Mathieu Turpault Director of Design mturpault @ bresslergroup.com Victor Bruzeau Designer Rob Tannen...
-
Upload
anaya-barfield -
Category
Documents
-
view
214 -
download
1
Transcript of Mathieu Turpault Director of Design mturpault @ bresslergroup.com Victor Bruzeau Designer Rob Tannen...
Mathieu Turpault Director of [email protected] Victor Bruzeau Designer
Rob Tannen Director of [email protected] Vedang Kulkarni Designer
Augmented reality meets sketchup by Bruce Branit
Connecting unmet needs with emerging
technologies 11.March.2012
InternationalHouseware Show
2400 Market Street, Suite 1-2
Philadelphia, Pennsylvania 19103
Presenter’s Background
Rob Tannen PhD/ Director of research & interaction design / 16 years in product + interface research for brands including Bosch and Thermador / Certified Professional Ergonomist
Mathieu Turpault/ Partner and Director of Design / 15 years of product development experience including Black&Decker and Hamilton Beach / Industrial Design background / Focused on User Interface and Industrial Design integration by process and Multi Sensory Brand Language (MSBL)
© Copyright 2012
Houseware ShowPresentation
Connecting User Needs and emerging technologies
11.March.2012
3
Contents
① Introductions
② Bresslergroup & our experience with housewares
③ User need research methodologies overview
④ Emerging technologies
⑤ Defining our users
⑥ Unmet user needs around the house
⑦ Wrap up & next steps
© Copyright 2012
Houseware ShowPresentation
Connecting User Needs and emerging technologies
11.March.2012
4
Who We Are
• 40 years of research driven product development experience
• Industrial Design, User Interface and Engineering services
• Consumer / Commercial / Medical markets
• International and multi-cultural staff
• Over 150 international patents and design awards
© Copyright 2012
Houseware ShowPresentation
Connecting User Needs and emerging technologies
11.March.2012
5
Houseware Expertise
• Long lasting relationships with globally trusted housewares brands
• Expertise in kitchen and cleaning appliances
• From small to large appliances
• Extensive user research in this market
© Copyright 2012
Houseware ShowPresentation
Connecting User Needs and emerging technologies
11.March.2012
6
Houseware Expertise
• Applica, SpaceMaker product line
© Copyright 2012
Houseware ShowPresentation
Connecting User Needs and emerging technologies
11.March.2012
7
Houseware Expertise
• CleanCut, Automatic paper towel dispenser
What We Do
• User Research
• Design
• Engineering
Identify unmet user needs
Track emerging technologies
Innovative productsTechnical innovation
We apply creative technical innovation to connect unmet user needs with emerging technologies
Connecting Indoor and Outdoor IHHS 2010
• Project Goals
– Connecting associated indoor and outdoor activities
– Provide sustainable, energy efficient solutions
• Outcomes
– Presented trends at Housewares Show (2010)
– Conceptualized new ideas in appliance design focusing on sustainability and human factors
Kitchen 2.0 Research & Ideation IHHS 2011
• Project Goals
– Define emerging social trends and opportunities in kitchen and cooking-related behaviors
– Develop near-term concepts synthesizing user experience, sustainability, ergonomic and social trends
• Outcomes
– Conceptualized “MySpice” resource-sharing app
– Conceptualized new ideas in appliance design focusing on sustainability and human factors
ResearchMethodologiesUser
• Triangulated – pulling information from multiple research methods to identify gaps, opportunities & conflicts
• Sequenced – utilizing qual then quant research methods to first define the how , then the how much
• Actionable – translating researching findings into specific design challenges with measurable outcomes
Research Methodologies
Quantitative
Qualitative
Generative Evaluative
Statistical/Conjoint Analysis
Surveys
Usability Testing
Attribute mappings
Ethnography
User-Generated Design
User Interviews
Market ResearchTask Analysis
Ergonomic Assessment
• Contextual field observation to learn how products are used in real-world tasks and environments
• Identifies gap between designers intent and consumers actual use
• Encompasses multiple dimensional including ergonomics, workflow, aesthetics and brand perception
Ethnographic Research
• Remote version of contextual research; participants self-record activities prescribed by researcher
• Ideal for longitudinal studies and activities that take place over broader time/space periods
• Provides time/cost savings and improved geographical access
Remote Ethnographic Research
• Above and beyond the traditional focus group - participatory design processes
• Hybrid methodology combines individual feedback or home-based research with follow-on group collaborations
• Covers multiple dimensional including ergonomics, workflow, aesthetics and brand perception
Concept Evaluation
TechnologiesEmerging
Emerging Technologies
LackOf
Sleep• Vibro-tactile feedback• Multi-sensorial touch• Computer and medical
Sophisticated user interface technologies
developed for smart phones and tablets as
well as complex medical equipment will find
its way into more mainstream products,
offering great opportunities for richer user
experiences.
