Maytronics Overview
Disclaimer
This presentation has been prepared on behalf of Maytronics Ltd. solely for information
purposes. It is not an offer or solicitation for the purchase or sale of any financial instrument.
While reasonable care has been taken to ensure that the information contained herein is not
misleading , Maytronics makes no representation that it is accurate or complete. Neither
Maytronics nor any of its officers or employees accepts any liability for any direct or
consequential loss arising from any use of this presentation or its contents. Statements in this
presentation may contain "forward-looking statements" (such as when we describe what we
"believe, "expect" will occur, and other similar statements), and as such may not actually
occur, even though we believe they are reasonable. These statements should be read with the
understanding that actual future results may be materially different from what was expected.
For a complete discussion of the risks and uncertainties relating to the forward-looking
statements in this representation, please see "Risk Factors" in our 2013 Annual published
reports. Copyrights and database rights protection exist in this presentation and it may not be
reproduced, distributed or published by any person for any purpose without the prior written
consent of Maytronics. All rights are reserved.
Our Vision
About Maytronics
2022
2018
650M NIS
2018: 650M NIS - Products Mix
10 years Strategy
About Maytronics
1Penetrating
additional pool
segments:
“A Dolphin for
Every pool”
2 Deployment
for direct sale
and creating
anchors in
strategic
markets
3
Expending
product lines
with added
value and
uniqueness:
“Best of Breed”
Synergy
Company Values & Spirit
Exceptional Experience
The Market
2013 swimming Pools Market size in manufacturing terms
$ 6 billion
Worldwide pools market
$380 Million Cleaners Market
$250 Million Robots Market
$95 Million
Equipment - $3 billion
WW overall Number of Pools
21,000,000
WW Swimming Pools
~2,300,000 (11%)
installed With Robots
The Market
The US Market
IG Pools
5,835,000
AG Pools
3,535,000
Commercia
l Pools
360,000
Total 9,730,000 Pools
1
The Market
Territory Main Indexes:
• Industry growth: 3%
• New IG pools per year: 60K
• IG pools installed with robots: 900K
(15%)
• Main robots growth engines:
• Sun belt (low cost)
• Above Ground pools
• Leslie’s
• Poolcorp
• Electricity regulation
2010 2011 2012 2013
44.456.1
86.7
108
Robot sales in US in M NIS
The Europe Market
IG Pools
3,005,000
AG Pools
1,350,000
Commercial
Pools
100,000
Total 4,455,000 Pools
2
The Market
Territory Main Indexes :
• Industry growth: 1.5%
• New IG pools per year: 85K
• IG pools installed with robots: 1200K
(40%)
• Main robots growth engines:
• Above Ground pools
• Green trend
2010 2011 2012 2013
123.9 136.5 138.8 151.1
Robot sales in Europe in M
NIS
The South Hemisphere and Rest of the world
Territory Main Indexes:
• New IG pools per year: ~50K
• IG pools installed with robots: 150K
(3%)
• Main robots growth engines:
• Take suction share
• Blue ocean
2010 2011 2012 2013
12.4
33.2
58 62.6
Robot sales in M NIS
IG Pools ,
4,600,000
AG Pools ,
700,000
Commercial,
80,000
Total 5,380,000 Pools
2013 Robot Market share
The Market
37%
21%
Technology Leader
Top 100 award –Most innovative pool cleaner
S300i
Maytronics Products
Smart-Phone app. & Diagnosis
The Market
Robotic Automatic Pool Cleaners
Suction - Hybrid
Mass – E10
Basic – S200
Classic – S300i
Top – Supreme M5
Premium - Liberty
Commercial – Wave 300
30% Products Growth
Additional products sold by Maytronics
Maytronics Products
Branding Towards the Consumer
To create the right platform that supports Maytronics strategy&
Extent a hand to the end-users
By
&Daring to be different
The Challenge
The Market
Discover the Exceptional Experience with the Dolphin E 10: The best value for money
Upgrade to an Exceptional Experience with the Dolphin S 200, S 300, S 300i:Innovative features and advanced technology the next generation of pool cleaning robots!
You know you have made it with the Dolphin M 200, M 400, M 500: The ultimate robot – built to work for years, with the best performance and capabilities on the market
The Market
The Market
למיטרוניקס 2013פרס יצואן מצטיין לשנת קטגוריית יצואן גדול -בתחום תעשיות מסורתיות
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