MBA Internship Report

Organisation Study Report on Star PVC pipes & fittings Internship 2011

CONTENTS

CHAPTER CONTENTS PAGE NO

EXECUTIVE SUMMARY 2

Chapter I

1.1

1.2

INTRODUCTION

Industry Profile

Company Profile

3

4

5

Chapter II

2.1

2.2

2.3

2.4

STRUCTURE OF THE ORGANISATION

Organizational Structure

Organizational Chart

Organizational Outlook

Duties and Responsibilities of Dept. Heads

11

12

12

13

13

Chapter III

3.1

3.2

3.3

3.4

3.5

3.6

3.7

FUNCTIONAL DEPARTMENTS

Finance Department

Accounts Department

Marketing Department

Human Resource Department

Production Department

Purchase Department

Systems Department

16

17

18

18

26

27

29

31

Chapter IV PORTERS FIVE FORCES MODEL 32

Chapter V SWOT ANALYSIS 40

Chapter VI FINDINGS AND SUGGESTIONS 43

Chapter VII CONCLUSION 45

Chapter VIII BIBILIOGRAPHY 47

Ramaiah Institute of Management Studies1SBS Swiss Business School


EXECUTIVE SUMMARY

The organizational study was conducted at STAR Plastics, Thrissur, Kerala. The

objective of the study is

To study the organizational structure.

To study about the structure and functioning of various departments.

To study how the management control various departments for the attainment

of the organizational objectives.

The organization is into PVC pipes and fittings manufacturing. PVC is an

organochlorine, which was first patterned in 1913 by Fritz Klatte. However, its development

for hindered by pure PVC’s chemical instability and its low workability. During the 1930’s,

German experiments with various stabilizers and softeners lead to the first useable forms of

PVC. By the early 1950’s PVC was second only to polythene, as the most important synthetic

product in Germany. It is now the single largest use for chlorine today, using about 1/3 of all

global production. About 40 million tons of chlorine is produced by the chemical industry

every year. PVC development was part of the huge expansion of the chlorine industry after

the Second World War. PVC, Dichloro Diphenyl Trichloroethane (DDT) and Chloro

FluoroCarbons (CFC’s) are all products of post war boom in the chlorine industry. Currently

there are over 11,000 oregano chlorines now in commercial use. Organo chlorines are useful

to industry because they tend to be very stable and the resist natural breakdown process.

Star Plastics have seven functional departments and it’s the leader in PVC pipes &

Fittings in south India. Star Plastics is the first PVC pipe fittings manufacturer in south India

to receive ISO 9002 certification. While globalization and economic slowdown in the world

markets threw up new challenges the STAR group is busy chalking out plans to translate

these challenges in to opportunity. The company is going to make a centralization system of

the software network that the progress of work at any levels, at any units, at any centers can

be viewed from the corporate office itself. Each and every aspect of the business can be

checked from the corporate office.At present company is able to later about 10% of the

market requirements. In order to later the complete needs the company is planning to increase

the production level to maximum extent possible. The company is planning to increase the

present product level of Dubai units. The research and development team of STAR group is

engrossed in developing new product for the international markets.



CHAPTER IINTRODUCTION



1.1Industry ProfilePlastics, in the modern meaning of the word, are synthetic materials that are

capable of being formed into usable products by heating, milling, molding and

similar processes. The term is derived from the Greek plastic, to form in simplest

terms; plastics can be described as resins in their molded form.

The wonders of plastics cut across all sectors of society. It is a material of

choice due to its versatility, its physical strength, its economic viability; its easy

process ability and also its attractiveness and durability of all weather conditions.

With the globalization of Indian economy and television entering into homes and

tiniest villages and communications demand for the materials for suitable functional

use more economic packing, durable all weather products has meant increasing

demand for plastics.

Packing of cement bags, the end user is demanding plastics instead of

conventional jute, because it prevent transits loses and wastages. The hilly regions of

East India or drought prone districts of Rajasthan, Gujarat, and Tamil Nadu demand

auto molded tanks in thousands each day. The agriculturists of Himachal Pradesh

insist on plastic pipes for irrigation to their farms, the floriculturists of Karnataka

and Maharashtra cannot thrive without ultraviolet stabilized polythene wide width

films for huge tunnels and green polymers consumption and import.

The Plastic industry in India has made significant achievements ever since it

made a modest but promising start by commencing production of polystyrene in

1957. The potential market has motivated Indian entrepreneurs to acquire technical

expertise. Achieve high quality standards and build capacities in various facts of the

booming plastic industry. Phenomenal development in the plastic machinery sector

coupled with matching development in petrochemical sectors, both of which

supports the plastic processing sectors, have facilitated the plastic processors to

build capacities to service both the domestic market and overseas.

The chronology of manufacture of polymers in India is summarized as under.

1957 : poly styrene

1959 : LDPE



1961 : PVC

1968 : HDPE

1978 : polypropylene

The economic reforms launched in India since 1991, joint ventures, foreign

investments, easier across to technology from developed countries etc. have opened

up new vistas to further Indian plastic industry are exported to over 150 countries

round the globe with major trading partners being USA,UAE, Italy,UK,Russia,

Honkong, Germany etc. The plastic processing sector comprises of over 30000 units

involved in producing a variety of items through injections molding, blow molding,

extrusion and calendaring. The capacities built in most of this industry coupled with

inherent capabilities have made us capable of servicing the overseas markets. The

development of plastics took place in 1920’s with the introduction of cellulose

acetate, polyvinylchloride and nylon.

Polyethylene evolved out of the need for a superior insulating material could

be used for such applications as radar during World War II. The decade of the

1950’s saw the introduction of poly propylene and the development of acetyl and

polycarbonate. In 1960’s and 1970’s a sub group of plastic family started to

emerge ,called high temperature plastics, which includes polyamides, aromatic

polyesters, polyether siphoned etc .

1.2Company Profile

a) Background of the company:

The history of STAR is the history of pipe fittings production in south India.

