air mode, a two way communication
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Global Clients on OA
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More engaging offer through sticker shop
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Sponsored stickers; Promotion effectiveness
1.5 million downloads in a day
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Sponsored stickers; Promotion effectiveness
735 K downloads in a day
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Sponsored stickers; Promotion effectiveness
Event Promotion with Sponsored Sticker
• Let Users download your Sponsored Sticker for free when a user add you friend or download your App
• Increase your Artist/Brand/Product awareness and loyalty!
• 让用户在加入帐号以后能够免费下载贴图
• 提高艺人/品牌/商品市场推广力
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Sponsored stickers; Promotion effectiveness
• Reach bigger size target user
base than OA alone with shorter
time period
• Expose brand contents
• Effectively reach target
customers and enhance brand
contents exposure level
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Must Buy
Pocky x LINE in Japan
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LINE@; the most suitable marketing tool for SMEs
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Co-Marketing and Licensing
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Co-Marketing and Licensing
Thai Airways Thailand
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Co-Marketing and Licensing
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LINE
Platform Stickers Brand products + Story Contents
Advertisers
Engagement
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