Nigeria Tourism Development Master Plan Nigeria Tourism Development Master Plan
39
Nigeria Tourism Master plan NIGERIA TOURISM MASTER PLAN Executive Summary
Transcript of Nigeria Tourism Development Master Plan Nigeria Tourism Development Master Plan
Nigeria Tourism Master plan
NIGERIA TOURISM MASTER PLAN
Executive Summary
MESSAGE BY THE SECRETARY-GENERAL OF THE WORLD TOURISM ORGANIZATION
The rapid growth of the modern tourism industry which, in 2005 registered approximately 800 million international tourist arrivals worldwide, has made the tourism industry one of the most important industries of the world, particularly in economic terms. One of the most valuable characteristics of the tourism industry is that while it has grown in numbers, it has also grown in variety of destinations as there has been a continued geographical spread of tourism to all parts of the world which has made it possible for many countries, especially developing countries, to develop tourism as a viable engine for socio-economic development.
Essentially, tourism can have a profound impact on the society, economy and environment of nations. Socially, one of the most immediate benefits of the tourism industry is its ability to create employment and, in the case of tourism, an added benefit is that it caters for both skilled and unskilled employment. As a labour-intensive industry, tourism has the potential to create more jobs per unit of investment than any other industry and tourism can be a useful source of employment for women and ethnic minority groups. Environmentally, tourism, when properly developed and managed, can serve as a mechanism for protecting natural environments; preserving historical, archaeological and religious monuments; and, stimulating the practice of local cultures, folklore, traditions, arts and crafts, and cuisine. And, economically, tourism brings many benefits to the Central Government, local authorities as well as the private sector through the generation of foreign revenue, financial returns on investment, taxation on tourists and tourist products, and, linkages to other local industries such as agriculture and fisheries.
One of the most important challenges facing the modern world is the fight
against poverty and this is a battle that governments, agencies and institutions have been fighting over decades. We in UNWTO are convinced that with its enormous economic power and high potential for employment creation, its capacity to spread its socio-economic benefits to all levels of society and to all parts (including remote areas) of developing and least developed countries, and, its sustained resiliency in times of crisis, tourism can be a leading sector in the fight against poverty and, it is no surprise that many governments have placed tourism on the top of their development agendas.
Nigeria is one of the leading countries in Africa in the fight against poverty and plays an active role in UNWTO’s ST-EP programme (Sustainable Tourism – Eliminating Poverty) – a programme which was launched in 2002 and focuses on longstanding work to encourage sustainable tourism - social, economic and ecological - which specifically alleviates poverty, bringing development and jobs to people living on less than a dollar a day. Nigeria has chaired the Working Group of the UNWTO Executive Council (the highest policy-making organ of the Organization) which supervised the preparation of the ST-EP initiative. Furthermore, Nigeria was recently elected as the Chairman of the UNWTO Commission for Africa.
UNWTO applauds the initiative of the Government of Nigeria to actively
develop tourism as a means for improving the socio-economic conditions of the Nigerian people and diversifying its economic base. However, the success of Nigeria’s tourism industry depends on its sustainability.
That is why, UNWTO, at the request of the Government of Nigeria, and
through the support of the United Nations Development Programme (UNDP), executed this project for the formulation of a National Tourism Master Plan for Nigeria which focuses on Institutional and Capacity Strengthening Support to the Tourism Sector. The objective of this project is to promote the sustainable development of the tourism industry through capacity building of the Government (at the Federal level) in the areas of human resource development, research development, improved sectoral planning and governance. The project also provides capacity building at the local/State level in promoting tourism development at the community level by encouraging local community participation, ownership and management of the tourism sector.
The Master Plan has addressed a number of vital issues and provides
strategic recommendations in the areas of tourism policy, governance, development of tourism products, marketing approach, international and domestic transportation, hospitality education and training, tourism organization and legislation, tourism management information systems, amongst other issues.
Through the implementation of this Master Plan’s recommendations, it is
expected that the Government of Nigeria, through its Ministry of Culture and Tourism, would be better equipped to develop and manage the tourism industry so as to enhance the economic benefits of tourism through sustainable, people-oriented development policies which would spread the benefits of tourism to all parts of the country and all layers of society, thereby greatly contributing to the eradication of poverty and the upliftment of Nigeria and its people.
Francesco Frangialli
NIGERIA TOURISM DEVELOPMENT MASTER PLAN
EXECUTIVE SUMMARY
CONTENTS
Page
Message from Secretary General of the World Tourism Organization
1. Introduction 1
2. Master Plan Report Structure 2
3. Overview 2
4. Key Findings 4
5. Strategic Recommendations 10
6. Action & Implementation Programme 16
Nigeria Tourism Master Plan
1
NIGERIA TOURISM MASTER PLAN
EXECUTIVE SUMMARY
1. INTRODUCTION
The Tourism Sector in the Federal Republic of Nigeria has been identified by the President of the Federal Republic, Chief Olusegun Obasanjo GCFR, as one the six priority areas for development. A Tourism Master Plan is required to develop the sector. Poverty alleviation and generation of employment, physical environmental enhancement and cultural and social issues, including HIV /Aids are central issues in the plan.
The President initiated a Presidential Committee for the Nigeria Tourism Development Master Plan. Subsequently, at the request of the Federal Government, the United Nations World Tourism Organisation (UNWTO) and the United Nations Development Programme (UNDP) took responsibility to part fund and implement the production of the Master Plan.
Tourism Development International Ltd was contracted by UNWTO as the consultants to produce the plan. The project commenced in Abuja on 7th February 2005. An inception report was delivered in March 2005, a Mid Term Report on 7th August 2005 and a Draft Master Plan Report on December 12th 2005
A number of consultative seminars on the findings, key conclusions and initial recommendations were held with the stakeholders during October and November, after which the Draft and Final Reports including the Master Plan were produced.
The Project team wish to acknowledge the evident interest of His Excellency the President of the Federal Republic in the project, the support of the Honourable Minister for Culture and Tourism, Ambassador Frank Nchita Ogbuewu, the Project Co-ordinator, Dr. Franklin Adejuwon and the officials in the Federal Ministry of Culture and Tourism, the Nigerian Tourism Development Corporation and other Federal and State Ministries as well as many government agencies. The Project team thank the UNDP Resident Representative and other officers in Abuja and the UNWTO Head of the Technical Co-operation Service and officers in Madrid for the continuing support and encouragement. The support and understanding of the private sector is very much appreciated in their willingness to share information and their knowledge with the team.
Finally, the many State Governors who so warmly received and assisted the team on their field visits are offered a special acknowledgement and thanks.
Nigeria Tourism Master Plan
2
2. MASTER PLAN REPORT STRUCTURE
The Tourism Master Plan report is divided into three volumes:
• Volume I – CURRENT SITUATION ANALYSIS sets out the findings resulting from field visits, consultations, desk research and market research. The conclusions of the team on a range of areas, SWOT analysis and key issues for Nigeria are included.
• Volume II – STRATEGIC RECOMMENDATIONS &
IMPLEMENTATION sets out the direction and the Master Plan together with the Action Programme.
• Volume III – TECHNICAL REPORTS AND APPENDICIES supporting
and elaborating the findings and recommendations of the Tourism Master Plan.
There is also a separately bound EXECUTIVE SUMMARY (This Document) which summarises the findings and recommendations and also includes the Action Plan.
3. OVERVIEW
The principal conclusions from the analysis of the economic impact of Tourism on the economy of Nigeria conducted by the project are:
• Spending by international tourists has a direct impact on the national
economy estimated at US$280m/N36b. • Downstream economic impacts from the “export” revenues of international
tourist spending are estimated to generate additional gross revenue of US$224m/N29b.
• While the incidence of domestic leisure travel may be low, the sheer size of
Nigeria’s population means that there is a significant contribution to the demand for tourism services from domestic travel activity. The revenue value of this impact is unknown.
• The revenue generated from travel within the country by employees and
staff of Federal Government departments and agencies generates a demand for an estimated US$68m/N8.8b of transport and hospitality sectors.
• State governments also make a considerable contribution to the transport
and hospitality sector in the undertaking of official travel activities. The revenue value of this impact is unknown.
Nigeria Tourism Master Plan
3
• The contribution to government revenue from VAT levies on the Hospitality sector, recorded at N1.149 million in 2004, is considered to grossly understate the actual level of revenue received.
• Company Income tax generated by the Hospitality sector was recorded at
N313 million in the 2005 year, the first year such a breakdown was available.
• Implementation of the Tourism Development Master Plan in Tourism
Cluster development will disperse the economic benefits from tourism activity. The economic benefits from tourism activity will be spread much wider and to a greater proportion of the population than is currently the case.
• Demand for labour will receive a very significant stimulus from
implementation of the proposed Tourism Development Master Plan.
Nature
Tropical Rainforest Cluster
Nigeria Tourism Master Plan
4
The future for tourism in Nigeria is dependent on the opportunities and challenges being exploited and addressed. The diversity of cultural attractions, the friendly disposition of the people, a revamped National Tourism Organisation, Human Resources Development and new Convention Bureau provide key opportunities.
Implementation of the Tourism Development Master Plan will be a major challenge for the government and industry, as will changing the international image of Nigeria. Improving the quality of the product and facilities and putting in place a comprehensive training programme will require a very strong partnership between the public and private sectors.
If the opportunities and potentials, which Nigeria has, are exploited and the challenges met, substantial investment in planned and strategic marketing of Nigeria as a desirable tourist destination will be required and will pay positive and substantial dividends.
4. KEY FINDINGS
The present National Tourism Development Corporation (NTDC) Act is pretty basic. Omitted from its text are various provisions which are salient to the development of a viable tourism industry and which ensure continuing sustenance of the present efforts. This is being addressed with the new Bill that has been drafted by the project team
The Presidential Council on Tourism which is chaired by His Excellency the President, Chief Olusegun Obasanjo, and the Tourism Steering Committee which is chaired by the Honourable Minister are very important in ensuring the implementation of the Master Plan and to the future of the industry in Nigeria.
The Federal Ministry for Culture and Tourism needs strengthening to fulfill its role in securing the necessary Federal investment, target setting and monitoring. There is need for economists, planners and personnel with statistics and industry experience
The Nigerian Tourism Development Corporation (NTDC) is overstaffed. The staff lack appropriate training and experience. The organisation is badly equipped, lacking computers, with very poor office accommodation. Together with an inadequate budget the overall result is an ineffective organisation.
The commercial sector lacks a much needed strong single voice to articulate its needs to government. The overall state of the commercial sector of the tourist industry and the lack of government support and the multi taxation of the industry underline the need for a strong single industry voice
Despite the existence of a number of funding schemes targeting SME enterprises and available to applicants in the tourism sector, the conditions are currently too restrictive to effectively foster investment in the sector.
Nigeria Tourism Master Plan
5
The conditions and process to obtain Bank of Industry funding need to be made simpler and more accessible.
The collection and compilation of tourism statistics needs urgent improvement. The reliability of the current statistics is extremely low and no information was available on tourists spending and overall tourist revenue for the country. However, it would appear that the number of international visitors to Nigeria has remained static over the last 15 years.
