Maytronics Overview

Disclaimer

This presentation has been prepared on behalf of Maytronics Ltd. solely for information

purposes. It is not an offer or solicitation for the purchase or sale of any financial instrument.

While reasonable care has been taken to ensure that the information contained herein is not

misleading , Maytronics makes no representation that it is accurate or complete. Neither

Maytronics nor any of its officers or employees accepts any liability for any direct or

consequential loss arising from any use of this presentation or its contents. Statements in this

presentation may contain "forward-looking statements" (such as when we describe what we

"believe, "expect" will occur, and other similar statements), and as such may not actually

occur, even though we believe they are reasonable. These statements should be read with the

understanding that actual future results may be materially different from what was expected.

For a complete discussion of the risks and uncertainties relating to the forward-looking

statements in this representation, please see "Risk Factors" in our 2013 Annual published

reports. Copyrights and database rights protection exist in this presentation and it may not be

reproduced, distributed or published by any person for any purpose without the prior written

consent of Maytronics. All rights are reserved.

Our Vision

About Maytronics

2022

2018

650M NIS

2018: 650M NIS - Products Mix

10 years Strategy

About Maytronics

1Penetrating

additional pool

segments:

“A Dolphin for

Every pool”

2 Deployment

for direct sale

and creating

anchors in

strategic

markets

3

Expending

product lines

with added

value and

uniqueness:

“Best of Breed”

Synergy

Company Values & Spirit

Exceptional Experience

The Market

2013 swimming Pools Market size in manufacturing terms

$ 6 billion

Worldwide pools market

$380 Million Cleaners Market

$250 Million Robots Market

$95 Million

Equipment - $3 billion

WW overall Number of Pools

21,000,000

WW Swimming Pools

~2,300,000 (11%)

installed With Robots

The Market

The US Market

IG Pools

5,835,000

AG Pools

3,535,000

Commercia

l Pools

360,000

Total 9,730,000 Pools

1

The Market

Territory Main Indexes:

• Industry growth: 3%

• New IG pools per year: 60K

• IG pools installed with robots: 900K

(15%)

• Main robots growth engines:

• Sun belt (low cost)

• Above Ground pools

• Leslie’s

• Poolcorp

• Electricity regulation

2010 2011 2012 2013

44.456.1

86.7

108

Robot sales in US in M NIS

The Europe Market

IG Pools

3,005,000

AG Pools

1,350,000

Commercial

Pools

100,000

Total 4,455,000 Pools

2

The Market

Territory Main Indexes :

• Industry growth: 1.5%

• New IG pools per year: 85K

• IG pools installed with robots: 1200K

(40%)

• Main robots growth engines:

• Above Ground pools

• Green trend

2010 2011 2012 2013

123.9 136.5 138.8 151.1

Robot sales in Europe in M

NIS

The South Hemisphere and Rest of the world

Territory Main Indexes:

• New IG pools per year: ~50K

• IG pools installed with robots: 150K

(3%)

• Main robots growth engines:

• Take suction share

• Blue ocean

2010 2011 2012 2013

12.4

33.2

58 62.6

Robot sales in M NIS

IG Pools ,

4,600,000

AG Pools ,

700,000

Commercial,

80,000

Total 5,380,000 Pools

2013 Robot Market share

The Market

37%

21%

Technology Leader

Top 100 award –Most innovative pool cleaner

S300i

Maytronics Products

Smart-Phone app. & Diagnosis

The Market

Robotic Automatic Pool Cleaners

Suction - Hybrid

Mass – E10

Basic – S200

Classic – S300i

Top – Supreme M5

Premium - Liberty

Commercial – Wave 300

30% Products Growth

Additional products sold by Maytronics

Maytronics Products

Branding Towards the Consumer

To create the right platform that supports Maytronics strategy&

Extent a hand to the end-users

By

&Daring to be different

The Challenge

The Market

Discover the Exceptional Experience with the Dolphin E 10: The best value for money

Upgrade to an Exceptional Experience with the Dolphin S 200, S 300, S 300i:Innovative features and advanced technology the next generation of pool cleaning robots!

You know you have made it with the Dolphin M 200, M 400, M 500: The ultimate robot – built to work for years, with the best performance and capabilities on the market

The Market

The Market

למיטרוניקס 2013פרס יצואן מצטיין לשנת קטגוריית יצואן גדול -בתחום תעשיות מסורתיות