In 1983, Vikas plastics and Star plastics amalgamated to form Star plastics,

Mullurkara that is 20kms away from Thrissur town, the cultural capital of Kerala. In

1988, star became the number one PVC pipe fitting manufacture in south India it has

received the best ISI mark for quality. In 1994 star began the production and

marketing of flexible hoses under the brand name STAR FLEX. In 1998 taking

advantage of the wings of globalization star started star impex and forayed into the

global market. Growth being as the key strategy the visionary Mr.P.K.Paul nurtured

star plastics into a corporate level. After the demise of Mr. P K Paul his eldest son



Mr. Bobby Paul took the charge of the chariot. His brother Mr. Anto Paul also assists

in the day to day activities of the company .Presently the group consists of various

companies like Star Plastics, Star Flex, Shine Star, Star Exporters& Fine Polymers,

A new group venture of star group of companies for the purpose of exporters

In the year 2000, to take on the challenge of globalization, star set up a core

team and applied core ISO certification. In August 2001, star became the first PVC

fittings manufactures in south India to receive the ISO 9002 certification. Star

plastic is the market leader in Kerala, Tamilnadu & the market challenger in Andhra

Pradesh and Karnataka. The company has made its presence significantly in Middle

East market having a branch office at Dubai. It is a multi-core, multi-Product

Company which has been deeply involved in the manufacture, distribution, sale, and

installation and servicing to bring the customer satisfaction and social

responsibilities.

In the last one decade unparalleled growth was witnessed in star group of

companies to emerge as a leader in the PVC fitting and to diversify into the

manufacture of suction hoses, drainage fittings and PVC pipes. Star plastics are a

group of companies with a turnover of 30 crores per annum and with manpower

strength of 450 employees including 50 high caliber professionals. It has a32%

growth due to the young and dynamic MD’s expansions and growth plans. The

company increased its production capacity over 50% in just two years incurring huge

additional investments. Presently it is enjoying the benefits. At the end of current

half year a growth rate of 35% when compared with the last year is witnessed.

The company’s operations include manufacturing of PVC fittings and allied

products in clearly defined core business areas at home and overseas. The star group

of companies is the single largest plastic industry in private sector over the years,

star group has steadily developed in to a professionally managed company

comprising of 8 manufacturing unit in 3 production centers with a total installed

capacity of 3850 meter per annum- 8divisions and effective centralize support

services wholly dedicated to the most existing standards of quality and customer

services, constantly motivated by the need to ensure total product satisfaction.

b) Star group of companies:



Star Plastics: - star plastics, the parent company of the group was incorporated in

1983, and within these 21yrs it has grown up as one of the largest pace fittings

manufacturing companies in India and its products are approved by these authorities.

Shine Star: -shine star is another unit of star plastic, which is manufacturing pipe

fitting. This has been started as another manufacturing fitting unit.

Star Flex: - star flex is totally a new venture, manufacturing flexible solution and

delivery hoses ranging from ¾ to 4 sizes. As on today the above companies are

making a combined sales turn over approximately worth of 30 crores per year.

Star Polymers: -It is the unit of star plastics. It is manufacturing pipe fittings.

Star Plus: - star plus is another unit of star plastics. It is also manufacturing pipe

fittings. The different units had been given different names in terms of marketing.

c) Nature of business carried:

STAR – This word is the combination of basic concepts and fundamentals believed

by its founder and carried over across the years, it has sailed hitherto and for the

future such as

S - Service

T- Transparency

A - Accountability

R - Reliability

d) Star which means:

Provider of basic requirement of all PVC related fittings, pipes, and allied

products.

Unstinted and continued supply and service since last 2 decades.

Believer and Promoter of quality products than giving simple propaganda.

The First PVC pipe fittings manufacturer in south India who is operational

and reaching newer heights year after year.

The First PVC pipe fittings manufacturer in south India to have received ISI

mark.



The First PVC pipe fittings manufacturer in south India to have received ISO

mark.

An entity who gave to its customer’s qualitative products & value added

services.

To have received the best appreciation from its people .

e) Vision, Mission and Quality Policy:

“Our vision is to maintain the hegemony as the most reliable provider of high quality PVC

products to meet the diverse requirements of potable water distribution, domestic

plumbing, bore wells and lift irrigation purposes. We aim to make each of our products a

paragon of quality and technical excellence. Through our constant Endeavour’s of research

and innovation we strive to come up with new products that help architects and builders

keep ahead of the times”

Mission: - serve water projects, construction activities and agriculture on global level to

ensure customer satisfaction.

Quality policy:

To manufacture and market goods, which comply with the consumers requirements.

To achieve customer satisfaction is the basic philosophy of the organization.

In the last one decade, unparalleled growth was witnessed in STAR group of companies

to emerge as a leader in the PVC fittings and to diversify in to the manufacture of suction,

drainage fittings and PVC pipe. STAR PLASTICS is a group of companies with a turnover of

75 cores per annum and with a manpower strength of 450 employees including 50 high

caliber professionals.

f) Product/Service profile:

Star plastic product constitutes plumbing equipment materials such as PVC pipes,

fittings, S.W.R fittings and PVC adhesive. Star fitting is leading names fittings over all the

states. STAR PVC pipe fittings are manufactured from the finest grade PVC resin trusted and

acclaimed all over the-country for quality. Due to high tensile strength and reliability used in

industry, homes etc.



STAR fittings are available in above 10 shapes and measures vary from 20mm to

200mm. These are also available in 3 different colors. Injection modulated STAR PVC pipe

fittings confirm to ISI specification and assure totally safe, non-toxic water for all purposes.

g) STAR-Plastic-Products:

The company concentrates on the manufacturing of a wide range of PVC pipes and fittings

and allied products. Their products are basically categorized as

STAR Drainage fittings BS 4514

STAR Pressure Fittings BS4344

STAR Pressure Fittings

STAR SWR Fittings

STAR Flex section & Delivery Hose

STAR Solvent cement

STAR PVC pipes

h)Production centers:

STAR plastics Mullakkara, Thrissur

STAR plastics, the parent company of the group was the incorporated in 1983, and

within these 24 years it has grown up as one of the largest PVC fittingsmanufacturing

companies in India and its products are approved by ISI authorities. Manufactures the PVC

pipe fittings, drainage fittings, SWR fittings, Pressure fittings, solvent cement. Lisna Inc. is

situated in same premise.

Shine Star Minaloor, Thrissur

STAR manufactures the PVC pipe fittings, SWR fittings, Pressure fittings. Also

manufactures PVC granules mainly master batches. SILVERSTAR, NEW STAR, FINE

POLYMERS, LISNA TECH are situated in the same premise.

Star Flex, Velappaya, Thrissur



STAR Flex manufactures the PVC flexible hoses, suction and delivery hoses ranging from

0.75 to 4 inch diameter.

Star Pipes, Choolissery, Thrissur

STAR pipes manufacture the rigid PVC pipes for plumbing and electrical purpose.