The total number of international air visitors to Nigeria in 2004 (the benchmark year) is estimated at 190,000. The level of spending by international tourists in 2004 is estimated to be N 36 billion (US$ 280million). To be effective and efficient in stimulating investment in development of the tourism clusters, the current conditions of the funding schemes for SME companies will need to be amended as they are too complicated and difficult for SMEs. At the time of this report, no hotel or hospitality project had been successful in securing incentives for a proposed investment. The same applies to the mandated fund available through the Bank of Industry for lending to SME enterprise. This is a result of complicated application processes and the inability of people in the sector to prepare adequate business plans
The current marketing approach is very weak. The marketing of Nigeria as a tourist destination is under funded and lacks a strategic marketing approach. The marketing collaterals are not up to international standards; while they are informative they are not customer friendly.
Nigeria Tourism Master Plan
6
A survey of tour operators in the UK, Europe and the United States of America indicated a lack of information or knowledge about Nigeria as a tourist destination. The adoption of a niche marketing approach will be critical to the success of any future marketing strategy and therefore the success (or otherwise) in developing tourism in the country.
The potential market segments for development are likely to be leisure (new experience seekers; Nigeria’s Diaspora; special interest; expatriate community; family holidays), conference and meetings, visiting friends and relatives (VFR), religious sports and other events.
Air transport capacity (both external and internal) is satisfactory to meet the needs of tourism growth in the immediate future. The safety aspect of the internal air transport has recently become a matter of concern. The presidency has taken steps to address it.
The international airports terminal buildings are satisfactory, however the runways in Lagos need upgrading and repairs. The domestic terminals are poor and need modernisation. The road network is generally adequate with some exceptions of the roads to tourist sites which are being addressed. City taxis need to be upgraded and fitted with meters. The rail network will not serve or have any impact on tourism in the near future. The visa regime as it is currently operated is a very real barrier to tourism growth. It is punitive and does not serve the tourism interests of Nigeria. Applicants for visas must produce a letter of invitation from Nigeria and apply at the embassy or high commission in the country where they reside. Many of Nigeria’s competitors have much more friendly visa regimes with some requiring no visa for nationals of the tourism generating countries. This issue needs to be addressed as a matter of priority.
The Slave Routes are a strategic element in Nigeria’s cultural tourism product offer and need development and packaging as they are not well presented at the present time. Many of Nigeria’s historic sites are in a dilapidated state, have no interpretation or signposting. The current deplorable state of the Nigerian natural environment is a strategic competitive disadvantage. The range and number of festivals and events can be a highly marketable product but they require some strategic improvement to make them more marketable. Event management needs to be professional, spectator facilities, safety, access and parking need improvement.
Nigeria Tourism Master Plan
7
Internationally operated hotels are currently providing a high quality product to the business market. The spare capacity that currently exists at these properties should be offered to tour operators at favourable rates. Private locally operated hotels are currently performing poorly but an opportunity exists for the development of more good quality professionally managed “boutique” hotels that are capable to develop niche markets. Government bodies must remove themselves from operating hotels as they are not providing an acceptable quality and such hotels would be best managed by the private sector. Accommodation and catering facilities need to be developed at the National Parks and the management of accommodation and catering at the National Parks should be privatized. The conference facilities in Lagos and Abuja and in some other locations are good. There is a need to encourage private sector local conference management companies in Abuja to provide a professional conference service and organize social events for delegates and spouses. The public section is not equipped to provide the professionalism required. The human resources capabilities of the tourism and hospitality sectors are lagging far behind in terms of quality, standards and skills delivery. There is a lack of balance between management and supervisory training and craft skills training. The numbers receiving craft skills training need to be greatly increased The National Institute for Hospitality and Tourism (NIHOTOUR) is grossly overstaffed and ineffective in its present role as a provider of educational services. The Institute has no credible on-site practice facilities nor has it any experience of delivering skilled personnel to the workforce.
The various education providers do not specify skills or programme outcomes. There is no way of ensuring consistent delivery of quality outcomes nor is there any way for auditing the quality of outcomes of the various training and education institutions. The conditions in the training institutes are very poor, dirty, ill equipped, badly maintained and are under-funded. The management and staff morale is poor and at a low level. A number of institutions train their course attendees in theoretical aspects but have no on-site practice training facilities. There is a significant shortage of suitably qualified instructors, teachers and lecturers across the teaching faculty. They also lack industry experience and an international aspect. The consequence is that the teaching methods and course content are out of date.
Nigeria Tourism Master Plan
8
The foregoing is an overview of the current situation in tourism and of the issues that currently exist and are discussed in full in the chapters of Volume I of the main report of the Tourism Master Plan. An overview of these key findings is as follows:
4.1 Tourism Policy, Governance & Organisation
• The existing legislation is weak. The proposed tourism bills and classification proposals should be put on hold until the master plan is in place.
• The presidential Council on Tourism and the Tourism Steering Committee on
Tourism are unique and key to driving tourism growth.
• The Federal Ministry for Culture and Tourism needs strengthening and professional personnel.
• The NTDC is overstaffed, under resourced, lacks targets and action plans and
consequently is in-effective.
• The commercial sector lacks a strong unified voice.
• The Public/Private relationships are non-existent.
• There is a lack of an enabling environment for the private sector involvement and investment in the tourism sector.
• The current marketing of Nigeria is inadequate.
4.2 The Value of Tourism to Nigeria
The sector lacks reliable statistics and market information
Essential databases to implement the Tourism Satellite Account (TSA) are not available
The project identified 190,000 international air arrivals with visitor spending at US$ 280 million for 2004.
No information exists on land frontier arrivals
The existing incentives and investment procedures are not attracting investment in the tourism sector
4.3 Current Marketing Approach
Current marketing activities are under-funded, inadequate and ineffective
Nigeria Tourism Master Plan
9
The tourist products are not organized or packaged for the market place
Nigeria’s tourist attractions are unknown to the international travel trade
The image of Nigeria abroad is very negative and is not being addressed
4.4 Access & Internal Transportation
International air access is adequate for existing and short term needs
Internal air transport needs safety improvements as a matter of urgency
The road network is adequate and amongst the best in Africa. It needs to be properly maintained and signposted
4.5 Visa Regime
The visa regime is a very real barrier to tourism growth 4.6 The Nigerian Tourism Product
The slave route, culture and heritage are strategic elements in the Nigerian tourism product but require development and packaging
Nigeria’s historical and cultural sites are in decay and the physical environment is a strategic competitive disadvantage
With improvements in presentation and packaging the many festivals and events can be highly marketable
Levies and imposts by the federal, state and local governments make trading difficult and raise the operating costs for hotels by up to 30%.
Nigeria Tourism Master Plan
10
The poor standards in public sector enterprises underlines the need for privatization
Private sector operator hotels are performing poorly with the exception of a limited number of “boutique” style hotels
Nigeria is well endowed with conference facilities
Destination Management Companies (DMCs) and conference organizers are weak or non-existent at present
4.7 Tourism Hospitality, Education & Training
Human Resource Development is totally inadequate in training quality, skills range and numbers
NIHOTOUR is grossly overstaffed and ineffective
The training institutions are ill-equipped, badly maintained and lack on-site practical training facilities
There is a significant shortage of suitably qualified teachers and instructors
5. STRATEGIC RECOMMENDATIONS
Volume II addresses the overall issues identified above and determines the direction, methodology and actions the government must take if tourism is to become a profitable and sustainable economic activity linked to the governments overall policy of development through institutional capacity building. The development of a vibrant tourism industry will rest with a range of actions and implementation processes. Volume II shows the way forward through a series of recommendations and action plans as well as the implementation processes necessary to make them work. The following is a summary of the key recommendations from which the Action and Implementation Programme evolves:
Key Recommendation I Positioning Nigeria Tourism
That Nigeria adopt a clear identifiable positioning as a cultural and regional conference destination in the tourism marketplace
Nigeria Tourism Master Plan
11
Key Recommendation II Tourism Clusters
The development of tourism should be concentrated in five clusters. The five clusters are
Tropical Rainforest Conference Capital Atlantic Gateway Scenic Nature Sahara Gateway
Key Recommendation III Product Development
Market led quality products should be developed for international, regional and domestic tourists Key Recommendation IV Flagship Tourism Projects
Within each tourism cluster, flagship projects should be developed to act as tourism icons and as a catalyst for all further development of tourism within the cluster. The Flagship Projects proposed are:
Tinapa Business, Leisure and Conference Resort (Tropical Rainforest) Cross River Tropical Rainforest (Tropical Rainforest)
Development of Conference, Meetings and Event
Management Capability (Conference Capital) Farin Ruwa Eco Tourism Project (Conference Capital) Olokola Cultural Resort (Atlantic Gateway) Museum of Traditional Nigerian Architecture (Scenic Nature) Ancient City of Kano (Sahara Gateway) Key Recommendation V Sites of Regional Significance Investment resources should be allocated to a number of sites of regional significance which are unique to Nigeria and offer the country a competitive advantage
Nigeria Tourism Master Plan
12
Key Recommendation VI Accommodation Encourage the development of international three star hotels. The management and operation of all accommodation units be privatized and that privately owned “Boutique” hotels be encouraged. Implement hotel classification as a development as well as a marketing tool Key Recommendation VII The Environment Each State Government should appoint a Waste Management Officer to establish and implement a waste management system involving the general public, Local Governments and private waste management enterprises. The development of tourism products should be preceded by an environment impact study. Planning and the protection of cultural assets and heritage sites requires the co-ordination of the three tiers of government and particularly local governments.
Key Recommendation VIII Safety and Security
Establish the Tourism Security Committee to coordinate the security aspects of tourism Key Recommendation IX HIV/AIDS Advice notices for tourists on HIV / Aids be produced and distributed through hotels and other outlets All promotional activities be aimed at attracting responsible tourists Key Recommendation X Arts and Crafts Reconstitute the National Crafts Council Establish design centres and mobile clinics introducing standards and quality control Key Recommendation XI Festivals and Events Promote the initial Calendar of Festivals and agree annual dates Improve spectator facilities and crowd control where needed Develop a new national cultural show with the National Dance Troupe to be based in the new Culture & Tourism Centre
Nigeria Tourism Master Plan
13
Key Recommendation XII National Parks Strengthen the protection role of the National Parks Service. Implement the recommendations made for the individual parks within the clusters Key Recommendations XIII Access and Internal Transport Perimeter fencing should be erected at all airports Safety requirements should be fully implemented for all domestic aircraft and air traffic
Key Recommendations XIV Marketing A significant increase in marketing expenditure will be required to overcome the lack of awareness of Nigeria as a tourist destination and the very poor image of the country in the main international markets. A budget of US$15million over five years (2006-2010) is the minimum recommended for marketing purposes.
