T: @sridharsmusic
soundcloud.com/sridharsmusic
Building a Growth CultureLessons Learned
CHAPTER NAME200MM UNIQUES
1. TO GROWTH TEAMor not to growth team
product dev cycle
Requirements GTM
product dev cycle
growth
2. THE METRICchoose wisely
DAU/MAU
M1 RETENTION
SIGNUPS UPLOADS
CREATOR %
W1 RETENTION
ACTIVATION RATE
CHURN %
WAU
REPEAT LISTENERS
LT
LMAL
listening time
logged-in monthly active listeners
3. GROWTH ACCOUNTINGand choosing bets
- Andy Johns
The Growth team manages the flow of users just as a finance team manages the flow of money in/out of the org.
-45
0
45
90
135
180
April May June July
Returning Repeat New Churn
- Are we growing sustainably?
- Is churn under control?
- Pain points
4. SPRINT TOGETHERreduce friction with other teams
size of user base
expectedreturn / test
5. EMBRACE CONSTRAINTSlimits set you free
6. VALUESdefine them
chart: Andrew Chen
GROWTH TEAM (OR NOT)THE METRIC
ACCOUNT FOR GROWTH
EMBRACE CONSTRAINTSDEFINE VALUES
SPRINT TOGETHER
THANKST: @sridharsmusic
soundcloud.com/sridharsmusic