It’s a semi-automatic manufacturing unit which manufactures rigid PVC pipes ranging from

20mm to 200mm.

Star pvc pipe fitting (p) ltd, sri perumbathur, chennai

Manufactures the rigid PVC pipes for plumbing and electrical purpose it’s a semi-

automatic manufacturing unit which manufactures rigid PVC pipes ranging from 20 mm to

200mm.This unit does the production for TAMILNADU and KARNATAKA.

Star Implex industries llc, Dubai, UAE

Manufactures the rigid PVC pipes for plumbing and electrical purpose it’s a semi-

automatic manufacturing unit which manufactures rigid PVC pipes ranging from 20 mm to

200mm. also manufactures the PVC pipe fittings and solvent cement. This unit does the

production for the Middle East Asia, Africa and Europe. Each division is self-reliant in its

activities of research and development, Manufacturing and marketing, now moving for total

automation and integration. STAR group of company is structured in to business units

comprising synergistic group of responsibility centers, division backed up by an extensive

marketing infrastructure and front line support services.



CHAPTER IISTRUCTURE OF

THE ORGANISATION



2.1 Organizational Structure

The STAR group follows absolute dedicated approach. The organization of its manufacturing

operations is based on product divisionalisation in to group of products in which are similar

in technology or manufacturing process. Each group is constituted by divisions or profit

centers. Each of these group, are led by absolute manager. A central manager leads the

corporate function. Some of these functions in turn are reported to the managing director.

2.2 Organizational Chart

2.3 Organizational Outlook



Managing Director - BOBBY PAUL

Other Directors - Anto Paul & Rosy Paul

General Manager - K.B. Suresh Kumar

Marketing Manager - C.L.George

Finance Manager - Biju Thomas

Accounts Manager - A.C. Chummar

Established in - 1984

Main production - PVC pipe fittings and adhesives

Raw materials for production - Resin and other chemicals

Production range - Wide range of products

Present production - Best in southern India with 85 percent

Of total production

Number of machines - 202 machines with generation backup

Number of office staff - 50

Number of workers at factory - 400

Trade discount - 50%

Special discount for

Payment within one week - 5%

2.4Duties and Responsibilities of Departmental Heads

1) Finance ManagerHe is responsible for financial matters in the organization. He prepares financial plan.

He assesses the financial needs of the organization and sources of the finance. He

should be an expert in the field of financial management. He should know different

tools used in the financial management ratio analysis, fund flow analysis, cash flow



analysis, Budgeting etc. All these are necessary to prepare a sound financial policy for

the organization. He is also responsible for financial planning, raising necessary fund,

controlling the use of funds, appropriation of profits etc. Other functions include

financial forecasting and planning, procurement of funds, investment decision,

management of income, management of cash, deciding upon borrowing policy,

negotiations for new financing, analysis and appraisal of financial performance,

advising the top management, co-coordinating and control, helping in valuation

decisions, and tax administration.

2) Accounts ManagerHe is responsible for keeping the details of day book, ledger and P.F registers.

Moreover, he should record and maintain all the details of the sales tax calculation

and related documents and produce them on demand.

3) Marketing ManagerHe is charge of the marketing department of the organization. The marketing

department aims to increase the turnover of the organization, market share, and

profitability of the organization. The marketing manager should be tactful. He should

know marketing concepts product mix, promotion mix, price mix, distribution mix

etc. He should be known the strength and weakness of the firm’s products. He is also

able to design and implement market strategies to enhance turn over and capture new

markets.

4) Human Resource ManagerA human resource manager occupies a very important position in an organization.

The duty of the human resource manager is to recruit and develop Personnel required

by the organization. They are involved in manpower planning, training, maintenance,

compensation etc. The other responsibilities of the human resource manager are

formulation and development of personnel policies, employees training and

development, transfer, promotion, etc., maintaining personnel records of each

employee in the organization, establishment of good relation with employees,

effective communication of the personnel policies and programmers of the

management to employees, responsible for advising line manager, responsible for

welfare activities and responsible for solving the problem of employees.

5) Production Manager



He is responsible for the production of goods services in the organization. He looks

after the purchasing function and manages the production design and process. He is

called in different names such as production engineer, plant engineer, operation

engineer etc. They are responsible for plant layout, inventory management,

production control and quality control.

6) Purchase ManagerDuties and responsibilities of the purchase manager are:

Prepare purchase budget.

Receive purchase requisition, and ascertain the material requirements.

Ascertain the sources of supply.

Invite tenders from the approved suppliers.

Select the supplier offering the best terms and conditions.

Issue purchase order to the supplier selected.

Follow-up the purchase order to avoid any delay in delivery.

Receive goods received note and the inspection report.

Return the material which are not according to specifications or secure

adjustment with the supplier.

Verify the invoice with regard to quality, price and other relevant particulars

and pass it for payments.

Send the invoice to the accounting section.



CHAPTER IIIFUNCTIONAL

DEPARTMENTS



3.1 Finance Department

Finance department manages the fund available for the operations of the business, by

making a balance between the fund inflow and fund outflow. The management of all

activities related to finance requires considerable expertise and specialized knowledge

of banks, financial institutions, the different sources of finance and ways to

profitability utilize these funds. Finance Manager directly does the planning,

organizing, directing and controlling financial activities in the society.

Organization Structure:-

Finance department is headed by finance manager. Finance manager reports to the General

Manager and in certain strategy and urgent issues directly report to managing director and

take decisions. Finance Manager works in the coordination with chief accountant, production

manager, marketing manager, branch managers.

Sources of Finance:-

STAR Plastics find sources of finance through banks and other private financial institutions.

As it is a partnership firm, the partners contribute their funds to make capital requirements

and other expenditure with the help of banks and financial institutions. STAR Plastics deals

all finance requirements with South Indian bank, Kerala State Financial Enterprises (KSFE)

and State Bank of India. Vehicle loans are provided by Cholamandalam finance.

Company’s Financial Policies:-

Low cost of operation of funds.

Efficient receivable management, through acceleration of funds.

Faster sourcing of funds from institutions.



Functions of Finance Department:-

Finance function is concerned with all aspects of business operations. It is very difficult to set

limits to the finance function. The key activities under finance department are:

Management of firm’s assets structure.

Financial analysis, planning and control.

Management of firm’s financial structure.

Estimating capital requirement.

Determining sources of fund.