Key Recommendation XV Target Markets Marketing activities will be focused on the following target markets which are considered to offer the best prospects for Nigeria International – United Kingdom, Western Europe, USA, South America, Caribbean Regional - ECOWAS, South Africa Domestic Key Recommendations XVI Market Segments Marketing activities will be focused on the following market segments which are considered to offer the best prospects for Nigeria Leisure – New Experience Seekers, Diaspora, Expatriate Community, Family Holidays
Business – Conference/Meetings Visiting Friends and Relatives (VFR) Other – Religious Crusades, Sporting Events, Shopping
Nigeria Tourism Master Plan
14
Key Recommendations XVII Marketing Approach The overall marketing approach for tourism in Nigeria will be to create a range of holiday packages and market these packages directly to international tour operators and regional travel agents for inclusion in their holiday pogrammes A major promotional and public relations campaign will also be undertaken to counteract the country’s negative image Key Recommendations XVIII Branding
A new brand for Nigeria Tourism will be put in place which will project a new vibrant image for Nigeria Key Recommendation IXX Partnership All marketing activities will be part of an integrated marketing plan and implemented in partnership with the industry
Key Recommendation XX National Institute for Culture and Tourism
Establish a National Institute for Culture and Tourism to research, plan and oversee education and training for the culture and tourism sector
Key Recommendation XXI Abuja College of Culture and Tourism Studies Establish Abuja College of Culture and Tourism Studies aimed at becoming the premier tourism and cultural college serving West Africa
Key Recommendation XXII Legislation New legislation be enacted identifying clear roles for the federal and state agencies in tourism
Key Recommendation XXIII Nigeria Tourism Authority In line with best practice establish Nigeria Tourism Authority to implement government tourism policy Key Recommendation XXIV Convention Bureau For the promotion of Nigeria as a regional conference and meetings destination establish the Abuja Visitor and Convention Bureau within the structure of the Nigeria Tourism Authority Key Recommendation XXV Visa Regime
Nigeria Tourism Master Plan
15
The requirement to obtain a single entry visitor visa for a stay of up to one month should be removed for nationals of tourist producing countries and potential tourist producing countries where it is deemed that migrant workers will not be seeking jobs in Nigeria
Key Recommendation XXVI Tourism Satellite Account To produce a Tourism Satellite Account for Nigeria in 2008 the following should be implemented, starting in 2006 • Introduce redesigned migration forms • Implement twice-yearly airport exit surveys • Include domestic travel in the household omnibus survey programme • The NTA implement simplified surveys at major land borders • The NTA implement surveys into niche markets within Nigeria • The Central Bank and other agencies to be strongly involved.
Key Recommendation XXVII Incentives and Investment Programme
The recommended incentives should be put in place and promulgated including
Soft Loans Tax Incentives
Grant Scheme Pioneer status
Duty Free Import of equipment Land at concessionary rate Surety of foreign loans
The existing disincentives should be removed or consolidated
Key Recommendation XXVIII Tourism Management Information System Implement an efficient TIS including information on visitor numbers,
characteristics, behaviour and spending. Collect employment statistics, accommodation occupancy rates Analyse and promulgate findings
Nigeria Tourism Master Plan
16
6. ACTION AND IMPLEMENTATION PROGRAMME
This chapter outlines the organizational structures and actions required to implement the Tourism Master Plan. Suggestions as to how the Tourism Master Plan can be funded are also outlined.
The table below sets out a listing of Priority actions for immediate implementation. It is recommended that these actions be implemented during 2006 with a view to building momentum and raising the profile of tourism in Nigeria amongst the general public, private sector tourism interests, Federal and State Government officials and potential investors.
The following Priority Actions are drawn from the Action Plans, as outlined in 6.2
The Tourism Master Plan Implementation Organisation will have responsibility for overseeing the implementation of these Priority Actions.
Action No.
Priority Actions (2006) Lead Support
A.2. Establishment of the Tourism Master Plan Implementation Organization (TMPIO) in presidency
FGN TMPIO
G.9. Establishment of the Tourism Development Fund Machinery
FGN TMPIO
B.4. Undertake feasibility study and architectural outlay for Atlantic Gateway cluster Project
PCT/MCT TMIPO
B.4. Construction of the Coastal Road through Epa to Olokola 55 kilometres State Governments FGN A. 6. Establish Nigeria Tourism Authority and office FGN TMPIO
D.3. Develop new brand for Nigeria tourism and undertake Tourism Awareness
Programme NTA TMPIO
B.12. Prepare Slave Route Feasibility Study and Convention: Develop a co-operative
marketing approach with other Slave Route countries PCT/ FGN TMPIO
D.6. Package and promote Abuja Carnival through selected tour operators and develop professional approach within Private sector
FGN TMIPO
B.21. Agree design of facility mix for Cultural and Tourism Centre, Abuja FGN MCT B.6. Undertake restoration of part of Kano City as pilot project Kano State TMPIO
G.2. Produce Tourism Investment prospectus and organize Investment conference in
London FGN TMPIO
B.7. / B.13.
Prepare Feasibility Study and commence development of Farin Ruwa Eco Tourism Project
Nasarawa State TMPIO
A.4. Implement new visa regime
FGN TMPIO
B.23. Pedestrianize Onikan Area Lagos City as pilot project Lagos State TMPIO
D.34./ D.42.
Promote TMP to tourism Industry both within and outside Nigeria TMPIO MCT
Nigeria Tourism Master Plan
17
6.1 Tourism Master Plan Implementation Organization
A Tourism Master Plan Implementation Organizational (TMPIO) is imperative as the take-off point of the implementation strategy and will be established in the first quarter of 2006. The TMPIO will be responsible to the Presidential Tourism Council and will operate under a controlled budget dispensation. Because of the envisaged involvement other international agencies and financiers in the tourism development process of Nigeria, we strongly recommend a formula of a dependable priority and acceptability outside barometer ministerial ambiance under the direct control of the President
The TMPIO will comprise of a Presidential nominated leadership capable of interpreting the issues of Tourism Master Plan and who must also have direct access to the President, P.C.T. Government machineries and international organizations. The TMPIO will also comprise of representation from the Ministry of Culture and Tourism, Ministry of Finance, private sector tourism, financial services/banking sector and a full time Executive Chairman. The TMPIO will retain the services of an International Project Director/Co-ordinator and will employ international and local executives on a consultancy basis.
TOURISM MASTER PLAN IMPLEMENTATION SECRETARIAT
(I) International (I)International (I) International NTA (I) International
Expert HRD Tourism Development Org. Management Marketing organization Expert Expert Expert
(I) International Expert (I) International Accommodation (I) International Tourism Training Classification and TSA Expert and Education Registration Expert
(3) Local experts
• Planning • Environment • Funding
The Presidency
• Executive Chairman • Ministry Culture and Tourism • Ministry of Finance • Private Sector representative • Financial Services/Banking representative
International Project Director and Co-ordinator
Development HRD Organization Marketing /T.S.A.
Nigeria Tourism Master Plan
18
It is envisiaged that the Tourism Mater Plan Implementation Organization will remain in place for the first three years of the timeframe of the Tourism Master Plan (2006-2008). There will be a gradual transfer of responsibilities to the newly established N.T.A. and N.I.C.T. during 2007 and 2008. From 2009, the N.T.A. will have full responsibility for the development and marekting of tourism in Nigeria.
6.2 Action Plans
The action plan tables in the following are laid out as follows:
1. An identification number for each part of the action programme with a prefix letter designating the area to which the action refers:
A – Organization Action Plan B – Development Action Plan C – Access and Internal Transport Action Plan D – Marketing Action Plan E – HRD Action Plan F – TSA Action Plan G – Investment and Incentives Action Plan H – Tourism Management Information System Action Plan
2. The detail of the action. 3. The rationale for taking the action. 4. The agency or sector which will take the lead in application 5. The agency(ies) sector(s) that will support the action or provide
funding. 6. The priority (in terms of time) placed on the action will:
1 Priority 1 - Indicate a short term action in 2006-2007 2 Priority 2 - Indicate a medium term action in 2008-2010 3 Priority 3 - Indicate a longer term action in 2011-2015
Nig
eria
Tou
rism
Mas
ter
Pla
n
19
A
Org
anis
atio
n A
ctio
n P
lan
No
Act
ion
Rat
iona
le
Lea
d Su
ppor
t P
rior
ity
A.1
. A
dopt
ion
of T
.M.P
. D
evel
opm
ent o
f T
ouri
sm
Sect
or
Pre
side
ncy/
P.C
.T./
Exe
cuti
ve c
ounc
il
MC
T
I
A.2
. E
stab
lish
T.M
.P. I
mpl
emen
tati
on O
rgan
izat
ion
E
nsur
e im
plem
enta
tion
of
TM
P (
2006
-200
8)
Pre
side
ncy/
P.C
.T.
MC
T
I
A.3
. A
ppoi
nt r
elev
ant i
nter
nati
onal
con
sult
ants
for
thre
e ye
ars
Exp
erie
nce
of ‘
best
pr
acti
ce’
requ
ired
FG
N
UN
DP
I
A.3
. (1)
A
ppoi
nt P
roje
ct D
irec
tor/
Co-
ordi
nato
r E
xper
ienc
e of
‘be
st
prac
tice
’ re
quir
ed
FGN
M
CT
I
A.3
. (2)
A
ppoi
nt I
nter
nati
onal
N.T
.A. M
anag
emen
t O
rgan
izat
ion
Exp
ert (
18 m
an m
onth
Inp
ut)
to w
hile
w
ith
the
Chi
ef E
xecu
tive
(N
TA
)
Tou
rism
Man
agem
ent
orga
niza
tion
exp
erie
nce
re
quir
ed
FGN
T
MP
IO
I
A.3
. (3)
A
ppoi
nt I
nter
nati
onal
Mar
ketin
g E
xper
t (18
man
m
onth
inpu
t)
Tou
rism
Mar
keti
ng
expe
rtis
e re
quir
ed
FGN
T
MP
IO
I
A.3
(4)
A
ppoi
nt T
ouri
sm D
evel
opm
ent C
ultu
ral E
xper
t (24
m
an m
onth
Inp
ut)
T
ouri
sm d
evel
opm
ent
expe
rtis
e re
quir
ed
FGN
T
MP
IO
I
A.3
. (5)
R
unni
ng T
.M.P
. Sec
reta
riat
(lo
cal e
xper
ts, p
erso
nnel
, eq
uipm
ent
and
offi
ce c
osts
) (3
year
s)
T
MP
IO
FGM
I
A. 4
. Im
plem
ent n
ew V
isa
regi
me
Cur
rent
reg
ime
obst
acle
to
tour
ism
FG
N
I
A.5
. P
rese
nt N
iger
ia T
ouri
sm B
ill (
2006
) to
Nat
iona
l A
ssem
bly
(Pre
side
ntia
l bill
)
Stre
ngth
en T
ouri
sm
Org
aniz
atio
n
Pres
iden
cy
MC
T
I
A.6
. E
stab
lish
Nig
eria
Tou
rism
Aut
hori
ty (
NT
A)
and
offi
ce
Pol
icy
dire
ctio
n an
d M
onito
ring
FG
N
Chi
ef E
xecu
tive
/ N
TA
I
A.7
. O
rgan
ize
Inte
rnat
iona
l Stu
dy T
our
E
xpos
ure
to ‘
Bes
t P
ract
ice’
in T
ouri
sm
TM
PIO
M
CT
I
A.8
. E
stab
lish
Con
vent
ion
Bur
eau
C
reat
e sp
ecif
ic p
urpo
se
orga
niza
tion
to s
ecur
e co
nfer
ence
bus
ines
s fo
r N
iger
ia
TM
PIO
/Pri
vate
Se
ctor
C
hief
Exe
cuti
ve/
NT
A
I
A.9
. O
rgan
ize
sem
inar
s to
com
mun
icat
e T
MP
to
stak
ehol
ders
P
rom
ote
awar
enes
s of
T
MP
C
hief
Exe
cuti
ve/
NT
A
TM
PIO
I
Nig
eria
Tou
rism
Mas
ter
Pla
n
20
B
Pro
duct
Dev
elop
men
t A
ctio
n P
lan
N
o A
ctio
n R
atio
nale
L
ead
Supp
ort
Pri
orit
y B
.1.
