Matt Gentile, Director, Public Relations and Social MediaCentury 21 Real Estate LLC

Gentile leads the public relations and social media marketing (PR/SM) efforts for Century 21 Real Estate. Current initiatives are designed to stimulate brand preference, generate leads, and develop best-in-class tools, systems and processes for CENTURY 21® System members. Century 21 Real Estate is the largest residential real estate sales organization in the world comprised of approximately 7,000 independently owned and operated franchised brokerage offices and more than 100,000 sales associates in over 70 countries and territories worldwide.

Since assuming the role in 2008, Gentile established key performance indicators for the PR/SM function based on impressions, as well as quantitative and qualitative goals for media opportunities, share of voice and leads. In 2011, CENTURY 21 PR was responsible for generating over 1.3 billion media impressions through targeted consumer and industry press including; CNN Money, Fast Company, Forbes, Franchise Times, Inman News, Mashable, Smart Money, The Wall Street Journal and USA Today. With an focus on global growth, Gentile has worked with CENTURY 21 leadership to drive international media opportunities in the Brazil, China, Czech Republic, France, Germany and Spain.

Prior to his current post, Gentile served as a senior communication manager for Florida’s largest real estate company from 2004 - 2008. He was responsible for developing messaging for statewide marketing campaigns, leadership communications and publicity for the company, its managers and agents.

He enhanced his writing, digital marketing and management capabilities while serving in the technology marketing departments of Arthur Andersen and PricewaterhouseCoopers from 1998 - 2004. He earned his Masters of Arts in Organizational Management while working full-time with Arthur Andersen.

Gentile’s career in public relations and communication management began in 1991 with The Rendon Group, an international strategic communications firm based in Washington D.C. As an account executive, he developed and executed strategic communication plans to meet key objectives of both public and private clients including: African National Congress, Bell Atlantic, IBM (Saudi Arabia), Iraqi National Congress, Kuwait National Guard, Kuwait Petroleum Corporation.

Education: Gentile earned his B.S. in Communication from Clarion University of Pennsylvania in 1991 and his Masters in Organizational Management from the University of Phoenix (Tampa) in 2000.

Philanthropy: From 2004 – 2008, Gentile served as Co-Chair of the Coldwell Banker CARES Foundation, where he led an initiative to sponsor and build 14 Habitat for Humanity homes throughout the state of Florida from 2005-2007.

Currently, he is actively involved with an effort to raise funds for Easter Seals’ Make the First Five Count campaign. To date the CENTURY 21 System has raised over $104 million on behalf of Easter Seals.

He currently resides in Long Valley, NJ with his wife and two sons.

Contact via Mobile: 973-647-9042