Haptics
Emerging Technologies
Bio-sensing
Cardio watches
Brain wave-controlled video games
Nike+ pressure sensor shoes
Clothing application
• Photometric• Electrochemical• Contact Vs. wireless
A lot of wearable medical devices as well
as consumer wearable devices are
leveraging this technology to capture bio
data mostly for audit and prognosis
purposes. The technology is evolving from
contact technology to non-contact
technologies broadening the potential
applications
Emerging Technologies
Cloud computing
• Light computing (client)• Servers at remote locations• Information portability
Decentralization and delocalization of
computing will enable greater portability of
data and applications throughout the
home. Low-tech computing technology
could be added inexpensively to many
devices enhancing their core functionality
exponentially
Emerging Technologies
Touch sensitive surfaces
• Touchscreen• Capacitive sensors• Projected
This well established technology for
computer applications is venturing into new
potential applications where any surface
could be turned into a touch sensitive
surface. The maturing of these new
technologies will open up a lot of
opportunities around the house.
Emerging Technologies
Augmented reality
• Advances in computer technology• 3D Computer Aided Design (CAD)• Becoming usable
Augmented reality has long been seen as
an awkward technology requiring complex
gears and equipment. Advanced in
computer technology and 3D modeling are
making this technology viable from a user
stand point through the use of standard
smart devices
Emerging Technologies
Tele presence
• Work video conferencing• Working from home
While professional video conferencing
systems are adopted at work such as the
Cisco Tele-presence systems, software
solution such as Skype and Face-Time are
becoming ubiquitous at home. While still
confined to smart phones, tablets and
computers, we are likely to see an
expansion of usage enabled by cloud
computing
Our usersDefining
© Copyright 2012
Houseware ShowPresentation
Connecting User Needs and emerging technologies
11.March.2012
24
• Kate and Peter are in their late 40s, early 50s and have 2 children, Jessi 13 and Ben 24.• Ben recently came back from college• Our focus today will be on Kate and Ben
Meet the Parker family
© Copyright 2012
Houseware ShowPresentation
Connecting User Needs and emerging technologies
11.March.2012
25
Meet the mom: Kate, 48
• Kate is happily married to Peter. They both have well establish white collar jobs and work full time. Kate is a marketing manager for a mid-size manufacturing company, her job is very demanding and she tend to work an average of 50 hours a week.
• Time is a precious commodity around the Parker’s house and Kate does not have much time to deal with life at home. She needs to rely on Jessi and Ben to help out around the house.
• While Kate is approaching her 50s, she is an avid user of social networking services such as Facebook and LinkedIn. This is largely a consequence of her attempt to learn about these social networks for the purpose of understanding her daughter’s aspirations and attractions. She is constantly connected and cares very much about her friends opinions and regularly checks with her girlfriends on trivial matters.
• Starved for time at home• Relies on kids to help out around the house• Social networking junkie
© Copyright 2012
Houseware ShowPresentation
Connecting User Needs and emerging technologies
11.March.2012
26
Meet the son: Ben, 24
• Ben is a Millennial, he recently graduated from college but was force to come back home as he was unable to find a job to leverage his knowledge and capabilities. Ben is part of what's called the boomerang generation, coming back to where they came from.
• Ben is highly educated, has always been very well taken care for. As a millennial he has a sense that society and by extension his family owes him back for all of his hard work.
• Returning home and helping out around the house is a difficult concept for Ben to grasp because of his sense of entitlement
• Is back home, not by choice• College education• Sense of entitlement
© Copyright 2012
Houseware ShowPresentation
Connecting User Needs and emerging technologies
11.March.2012
27
• A day in the life of the Parker family, looking specifically at Kate and Ben
• Unmet needs identified during multiple projects
• Tasks and areas that seemed to have received very little attention
Unmet Needs Identification
Dinner timeWaking up Getting ready Daily choresWalking the dog
User needsUnmet
© Copyright 2012
Houseware ShowPresentation
Connecting User Needs and emerging technologies
11.March.2012
29
Waking up - 7:00
Problems & opportunities
• Difficulty waking up• Tired during the day• Low quality sleep• Not sleeping enough
The Bedroom has remained an area
hermetic to technology advances. With the
exception of alarm clocks but advances in
bio sensing and haptic offer a number of
opportunities that could solve a number of
problems.