Iden
tify
and
sec
ure
addi
tiona
l inv
estm
ent t
o co
nclu
de
the
seco
nd s
tage
of
the
deve
lopm
ent o
f th
e T
inap
a B
usin
ess
Res
ort t
o in
clud
e ho
tel a
ccom
mod
atio
n an
d co
nfer
ence
fac
iliti
es
Ens
ure
com
plet
ion
of th
e to
uris
m a
nd le
isur
e di
men
sion
at T
inap
a B
usin
ess
Res
ort
Cro
ss R
iver
Sta
te
TM
PIO
I
B.2
. P
repa
re a
fea
sibi
lity
stu
dy/b
usin
ess
Plan
for
Cro
ss
Riv
er N
atio
nal P
ark
Tro
pica
l Rai
nfor
est.
Iden
tify
in
tern
atio
nal f
inan
cial
sup
port
for
this
pro
ject
Ass
ess
the
com
mer
cial
vi
abili
ty o
f de
velo
ping
the
Nat
iona
l Par
k as
an
inte
rnat
iona
lly
reco
gniz
able
Rai
nfor
est.
Cro
ss R
iver
St
ate/
Con
sult
ants
T
MP
IO
I
B.3
. P
repa
re B
usin
ess
Dev
elop
men
t/M
arke
ting
Pla
n fo
r C
onfe
renc
e C
apita
l clu
ster
In
crea
se c
onfe
renc
e bu
sine
ss
- K
ogi S
tate
-
Nas
araw
a St
ate
-
Fede
ral C
apit
al
Aut
hori
ty
TM
PIO
/C
onsu
ltan
ts
I
B.4
. P
repa
re f
easi
bilit
y st
udy
/bus
ines
s pl
an f
or O
loka
la
Cul
tura
l Res
ort a
nd M
aste
r pl
an
Mak
e ac
cess
com
mer
cial
vi
abili
ty to
attr
act
inve
stor
s
Ogu
n / O
ndo
Stat
es
TM
PIO
/C
onsu
ltan
ts
I
B.5
. P
repa
re f
easi
bilit
y st
udy/
busi
ness
pla
n fo
r M
useu
m
of T
radi
tion
al N
iger
ian
arch
itec
ture
M
ake
mus
eum
mor
e at
trac
tive
Jo
s St
ate
T
MP
IO
/Con
sult
ants
I
B.6
. P
repa
re r
esto
ratio
n pl
an f
or A
ncie
nt C
ity
of K
ano.
U
nder
take
Pil
ot –
pro
ject
M
ake
Kan
o m
ore
attr
acti
ve to
tour
ists
K
ano
Stat
e
TM
PIO
/C
onsu
ltan
ts
I
B.7
. P
repa
re f
easi
bilit
y St
udy/
busi
ness
pla
n fo
r Fa
rin
Ruw
a E
co T
ouri
sm P
roje
ct
Ace
ss c
omm
erci
al v
iabi
lity
an
d cr
eate
Eco
Tou
rism
P
rodu
ct
Nas
araw
a St
ate
T
MP
IO
/Con
sult
ants
B.8
. In
trod
uce
New
Cla
ssif
icat
ion
and
grad
ing
Sch
eme
for
hote
ls a
nd o
ther
acc
omm
odat
ion
Impr
ove
stan
dard
s of
ac
com
mod
atio
n
NT
A
TM
PIO
/C
onsu
ltan
ts
I
B.9
. A
ppoi
nt c
onsu
ltan
t eng
inee
rs a
nd a
rchi
tect
s to
des
ign
the
Nat
iona
l Lod
ge a
nd A
ccom
mod
atio
n U
nits
to b
e de
velo
ped
in e
ach
of th
e id
enti
fied
Nat
iona
l Par
ks
(Cro
ss R
iver
, Yan
kari
, Gas
haka
Gum
pti,
and
Lak
e K
anji
),
Dev
elop
a s
tand
ard
set o
f pl
ans
for
the
deve
lopm
ent
of s
imil
ar s
tyle
d (b
ut
diff
eren
t sca
le)
of
acco
mm
odat
ion
at e
ach
of
the
Nat
iona
l Par
ks b
eing
de
velo
ped.
Nat
iona
l Par
ks
Com
mis
sion
T
MP
IO
I
Nig
eria
Tou
rism
Mas
ter
Pla
n
21
B
Pro
duct
Dev
elop
men
t A
ctio
n P
lan
N
o A
ctio
n R
atio
nale
L
ead
Supp
ort
Pri
orit
y B
.10.
A
ppoi
nt c
onsu
ltan
t arc
hite
cts/
engi
neer
s an
d la
nd
plan
ners
to d
esig
n in
terp
reta
tion
cent
res,
vis
itor
fa
cilit
ies,
to in
clud
e ca
teri
ng, r
etai
l, pa
rkin
g an
d re
stro
om v
isit
or a
men
ities
at a
ll f
lags
hip
and
supp
orti
ng p
roje
cts.
Fin
alis
atio
n al
l des
igns
with
the
iden
tifi
ed ti
met
able
with
in o
ne y
ear.
To
stan
dard
ise
in
acco
rdan
ce w
ith
nati
onal
an
d re
gion
al p
refe
renc
es
the
desi
gn la
yout
and
us
age
of a
ll la
nds
in a
nd
arou
nd a
ll s
trat
egic
ally
id
enti
fied
tour
ist
attr
actio
ns id
entif
ied
in th
e T
.M.P
TM
PIO
C
onsu
ltant
s I
B.1
1.
Impr
ove
all r
oad
acce
ss to
pot
enti
al to
uris
t sit
es
Enh
ance
acc
essi
bilit
y
Min
istr
y of
Wor
ks
M.C
.T.
I B
.12.
U
nder
take
fea
sibi
lity
stu
dy/b
usin
ess
plan
for
the
In
tern
atio
nal S
lave
Rou
te p
roje
ct li
nkin
g al
l Nig
eria
n sl
ave
rout
e lo
cati
on to
oth
er A
fric
an S
lave
Por
ts a
nd
inte
rnat
iona
l sla
ve d
esti
nati
on p
oint
s. O
rgan
ize
Slav
e R
oute
con
vent
ion
Eva
luat
e th
e vi
abili
ty o
f es
tabl
ishi
ng N
iger
ia a
s th
e ce
ntre
of
the
inte
rnat
iona
l Sa
lve
Rou
tes
and
deve
lop
mar
kets
to ju
stif
y in
vest
men
t
PCT
/MC
T
TM
PIO
I
B.1
3.
Dev
elop
men
t of
Fari
n R
uwa
Eco
Tou
rism
Pro
ject
Pr
iori
ty
Nas
araw
a St
ate
T
MP
IO
I
B.1
4.
Und
erta
ke f
easi
bili
ty s
tudi
es/ B
usin
ess
Plan
s to
de
term
ine
feas
ibili
ty, c
onte
nt o
ther
sup
port
ing
proj
ects
in e
ach
clus
ter
and
site
of
regi
onal
si
gnif
ican
ce
Dev
elop
cri
tica
l par
t of
tour
ism
fac
ilitie
s an
d m
arke
ts to
just
ify
in
vest
men
t
PCT
/MC
T
TM
PIO
I
B.1
5.
Iden
tify
all
sta
te o
wne
d an
d op
erat
ed h
otel
s to
be
mad
e av
aila
ble
for
priv
atiz
atio
n.
Initi
al p
repa
rati
on f
or th
e pr
ivat
izat
ion
of s
tate
ow
ned
and
oper
ated
hot
els
Stat
e G
over
nmen
ts
MC
T
I
B.1
6.
Com
plet
e pr
ivat
izat
ion
proc
ess
of a
ll s
tate
ow
ned
and
oper
ated
hot
els.
T
rans
fer
of o
wne
rshi
p/
oper
atio
n of
sta
te o
wne
d ho
tels
to p
riva
te
man
agem
ent/
owne
rshi
p
Stat
e G
over
nmen
ts
NT
A
2
B.1
7.
Pre
pare
His
tori
c Si
tes
Con
serv
atio
n Pl
an
Iden
tify
cons
erva
tion
pr
iori
ties
at k
ey h
isto
ric
site
s
MC
T
NT
A/
TM
PIO
I
B.1
8.
Pre
pare
Art
s an
d C
raft
s D
evel
opm
ent P
lan
Iden
tify
uniq
ue c
raft
ski
lls
and
stra
tegy
M
CT
2
Nig
eria
Tou
rism
Mas
ter
Pla
n
22
B
Pro
duct
Dev
elop
men
t A
ctio
n P
lan
N
o A
ctio
n R
atio
nale
L
ead
Supp
ort
Pri
orit
y B
.19.
C
ompl
ete
cust
omer
ser
vice
exc
elle
nce
trai
ning
for
all
guid
es a
nd in
terp
reta
tion
sta
ff a
t all
iden
tifi
ed to
uris
t at
trac
tion
s
Prep
are
and
prof
essi
onal
ize
staf
f in
the
area
of
cust
omer
ser
vice
NT
A
TM
P p
roje
ct
team
2
B.2
0.
Secu
re o
peni
ng o
f E
mir
s P
alac
es to
vis
itor
s
Mak
e E
mir
s P
alac
es
avai
labl
e as
a to
uris
m a
nd
cult
ural
attr
actio
n
Rel
evan
t Sta
tes
M
CT
/ N
TA
T
MP
IO
2
B.2
1.
Subm
it in
puts
into
the
deve
lopm
ent o
f th
e pr
opos
ed
Nat
iona
l Cen
tre
of C
ultu
re in
Abu
ja in
clud
ing
new
N
atio
nal C
ultu
re S
how
Ens
ure
desi
gn o
f ne
w
nati
onal
Cul
tura
l Cen
tre
opti
mis
es it
s to
uris
m
pote
ntia
l
MC
T
TM
PIO
I
B.2
2.
Bas
ed o
n co
mpl
eted
fea
sibi
lity
stud
ies
shor
tlist
all
tour
ism
pro
ject
s to
be
proc
eede
d w
ith
and
com
plet
e co
nstr
uctio
n an
d de
velo
pmen
t bud
get a
nd id
entif
y fi
nanc
ial s
ourc
es f
or p
roje
cts
Set d
evel
opm
ent p
rior
ities
an
d ou
tline
inve
stm
ent
requ
irem
ent f
or o
vera
ll
tour
ism
dev
elop
men
t
PC
T
MC
T/
TM
PIO
I
B.2
3.
Reg
ener
atio
n of
Oni
kan
area
of
Lag
os c
ity
E
stab
lish
vis
itor
fri
endl
y en
viro
nmen
t L
agos
Sta
te
TM
PIO
I
B.2
4.
