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Libera Università di Lingue e Comunicazione IULM
Master inTourism Management
VI Edition - 2010
Master of Science
Director: Professor Manuela DE CARLO
Coordinators: Francesca SALABarbara OLDANI
Libera Università di Lingue e Comunicazione IULM
Objectives
MTM offers
• PARTICIPANTSo a challenging learning experience in a multicultura l environmento a close personal relationship with professors from the most important
universities which specialize in tourism studies bot h in Italy and abroad and with managers from some of the most interesting companie s in the field
o immediate job prospects in the tourism industry
• COMPANIESo motivated individuals, alert to innovation, with in -depth knowledge of the
tourism business and cutting edge management tools
• INSTITUTIONS and ORGANIZATIONSo experts in projecting, organising and communicating the tourist offer in
innovative ways using the best international practi ces
Libera Università di Lingue e Comunicazione IULM
MTM in numbers
•60 university credits
•250 contacts from 23 countries in 2008: international and multicultural
• 6 out of 21 teachers from the best research centers and universities in tourism
management at the international level
• 7 out of 21 specialist courses run by professionals from the most important
companies in the field
• 60 managers and entrepreneurs as testimonials, teachers and project tutors
•14 projects financed by tourism companies
• 30 projects and business plans developed by students, 15 of implemented or in the
pipeline
• 400 partner companies in Italy and abroad
• 1 internship for the duration of 6 months mandatory and tailor-made as “fast lane”
access to the job market
Libera Università di Lingue e Comunicazione IULM
Placement
98% of previous editions’ graduates work in the tourism field
2/3 of them received a job offer from the company in which they did their internship
MTM actively supports placement through:
- high value internships
- graduate recommendation to partner companies
- CV Book with MTM graduate profiles, sent to more than 500 c ompanies
Libera Università di Lingue e Comunicazione IULM
Libera Università di Lingue e Comunicazione IULM
Placement - examples
• Strategic Management researcher for Tecnotur - Madrid , Spain (MTM 2)
• Incoming management Kuoni Destination Management – London, UK (MTM 3)
• Extranet manager for the Italian Department Travco – London, UK (MTM 3)
• Consultant for Belle Tourism International – Shanghai, China (MTM 4)
• Product Development Officer Belize Tourism Board - Belize (MTM 4)
• Room division manager Antares Hotels (MTM 1)
• Incoming Manager for Italy for the Japanese market JTB Europe (MTM 3)
• Country manager assistant TUI Fly (MTM 3)
• Sales Carlson Wagonlit Travel (MTM 4)
• CEO Assistant Eden Viaggi (MTM 4)
• Owner of a travel agency “Vivere e Viaggiare” Cisalpina Tours (MTM 3)
• Marketing and Communication Hotelplan-Turisanda (MTM 2)
• Consultant for a tourism real estate company R&D Hospitality (MTM 2)
• Events organization Uvet American Express (MTM 2)
• Communication Amadeus Marketing Italia (MTM 1)
Libera Università di Lingue e Comunicazione IULMLibera Università di Lingue e Comunicazione IULM
Libera Università di Lingue e Comunicazione IULM
Participants
Enrolment cap (30 students)
Highly motivated students
Graduates in various subjects, but mainly Tourism, Communication, Languages, Tourism Management, Economics
Brief work experience
Some have entrepreneurial projects
Excellent command of English and of one other forei gn language
Libera Università di Lingue e Comunicazione IULM
Libera Università di Lingue e Comunicazione IULM
Teaching Methods
One year, full time
Entirely run in English
Compulsory attendance, from 9am to 5.45pm, from Mon day to Friday
1,500 hours of which:
15% traditional lessons20% case studies, work groups and simulations28% field projects and business plan16% professionals in class, with more than 60 compa nies21% internship
Libera Università di Lingue e Comunicazione IULM
Libera Università di Lingue e Comunicazione IULM
Teaching Methods
Libera Università di Lingue e Comunicazione IULM
Libera Università di Lingue e Comunicazione IULM
Program and Faculty
I module: Basic Competence Building
January – February 2010
COURSES TEACHERS
Players and Roles in the Tourism System
Peres – IULM University
Sustainable Tourism Guidelines and Management Practices
Peres and Caso – IULM University
Accounting Management D’Angella – IULM University
English Workshop Willis – IULM University
Libera Università di Lingue e Comunicazione IULM
Libera Università di Lingue e Comunicazione IULM
II module: Management Practices
COURSES TEACHERS
CHESS Real Time Simulation Game Alvarez - Cornell Uni versity (USA)
Marketing Management Mauri – IULM University
Business Strategy Bruni – IULM University
Information Technology for Tourism Managers Piccoli – Sassari University
