Hello, Friends!
October 11, 2013
What is LINE?
LINE is the world’s leading Mobile Platform
Communi-
Marketing
Content Service cation
What has LINE achieved so far?
260million (Oct. 2013)
users worldwide
150
100 (2013.1.18)
50 10
0
460%
440% Growth in number of messages sent
Growth in number of users
* Annual Growth as of Aug,2013
100million Only 17 non-Google apps worldwide have achieved
100million+ downloads at Google Play
DLS
100million + download club at Google Play includes
* Facebook has over 500million downloads
Google Play July 2013
One of the Most Popular Platforms in the World
Source: App Annie Index TM
Le Monde Successful mobile messenger LINE is getting lots of attention from the youth of France
Media Outlets are Starting to Pay Attention to LINE
New York Times How LINE has overtaken Facebook, Twitter, and Google Plus as the biggest social platform in Japan
Media Outlets are Starting to Pay Attention to LINE
Forbes LINE looks to replicate its success in Asia, EU and Latin America, in the US market
Media Outlets are Starting to Pay Attention to LINE
What can LINE do for users?
LINE reinvents the way people communicate with each other
Email SMS Simple IM app
Multi-featured Communication
Platform
LINE Stickers A Whole New Way of
Communication
Before
Now; Dynamic
Now; Let’s have a party
Now; Ecstatic
Now; Cool & Joyous
LINE Stickers
Cony
Edward
Brown
Sally
Moon
James
Brown &
Cony’s
Secret Date!
Brown &
Cony’s Lovey
Dovey Date!
Available for free download and purchase at LINE sticker shop
10,000 stickers over
Useful & Convenient Features
Free Message
Useful & Convenient Features
Group Chat
Useful & Convenient Features
Free Voice Calling
Useful & Convenient Features
(share photos, videos, audio messages, and location)
Other Features
LINE is a Multi-device Compatible Cross Platform Communication Tool
Timeline Built-in SNS within LINE
63M Unique Visitors every day
54M Likes, Posts, Comments every day
LINE Games
200,000,000DL
(downloads as of Sept. 2013)
Some games have only been released In certain countries
Top Publishers by Monthly Revenue Excluding Games Google Play June 2013
Source: App Annie Index TM
Top Publishers by Monthly Revenue Excluding Games iOS June 2013
Source: App Annie Index TM
LINE B2B Marketing Solution
& Licensing
LINE Official LINE Sponsored
- Effective way to communicate with customers, fans
Powerful Marketing Tools
Accounts Stickers
- Innovative way to increase brand loyalty, coupons, and sales
And more; Must Buy, LINE@, Licensing and Co-marketing
How are OA followers different from others?
• Active with using LINE
• Open to marketing information
• Interactive & Responsive
• Tend to share benefits and info
with friends through LINE
• Advertisers’ primary target
customers
How to add on Official Account (OA)?
OA specialty; On Air mode, a two way communication
Global Clients on OA
More engaging offer through sticker shop
Sponsored stickers; Promotion effectiveness
1.5 million downloads in a day
Sponsored stickers; Promotion effectiveness
735 K downloads in a day
Sponsored stickers; Promotion effectiveness
Event Promotion with Sponsored Sticker
• Let Users download your Sponsored Sticker for free when a user add you friend or download your App
• Increase your Artist/Brand/Product awareness and loyalty!
• 让用户在加入帐号以后能够免费下载贴图
• 提高艺人/品牌/商品市场推广力
Sponsored stickers; Promotion effectiveness
• Reach bigger size target user
base than OA alone with shorter
time period
• Expose brand contents
• Effectively reach target
customers and enhance brand
contents exposure level
Must Buy
Pocky x LINE in Japan
LINE@; the most suitable marketing tool for SMEs
Co-Marketing and Licensing
Co-Marketing and Licensing
Thai Airways Thailand
Co-Marketing and Licensing
LINE
Platform Stickers Brand products + Story Contents
Advertisers
Engagement
多謝
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