Utilization of fund.

Disposal of surplus.

Management of cash.

Financial controls.

3.2 Accounts Department

Accounts department deals with day to day book keeping, daily collections, salaries of all

employees, etc. Accounts department is headed by chief accountant. He is assisted by four

assistant accountants. In each production centers and marketing branches have an accountant

and cashier which does the daily function at the places

Chief accountant works in coordination with finance manager, on the fund flow issues

and in case of any shortage of cash occurs. Finance manager canalized the shortage from

financial institutions in case of emergency and normal cases, chief accountant tightness the

payment collections from the whole sellers and other sources.

Other main function of accounts department is tax payments. They deal with the

central sales tax, K VAT, excise and other department. Monthly returns are prepared by the

accounts department.

3.3 Marketing Department

Marketing department is entrusted with the function of planning and executing the

conception, pricing, promotion and distribution of ideas goods services, to create exchanges

that satisfy individual and organizational boards. In simple terms the marketing function is

catered around the customer and his needs.



Organization Structure:

Marketing Policy:

STAR Lights to reduce the number of intermediaries, so they have no distributors. Billing is

directly done to the wholesalers and retailers. In case of other state sales, it’s a one through

the branch offices. No direct export to any customers. STAR is operating by exporting to the

branch office at Dubai, STAR IMPEX INDUSTRIES L.L.C. and billing directly to the

customers. In the case of logistics the supply of products is done through company owned

feet of vehicles. Same policy followed with inter-state also.

Functions of Marketing Department in Star Plastics:

The major functions are explained below:

1. Demand Forecasting

2. Marketing Research

3. Marketing Control

1.Demand Forecasting

Demand forecasting is the main function of marketing in STAR plastics .It should be done

through sales force in the company such as sales representatives’ sales executives’ etc.

collecting information from customers. On the basis of this information demand forecasting

is to be done.



2. Marketing Research

Marketing research is more comprehensive composing all the functions of a marketing

manager that is it covers product, price, sales, market, promotion, distribution policies. It is

commonly says that marketing research begins where manufacturing ends. In fact it

commences well before the product is fabricated. It goes in to operation even before erecting

the factory. It covers analysis of competitive advantage, market share analysis and new

product development. The main objectives of market research are:

To know buyers.

To measure the impact of promotional effort.

To know consumer response.

To know market costs and profits.

To master external forces.

To design and implement marketing control.

3. Marketing Control

Various tools used for marketing control are cost control and a market share analysis. Cost

control is one task for monitoring the cost of marketing and it is compared with planned cost

standard, so as to identify deviations and take corrective action. Market share analysis is also

used for marketing control.

Objectives of Marketing:

The basic objectives of marketing are to satisfy human wants. The important objectives of

marketing are briefly explained below:

1. Customer Satisfaction through Quality Products

Marketing activities aims at achieving customer satisfaction by offering quality

products. It is also help more increasing profit, increasing goodwill, increasing image of the

organization etc.

2.After Sales Service

This another objective of marketing company provides after sales services to its

customers. The service of the company does not end with process of distribution the company

has been waited until good result comes by giving their products to consumer and they



always rendered their services at the time needed by the customers. The marketing and sales

department keeps their eyes and ears to open to know changes in the market. The complaint

and suggestions if any are well accepted by the company from their customers. There is any

complaint about the sold product the company will take it back at the company’s costs.

Method Of After Sales Service:

For providing after sales service company may use thefollowing methods:

Sending special staff to the customers.

Arranging service with dealers/agents.

Appointing in depending service specialists.

3. Maintaining Price Leadership:

Company’s important objective is to maintain price leadership. Company is always trying to

become a price leader. It does not like become a price follower.

4. Achieving Maximum Market Share:

Companies another objective is to achieving maximum market share. In order to

achieve maximum market share, company will spend more on advertising and offering

quality products to the customers.

5. Other Objectives:

Other objectives include:

Increasing firms sales.

To guarantee firms survival.

To fortify better resource utilization.

To meet customer needs.

Present market condition:

For their products STAR is facing demand higher than supply, which is a healthy situation. In

case of seasonal products like suction and delivery hose, demand exceeds supply. It tries to

later products to major customers. It is the main reason for expansion of production facilities.

Market Segmentation:



STAR is the dominant player in the South India. Geographically the market is

segmented into five regions and branch officers are responsible for marketing activities in

their regions.

1. Bangalore (Karnataka)

2. Chennai (TN)

3. Dubai (Middle East, Russia, South Africa etc.)

4. Nagari (AP)

5. Thrissur (Kerala)

As per the consumers, market is segmented into three:

1. Government Works

2. Household Consumers

3. Builders

Presently highly concentrated on the builders, as the construction industry is booming,

appointed two sales executives exclusively for this sector and have a considerable market

share in the other two segments.

Promotion:

In STAR PLASTICS promotion is done in the case of sale of products, in the case ofdealers,

and in the case of sale force.

1. In the case of sale of products

Sales promotion includes short term incentives like’s discounts, free gifts and contests to

stimulate sale of products. Sales promotion builds a bridge between the products and

consumers. In the case of STAR, sales and brand promotion is done by providing information

about the products through advertisement, demonstrations, organizational shows etc.

2. In the case of dealers

Company provides incentives to their dealers and also provides dealers with discount at

the time of purchasing the product from the company. The company also provides after sale

services to dealers. It is based on the nature of product the company offers their dealers with

replacement facility after checking the product.



3. In the case of sales force:

Company provides incentives to sales force. This includes the activities which

induce and motivate sales person. The aim of sales forces promotion is to make the sales

men’s effort most effective. The various schemes of sales promotion are:

Bonus to sales force.

Sales force contest.

Sales meetings, convention and conferences.

Advertisement:

In the case of STAR advertisement is the most glamour element of the promotion mix. It

covers all the activities connected with the giving of publicity regarding goods and services

offered for sale. Advertising is transmitting through mass media such as television,

newspapers, magazines etc.

Advertising Policy:

‘Each potential customer must see an advertisement’

Brand awareness is not much with the customers. Brand awareness to be created, it’s in

growth stage. Advertisement focused on creating the brand image and promoting the STAR

brand for their entire product. Earlier advertisement (Hoarding) were exhibited at district

headquarters and important junctions. Presently, apart from above mentioned places, at areas

of potential customers, each retail and whole sale outlet etc.

