Curriculum Vitae MATTEO PAOLO PAGANI

Matteo Paolo Pagani PERSONAL INFORMATION

Date of Birth 03/03/1980 Garbagnate Milanese Mobile +39 339 8253857 Mail Address pagani.m03@gmail.com

WORKING EXPERIENCE

Strategic Marketing Consultant FAR s.r.l. Prof. Alberoni 2009 - present

• 4P’s Analysis and Development Action Plans, Study of Innovative Products, Consumers Needs and Markets Analysis, Selection of Marketing Activities, Development and analysis of sales strategies and promotions, Study of Loyalty Programs

• Study Consumer/product relationship, Buying, Decision Making and Loyalty Process, Social Network Activities, Clustering, Competitor Analysis

CLIENTS: Barilla, Rai, Ferrero, Yamamay, Frau, Esselunga, Campari, Trussardi, Formula 1

Marketing, Business and Finance Analyst Studio Bombognini 2013 - present

• Finance Controller and Analysis, Financial Statement, Profit and Loss Account

• Define Strategic Marketing Plan, Define and Manage Business Plan

CLIENTS: Bertani & Baselli Spa, FilCasa Spa, Viris Spa

Trade Marketing Specialist Pact GmbH, Germany 2011 - 2013

• Create, Develop and Manage Trade Marketing Activities, Budgeting, study Marketing Strategy, Market and Competitors Analysis, Manage Promotion, Performance & ROI Analysis, Manage A&P Budget

• Sell in/out and Retail Analysis, Managing Sales and Merchandising team, Trainer, Managing Suppliers and Agencies relationship, PPT Presentations

CLIENTS: Siemens Europe, Samsung Europe

Operation Manager Trade Marketing Trandora s.r.l. 2009 - 2011

• Create, Develop and Manage Trade Marketing Activities, Budget Control, Operational Manager

• Market and Competitor Analysis, Sell in/out and Retail Analysis

• Team Manager, Manage Sales and Merchandising team, Trainer, Manage suppliers and agencies relationship

CLIENTS: Heineken, San Carlo, Recordati, Galbani, RCS Media, Siemens

Project Manager Multitime s.r.l. 2007 - 2009

• Manage Marketing Activities, Client Account, Budget Control, Sales Analysis, Logistic

CLIENTS: Coca Cola, Barilla, Canon, Philips, Samsung, P&G, Sephora, Unilever

Curriculum Vitae MATTEO PAOLO PAGANI

EDUCATION Mechanic Engineer – Industry POLITECNICO di MILANO 1999/2006 24/31 Exams Liceo Scientifico Marie Curie Meda 1994/1999

STUDIES

- Financial Statement Analysis and Management 2013 Compilation and Analysis of Financial Statements, the Management Company

- Social Network e Web Marketing 2011 E-business, Seo, Direct Marketing, Web Promotion, Web Analytics

- Giovani Manager - Studio Ambrosetti Milano – prof. Alberoni Francesco 2009 Decision making, Market Analysis, Strategic Planning, Innovation

- Communication and Sociology 2007 Market and Consumer Needs, Elements of analysis, Perception of communication

OTHER INFORMATION

Languages Italian (mother tongue), English (fluent) Computer knowledges Advanced level (Excel, Powerpoint, Windows), SAP, Photoshop, InDesign Interest Sports, Art, Photography, Travel, Music, Play Piano, Cooking, Fashion

PROFILE

Sales and marketing experience on different products in multinational companies and retail market, I match creativity and innovation with managerial skills. I’m specialized in brand management, especially in trade marketing (incentive programs, promotion, merchandising, events) and communication strategy. I have experience in strategic consulting and decision-making, in the analysis of markets with a deep understanding of opportunity areas. I continue to invest in my professional competencies also thanks to an ongoing collaboration with prof. Alberoni. As a result of this experience, I continue to deepen my market analysis skills, my ability to identify needs and targets whilst developing communication plans also for new media. Excellent communication and interpersonal skills, fluent knowledge of the English language and the advanced use of IT tools complete my profile. I’d like to further develop my knowledge in an international context.

REFERENCE - Available upon request

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