Organizational Behavior and Human Resources Quaratin o – IULM UniversitySquarcia - Starwood
Advanced Accounting and Management Control Sainaghi- IULM University
Corporate Finance and Real Estate Investment Sainagh i – IULM University
Revenue Management Zennaro – Intercontinental Hotels Group (Madrid)
Business Profitability Analysis Alvarez- Cornell Univ ersity (USA)
March – April 2010
Libera Università di Lingue e Comunicazione IULM
Libera Università di Lingue e Comunicazione IULM
III module: Tourism Professionals
•Hospitality Management
•Retail Management
•Transport Management
•Meeting Industry Management
April - May 2010
1 month with managers and entrepreneurs from over 60 companies in
the tourism field
testimonials - simulations – case discussions – exerci ses – group work and field project - experience on the job - forum, blog a nd research projects
Libera Università di Lingue e Comunicazione IULM
Hotel Management CompaniesAccorAICAAlliance AlberghiAntares HotelsATA Hotels
.NH HotelesMelià Hotels & ResortsStarwood Hotels & ResortsTivigestUna Hotels & ResortsVilla d’Este
Best WesternD’OHiltonIntercontinentalMarriott
Retail CompaniesAmadeusAlpitourAviomarBCD TravelBravo NetBrevivetCartorangeCisalpina ToursClub Med
DeparturesECTAAEden ViaggiEtrusca ViaggiEvolution TravelExpediaFrigerio ViaggiHotelplan TurisandaI Viaggi del Ventaglio
KuoniMistral – Quality GroupMobissimoNaar Worldwide ToursNicolaus ToursOuttravelUvet American Express Corporate TravelValtur
Transport CompaniesAir Dolomiti S.p.A.AlitaliaAustrian Airlines
Costa CrociereMeridianaMSC Crociere
Royal Caribbean Cruise LineTrenitaliaTUI Fly
Libera Università di Lingue e Comunicazione IULM
III module: Tourism Professionals
The Companies
Libera Università di Lingue e Comunicazione IULM
Meeting Industry Aim GroupRimini Riviera Convention BureauTurin Convention BureauVienna Convention Bureau
CREOFiera Milano CongressiFiera RomaFondazione Fiera Milano
InstitutionsAgenzia Nazionale per il TurismoVal di Fiemme APTMilan Town CouncilConfturismoTurismo Friuli Venezia Giulia
Consultancy companiesDe Faveri & AssociatiDLA PiperGiara Consulting GroupKPMG
Gruppo TriumphMCISAPTeknocongress
Progetto TurismoR&D HospitalityStudio AmbrosettiThe Bench
Libera Università di Lingue e Comunicazione IULM
III module: Tourism Professionals
The companies
Libera Università di Lingue e Comunicazione IULM
A training day organized at the companies’ headquarters with managers as teachers.
Amadeus Italia , Antares Hotels , ATAhotels , Costa Crociere , Hilton , Marriott, NH Hoteles, Melià Hoteles have taken part in the project over the past years years
A day at NH Touring, Milan to understand the critical points of different management processes in a hotel chain
Libera Università di Lingue e Comunicazione IULM
III module: Tourism Professionals
Experience on the job
Libera Università di Lingue e Comunicazione IULM
A day at Milan Marriott Hotel to analyze the specifics of managing a meeting and convention area
Libera Università di Lingue e Comunicazione IULM
III module: Tourism Professionals
Experience on the job
Libera Università di Lingue e Comunicazione IULM
A half day at Hotel Concorde – Antares Hotel to understand the management procedures of a single unit hotel
Libera Università di Lingue e Comunicazione IULM
III module: Tourism Professionals
Experience on the job
Libera Università di Lingue e Comunicazione IULM
A half day at Amadeus Marketing Italia to understand how a GDS works
Libera Università di Lingue e Comunicazione IULM
III module: Tourism Professionals
Experience on the job
Libera Università di Lingue e Comunicazione IULM
• Innovative Skills in Tourism Management: CISET – Cà Foscari, IULM and Tsm face to face with companies – BIT – International Tourism Exhibition, February 21st 2009
• Forum Air Companies: The State of the Industry and Challenges for the Future –March 11th
2009
• What’s the Latest in Tour Operating ? – March 27th 2009
• Cruises : The Hospitality of the New Millennium? – May 25th 2009
• Beyond the Shop: Home-based Travel Agents – March 17th 2009
• Travel Agencies: Trends and Performances – March 19th 2009
• From Traditional to Dynamic Packaging – March 25th 2009
Libera Università di Lingue e Comunicazione IULM
III module: Tourism Professionals
Forum and Face to Face MTM 5
Libera Università di Lingue e Comunicazione IULM
“Innovative skills in Tourism Management: CISET – Cà Foscari, IULM and Tsm face to face with companies – BIT – International Tourism Exhibition”
BIT 2009 – February 21st
Libera Università di Lingue e Comunicazione IULM
Forum and Face to Face MTM 5
Libera Università di Lingue e Comunicazione IULM
“Face to face: Travel Agencies: trends and performa nces” March 10th 2009
Roberto GentileCEO
Frigerio Viaggi
Michel De BlustGeneral Secretary ECTAA
Libera Università di Lingue e Comunicazione IULM
Forum and Face to Face MTM 5
“What’s the latest in Tour Operating?”