Mode of Advertisement:

1. Earlier as wall paintings, banners etc. now changed to huge flex hoardings.

Reason for change is:

a. Attractiveness.

b. New technology acceptance with change in market.

c. Real and clear image of product.

d. Quality advertisement gives better company image.



2. Newspapers: heading Malayalam newspaper, The Hindu, Indian Express.

3. Website.

4. Sponsoring cultural and institutional programs, management and dealers meet, plastic

manufactures association and export promotion counsels meetings.

5. Presently no visual media.

Advertisement Budget:

Budget of advertisement depends mainly on market needs as it’s the growth stage need to

promote the brand. Once established the budget could be reduced followed poly is 3-5% of

net profit.

Distribution Channel:

Pricing Strategy:

In STAR pricing strategy is a special kind of plan formatted in order to meet the

changes of external factors particularly from the policies of competitors. Pricing strategies

change with competitive situation. Some of the common pricing strategy followed STAR

plastics are:

1. Competitive pricing.

2. Premium pricing.

1. Competitive pricing:

It depends upon market condition competitor’s price, seasonal variation etc. customers are

very much aware of the quality and price of the product.

2. Premium pricing:



In the case of suction and delivery hose, adopted a premium price strategy to utilize the ISI

marking and brand image. As the brand awareness is less with customers market will still

depends on price of the product.

In the case of new product:

Following pricing strategy followed in the case of new products:

1. Skimming price policy:

Company adopts skimming price policy in the case of new products. This is done with the

basic idea of gaining a premium from those buyers who always ready to pay a much higher

price than others. The main reason for adopting this strategy is to attract the consumers of

high income group. .

2. Penetration price policy:

Sometimes company adopt penetration price policy that means changing low price from

beginning in order to stimulate the growth of the market and to capture a large share of it.

Since the customers with low income are able to purchase it.

Price Fixation:

Price of the product depends on two components:

a. Cost of raw material - variable.

b. Operational &Processing cost - fixed.

Product price changes with change in raw material price, which is considered as a

variable. Minimum period of two weeks taken for price revision, though in some cases raw

materials price fluctuates each day.

Risk Involved:

Usually bad debts may occur in a business concern. But in STAR PLASTICS till now no bad

debts have been incurred. The usual credit period given to customers is 15 days. If one

customer delays the payment, they collect the amount by the way of sending reminders to

him, although they are keeping some amount as reserve for bad and doubtful debts. The

society is keeping large quantities of direct materials as stock because the price of such



materials is growing day by day. Therefore these excessive raw materials don’t result in loss

though some heavy investment is required in it.

To avoid the risk involved in transportation of goods to customers outside Kerala, the goods

are insured accordingly. It helps the society to avoid the risk involved in transporting goods

to distant places.

3.4 Human Resource Department

Human resource management involves personnel management, personnel administration,

employee welfare, manpower planning, industrial relations etc.Human resource department is

headed by General Manager and assisted by all the department heads, factory managers, and

branch managers.

STAR does pro-active approach to managing people in the organization. It constitutes a

series of integrated decisions that helps to consolidate the employment relationship and

believes that their quality contributes to the efficiency of the organization and helps the

employees to achieve their objectives.

In the case of production centers, factory manager manages all personal staff and creates

a good relationship with office staff and workers. He undertakes their wants. He will motivate

entire unit as a whole. Each unit works as an independent unit with its own modes of training,

induction, performance, appraisal etc.

All the functions are done in consultation with the production manager and the

general manager. In the branch offices Branch manager maintains the warmth employee

relationship and assessment and training is provided by branch manager in consultations with

marketing manager and the General Manager.




Working Hours in STAR:

Office time begins with 9 A.M up to 5.30 P.M. In that time all transactions and official

function of that day are completed. All functions are controlled by HR Manager. HR

Manager handles many planning process they are:

Forecasting future manpower requirement, it is estimated based upon specific

future plans of the company.

Identifying present manpower resources and analyzing the degree to which these

resources are employed optimally.

Anticipating manpower problems by projecting present resources into the future

and comparing them with the forecast of the requirement, to determine their

adequacy, both quantitatively and qualitatively.

Planning the necessary programs of requirement, selection, training and

development, utilization, transfer, promotion, motivation and compensation. So

that future manpower requirement will be met.

3.5 Production Department

Production is the core function concerned with STAR as it has wide range of products and

production take place in plants located at faraway places. More over as faced with stiff

competition, the only way to increase the profit is by the cost reduction, as price increase is

not at all possible. So each unit has its own research and development facilities working for


HUMAN RESOURCETOP MANAGEMENTBOARD OF DIRECTORSCHEIEF ACCOUNTANTFINANACIAL DIRECTORSMIDDLE MANAGEMENTDEPARTMENTAL HEADSDIVISIONAL HEADSSECTIONAL HEADSSUPERVISORY MANAGEMENTSENIOR SUPERVISORSINTERMEDIATE SUPERVISORSOPERATIONAL MANAGEMENTSKILLEDWORKERSSEMI- SKILLED WORKERSUNSKILLED WORKERS


the better production functions to increase the efficiency in a way result in cost reduction.

Production takes place in six production centers located at different place. Each division is

self-reliant in its activities of manufacturing, quality control, research and development

production center is headedby factory manager’s reports to a production manager at the

corporate office.


The Company’s production department handles the production of PVC pipe fittings. The

main raw material for product is ‘Resin’ and other related components like chemicals. 95%

resin and 5% other chemicals are used for the production. The plant is set up in process

layout. The raw materials go through the various processes for development of final product.

Other than company fittings Company also produce solvent cement and in different

measures. There are 20 machines in production plant, each costing up to 35 lacks.

Depending upon the type of products, the production process is divided in to three:

Extrusion: - For rigid pipes and flexible hoses.

Injection Molding: - For PVC Pipe Fittings.

Mixing: - For solvent cement.


PRODUCTION MANAGERFACTORY MANAGERASST. MANAGER (ADMINISTRATION)ACCOUNTANTCASHIERCLERK, RECEPTIONPRODUCTION SUPERVISORSWORKERSTORE IN CHARGEQUALITY IN CHARGE(TECH & R&D)


3.6 Purchase Department

The purchase department is entrusted with the function of purchasing row materials. In the

present scenario with the cut throat competition, cost reduction is practiced in every sphere of

the business and purchase is one of the important functions where cost can be highly

controlled. High quality materials with lower cost became the motto of every organization for

a meaningful survival, for this organizations practice supplier rating and vender management.