Dev
elop
fur
ther
sup
port
for
Tin
apa
Lei
sure
and
Con
f.
Res
ort
Flag
ship
pro
ject
C
ross
Riv
er S
tate
T
MP
IO
1/2
B.2
5.
Dev
elop
Cro
ss R
iver
Nat
iona
l Par
k T
ropi
cal
Rai
nfor
est (
subj
ect t
o fe
asib
ilit
y)
Flag
ship
pro
ject
N
PC
M
inis
try
of
Env
iron
men
t 1/
2
B.2
6.
Dev
elop
Con
fere
nce
Hos
ting/
Man
agem
ent c
apab
ilit
y in
Abu
ja
Flag
ship
pro
ject
P
riva
te s
ecto
r /N
TA
T
MP
IO
1/2
B.2
7.
Dev
elop
Olo
kola
cul
tura
l Res
ort (
subj
ect t
o fe
asib
ility
) Fl
agsh
ip p
roje
ct.
Inte
rnat
iona
l Pri
vate
sec
tor
initi
ativ
e
Ogu
n / O
ndo
Stat
es
TM
PIO
1/
2
B.2
8.
Res
tore
/upg
rade
Mus
eum
of
Tra
diti
onal
Nig
eria
n A
rchi
tect
ure
(sub
ject
to f
easi
bilit
y)
Flag
ship
pro
ject
M
CT
T
MP
IO
1/2
B.2
9.
Dev
elop
and
res
tore
Anc
ient
cit
y of
Kan
o (s
ubje
ct to
fe
asib
ility
)
Flag
ship
pro
ject
K
ano
Stat
e
TM
PIO
1/
2
B.3
0.
Dev
elop
Sup
port
ing
Pro
ject
s in
eac
h cl
uste
r (s
ubje
ct
to f
easi
bilit
y)
Clu
ster
Dev
elop
men
t A
s m
ay a
pply
M
CT
2/
3
B.3
1.
Dev
elop
Site
s of
Reg
iona
l Sig
nifi
canc
e (s
ubje
ct to
fe
asib
ility
)
Stre
ngth
en C
lust
ers
A
s m
ay a
pply
N
TA
2/
3
Nig
eria
Tou
rism
Mas
ter
Pla
n
23
B
Pro
duct
Dev
elop
men
t A
ctio
n P
lan
N
o A
ctio
n R
atio
nale
L
ead
Supp
ort
Pri
orit
y B
.32.
Im
plem
ent e
nvir
onm
ent e
nhan
cem
ent p
rogr
amm
e
Impr
ove
envi
ronm
enta
l M
inis
try
of
Env
iron
men
t N
TA
2/
3
B.3
3.
Impl
emen
t Fes
tival
s an
d E
vent
s D
evel
opm
ent
prog
ram
me
Pr
oduc
t dev
elop
men
t in
itiat
ive
M
CT
N
TA
2/
3
D
M
arke
ting
Act
ion
Pla
n
No
Act
ion
Rat
iona
le
Lea
d Su
ppor
t P
rior
ity
D.1
. Im
plem
ent c
o-or
dina
ted
mar
keti
ng p
rogr
amm
e 20
06-
2010
P
rom
ote
tour
ism
pro
duct
s to
targ
et m
arke
ts
NT
A
TM
PIO
I
D.2
. P
repa
re g
uide
lines
for
new
bra
nd. A
ppoi
nt s
peci
alis
t B
rand
ing
Age
ncy
Pos
ition
ing
of N
iger
ia
PC
T
MC
T
TM
PIO
I
D.3
.
Des
ign
and
deve
lopm
ent o
f ne
w b
rand
P
ositi
onin
g of
Nig
eria
B
rand
ing
Age
ncy
T
MP
T
MIP
O
I
D.4
. Se
lect
and
con
trac
t Mar
ket R
epre
sent
ativ
es in
mai
n m
arke
ts
Spec
iali
st s
uppo
rt r
equi
red
TM
P S
ecre
tari
at
TM
PIO
I
D.5
. Se
lect
and
con
trac
t P.R
. Age
ncy
Spec
iali
st s
uppo
rt r
equi
red
TM
P S
ecre
tari
at
TM
PIO
I
C
A
cces
s an
d In
tern
al T
rans
port
Act
ion
Pla
n
No
Act
ion
Rat
iona
le
Lea
d Su
ppor
t P
rior
ity
C.1
. U
pgra
de D
omes
tic
Air
port
s
To
prov
ide
mor
e co
mfo
rtab
le f
acil
ities
to
incr
ease
reg
iona
l tou
rism
Min
istr
y of
A
viat
ion
M
inis
try
of
Fina
nce
1
C.2
. P
rovi
de a
dditi
onal
Coa
ches
and
Car
Hir
e ve
hicl
es
T
o en
sure
gre
ater
cho
ice
of
vehi
cles
P
riva
te S
ecto
r N
TA
2
C.3
. In
trod
uce
revi
sed
Vis
a R
egim
e
To
mak
e N
iger
ia m
ore
attr
acti
ve to
vis
it
Imm
igra
tion
N
TA
/ M
CT
1
Nig
eria
Tou
rism
Mas
ter
Pla
n
24
D
Mar
keti
ng A
ctio
n P
lan
N
o A
ctio
n R
atio
nale
L
ead
Supp
ort
Pri
orit
y D
.6.
Pac
kage
and
pro
mot
e A
buja
Car
niva
l thr
ough
sel
ecte
d T
our
oper
ator
s. P
riva
tize
Car
niva
l Man
agem
ent
Cul
tura
l Tou
rism
init
iati
ve
PC
T
TM
PIO
I
D.7
. U
nder
take
Mar
ket R
esea
rch
in I
nter
nati
onal
and
Reg
iona
l m
arke
ts
Info
rmat
ion
nece
ssar
y to
in
form
mar
ketin
g ca
mpa
igns
NT
A
TM
PIO
I
D.8
. C
ompi
le d
atab
ase
of I
nter
natio
nal T
our
oper
ator
s to
be
targ
eted
O
rder
ed p
lann
ing
N
TA
M
arke
t R
epre
sent
ativ
es
I
D.9
. C
ompi
le d
atab
ase
of T
our
oper
ator
s an
d T
rave
l Age
nts
in
Afr
ican
Mar
kets
O
rder
ed p
lann
ing
NT
A
Mar
ket
Rep
rese
ntat
ives
I
D.1
0.
Com
pile
dat
abas
e of
Pro
fess
iona
l Con
fere
nce
orga
nize
rs
(PC
Os)
, Mul
tina
tion
al
Ord
ered
pla
nnin
g C
onve
ntio
n B
urea
u
NT
A
I
D.1
1.
Com
pile
med
ia c
onta
ct li
st
Ord
ered
pla
nnin
g
Mar
ket
Rep
rese
ntat
ives
N
TA
I
D.1
2.
D
esig
n an
d P
rint
col
late
rals
incl
udin
g D
estin
atio
n br
ochu
re, T
rave
l Tra
de M
anua
l, C
onfe
renc
e G
uide
, P
rodu
ct B
roch
ures
Too
ls n
eces
sary
for
ef
fect
ive
mar
ketin
g
NT
A
Con
vent
ion
Bur
eau/
TM
PIO
I
D.1
3.
Est
abli
sh P
hoto
Lib
rary
and
pre
pare
C.D
. RO
M
E
stab
lish
‘Im
age
Ban
k’ f
or
use
by N
.T.O
. and
pri
vate
se
ctor
NT
A
TM
PIO
I
D.1
4.
Tog
ethe
r w
ith lo
cal h
otel
s an
d gr
ound
han
dler
s pr
epar
e cu
ltura
l tou
rism
pro
duct
s/pa
ckag
es
Ver
y fe
w ‘
prod
ucts
’ or
‘e
xper
ienc
es’
curr
ently
in
plac
e
NT
A
Tou
rism
In
dust
ry /
TM
PIO
I
D.1
5.
Set u
p co
-ope
rati
ve m
arke
ting
initi
ativ
es w
ith A
irlin
es
and
Maj
or h
otel
gro
ups
Cos
t eff
ecti
ve a
ppro
ach
to
mar
keti
ng
NT
A
TM
PIO
I
D.1
6.
Agr
ee p
rogr
amm
e of
P.R
. act
ivit
ies
incl
udin
g Pr
ess
rele
ases
, Tou
rism
Am
bass
ador
Pro
gram
me
Ord
ered
pla
nnin
g
MC
T
Mar
ket
Rep
rese
ntat
ives
I
D.1
7.
Sele
ct a
nd c
ontr
act A
dver
tisi
ng A
genc
y
Spec
iali
st s
uppo
rt r
equi
red
M
CT
N
TA
/TM
PIO
I
D.1
8.
Sele
ct a
nd c
ontr
act
web
dev
elop
men
t/int
erne
t age
ncy
Sp
ecia
list
sup
port
req
uire
d M
CT
N
TA
/TM
PIO
I
Nig
eria
Tou
rism
Mas
ter
Pla
n
25
D
Mar
keti
ng A
ctio
n P
lan
N
o A
ctio
n R
atio
nale
L
ead
Supp
ort
Pri
orit
y D
.19.
A
gree
Pro
gram
me
of T
rave
l Tra
de
Pro
mot
ions
/wor
ksho
ps to
be
atte
nded
Ord
ered
pla
nnin
g M
CT
N
TA
Mar
ket
Rep
rese
ntat
ives
/ T
MP
IO
I
D.2
0.
Att
end
Tra
vel T
rade
Pro
mot
ions
/wor
ksho
ps
Dev
elop
rel
atio
nshi
ps w
ith
Tra
vel T
rade
N
TA
M
arke
t R
epre
sent
ativ
es
I
D.2
1.
Mak
e sa
les
calls
to T
our
Ope
rato
rs, A
irlin
es, T
rave
l A
gent
s et
c.
Dev
elop
rel
atio
nshi
ps w
ith
Tra
vel T
rade
N
TA
M
arke
t R
epre
sent
ativ
es
I
D.2
2.
Dis
trib
utio
n of
Des
tinat
ion
Bro
chur
e, T
rave
l Tra
de
Man
ual,
Prod
uct G
uide
to T
rave
l Tra
de
Rai
se a
war
enes
s of
Nig
eria
M
arke
t R
epre
sent
ativ
es
NT
A
I
D.2
3.
Dis
trib
utio
n of
Con
fere
nce
Gui
de to
PC
Os,
Mul
tinat
iona
l C
ompa
nies
and
Ass
ocia
tion
s
Rai
se a
war
enes
s of
N
iger
ia
Con
vent
ion
B
urea
u N
TA
I
D.2
4.
Org
aniz
atio
n of
Fam
ilia
riza
tion
vis
its f
or T
our
Ope
rato
rs
and
Med
ia
Rai
se a
war
enes
s of
N
iger
ia
Mar
ket
Rep
rese
ntat
ives
N
TA
I
D.2
5.
Pro
-act
ive
use
of th
e in
tern
et. E
nsur
e in
form
atio
n is
up
to
date
C
ost e
ffec
tive
co
mm
unic
atio
n to
ol
NT
A
I
D.2
6.