March 27th 2009
Anna SchuepbachGeneral Manager Hotelplan Italia
Cristina TasselliMarketing, Sales and Development
Director Kuoni Italia
Michele SerraPresident Quality Group
Moderate: Paolo BertozziCEO Tradelab and
IULM lecturer
Libera Università di Lingue e Comunicazione IULM
Forum and Face to Face MTM 5
Libera Università di Lingue e Comunicazione IULM
Focus on…
Libera Università di Lingue e Comunicazione IULM
Prof. Ferrari, Market Research Analysis
Analysis of tourist perception of the image of
Milan
Analysis of web questionnaires
(600 potential tourists)
MTM Destination Management ModuleDestination Strategy and Planning: Prof. Morrison, Purdue University, Indiana (USA)Destination Branding: Prof. Pritchard, University of Wales (UK)Community Attitudes to Tourism: Prof. Pearce and Prof. Moscardo, James Cook University (Australia)Tourism Event Planning and Development: Prof. Anderson, Purdue University, Indiana (USA)
Business Plan
Proposal of a strategic plan for Milan Tourism devel opment
Libera Università di Lingue e Comunicazione IULM
RESEARCH INTO THE PERCEPTION OF MILAN AS TOURIST DE STINATION
Analysis of web questionnaires(600 potential tourists)
Libera Università di Lingue e Comunicazione IULM
IV module: Destination Management
To learn how to successfully manage a tourism desti nation by developing brands, destination products, events, local networks and su stainable development strategies.
April - May 2010
COURSES TEACHERS
Destination Strategy and Planning Govers - University of Leuven (Belgium)
Destination MarketingMorrison - Purdue University (USA)
Destination BrandingPritchard - University of Wales (UK)
Community Attitudes to Tourism Pearce - James Cook Un iversity (Australia)
Libera Università di Lingue e Comunicazione IULM
“Recovery of Brownfield Sites for a Hotel Project”
Tutor: Sergio MancusoTEH-Ambrosetti, Head of Tourism
Libera Università di Lingue e Comunicazione IULM
V module: Business Plan
Draw up a team entrepreneurial project based on a s trategic and economical analysis, applying tools and methodologies learnt i n the master. The business plan is closely supervised by a profession al.
50% of business plans were put into practice.
“Development of a New Low-cost Hotel Network“Tutor: Mr Bianchi – R&D Hospitality
May - July 2010
Libera Università di Lingue e Comunicazione IULM
Libera Università di Lingue e Comunicazione IULM
VI module: Internship
• 6 months
• In Italy or abroad
• tailor-made on student potentialities and companies needs
• a fast track to company placement
From July 2010 to September 2010
Libera Università di Lingue e Comunicazione IULM
Libera Università di Lingue e Comunicazione IULM
MTM 4 internships
Abroad
Belle Tourism International – Shanghai, China (consultancy)
Sandals Resorts – Bahamas e St. Lucia, Caribbean (sustainability)
Visititaly – Los Angeles, USA (tour operating)
Marriott Torreon – Torreon, Mexico (hospitality)
Kuoni Destination Management – London, UK (destination management + tour operating)
Italian Journeys – London, UK (tour operating)
Intercontinental – Madrid, Spain (revenue management, hospitality)
Eighthotels – Sidney, Australia (marketing, hospitality)
Hilton La Defence – Paris, France (meeting industry sales)
Libera Università di Lingue e Comunicazione IULM
Libera Università di Lingue e Comunicazione IULM
Italy
Uvet Amex – Milan (retail)
AIM Group – Milan (meeting industry)
Town House Galleria Seven Stars – Milan (hospitality)
Eden Viaggi – Pesaro (tour operating)
Hilton Molino Stuky – Venice (meeting industry /hospitality)
San Carloviaggi – Milan (tour operating)
Hotel Principi di Piemonte – Turin (meeting industry /hospitality)
Austria Turismo – Milan (destination management)
Park Hyatt – Milan (hospitality)
Carlson Wagonlit – Milan (business travel sales & marketing)
Worldhotels – Milan (retail sales)
AtaHotel Executive – Milan (meeting industry)
Westin Palace – Milan (hospitality)
Libera Università di Lingue e Comunicazione IULM
MTM 4 internships
Libera Università di Lingue e Comunicazione IULMLibera Università di Lingue e Comunicazione IULM
Closing party
at University
Christmas lunch
MTM class
Libera Università di Lingue e Comunicazione IULM
MTM 5 Sponsors
Companies who offered scholarships and financial ba cking for MTM activities:
Libera Università di Lingue e Comunicazione IULM
Libera Università di Lingue e Comunicazione IULM
The University
5 buildings plus the students’ residence
www.iulm.it >ateneo>università IULM>sede di Milano
Libera Università di Lingue e Comunicazione IULM
Libera Università di Lingue e Comunicazione IULM
www.iulm.it >ateneo>università IULM>sede di Milano
Libera Università di Lingue e Comunicazione IULM
The University
Libera Università di Lingue e Comunicazione IULM
Contacts
Master in Tourism Management
Università IULM
Via Carlo Bo, 1 – 20143, Milano
Italy
Tel. 0039 02 89 141 2815 – Fax 0039 02 89 141 2814
E-mail: [email protected]
Website: www.mtm.iulm.it
Libera Università di Lingue e Comunicazione IULM