There is a centralized purchase department headed by purchase manager who is responsible

for taking purchase decisions for all units. The decisions are made on the basis of following

factors:

Market conditions

Availability of raw materials

Price of raw materials


The purchase manager concerns with the factory managers regarding the technical

specifications, manufacturer, quality standards, cost of materials, availability, time delay etc.

In case of engineering goods, testing equipments, speciality chemicals, instruments etc the

purchase manager seeks help from the engineers and the other technical persons working

with the research and development. Purchase manager also works in coordination with the

chief accountant, to know the position and about the credit position with the suppliers.


PURCHASE MANAGERSENIOR ASSISTANTOFFICE ASSISTANT


Role of Purchase Manager:

Raw materials purchase.

Purchase of consumables and stores.

Negotiation of prices of raw materials with the supplier.

Procurement and Issue of Materials:

Purchase.

Store.

A.Purchase

The production department, usually factory manager informs the purchase department

about the requirements of materials. The information is passed through the purchase intent

issued by factory manager to the purchase manager. In case of regular product like stationary

and small purchase, the store in charge issues the purchase intend giving a copy to the factory

manager item specification, required quantity, name of the manufacture, approximate costs

etc. are mentioned in the purchase intend. The purchase department then enquires with the

suppliers and invites quotation. From the received quotation mentioning the offered price,

mode of payment, discount if any, time need for dispatches etc., purchase department chooses

the most appropriate by considering all the criteria.

Purchase manager consults with accounts department about the availability of cash,

payment condition, balance of any paid, whether the account with the supplier crossed the

credit limit etc. with the approval of accounts department, purchase manager then sends a

purchase order to the supplier. In case of new materials or new supplier, purchase department

insist or samples to be supplied before the purchase. These samples are tested within house

laboratories. Orders are given only when the sample confirms to the required quality levels.

B.Store

Store is very important to arrange different items of materials in a systematic manner. Store

records information relating to receipts and issue of materials and products. Proper storage is

essential for material cost control. Store is headed by the store in charge who report to the

factory manager and purchase manager. Each production center has its own store. Material

purchasing is done as a centralized activity and then it is supplied to stores at production

centers. Store is divided into three:



Raw material stores.

Engineering Stores (electrical suppliers).

Finished goods store.

3.7 Systems Department

STAR started the computerization of its department’s way back. Personal computers

with UNIX as the operating system were used in the late 1980’s. But the computers of

various departments are not networked. In the year 1999, STAR went to upgrade its EDP

setup further. Costume made ERP software was developed for its units and head office. The

installation of ERP software made the work of the departments of STAR easier. Being

costume made this ERP software, with SQL RDBMS, Front end on Visual basic and

windows NT 2000 and XP, seamlessly had integrated all function of the organization VIZ,

production, inventory billing. Payroll, Accounting etc.

The head office at Thrissur has three servers and forty nodes running the application. One

server is networked and other is kept as back up, another one is used as internet server. Other

units totally have about eight servers and about 50 nodes. Their latest plants at DUBAI,

CHENNAI has computerized control room for monitoring and production controlling. In

addition with ERP system, STAR also had implemented an electronic messaging solution

with its organization, which is centered on the company’s website. This messaging solution

obviates the communication bottle neck of company.



CHAPTERIV PORTERS FIVE

FORCES MODEL



PORTERS FIVE FORCES MODEL

Porter's Five Forces is a framework for industry analysis and business strategy development

formed by Michael E. Porter of Harvard Business School in 1979. It draws upon Industrial

Organization (IO) economics to derive five forces that determine the competitive intensity

and therefore attractiveness of a market. Attractiveness in this context refers to the overall

industry profitability. An "unattractive" industry is one in which the combination of these five

forces acts to drive down overall profitability. A very unattractive industry would be one

approaching "pure competition", in which available profits for all firms are driven down to

zero.

The Five Forces are

1. The threat of the entry of new competitors.

2. The threat of substitute products or services.

3. The bargaining power of customers (buyers).

4. The bargaining power of suppliers.

5. The intensity of competitive rivalry.

For plastics producers worldwide, India represents a range of highly new opportunities for

growth. The plastics industry in India has made significant achievements ever since it made a

modest but promising beginning by commencing production of polystyrene in 1957.The

Indian plastic industry conforms to the levels of sophistication required to produce plastic and

plastic products of international quality standards. The consumption of plastics 1999 is

estimated at twelve million tons by the year 2010. The demand for plastics is growing

approximately @ 22% annually and plastic consumption in India is expected to increase from

almost 2.7 million tons of various commodity plastics in 1998 to almost fifteen million

tonsby 2010.

During the organizational study undertaken in Star Plastics, Kerala, the information collected

regarding its competitors, products, the bargaining power of customers and the suppliers and

the intensity of competitive rivalry has been analyzed using Porters five forces model and is

as follows:



1. The Threat of the Entry of New Competitors

Profitable markets that yield high returns will attract new firms. This results in many new

entrants, which eventually will decrease profitability for all firms in the industry. Unless the

entry of new firms can be blocked by incumbents, the abnormal profit rate will tend towards

zero (perfect competition). The history of star is the history of pipe fittings production in

south India. In 1983, Vikas plastics and Star plastics amalgamated to form Star plastics,

Mullurkara that is 20kms away from Thrissur town, the cultural capital of Kerala. In 1988,

star became the number one PVC pipe fitting manufacture in south India it has received the

best ISI mark for quality. Afterwards more organizations came into the plastic manufacturing

industry and so that the competition also becomes huge.

The main competitors for Star in the market now are:

Hycount Plastics & Chemicals.

Hycount Plastics & Chemicals was commissioned two decades ago at Kollam.

HYCOUNT PIPE - One of the brand PVC pipes in the country and the market in

Kerala in its kind with an installed capacity over 12,000 Metric tons per annum

produced at different locations in Kerala.

A-One Polymer Ltd.

A-One Polymer Ltd. is yet another glorious contribution of the century old Anwar

Group of Industries in strengthening the developing industrial base of Bangladesh.

Manufactured in strict compliance with ISO 3633:2002 & BS Standard 4514, ‘A-One

u PVC Fittings’ possess attributes equivalent to any international premier quality

pipe-fittings. A-One Polymer, established in 2006 with uPVC pipe & fittings

manufacturing facility, is also in production of 50MT of PTFE Thread Seal Tape per

month, making it the first manufacturer of this product in Bangladesh. With the aim to

diversify its product range further, A-One Polymer seeks to manufacture a wide range

of plumbing related materials (PVC, uPVC, cPVC) in the years to come. Already

serving the world market, A-One polymer plans to further expand its production

capacity by 150MT/month to strengthen its export market in 2013.



