MAXIMA XTREME

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Product Presentation: MÁXIMA X-TREME GRENACHE by republicana, International Wine Concepts from Spain

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Transcript of MAXIMA XTREME

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ProductPresentation:

MÁXIMA X-TREMEGRENACHE

by republicana,International Wine Concepts from Spain

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5. STYLO

3. BRAND

1. WINERY 2. WINE

4. IMAGE

6. PACKAGING

INTERNATIONALWINE

CONCEPT

6. BACK LABEL

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0. CONCEPT

INTERNATIONALIZATION DESIGN WINE

Int. Wine ConceptI+D+WINE model

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1. WINERY

Spain. Calatayud wine region. Elaborating wines since 1965. Old Vine Grenache. MW & top winemakers cooperating

with the winery for years. Experience with top worldwide

distributors. Consistent quality. Solid values. Good

ratings and prescriptor opinions.

Bodega San Gregorio

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2. WINE

Entry-level, young red. 100% Old Vine Grenache. 14,5% alc. Full-bodied. Fruity, intense, high concentration, spicy,

warm finish. 89-87 points last vintages.

Solid Value.High price/quality ratio.

POWER

Old Vine Grenache

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3. BRAND

English+Spanish: Spanglish At least French, German, English

& Spanish native or basic speakers understand.

Xtreme sports oriented. Xtreme sports will give you a

reward -the sensation- if you are willing to accept the risk.

MÁXIMA X-TREMERisk: Calatayud d.o. (unknown region)Sensation: Power, intensity, body….

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4. IMAGE

X-TREME Sports theme. Bungee Jumping, the reference of

X-TREME Sports. Color and size integration. Brand & Image according to

minimalist stylo.

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5. STYLO

Minimalist. Black & White. Brand+variety (+vintage). No iddle text. Not many details. Screw-cap for young wines. New world concept.

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6. BACK LABEL

Brand & Variety on top. Tasting Note. Credits. Legal info. Color, fonts, stylo coordination. Paper; same quality as front.

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7. PACKAGING

Screw-cap. Optimal Bordeaux bottle. High weight paper on front and back

labels. 6 bottles/case.

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9. MORE CONCEPTS

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CONTACT

David Blanco

Tel. +34 687 484 989

[email protected]

http://www.republicanawines.es

10. THANK YOU

Any ORDER comment?