May 2015 Viewing Trends Overview. Irish adults aged 15+ watched TV for an average of 3 hours and 22...

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May 2015 Viewing Trends Overview

Transcript of May 2015 Viewing Trends Overview. Irish adults aged 15+ watched TV for an average of 3 hours and 22...

Page 1: May 2015 Viewing Trends Overview. Irish adults aged 15+ watched TV for an average of 3 hours and 22 minutes each day in May 2015. This is 6 mins longer.

May 2015Viewing Trends Overview

Page 2: May 2015 Viewing Trends Overview. Irish adults aged 15+ watched TV for an average of 3 hours and 22 minutes each day in May 2015. This is 6 mins longer.

Irish adults aged 15+ watched TV for an average of 3 hours and 22 minutes each day in May 2015. This is 6 mins longer per day than in May 2014

89% (3 hours) of this viewing was live with the other 11% (22 min per day) time shifted.

Total Viewing May 2015

Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

Page 3: May 2015 Viewing Trends Overview. Irish adults aged 15+ watched TV for an average of 3 hours and 22 minutes each day in May 2015. This is 6 mins longer.

Housekeepers watched more than 3 hours 53 mins of TV every day in May 2015

Average Minutes Viewed DailyMay 2015

Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

Page 4: May 2015 Viewing Trends Overview. Irish adults aged 15+ watched TV for an average of 3 hours and 22 minutes each day in May 2015. This is 6 mins longer.

PVR ownership is now at 58%. The vast majority of viewing is to live TV. The % of live TV viewing has declined slightly year on year for individuals and

remained static for younger audiences. Interestingly 15-24 year olds are watching more TV than this time last year with an increase of 11 mins per day

TV Viewing Live v Time shift Year on YearMay 2015 v’s May 2014

Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

PVR OwnershipMay 2014 56%May 2015 58%

Page 5: May 2015 Viewing Trends Overview. Irish adults aged 15+ watched TV for an average of 3 hours and 22 minutes each day in May 2015. This is 6 mins longer.

TAM Ireland subscribing channels reached 91% of housekeepers, 91% of housekeepers with kids, 88% of ABC1 adults and 85% of

25 - 44 yr olds each week in May 2015

Weekly reach of TAM Ireland subscribing channelsMay 2015

Source: TAM Ireland Ltd / Nielsen TAM / Av Weekly Reach, Consolidated, National

Page 6: May 2015 Viewing Trends Overview. Irish adults aged 15+ watched TV for an average of 3 hours and 22 minutes each day in May 2015. This is 6 mins longer.

Commercial ImpactsMay 2015

Source: TAM Ireland Ltd / Nielsen TAM / 30” 000s, Consolidated, National

Page 7: May 2015 Viewing Trends Overview. Irish adults aged 15+ watched TV for an average of 3 hours and 22 minutes each day in May 2015. This is 6 mins longer.

Average Number of Commercial Spots seen per Day May 2015

Audience Average Number of Spots seen per Day

Individuals 4+ 29

Adults 15+ 31

Adults 15-24 20

Adults 15-34 21

Adults 25-44 23

Adults 45+ 41

Adults ABC1 21

Housekeepers 36

HK with Kids 28

Children 16

Source: TAM Ireland Ltd / Nielsen TAMBased on ROI Commercial Channels, Consolidated, National

Page 8: May 2015 Viewing Trends Overview. Irish adults aged 15+ watched TV for an average of 3 hours and 22 minutes each day in May 2015. This is 6 mins longer.

Top 10 Advertisers May 2015Based on 30” sec 000s, Individuals 4+

Source: TAM Ireland Ltd / Nielsen TAMBased on 30” 000s, ROI Commercial Channels, Individuals 4+, Consolidated, National

1 BSKYB LTD

2 DIAGEO

3 UNILEVER

4 SUPERVALU

5 PROCTER & GAMBLE IRELAND

6 UPC

7 MCDONALDS RESTAURANT

8 LOREAL

9 KELLOGGS

10 TESCO IRELAND


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June 2015 Viewing Trends Overview. Irish adults aged 15+ watched TV for an average of 3 hours and 7 minutes each day in June 2015. 90% (2hours 48 mins)

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