Finolex Industries Ltd.

Finolex Industries Ltd is the largest manufacturer of rigid poly vinyl chloride (PVC)

pipes and fittings in India having a market share of nearly 10 per cent. The company's

manufacturing capacity of 36,000 tons for PVC pipes and fittings is likely to be

increased to 50,000 tons by the end of next year. Recently, FIL commissioned an

ultra-modern PVC pipes plant at Ratnagiri in Maharashtra. The company also has a

plant in Pune.

Nediyara Group "SHAKTHIMAN SUPER".

"SHAKTHIMAN SUPER" is the flagship brand of Nediyara Group, a synonym for

plastic processing in Kerala. The headquarters of the group is at Kodanad,A

picturesque village on the banks of river Periyar. Besides PVC pipes, the group

churns out a myriad of plastic products like Soft PVC Garden Hoses, ISI Marked

Electrical Wiring Pipes, Printed Food Packaging Containers, Water Storage Tanks,

Toilet Seat Covers, Cisterns etc. Launched in 1974.

Eurotech Pipes and Fittings.

Eurotech Pipes and fittings are made from VESTOLEN P9421 polypropylene random

co polymer specially developed for this use. Eurotech is a system of pipes and fittings

made from VESTOLEN P9421 random copolymer polypropylene, specially

developed for this use. The system’s characteristics make it suitable for the

construction of heating and water supply systems of the most widely varying forms

with outstanding reliability over time. Eurotech office in Kerala: Thrissur Road,

Chagarakulam, and Kerala.

Some Other Companies in ThrissurI. UNIVERSAL DISTRIBUTORS, Masjid Road, Kokkalai, Thrissur.

II. Moyalan HDPE -PVC Pipes, Market Rd, PB-76, Ollur P O, Thrissur.

III. MazPolymers, Industrial Development Plot, Athani P O, Peringandoor Thrissur.



2. TheThreat of Substitute Products or Service

The threat of substitute is high when the price of that substitute product falls or it is

easy for consumers to switch from one substitute product to another or when buyers are

willing to substitute. Star Plastic product constitutes plumping equipment materials such as

PVC pipes, fittings, SWR fittings and PVC adhesive. Star fitting is leading names fittings

over all the states. STAR PVC fittings are manufactured from the finest grade PVC resin

trusted and acclaimed all over the country for quality. Due to the high tensile strength and

reliability used in industry, homes etc. STAR fittings are available in above 10 shapes and

measures vary from 20mm to 200mm. They are also available in 3 different colors. Injection

molded STAR PVC pipe fittings confirm to ISI specification and assure totally safe, non-

toxic water for all purposes.

The development of PVC pipes and all type of Plastic fittings and equipment’sall

over the world is by using the organochlorine called Poly Vinyl Chloride (PVC). STAR is

also developing all type of pipe products (rigid pipes, flexible hoses etc.) using the same

organochlorine PVC. The competitors are also using the same technology. So there is no

substitute products made from other organochlorine, the plastic products are all made from

the same organochlorine PVC.

3. The Bargaining Power of Customers (Buyers)

Buyers or customers can exert influence and control over an industry in certain

circumstances. This happens when:

There is little differentiation over the product and substitutes can be found easily.

Customers are sensitive to price.

Switching to another product is not costly.

Nowadays customers have the buying power and they have the choice in the market to

choose the product what they want. In 1994 Star began the production and marketing of

flexible hoses under the brand name STAR FLEX. Before that Nediyara group came with

Soft PVC Garden Hoses and it has a good name among the customers and has a good market

also. So when Star came with flexible hoses, it is difficult to market the product. But while

comparing to other company’s products, Star have international standards and also have the



ISI certification and the product flexible hose is for both domestic and industrial use. This

made Star to gain supremacy of the products over others products, market ascendancy was

not difficult. Star now is a ubiquitous presence in the entire Middle-East and South Africa. In

2001, STAR received the ISO 9002 Certification, yet again the first in South India. The

customers of STAR are satisfied with their products. They continue to use the product and

will purchase them in future. Quality is the main factor that helps STAR to compete with

other brands. Advertisements were done in print media only.

4. The Bargaining Power of Suppliers

Suppliers are also essential for the success of an organization. Raw materials are needed to

complete the finish product of the organization. Suppliers do have power. This power comes

from:

If they are the only supplier or one of few suppliers who supply that particular raw

material.

If it costly for the organization to move from one supplier to another (known also as

switching cost).

If there is no other substitute for their product.

STAR plastics have suppliers all over South India. STAR plastics concentrates there market

in India mostly in southern region. STAR has a monopoly market in southern area. The

company can market their product very smoothly through the market segmentation. The

company is selling their products by dividing the market state wise. The company

concentrates in Tamil Nadu, AndhraPradesh, Karnataka and Kerala. In North India the

company continues marketing of their products.

To be more precise, the product of the company makes its presents felt in the

following counties:

INDIA

UAE

RUSSIA

IRAN

AFGHANISTAN

MUSCAT



QATAR

BAHRAIN

SAUDI ARABIA

EGYPT

SUDAN

ETHIOPIA

SOMALIA

SOUTH AFRICA

5. The Intensity of Competitive Rivalry

If entry to an industry is easy then competitive rivalry will likely to be high. If it is easy for

customers to move to substitute products for example from coke to water then again rivalry

will be high. Generally competitive rivalry will be high if:

There is little differentiation between the products sold between customers.

Competitors are approximately the same size of each other.

If the competitors all have similar strategies.

It is costly to leave the industry hence they fight to just stay in (exit barriers).

In India the PVC industry is going through high competitive rivalry. As too many

organizations are coming to PVC pipes & Fittings manufacturing industry yearly, the

competition is also becoming higher. In the last one decade unparalleled growth was

witnessed in Star group of companies to emerge as a leader in the PVC fitting and to

diversify into the manufacture of suction hoses, drainage fittings and PVC pipes. The

companies operation includes manufacturing of PVC fittings and allied products in clearly

defined core business areas at home and overseas. The Star group of companies is the single

largest plastic industry in private sector over years, star group has steadily developed into a

professionally managed company comprising of 8 manufacturing unit in 3 production centers

with a total installed capacity of 3850 meter per annum-8 divisions and effective centralize

support services wholly dedicated to the most existing standards of quality and customer

services, constantly motivated by the need to ensure total product satisfaction. In the year

2000, to take the challenge of globalization, star set up a core team and applied core ISO

certification. In August 2001, star became the first PVC fittings manufacture in south India to



receive the ISO 9002 certification. Now Star Plastics is the market leader in South India. The

company has made its presence significantly in Middle East market also.

