Max-Michael Mayer - Launching a Cloud Based Business
-
Upload
cloudcamp-hamburg -
Category
Documents
-
view
695 -
download
2
description
Transcript of Max-Michael Mayer - Launching a Cloud Based Business
![Page 1: Max-Michael Mayer - Launching a Cloud Based Business](https://reader035.fdocuments.in/reader035/viewer/2022070316/55592d9fd8b42a543d8b47c2/html5/thumbnails/1.jpg)
Launching a Cloud Based Business
or
“Planning is Guessing”
A first hand experience by Max-Michael Mayer, Propertybase GmbH
37signals
![Page 2: Max-Michael Mayer - Launching a Cloud Based Business](https://reader035.fdocuments.in/reader035/viewer/2022070316/55592d9fd8b42a543d8b47c2/html5/thumbnails/2.jpg)
Me
![Page 3: Max-Michael Mayer - Launching a Cloud Based Business](https://reader035.fdocuments.in/reader035/viewer/2022070316/55592d9fd8b42a543d8b47c2/html5/thumbnails/3.jpg)
Jogging
Accenture
DaddyBWL
LBBW
Guitar Fanatic
Mountain Biking
14 years of sales experience
EntrepreneurPhotography
Cloud Enthusiastic
Max-Michael Mayer:
Aconex
conject Dubai
![Page 4: Max-Michael Mayer - Launching a Cloud Based Business](https://reader035.fdocuments.in/reader035/viewer/2022070316/55592d9fd8b42a543d8b47c2/html5/thumbnails/4.jpg)
We
![Page 5: Max-Michael Mayer - Launching a Cloud Based Business](https://reader035.fdocuments.in/reader035/viewer/2022070316/55592d9fd8b42a543d8b47c2/html5/thumbnails/5.jpg)
SaaS Start upVenture Capital Force.com
Salesforce.com
Fun
Great Team
Worldwide Customers
Made in Germany
Nice OfficeGood coffee
Career
In the cloud
Munich
DubaiNew York
Sydney
Singapore
![Page 6: Max-Michael Mayer - Launching a Cloud Based Business](https://reader035.fdocuments.in/reader035/viewer/2022070316/55592d9fd8b42a543d8b47c2/html5/thumbnails/6.jpg)
The Idea
![Page 7: Max-Michael Mayer - Launching a Cloud Based Business](https://reader035.fdocuments.in/reader035/viewer/2022070316/55592d9fd8b42a543d8b47c2/html5/thumbnails/7.jpg)
The idea
Your app needs to solve a problem
Is there a need for your product?
What is the benefit of using your app?
How is your app different?
Is the market big enough?
![Page 8: Max-Michael Mayer - Launching a Cloud Based Business](https://reader035.fdocuments.in/reader035/viewer/2022070316/55592d9fd8b42a543d8b47c2/html5/thumbnails/8.jpg)
The right solution can add significant value
ROI Study (Real Customer)
Payback in5 Months
Payback in5 Months
3 x Investafter 1 Y 3 x Investafter 1 Y
1.5m$ NPVover 3 years1.5m$ NPV
over 3 years
![Page 9: Max-Michael Mayer - Launching a Cloud Based Business](https://reader035.fdocuments.in/reader035/viewer/2022070316/55592d9fd8b42a543d8b47c2/html5/thumbnails/9.jpg)
The Market
![Page 10: Max-Michael Mayer - Launching a Cloud Based Business](https://reader035.fdocuments.in/reader035/viewer/2022070316/55592d9fd8b42a543d8b47c2/html5/thumbnails/10.jpg)
Big
BigBig
![Page 11: Max-Michael Mayer - Launching a Cloud Based Business](https://reader035.fdocuments.in/reader035/viewer/2022070316/55592d9fd8b42a543d8b47c2/html5/thumbnails/11.jpg)
Organisational MembershipsOrganisational Memberships IT SpendingIT Spending
Total market size > 2b €
The Propertybase Market
![Page 12: Max-Michael Mayer - Launching a Cloud Based Business](https://reader035.fdocuments.in/reader035/viewer/2022070316/55592d9fd8b42a543d8b47c2/html5/thumbnails/12.jpg)
The Team
![Page 13: Max-Michael Mayer - Launching a Cloud Based Business](https://reader035.fdocuments.in/reader035/viewer/2022070316/55592d9fd8b42a543d8b47c2/html5/thumbnails/13.jpg)
Get the best !
…you know.
![Page 14: Max-Michael Mayer - Launching a Cloud Based Business](https://reader035.fdocuments.in/reader035/viewer/2022070316/55592d9fd8b42a543d8b47c2/html5/thumbnails/14.jpg)
Get started
![Page 15: Max-Michael Mayer - Launching a Cloud Based Business](https://reader035.fdocuments.in/reader035/viewer/2022070316/55592d9fd8b42a543d8b47c2/html5/thumbnails/15.jpg)
Spend your money wisely…
You don’t have a lot when you start.
![Page 16: Max-Michael Mayer - Launching a Cloud Based Business](https://reader035.fdocuments.in/reader035/viewer/2022070316/55592d9fd8b42a543d8b47c2/html5/thumbnails/16.jpg)
Once you are getting real…
Propertybase office in Munich
Office:
Short term rental agreements Be humble –no state of the art office Share the space with other and lower costs
Equipment:
Use cloud apps!
![Page 17: Max-Michael Mayer - Launching a Cloud Based Business](https://reader035.fdocuments.in/reader035/viewer/2022070316/55592d9fd8b42a543d8b47c2/html5/thumbnails/17.jpg)
Money
![Page 18: Max-Michael Mayer - Launching a Cloud Based Business](https://reader035.fdocuments.in/reader035/viewer/2022070316/55592d9fd8b42a543d8b47c2/html5/thumbnails/18.jpg)
Venture Capital or not?
A detailed financial plan is a must anyway
![Page 19: Max-Michael Mayer - Launching a Cloud Based Business](https://reader035.fdocuments.in/reader035/viewer/2022070316/55592d9fd8b42a543d8b47c2/html5/thumbnails/19.jpg)
Make Sales & Marketing Transparent
![Page 20: Max-Michael Mayer - Launching a Cloud Based Business](https://reader035.fdocuments.in/reader035/viewer/2022070316/55592d9fd8b42a543d8b47c2/html5/thumbnails/20.jpg)
Healthy conversion rate = growing subscriptions
Sales Funnel
Leads
QualifiedContacts
Opportunities
Offers
Customers
Web: 12 SF: 37 others: 25
78%
58
64%
37
30%
11
27%
3
4,1%
Dec
Feb
Apr
Jun
Aug
Oct
Dec
Feb
Start with SEO & SEM
asap!
Start with SEO & SEM
asap!
![Page 21: Max-Michael Mayer - Launching a Cloud Based Business](https://reader035.fdocuments.in/reader035/viewer/2022070316/55592d9fd8b42a543d8b47c2/html5/thumbnails/21.jpg)
Be flexible !You will change your plans more often as you think.
![Page 22: Max-Michael Mayer - Launching a Cloud Based Business](https://reader035.fdocuments.in/reader035/viewer/2022070316/55592d9fd8b42a543d8b47c2/html5/thumbnails/22.jpg)
Recommended Books
…for starting your own SaaS business
![Page 23: Max-Michael Mayer - Launching a Cloud Based Business](https://reader035.fdocuments.in/reader035/viewer/2022070316/55592d9fd8b42a543d8b47c2/html5/thumbnails/23.jpg)
Contact: Max-Michael [email protected]+49.173.2582876
Download the Presentation: http://www.maxmichaelmayer.dehttp://blog.propertybase.com