Martin macmillan-pollen
14
APP PROMOTION SUMMIT 2014
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20-Oct-2014 -
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Business
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Transcript of Martin macmillan-pollen
APP PROMOTION SUMMIT 2014
App Promotion Summit (London 2014) 2
MARKETING BALANCE
PRODUCT MARKETING
App Promotion Summit (London 2014) 3
MARKETING BALANCE
PRODUCT MARKETING
App Promotion Summit (London 2014) 4
MARKETING BALANCE
PRODUCT MARKETING
Monetisation Right Acquisition Right
App Promotion Summit (London 2014) 5
MONETISATION
ACQUISITION
Test Refine
Test Refine
App Promotion Summit (London 2014) 6
MONETISATION ACQUISITION SUCCESS
SUCCESS FORMULA
App Promotion Summit (London 2014) 7
FUNDING
INDIE VC BACKED PUBLISHER
App Promotion Summit (London 2014) 8
TIMING
Launch 30 Days 60 Days $
Funding Gap
PAYMENT FROM APPSTORE
App Promotion Summit (London 2014) 9
TIMING
Launch 30 Days 60 Days
!PAYMENT EVERY 7 DAYS $
App Promotion Summit (London 2014) 10
TIMING
Launch 30 Days 60 Days
!OR REDIRECT CASH STRAIGHT INTO AD-NETWORKS - DAILY
App Promotion Summit (London 2014) 11
CREDIT IS BROKEN
SELF SERVICE CREDIT TERMS
App Promotion Summit (London 2014) 12
CASE STUDY: DIGIPILL
App Promotion Summit (London 2014) 13
TAKEAWAYS
Test & Develop before you begin to ramp up
Keep equity funding in the bank
THANK YOU