Org
aniz
e Fa
mili
ariz
atio
n vi
sits
for
PC
Os,
Mul
tinat
iona
ls
and
Ass
ocia
tion
s
Add
ress
cur
rent
‘la
ck o
f aw
aren
ess’
of
Nig
eria
’s
tour
ism
off
er
NT
A
M.C
.T. M
inis
try
of I
nfor
mat
ion
and
Nat
iona
l O
rien
tati
on
I
D.2
7.
Dev
elop
spe
cial
inte
rest
pro
duct
s/pa
ckag
es
A
ddre
ss d
efic
ienc
ies
in
curr
ent o
ffer
NT
A
Tou
rism
In
dust
ry
I
D.2
8.
Im
plem
ent D
estin
atio
n ad
vert
isin
g ca
mpa
ign
In
crea
se v
isit
ors
N
TA
Mar
keti
ng
Rep
rese
ntat
ives
I
D.3
9.
Adv
erti
sing
cam
paig
n fo
r Fe
stiv
als
and
Eve
nts
In
crea
se v
isit
ors
NT
A
Mar
keti
ng
Rep
rese
ntat
ives
I
D.3
0.
Con
fere
nces
/mee
tings
Adv
ertis
ing
cam
paig
n (o
ngoi
ng)
Incr
ease
vis
itor
s C
onve
ntio
n
Bur
eau
NT
A
I
D.3
1.
Adv
erti
sing
Cam
paig
n fo
r D
omes
tic
Mar
ket (
ongo
ing)
In
crea
se v
isit
ors
NT
A
MC
T
I
Nig
eria
Tou
rism
Mas
ter
Pla
n
26
D
Mar
keti
ng A
ctio
n P
lan
N
o A
ctio
n R
atio
nale
L
ead
Supp
ort
Pri
orit
y
D.3
2 B
ench
mar
k an
d M
onit
or Y
ear
I M
arke
ting
act
iviti
es
E
nsur
e st
rate
gy o
n sc
hedu
le w
ithi
n bu
dget
pa
ram
eter
s
Fed.
Min
istr
y of
Fi
nanc
e
TM
PIO
D.3
3.
Und
erta
ke r
esea
rch
with
Int
erna
tion
al a
nd R
egio
nal
Tra
vel T
rade
to in
form
med
ium
term
str
ateg
ies
Feed
back
N
TA
T
MP
IO
2
D.3
4.
Impl
emen
t P.R
. and
com
mun
icat
ions
cam
paig
n in
key
m
arke
ts
Add
ress
imag
e is
sue/
incr
ease
vis
itor
s
NT
A
Min
istr
y of
In
form
atio
n an
d N
atio
nal
Ori
enta
tion
2
D.3
5.
On-
goin
g li
aiso
n/ta
rget
ing
of in
tern
atio
nal/R
egio
nal
Tra
vel T
rade
Rel
atio
nshi
p bu
ildin
g/in
crea
se v
isit
ors
M
arke
t R
epre
sent
ativ
es
NT
A
2
D.3
6.
D
istr
ibut
ion
of m
arke
ting
coll
ater
als
(ong
oing
) In
crea
se v
isit
ors
M
arke
t R
epre
sent
ativ
es
NT
A
2
D.3
7.
Org
aniz
atio
n of
Fam
ilia
riza
tion
vis
its f
or T
our
op
erat
ors
and
med
ia (
ongo
ing)
In
crea
se tr
ade
awar
enes
s of
pro
duct
off
er/i
ncre
ase
visi
tors
NT
A
Mar
keti
ng
Rep
rese
ntat
ives
2
D.3
8.
Impl
emen
t Des
tinat
ion
adve
rtis
ing
cam
paig
n
Incr
ease
vis
itor
s
MC
T/N
TA
M
arke
ting
R
epre
sent
ativ
es
2
D.3
9.
On-
line
info
rmat
ion
prov
isio
n an
d m
arke
ting
act
iviti
es
(ong
oing
) In
crea
se v
isit
ors
MC
T/N
TA
T
MP
IO
2
D.4
0.
Adv
erti
sing
cam
paig
n fo
r Fe
stiv
als
and
Eve
nts
In
crea
se v
isit
ors
NT
A
Mar
keti
ng
Rep
rese
ntat
ives
2
D.4
1.
Con
fere
nces
/mee
tings
Adv
ertis
ing
cam
paig
n (o
ngoi
ng)
Incr
ease
vis
itor
s C
onve
ntio
n
Bur
eau
NT
A
2
D.4
2.
Adv
erti
sing
Cam
paig
n fo
r D
omes
tic
Mar
ket (
ongo
ing)
Incr
ease
vis
itor
s N
TA
2
D.4
3.
Att
enda
nce
at T
rave
l Tra
de ,W
orks
hops
and
P
rom
otio
ns (
ongo
ing)
R
elat
ions
hip
build
ing/
incr
ease
vis
itor
s
Mar
ket
Rep
rese
ntat
ives
N
TA
2
Nig
eria
Tou
rism
Mas
ter
Pla
n
27
D
Mar
keti
ng A
ctio
n P
lan
N
o A
ctio
n R
atio
nale
L
ead
Supp
ort
Pri
orit
y D
.44.
B
ench
mar
k an
d M
onit
or P
rogr
ess
(ong
oing
) E
nsur
e st
rate
gy o
n sc
hedu
le a
nd w
ithi
n bu
dget
par
amet
ers
NT
A
MC
T
2
E
H
RD
Act
ion
Pla
n
N
o A
ctio
n R
atio
nale
L
ead
Supp
ort
Pri
orit
y E
.1.
App
oint
Tou
rism
Tra
inin
g O
rgan
izat
ion
Exp
ert
(12
man
mon
th in
put)
T
ouri
sm T
rain
ing
org.
ex
pert
ise
requ
ired
T
MP
Sec
reta
riat
M
CT
I
E.2
. A
ppoi
nt T
ouri
sm T
rain
ing
Edu
cati
on E
xper
t (1
2 m
an m
onth
inpu
t)
Tou
rism
Tra
inin
g ed
ucat
ion
exp
ertis
e re
quir
ed
TM
P S
ecre
tari
at
MC
T
I
E.3
. L
egal
ly e
stab
lish
Nat
iona
l Ins
titut
e fo
r C
ultu
re a
nd T
ouri
sm
Stud
ies
(NIC
T).
Con
sult
wit
h st
akeh
olde
rs a
nd o
btai
n in
puts
. E
stab
lish
mis
sion
and
are
as o
f co
re f
ocus
and
dev
elop
men
t pla
n.
Stre
ngth
en C
ultu
re a
nd
Tou
rism
Tra
inin
g
MC
T
TM
PIO
I
E.4
. P
arti
cipa
ting
inst
ituti
ons
to d
efin
e th
eir
Edu
cati
onal
Vis
ions
and
M
issi
ons.
The
n de
fine
pro
gram
mes
, pro
gram
me
aim
s,
obje
ctiv
es a
nd in
tend
ed o
utco
mes
Impr
ove
qual
ity
of
teac
hing
N
ICT
/ N
TA
T
IMP
O
I
E.5
. Id
enti
fy s
uita
ble
inte
rnat
iona
l par
tner
s. E
stab
lish
link
s an
d ex
chan
ges.
Key
Nig
eria
n ac
adem
ics
to a
tten
d su
itab
le
inte
rnat
iona
l pro
gram
mes
Impr
ove
teac
hing
st
anda
rds
M
CT
/ N
ICT
T
IMP
O
I
E.6
. C
arry
out
res
earc
h, a
gree
det
ails
, arr
ange
fun
ding
, def
ine
resp
onsi
bilit
ies,
est
ablis
h li
nks
and
plan
ning
of
the
Abu
ja
Cul
ture
Tou
rism
and
Hos
pita
lity
Col
lege
Pro
vide
new
Cul
ture
and
T
ouri
sm in
stitu
tion
M
CT
/ N
ICT
In
tern
atio
nal
co
nsul
tant
I
E.7
. Id
enti
fy s
uita
ble
loca
tions
for
new
sch
ool f
acili
ties
in K
adun
a an
d L
agos
Im
prov
e fa
cilit
ies
N
ICT
T
MP
IO
I
E.8
. U
pgra
de f
acili
ties
for
Yab
a C
olle
ge a
nd K
adun
a P
olyt
echn
ic.
Impr
ove
faci
litie
s to
cat
er
for
trai
ning
in to
uris
m a
nd
hosp
ital
ity
Fede
ral M
inis
try
of
Edu
cati
on/
NIC
T
TM
PIO
I
E.9
. N
UC
to a
gree
and
pub
lish
cle
ar g
uide
line
s fo
r H
onou
r de
gree
an
d M
aste
rs p
rogr
amm
es
Uni
vers
ity
prog
ram
mes
N
ICT
Uni
vers
ity
Acc
redi
tatio
n
TM
PIO
/ C
onsu
ltan
t
I
Nig
eria
Tou
rism
Mas
ter
Pla
n
28
E
HR
D A
ctio
n P
lan
No
Act
ion
Rat
iona
le
Lea
d Su
ppor
t P
rior
ity
E.1
0.
Iden
tify
sec
onda
ry s
choo
l pilo
t pro
ject
loca
tion
s. A
gree
pr
ogra
mm
es c
onte
nt. D
evel
op s
uita
ble
faci
litie
s w
ithi
n ke
y cl
uste
r ar
eas
Impr
ove
trai
ning
fac
iliti
es
NIC
T
TM
PIO
I
E.1
1.
Vis
its to
par
tner
inst
itut
ions
, res
earc
h fo
r ne
w p
rogr
amm
es,
inst
itutio
nal r
esou
rces
exp
ansi
on
Ong
oing
aca
dem
ia a
nd
acad
emic
pro
gram
mes
de
velo
pmen
t
NIC
T
TM
PIO
I
E.1
2.
Ong
oing
Pol
ytec
hnic
s an
d H
otel
Sch
ools
upg
rade
s
Impr
ove
faci
litie
s
Fede
ral M
inis
try
of
Edu
cati
on
TM
PIO
/ C
onsu
ltan
t 2
E.1
3.
Ong
oing
impr
ovem
ents
at H
otel
Sch
ools
Hot
el S
choo
l upg
rade
s N
ICT
T
MP
IO
2
E.1
4.
Com
plet
e co
nstr
ucti
on o
f A
buja
Col
lege
E
xpan
ded
cult
ure
and
Tou
rism
Tra
inin
g
MC
T/ N
ICT
T
MP
IO/
Con
sult
ant
2
E.1
5.
Inve
stm
ent i
n su
itab
le U
nive
rsit
y fa
cilit
ies
and
prog
ram
mes
su
ppor
t sub
ject
to p
oten
tial f
or a
ccre
dita
tion
Impr
oved
uni
vers
ity
prog
ram
mes
N
ICT
TM
PIO
2
E.1
6.
Dev
elop
new
QA
sch
eme,
mod
us o
pera
ndi,
acco
unta
bilit
ies
Tra
inin
g Q
ualit
y A
ssur
ance
Ser
vice
N
ICT
T
MIP
O
Con
sult
ant
2
E.1
7.
Dev
elop
fur
ther
Sec
onda
ry V
ocat
iona
l fac
iliti
es in
new
em
ergi
ng to
uris
m c
lust
er a
reas
Se
cond
ary
Voc
atio
nal
Scho
ols
NIC
T
TM
PIO
2
E.1
8.