LackOf
Sleep
Different Sleeping HabitsWaking Up Late
Haptics
Bio-Sensing
© Copyright 2012
Houseware ShowPresentation
Connecting User Needs and emerging technologies
11.March.2012
30
Waking up – Smart Bed
• Using wireless bio-sensors to sense the circadian sleep cycles and adjust sleep patterns accordingly, leveraging vibro-tactile feedback and temperature changes along with light therapy for a gentle awakening
Wireless sensors sense circadian sleep cycles
Heating and cooling can help in the process of falling asleep or awakening
Vibro-tactile feedback vibrate the bed for gentle awakening
Light therapy brightens the room on a schedule consistent with the circadian rhythm
© Copyright 2012
Houseware ShowPresentation
Connecting User Needs and emerging technologies
11.March.2012
31
Waking up – Smart Bed
• Using wireless bio-sensors to sense the circadian sleep cycles and adjust sleep patterns accordingly, leveraging vibro-tactile feedback and temperature changes along with light therapy for a gentle awakening
© Copyright 2012
Houseware ShowPresentation
Connecting User Needs and emerging technologies
11.March.2012
32
Getting ready - 8:00 AM
Problems & opportunities
• Dressing up for work• Dressing up with the weather• What will others think?
Getting ready for work can be a difficult
task for a number of people. Keeping track
of business meetings and the limited
number of business outfits available,
dressing in a weather appropriate way or
making sure that others will vet our design
decisions are all issues that need to be
dealt with.
Cloud computing
Augmented reality
© Copyright 2012
Houseware ShowPresentation
Connecting User Needs and emerging technologies
11.March.2012
33
Getting ready – Smart mirror
• The smart mirror can prepare prediction and suggestions based on personal preferences, weather conditions and planned activities for the day facilitating the task of dressing up and expanding the use of the wardrobe
Cloud computing connects all of your date and aggregates information for a richer user experience
Virtual dressing 360Digital wardrobe can be selected to be mapped to Kate’s body image reflection for digital dressing
Weather and calendar forecastsSoftware applications can connect to daily planner or weather forecast and generate computerized predictions (learn as you go)
Social network inputConnection through social network site would enable Kate to get a short selection of trusted
connections to comment and vote on outfit options
Face recognition software application automatically adjusts the setting between users
to create personalized experiences
© Copyright 2012
Houseware ShowPresentation
Connecting User Needs and emerging technologies
11.March.2012
34
Getting ready – Smart mirror
• The smart mirror can prepare prediction and suggestions based on personal preferences, weather conditions and planned activities for the day facilitating the task of dressing up and expanding the use of the wardrobe
Online shoppingCould develop standards for online clothing digital format so that Kate can digitally try outfits from her favorite retaillers
Delayed video outputThis is not a mirror but a video feed. It detects
when Kate turns around 360 degrees and delays the video feedback so that she can look at her
back or replay the spin back and forthBiomorphic data acquisitionSmart applications can track general body dimensions and make recommendations based on body type and dimensions
© Copyright 2012
Houseware ShowPresentation
Connecting User Needs and emerging technologies
11.March.2012
35
Getting ready – Smart mirror
• The smart mirror can prepare prediction and suggestions based on personal preferences, weather conditions and planned activities for the day facilitating the task of dressing up and expanding the use of the wardrobe
Benefits
• Virtual dressing• Saves time• Optimizes wardrobe usage• Enables future online shopping
© Copyright 2012
Houseware ShowPresentation
Connecting User Needs and emerging technologies
11.March.2012
36
Bio-Sensing
Walking the Dog - 11:00 AM
Problems & opportunities
• Lack of exercise• Improper nutrition• High cost of veterinary care
Finding guidance on how to train, walk or
feed pets is a real issue for a number of pet
owners, one that could be solved by simple
existing technology solutions already
applied for human health tracking.