Strategy persuaded by Star PVC is:

Produces good quality product.

Makes use of modern techniques for production to meet the demands

mostly with the help of pop’s.

Assigning targets to each store manager and as such rewarding then

with attractive prizes.

Everyday feedbacks are taken.

The value which exists in Star PVC is:

No discrimination for race, religion, decision making and actions.

To develop a sense of respect for oneself in other’s mind.

Discipline is given great importance.

These all help them to overcome the intensity of competitive rivalry in the PVC pipes &

Manufacturing industry.



CHAPTER VSWOT

ANALYSIS



SWOT analysis is a strategic planning tool used to evaluate the strengths, weakness,

opportunities and threats involved in a project or in a business venture. It involves specifying

the objectives of the business venture or project and identifying the internal and external

factors that are Favorable and unfavorable to achieve the objectives.

Strength:

1. The company has a good brand image among the consumers.

2. Products accepted all over the world for its quality.

3. Multi – Unit Multi – Product organization catering all products in PVC pipe industry.

4. Global presence in Middle East Asia, Europe, Africa.

5. The company has the direct marketing network with well established distribution

system

6. Dedicated marketing force with effective promotion strategy.

7. The company has fully computerized departments and production units and corporate

office is connected through intranet.

8. Committed work force guided by technically skilled superiors, maintaining warmness

in relation helps in delivering a combined effect.

9. Stringent quality measures adopted, backed by a strong quality control and R & D

team.

Weakness:

1. Organization in flexibility (Flexible working hours and Policies for flexible working).

2. Limited branches.

3. Lack of access to the key distribution channels (Not concentrating in the rural areas of

south India where there are lot of business possibilities in agriculture sector. Now the

organization is concentrating mainly in the construction Industry).

4. Advertisements are done through print media only.

Opportunities:

1. PVC pipe industry is in growth stage so PVC pipe industry has a greater opportunity

to grow.

2. Immense opportunities as infrastructure development in India are growing at a faster

pace.



3. There are large untapped opportunities in Government sector(E.g. Government is

giving subsidies to the farmers for buying agriculture equipment’s).

4. Growth of real estate on account of nuclear families.

5. Agriculture promotion schemes by government and other agencies.

Threats:

1. Sudden fluctuations in crude price, causing fluctuations in raw material price makes

difficult in pricing strategy.

2. Industry is one among those with greater competition.

3. In the changing world of technology, sometimes a better substitute over PVC may

emerge.

4. All the competitors (Hycount Pipes, A-One Polymers, and Finolex Industries etc.) are

changing their strategies and formulating new ones to capture new markets.

5. As PVC is a plastic which is not biodegradable cause’s environmental pollution, may

face a ban in future.



CHAPTER VI

FINDINGS AND SUGGESTIONS



Findings:

Star Plastics is the number one PVC pipe fitting manufacturer in south India and it has

received the best ISI mark for quality. In August 2001, Star became the first PVC fittings

manufacturer in south India to receive the ISO 9002 certification.

International Standard that is being followed as far as the quality of the products is

concerned.

Has well trained employees to operate the machines.

Provides excellent services to its employees like canteen, medical facilities,

transportation etc.

Premises are huge and designed in such a way that the raw materials can easily

transferred from one department to another.

Safety is given main preference.

Discipline is being followed.

Pollution level is low.

Quality of the products is assured by doing nine different quality tests.

Everyday feedbacks are taken.

Excellent training and development system.

Employee performance appraisal system.

No discrimination for race, religion, decision making and actions.

Suggestions:

Problems can be detected early and treated to prevent deterioration welfare and cost

reduction.

Annual medical checkup for all workmen and employees. A small amount can be

deducted from the salary one time.

Cleanliness and orderliness has to be further improved.

Improve security measures by using electronic devices at all gates.



Advertisement need improvement (currently advertisements is done through print

media only, need to be done in visual media also).

CHAPTER VII

CONCLUSION



CONCLUSION

The study conducted at STAR GROUP OF COMPANIES THRISSUR which is the pioneer

and market leader in the PVC pipe product in South India, helped in getting a wider outlook

about the business environment and managing an organization. Organization has six

production centers and five marketing branches spread all over South India and Middle East

Asia, with operation all over the world.

It was a general study regarding all functions and aspects of STAR. The company has seven

functional departments through which it was operating. It is found that company has a good

working environment and cordial relationship is maintained between all departments for the

smooth functioning and achievement of the organization goal of maintain the company’s

brand image among the customers. Porters Five Forces Model is done in the period of study

to analyze the threat of the entry of new competitors and substitute products or services, the

bargaining power of the customers and the suppliers and the intensity of competitive rivalry.

SWOT analysis is also done to analyze the Strength, Weakness, Opportunities and Threats of

the organization.

Star has made are of most advance technology and up to date knowledge. Fully automated

production has been put to use long time ago U.S made microprocessor controlled machinery

is used to for production. Star received the ISI mark for quality and ISO 9002 certification for

quality by TUV Germany, and ISO 14001: 2001 certification. All the products are of

International standard. At present company is able to later about 10% of the market

requirements. In order to later the complete needs the company is planning to increase the

production level to maximum extent possible. The company is planning to increase the

present product level of Dubai units. The research and development team of STAR group is

engrossed in developing new product for the international markets. This has helped them to

gain valuable insight that prompt the group to search alternative ways for manufacturing

better products in a cost effective manner.



CHAPTER VIIBIBILIOGRAPHY



BIBILIOGRAPHY

Books Referred:

Philip Kotler, Jha, and Koshy: “Marketing management”.

Roger. A. Kerin, Steven. W. Hartley, Eric. N. Berkowit, William Redlius: “Marketing

Management”.

Websites Referred:

www.wikipedia.com

www.stargroupind.com

www.google.com

Journals:

Star Plastics Company Magazine.


http://www.google.com/

http://www.stargroupind.com/

http://www.wikipedia.com/

MBA Internship Report

Business

Transcript of MBA Internship Report