Vis
its to
par
tner
inst
itut
ions
, res
earc
h fo
r ne
w p
rogr
amm
es,
inst
itutio
nal r
esou
rces
exp
ansi
on
Ong
oing
aca
dem
ia a
nd
acad
emic
pro
gram
mes
de
velo
pmen
t
NIC
T
TM
PIO
2
E.1
9.
Ong
oing
impr
ovem
ents
at H
otel
s Sc
hool
s H
otel
Sch
ool u
pgra
des
NIC
T
3
E.2
0.
Vis
its to
par
tner
inst
itut
ions
, res
earc
h fo
r ne
w p
rogr
amm
es,
inst
itutio
nal r
esou
rces
exp
ansi
on
Ong
oing
aca
dem
ia a
nd
acad
emic
pro
gram
mes
de
velo
pmen
t
Fede
ral M
inis
try
of
Edu
cati
on
NIC
T/
TM
PIO
/ C
onsu
ltan
t
3
Nig
eria
Tou
rism
Mas
ter
Pla
n
29
F
T
SA I
mpl
emen
tati
on A
ctio
n P
lan
No
Act
ion
Rat
iona
le
Lea
d Su
ppor
t P
rior
ity
F. 1
. A
ppoi
nt T
SA E
xper
t T
SA E
xper
tise
requ
ired
T
MP
IO
I
F.2.
U
nder
take
the
coll
ectio
n, p
roce
ssin
g an
d an
alys
is o
f 20
05 (
and
subs
eque
nt y
ears
) in
tern
atio
nal a
rriv
al
(mig
ratio
n) s
tati
stic
s at
all
inte
rnat
iona
l air
port
s
Mon
itor
visi
tor
num
bers
ar
rivi
ng in
the
coun
try
TSA
Im
plem
enta
tion
C
omm
ittee
N
PC
/NB
S N
TA
I
F.3.
U
nder
take
the
coll
ectio
n, p
roce
ssin
g an
d an
alys
is o
f 20
05 (
and
subs
eque
nt y
ears
) in
tern
atio
nal a
rriv
al
(mig
ratio
n) s
tati
stic
s fr
om m
ajor
bor
der
cros
sing
s.
NT
O s
taff
to u
nder
take
.
Mon
itor
visi
tor
num
bers
ar
rivi
ng a
cros
s la
nd b
orde
rs.
TSA
Im
plem
enta
tion
C
omm
ittee
N
TA
/NB
S I
F.4.
In
trod
uce
revi
sed
mig
rati
on f
orm
s an
d su
pply
to
airl
ines
and
bor
der
cros
sing
pos
ts.
Est
ablis
h re
com
men
ded
chan
ges
to m
igra
tion
for
m to
m
onito
r ar
riva
ls
TSA
Im
plem
enta
tion
C
omm
ittee
NT
A/
Nig
eria
Im
mig
rati
on
Serv
ice
I
F.5.
U
nder
take
2 in
terv
iew
wav
es o
f re
com
men
ded
exit
su
rvey
at i
nter
natio
nal a
irpo
rts.
Com
mis
sion
mar
ket
rese
arch
com
pany
to d
esig
n an
d co
ordi
nate
in
terv
iew
ing
and
data
ana
lysi
s.
Mon
itor
visi
tor
mix
, ac
tiviti
es a
nd s
pend
ing
wit
hin
Nig
eria
N
TA
NB
S I
F.6.
E
stab
lish
a pr
ogra
mm
e to
mea
sure
dom
esti
c tr
avel
in
cide
nce.
In
sert
que
stio
ns in
the
hous
ehol
d om
nibu
s re
sear
ch
surv
ey in
cide
nce,
act
iviti
es u
nder
take
n an
d sp
endi
ng
wit
hin
the
coun
try
by r
esid
ent p
opul
atio
n.
Est
ablis
h in
cide
nce,
ac
tiviti
es a
nd s
pend
ing
on
dom
esti
c tr
avel
.
N
TA
M
arke
t R
esea
rch
com
pany
I
F.7.
U
nder
take
mar
ket s
urve
ys o
n do
mes
tic
nich
e m
arke
ts
such
as
fest
ival
/eve
nts,
nat
iona
l par
ks, r
elig
ious
eve
nts
et
c
Est
ablis
h le
vel o
f pa
tron
age,
or
igin
of
part
icip
ants
and
sp
endi
ng
N
TA
NB
S I
F.8.
T
rain
2 x
NB
S of
fice
rs f
rom
Nat
iona
l Acc
ount
s di
visi
on in
TSA
met
hodo
logy
and
ana
lyti
cal
tech
niqu
es. 1
wee
k tr
ip to
Can
ada
for
cour
se w
ith
Tou
rism
Can
ada.
Tra
inin
g in
TSA
ana
lyti
cal
tech
niqu
es
N
BS
N
TA
I
Nig
eria
Tou
rism
Mas
ter
Pla
n
30
F
T
SA I
mpl
emen
tati
on A
ctio
n P
lan
No
Act
ion
Rat
iona
le
Lea
d Su
ppor
t P
rior
ity
F.9.
U
nder
take
Wor
ksho
ps f
or N
TO
sta
ff in
inte
rpre
tatio
n of
TSA
Acc
ount
sys
tem
and
thei
r im
plic
atio
ns f
or th
e to
uris
m in
dust
ry.
Impr
ove
know
ledg
e,
unde
rsta
ndin
g an
d ab
ility
to
inte
rpre
t TSA
Acc
ount
sy
stem
W
TO
/UN
DP/
In
tern
atio
nal
Con
sult
ant
N
BS/
C
BN
I
F.10
.
Und
erta
ke tr
aini
ng a
nd a
dvis
ory
inpu
t with
NT
O o
n de
sign
, dat
a co
llec
tion
and
ana
lysi
s of
dat
a fr
om
inte
rnat
iona
l sur
veys
eco
nom
ic d
ata
anal
ysis
and
in
tegr
ate
into
the
TSA
sys
tem
. Thr
ee (
3) m
an m
onth
s in
put.
Tra
inin
g an
d qu
alit
y co
ntro
l of
dat
a an
alys
is a
nd
man
ipul
atio
n fo
r T
SA
syst
em.
W
TO
/UN
DP
In
tern
atio
nal
Con
sult
ant
N
TA
I
F.11
. Pu
rcha
se o
f co
mpu
ter
equi
pmen
t, so
ftw
are
and
asso
ciat
ed r
esou
rces
to u
nder
take
dat
a an
alys
is a
nd
man
ipul
atio
n on
nic
he s
urve
ys. C
olla
tion
and
di
stri
buti
on o
f qu
arte
rly
and
annu
al to
uris
m s
tati
stic
s (e
lect
roni
call
y) to
sta
keho
lder
s
Ens
ure
equi
pmen
t ava
ilab
le
for
wid
e sp
read
dis
trib
utio
n of
tour
ism
sta
tist
ics
to
Nig
eria
n st
akeh
olde
rs
N
TA
NB
S I
F.12
. U
nder
take
2 in
terv
iew
wav
es o
f on
goin
g ex
it su
rvey
pr
ogra
mm
e at
inte
rnat
iona
l air
port
s. C
omm
issi
on
mar
ket r
esea
rch
com
pany
to c
oord
inat
e in
terv
iew
ing
and
data
ana
lysi
s. (
Bud
get y
ear
2007
)
Mon
itor
visi
tor
mix
, ac
tiviti
es a
nd s
pend
ing
wit
hin
Nig
eria
N
TA
NB
S I
F.13
. U
nder
take
trai
ning
and
men
tori
ng o
f N
BS
Nat
iona
l A
ccou
nts
staf
f in
impl
emen
tati
on o
f T
SA m
etho
dolo
gy
and
anal
ysis
. (T
hree
mon
th m
an in
put)
(B
udge
t yea
r 20
07)
Han
ds o
n pr
actic
al
inst
ruct
ion
in a
pply
ing
TSA
m
etho
dolo
gy to
Nat
iona
l A
ccou
nts
U
ND
P/
Inte
rnat
iona
l C
onsu
ltan
t
N
BS
I
F.14
. U
nder
take
hot
el r
even
ue a
nd o
pera
ting
cost
sur
vey
for
top
and
mid
dle
leve
l hot
els.
(B
udge
t yea
r 20
07)
Est
ablis
h a
benc
hmar
k m
easu
re o
f ho
tel r
even
ues
and
cost
s fo
r T
SA s
yste
m
N
TA
NB
S I
F.15
.
Und
erta
ke o
ngoi
ng d
omes
tic
mar
ket r
esea
rch
prog
ram
me
into
nic
he m
arke
t are
as to
est
ablis
h in
cide
nce
and
spen
ding
leve
ls (
Bud
get y
ear
2007
)
Est
ablis
h ec
onom
ic
cont
ribu
tion
of
nich
e m
arke
ts
to e
cono
my
N
TA
I
Nig
eria
Tou
rism
Mas
ter
Pla
n
31
F
T
SA I
mpl
emen
tati
on A
ctio
n P
lan
No
Act
ion
Rat
iona
le
Lea
d Su
ppor
t P
rior
ity
F.16
. U
nder
take
rev
iew
of
NB
S N
atio
nal A
ccou
nts
staf
f in
im
plem
enta
tion
of
TSA
met
hodo
logy
and
ana
lysi
s.
Prep
are
2007
Ben
chm
ark
Tea
r T
SA A
ccou
nts
for
publ
icat
ion.
(T
hree
mon
th m
an in
put)
(B
udge
t yea
r 20
08)
Han
ds o
n pr
actic
al
inst
ruct
ion
in a
pply
ing
TSA
m
etho
dolo
gy to
Nat
iona
l A
ccou
nts
U
ND
P/
Inte
rnat
iona
l C
onsu
ltan
t
N
BS/
N
TA
2
F.17
. U
nder
take
2 in
terv
iew
wav
es o
f on
goin
g ex
it su
rvey
pr
ogra
mm
e at
inte
rnat
iona
l air
port
s an
d at
key
land
bo
rder
pos
ts. C
omm
issi
on m
arke
t res
earc
h co
mpa
ny to
co
ordi
nate
inte
rvie
win
g an
d da
ta a
naly
sis.
(B
udge
t yea
r 20
08)
Mon
itor
visi
tor
mix
, ac
tiviti
es a
nd s
pend
ing
wit
hin
Nig
eria
N
TA
NB
S 2
F.18
. U
nder
take
hot
el r
even
ue a
nd o
pera
ting
cost
sur
vey
for
top
and
mid
dle
leve
l hot
els.