© Copyright 2012
Houseware ShowPresentation
Connecting User Needs and emerging technologies
11.March.2012
37
Walking the Dog – Smart collar
• App uses dog biometric data to inform the owner about the dog’s health and to motivate the owner to engage in activities
Bio sensingHeart monitoring and general vital signs trackingAnd bluetooth connection to nearby smart devices
Data loggingStores information for
recommendations, trend analysis and veterinarian
download
© Copyright 2012
Houseware ShowPresentation
Connecting User Needs and emerging technologies
11.March.2012
38
Walking the Dog – Smart collar
• App uses dog biometric data to inform the owner about the dog’s health and to motivate the owner to engage in activities
Bio sensingHeart monitoring and general vital signs trackingAnd bluetooth connection to nearby smart devices
Data loggingStores information for
recommendations, trend analysis and veterinarian
download
© Copyright 2012
Houseware ShowPresentation
Connecting User Needs and emerging technologies
11.March.2012
39
Walking the Dog – Smart collar
• App uses dog biometric data to inform the owner about the dog’s health and to motivate the owner to engage in activities
Bio sensingHeart monitoring and general vital signs trackingAnd bluetooth connection to nearby smart devices
Data loggingStores information for
recommendations, trend analysis and veterinarian
download
© Copyright 2012
Houseware ShowPresentation
Connecting User Needs and emerging technologies
11.March.2012
40
Daily Chores - 5:00 PM
Problems & opportunities
• Lack of cleaning expertise• Broad range of cleaning products• No objective evaluation of effectiveness
Cleaning around the house is perceived by
everyone as a chore, a repetitive task that
requires skills and attention to details. There
is a generational shift where housecleaning
skills are not being taught or transferred from
parents to children as much as it used to
Augmented reality
© Copyright 2012
Houseware ShowPresentation
Connecting User Needs and emerging technologies
11.March.2012
41
Daily Chores – Cleaning window
• Uses object identification to provide user with best practices for cleaning and maintenance
Augmented realityThe App lets Ben scan the room through the augmented reality window of his smart device
Planning and To-Do listsA cleaning and house chore schedule has been created by Ben and Kate and Ben is being reminded of the cleaning tasks he is to perform that day
© Copyright 2012
Houseware ShowPresentation
Connecting User Needs and emerging technologies
11.March.2012
42
Daily Chores – Cleaning window
• Uses object identification to provide user with best practices for cleaning and maintenance
Augmented realityThe App lets Ben scan the room through the augmented reality window of his smart device
Planning and To-Do listsA cleaning and house chore schedule has been created by Ben and Kate and Ben is being reminded of the cleaning tasks he is to perform that day
© Copyright 2012
Houseware ShowPresentation
Connecting User Needs and emerging technologies
11.March.2012
43
Daily Chores – Cleaning window
• Uses object identification to provide user with best practices for cleaning and maintenance
Augmented realityThe App lets Ben scan the room through the augmented reality window of his smart device
Planning and To-Do listsA cleaning and house chore schedule has been created by Ben and Kate and Ben is being reminded of the cleaning tasks he is to perform that day
© Copyright 2012
Houseware ShowPresentation
Connecting User Needs and emerging technologies
11.March.2012
44
Daily Chores – Cleaning window
• Uses object identification to provide user with best practices for cleaning and maintenance
Benefits
• Tech tool increased compliance• How-to guides and tutorials• Knowledge sharing• Reward system
© Copyright 2012
Houseware ShowPresentation
Connecting User Needs and emerging technologies
11.March.2012
45
Dinner time - 8:00 PM
Problems & opportunities
• Work/home boundaries• Over reliance on technology• Lack of social interaction
As technology becomes more ubiquitous
around the home it becomes increasingly
difficult to maintain clear boundaries
between home and work. Tech devices are
used to keep kids occupied and
disconnecting them from their device can
lead to fights. The social interactions suffer
and family cohesion can be at risk
Cloud computing
Touch
Tele-presence
© Copyright 2012
Houseware ShowPresentation
Connecting User Needs and emerging technologies
11.March.2012
46
• The smart table is leveraging technology to increase and enhance social interactions
Dinner time – Smart table
Wireless jammingThe table disables router wireless functionalityThe rest of the house data transfer goes dead, it is time to get diner together
Selective interactivityTouch sensitive glass can display any content but could also display a chosen wood veneer look and feel for a more traditional dinning experience
© Copyright 2012
Houseware ShowPresentation
Connecting User Needs and emerging technologies
11.March.2012
47
Dinner time – Smart table
Selective interactivityIndividual content could be enabled but controlled based on social interaction objectives
CommunicationContent could be shared as talking point for the whole family to communicate on news related matter
• The smart table is leveraging technology to increase and enhance social interactions
© Copyright 2012
Houseware ShowPresentation
Connecting User Needs and emerging technologies
11.March.2012
48
Dinner time – Smart table
Tele-presenceEmbedded and integrated technology can turn this small dining table into a virtual friends and
family dining experience
Tele-presenceDining with Grandpa or aunts and uncles becomes easier and can increase social interactions within larger family circles
• The smart table is leveraging technology to increase and enhance social interactions
© Copyright 2012
Houseware ShowPresentation
Connecting User Needs and emerging technologies
11.March.2012
49
Dinner time – smart table
Benefits
• Technology for social interaction• Controlled access to data• Expanding beyond the close family
• The smart table is leveraging technology to increase and enhance social interactions
We slept with Kate
Watched her get dressed
Went running with Cricket
Learned how to clean
Had diner with the whole family
Next Steps
• Internal filtering of concepts based on value, feasibility and intellectual property factors
• Iterative design refinement and prototyping paired with consumer input and testing
• Full product development process through engineering and development
© Copyright 2012
Houseware ShowPresentation
Connecting User Needs and emerging technologies
11.March.2012
51
We apply creative technical innovation to connect unmet user needs with emerging technologies
Takeaways
Thank You.