(B
udge
t yea
r 20
08)
Est
ablis
h a
benc
hmar
k m
easu
re o
f ho
tel r
even
ues
and
cost
s fo
r T
SA s
yste
m
N
TA
NB
S 2
F.19
. U
nder
take
ong
oing
dom
esti
c m
arke
t res
earc
h pr
ogra
mm
e in
to n
iche
mar
ket a
reas
to e
stab
lish
inci
denc
e an
d sp
endi
ng le
vels
(B
udge
t yea
r 20
08)
Est
ablis
h ec
onom
ic
cont
ribu
tion
of
nich
e m
arke
ts
to e
cono
my
N
TA
NB
S 2
F.20
. T
SA I
mpl
emen
tati
on C
osts
-
TSA
Im
plem
enta
tion
C
omm
ittee
TM
PIO
I
Nig
eria
Tou
rism
Mas
ter
Pla
n
32
H
Tou
rism
Man
agem
ent
Info
rmat
ion
Syst
em A
ctio
n P
lan
No
Act
ion
Rat
iona
le
Lea
d Su
ppor
t P
rior
ity
H.1
. Im
plem
ent a
n ef
fici
ent T
ouri
sm M
anag
emen
t In
form
atio
n S
yste
m
Ens
ure
prop
er p
lann
ing,
de
velo
pmen
t and
mar
ketin
g of
tour
ism
sec
tor
NT
A
MC
T/ D
epar
tmen
t of
Inf
orm
atio
n
I
H.2
. Im
plem
ent A
rriv
al a
nd D
epar
ture
Reg
istr
atio
n S
yste
m
Tra
ck in
divi
dual
vis
itor
s en
teri
ng th
e co
untr
y
Dep
artm
ent
of
Imm
igra
tion
N
TA
/ M
CT
I
H.3
. In
trod
uce
new
arr
ival
and
dep
artu
re f
orm
s fo
r N
iger
ia
Ens
ure
coll
ecti
on o
f re
liab
le
tour
ist a
rriv
al s
tatis
tics
Dep
artm
ent
of
Imm
igra
tion
N
TA
/ M
CT
I
G
I
nves
tmen
t an
d In
cent
ives
Act
ion
Pla
n
No
Act
ion
Rat
iona
le
Lea
d Su
ppor
t P
rior
ity
G.1
. A
men
d in
cent
ives
off
ered
by
the
Nig
eria
n In
vest
men
t P
rom
otio
n C
omm
issi
on.
Nee
d to
be
mor
e sp
ecif
ic/r
elev
ant t
o to
uris
m
sect
or
FGN
N
IPC
.
I
G.2
. Pr
epar
e ne
w h
igh
qual
ity
Inve
stm
ent/B
roch
ure.
O
rgan
ize
Inve
stm
ent C
onfe
renc
e in
Lon
don
A
ttra
ct p
oten
tial
inve
stor
s
NT
A
MC
T/
NP
C
I
G.3
. D
evel
op a
gra
nt a
id s
chem
e fo
r ex
istin
g an
d ne
w
ente
rpri
ses
in n
omin
ated
tour
ism
clu
ster
s
Gui
de a
lloca
tion
of g
rant
aid
to
tour
ism
sec
tor
M
CT
N
TA
/ T
MP
IO
I
G.4
. E
nsur
e th
at in
cent
ives
are
dir
ecte
d to
qua
lify
ing
ente
rpri
ses
in n
omin
ated
tour
ism
clu
ster
s
Cha
nnel
l inv
estm
ent i
n to
cl
uste
rs
MC
T
NT
A/
TM
PIO
I
G.5
. E
nsur
e th
at in
cent
ives
are
app
lied
to r
egis
tere
d pr
emis
es w
here
an
appr
opri
ate
regi
stra
tion
sch
eme
exis
ts
Dev
elop
qua
lity
tour
ism
en
terp
rise
s
NT
A
I
G.6
. E
xten
d du
ty f
ree
on im
port
ed k
itch
en a
nd r
esta
uran
t eq
uipm
ent b
eing
inst
alle
d as
par
t of
reno
vati
on p
roje
cts
E
ncou
rage
in
vest
men
t/up
grad
edin
g b
y ow
ners
of
ente
rpri
ses
Pres
iden
cy
Min
istr
y of
Fi
nanc
e I
G.7
. R
elax
impo
rt p
rohi
biti
on o
n ite
ms
of q
ualit
y li
nen,
ta
blew
are
etc.
Im
prov
e st
anda
rds
in
tour
ism
ent
erpr
ises
Pr
esid
ency
M
inis
try
of
Fina
nce
I
G.8
. C
onso
lida
te le
vies
and
fee
s ex
trac
ted
from
the
hosp
ital
ity
sect
or
Red
uce
tour
ism
ent
erpr
ise
oper
atin
g co
sts
Pr
esid
ency
M
inis
try
of
Fina
nce
I
G.9
. E
stab
lish
Tou
rism
Dev
elop
men
t Fun
d
Ass
ist d
evel
opm
ent
FGN
T
MP
IO
I
Nig
eria
Tou
rism
Mas
ter
Pla
n
33
H
Tou
rism
Man
agem
ent
Info
rmat
ion
Syst
em A
ctio
n P
lan
No
Act
ion
Rat
iona
le
Lea
d Su
ppor
t P
rior
ity
H.4
. C
ondu
ct v
isito
r su
rvey
s in
acc
orda
nce
wit
h be
st
inte
rnat
iona
l pra
ctic
e O
btai
n vi
sito
r pr
ofil
e ch
arac
teri
stic
s an
d tr
avel
be
havi
or p
atte
rns
for
tour
ism
pl
anni
ng a
nd m
arke
ting
pu
rpos
es
NT
A
TM
PIO
I
H.5
. C
ompi
le to
uris
m a
ccom
mod
atio
n st
atis
tics
in
acco
rdan
ce w
ith
best
inte
rnat
iona
l pra
ctic
e
Pro
vide
info
rmat
ion
on th
e ca
paci
ty a
nd u
tili
zati
on o
f co
mm
erci
al a
ccom
mod
atio
n
NT
A
TM
PIO
I
H.6
. C
olle
ct a
nd c
ompi
le to
uris
m e
mpl
oym
ent s
tati
stic
s
Mea
sure
leve
l of
dire
ct
empl
oym
ent a
s a
resu
lt of
to
uris
m
Fede
ral o
ffic
e of
St
atis
tic
N
atio
nal M
anag
ers
Boa
rd/ N
TA
I
K
EY
TO
AB
BR
EV
IAT
ION
S A
ND
AC
RO
NY
MS
T
MP
IO
TO
UR
ISM
MA
STE
R P
LA
N I
MP
LE
ME
NT
AT
ION
OR
GA
NIZ
AT
ION
F
GN
FE
DE
RA
L G
OV
ER
NM
EN
T O
F N
IGE
RIA
PC
T
P
RE
SID
EN
TIA
L C
OM
MIT
EE
ON
TO
UR
ISM
M
CT
MIN
IST
RY
OF
CU
LT
UR
E A
ND
TO
UR
ISM
ND
P
U
NIT
ED
NA
TIO
NS
DE
VE
LO
PM
EN
T P
RO
GR
AM
ME
N
PC
N
AT
ION
AL
PA
RK
S C
OM
MIS
SIO
N
NIP
C
N
IGE
RIA
N I
NV
EST
ME
NT
PR
OM
OT
ION
CO
MM
ISSI
ON
C
BN
C
EN
TR
AL
BA
NK
OF
NIG
ER
IA
N
BS
N
AT
ION
AL
BU
RE
AU
OF
ST
AT
IST
ICS
(FO
RM
ER
LY
: F
OS,
FE
DE
RA
L O
FF
ICE
OF
ST
AT
IST
ICS
NP
C
N
AT
ION
AL
PO
PU
LA
TIO
N C
OM
MIS
SIO
N
N
TA
NIG
ER
IA T
OU
RIS
M A
UT
OR
ITY
T
MP
TO
UR
ISM
MA
STE
R P
LA
N
N
ICT
NA
TIO
NA
L I
NST
ITU
TE
FO
R C
UL
TU
RE
AN
D T
OU
RIS
M
Nigeria Tourism Master Plan
34
NOTE: THE IMPORTANCE AND CHRONOLOGICAL FOLLOW UP OF THE ABOVE
DETAILED ACTION PROGRAMMES CAN NOT BE OVER-ESTIMATED: THE PROGRAMME SHALL REQUIRE INTERNATIONAL CONSULTANTS IN THE AREAS
OF:
- MANAGEMENT AND CO-ORDINATION OF ALL PROGRAMMES - SETTING UP THE NTA - TOURISM PRODUCT DEVELOPMENT - MARKETING - TOURISM SATELLITE ACCOUNTS - HOTEL/ACCOMMODATION CLASSIFICATION AND GRANDING
- TRAINING AND ESTABLISHEMENT OF THE TOURISM AND CULTURE TRAINING INSTITUTIONS
- FEASIBILITY STUDIES/BUSINESS PLANS
WHILE FUNDING FOR THESE CONSULTANTS CAN BE SOURCED FROM THE
INTERNATIONAL ORGANIZATIONS, FEDERAL GOVERNMENT SHOULD BE READY
WITH COUNTPART FUNDING. IN ALL CASES WHERE THE TMPIO IS INVOLVED, AN
EXPERT SHALL BE AVAILABLE TO PROPEL EVERY SECTOR AS AFFECTED. THE
TMPIO INVOLVEMENT IN MAJOR ISSUES IS IMPERATIVE SINCE IT WILL BE
OPERATING UNDER THE PERVUE OF THE PRESIDENT AND P.C.T. IT WILL
REGULARITY TAKE DIRECTIVES AND REPORT BACK. THE TMPIO SHALL ALSO BE
RESPONSIBLE FOR THE IDENTIFICATION AND SOURCING OF FUNDING OF THE
TOURISM MASTER PLAN ACTIONS. THE IMPLEMENTATION OF THE TMP SHOULD
BE STRICTLY CONTROLLED BY THE PRESIDENCY TO MAXIMIZE SUPPORT FOR THE
INTERNATIONAL ORGANIZATIONS.
6.3 Project funding
The cost of implementing the Tourism Master Plan in accordance with the strategic recommendations outlined will be presented by the Tourism Master Plan Implementation Organization as the programmes fall in to place. An initial conservative budget has been submitted through the Federal Ministry of Culture and Tourism to be considered in the 2006 budget for the jump starting of the implementation of the Tourism Master Plan. It is recommended that this budget should be placed under the TMPIO in the Presidency when appointed.
The implementation of the Tourism Master Plan will initially be funded from two main sources, namely the government (Federal and State) and International Funding Agencies. Investment in the Nigeria tourism product and infrastructure by government with the support of international funding agencies will stimulate the private sector interest while the establishment and the Tourism Development Fund shall stimulate rapid back-up funding of the programmes.
Nigeria Tourism Master Plan
35
An early action for the TMP Implementation Organization will be to identify sources of funding and investor and technical assistance for each of the actions as identified in the Action Programme. It is anticipated that the main sources of funding will be generated from the following sources:
• Federal Government
• State Government
• Private Sector (domestic)
• Foreign private investment
• U.N.D.P.
• World Bank
• European Union
• Other International Funding Agencies
• International Labour Organization
• Bi-lateral government aid *
• Other (including Sponsorship) **
* THE GOVERNMENT OF GERMANY HAS FINANCED THE RECONSTRUCTION OF
PART OF KANO CITY WALLS
** IN A NUMBER OF COUNTRIES MULTI – NATIONAL COMPANIES HAVE BEEN
SUCCESSFULLY TARGETED TO FUND ENVIRONMENTAL ENHANCEMENT
PROGRAMMES
************************
