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2018 \\ CORPORATE OVERVIEW Marotti Racing

Transcript of Marotti Racing - media.virbcdn.commedia.virbcdn.com/...MarottiRacingCorporate-IndyCar... · The...

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2018 \\ CORPORATE OVERVIEW

Marotti Racing

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Marotti Racing Executive Summary• Marotti Racing founded by Will Marotti in 2015• Will and Ann Marotti (married since 1988) also founded New Life Church in

Connecticut with three other people in 1999• The group has grown to more than 1,000 members and regular attendees• The church operates a daycare, a private school and a summer day camp• Will Marotti is a radio talk show host on WTIC1080/CBS in Hartford, CT• Will Marotti is the first pastor to lead an IndyCar team (source Donald Davidson)• Marotti Racing has been featured on Fox and Friends, CNN.com, HLN and Fox Sports• Marotti Racing teamed up with Schmidt-Peterson Motorsports for racing operations• SPM/Marotti Racing #77 & #7 – Qualified 10th for the 2016 Indy 500, ran as high as 4th

place on lap 190, finished 12th. Qualified 13th for the 2017 Indy 500 finished 13th. • Marotti Racing is positioned to expand and continue to build upon its IndyCar success.

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The Verizon IndyCar Series

Arguably the most diverse and demanding racing series in the world, the Verizon IndyCar Series features racing at a combination of super speedways, short ovals, road courses and temporary street circuits, the Verizon IndyCar Series offers its international lineup of drivers the most diverse challenges in motorsports. The top point scorer is crowned the series champion and receives a million dollar bonus.

Open-cockpit cars that feature 2.2-liter, twin turbocharged, direct-injected V-6 engines optimized to run at 12,000 RPM with an estimated 500-700 horsepower. The consumer-relevant engines, which are supplied by Chevrolet and Honda, utilize E85 fuel.

ABC and NBCSN provide comprehensive live, high-definition television coverage of the IndyCar Series in the United States, while ESPN International oversees race coverage to over 200 countries.

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Reach The Audience

Assets

• Social Media Footprint* –Facebook 663,917 Twitter 397,001 Instagram 165,577

• Website traffic* - 291,200 visits month• Physical – branding on car, uniforms, equipment, hauler• Hospitality opportunities • Show car appearances (per rate card)• Driver appearances • Track signage opportunities available• Introductions to all team sponsors for B2B opportunities

* includes teams, drivers and Verizon IndyCar series web traffic

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Thereare

57millionINDYCAR fans 18+ in the United States and 107 million with some level of interest in INDYCAR*

7out of 10 fansare male

35% of INDYCAR fans are Millennials, a higher share than NASCAR, NFL, orMLB

…when compared to the general population

INDYCAR fans are also more affluent

36% More likely to earn over 70k8% More likely to be a college

graduate26% More likely to be employed

INDYCAR FANSA COVETED FAN BASE

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INDYCAR fans are more responsive to sponsorship than fans of other sports

Source: Repucom Sponsorlink 2015. Fans defined as self identifying between 6-10 on Fan Avidity Scale of 0-10.*Percentages reflect percent of fans who are very or somewhat loyal and are somewhat likely or very likely to consider.

General Population

I feel loyal towards companies that sponsor an event or sport I follow.*

52% 82% 78% 68% 75% 65% 75%

When a company sponsors an event or sport that I follow, I am likely to consider that company’s brand, product(s), or service(s) for the first time.*

60% 85% 83% 76% 81% 74% 81%

After seeing a sponsorshipwhile watching a game/eventin-person or on TV, I boughtthe brand.

13% 25% 23% 20% 22% 18% 22%

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SPONSORSHIP & THEFANS

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• Attendance averages 65,000 people per event

• TV COVERAGE – ABC and NBC Sports

• Global TV Audience in excess of 700 million people

• Print – 300 million impressions from print media

• Web-based media – 14.4 billion impressions

• Sampling of 16,000 Social Media Posts – 93% are positive or neutral

• An IndyCar team can garner $40 million+ worth of marketing value from TV, Print, Internet, Billboard (Transporter), Radio and Appearances by the car, owners or drivers

• For 11 IndyCar telecasts in 2015 on NBCSN, ratings were up 36% and 34% in viewership from 2014 (0.25, 378K) and it was the network’s most-watched IndyCar season since it began airing coverage in 2009. Overall, this season ranks as the most-watched on cable since ESPN and ESPN2 averaged 778,000 in 2008. Source: Sports Media Watch

• ABC averaged a 1.5 rating and 2.4 million viewers for its five races, including the Indy 500 — flat and up 3%, respectively, from 2015. Source: Sports Media Watch

Reach & Value

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2018 IndyCar Schedule

Mar. 11 Streets of St. Petersburg, FL

Apr. 7 Phoenix, AZ

Apr. 15 Streets of Long Beach, CA

Apr. 22 Barber Motorsports Park, AL

May 12 Grand Prix of Indianapolis, IN

May 27 The Indianapolis 500, IN

June 2 & 3 Belle Isle GP Park, MI

June 9 Texas Motor Speedway, TX

June 24 Elkhart Lake, WI

July 8 Iowa Speedway, IA

July 15 Streets of Toronto

July 29 Mid-Ohio Sports Car Course

Aug. 19 Pocono Raceway, PA

Aug. 25 Gateway Motor Park, IL

Sept. 3 Portland Intl Raceway, OR

Sept. 17 Sonoma Raceway, CA

Dates & races are subject to change

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CORE RIGHTS AND BENEFITS DESCRIPTIONBranding and Social Media Promotion • Branding across all team assets, including race car for the 2018 Indy 500 and other

selected races • Official Sponsor status and designation• In-car camera available for purchase direct from networks at pass-through pricing• Cross Platform Social Media Promotion• Official Partnership Opportunity with Verizon IndyCar• Official Partnership Opportunity with Indianapolis Speedway

Hospitality and at track hosting • Season-long hard card credentials (4 )• VIP garage and pit lane tours and driver/team owner interaction (4)• Pit and garage credentials for use by VIP guests (4)

Commercial rights • Non-exclusive, worldwide use of team’s commercial intellectual property, the image and likeness of the sponsored driver and race car in advertising, promotions and sales initiatives

• Ability to create original content utilizing team assets

Driver access and appearances • Comprehensive appearance packages with driver and/or Will Marotti• In-race-market and out-of-race market appearances

Show car access • Marotti Racing can appear and staff (if needed) at 2018 Trade Show events. We will provide a show car, driver appearances, product giveaways, coupon distribution and data capture. (at team rate card)

Racing and lifestyle content • Racing and lifestyle content around the team, cars, driver, crew members and fans.• Public relations service in support of media objectives

Promotional opportunities • Facilitation of team partner co-promotionopportunities• Pass-through rights of sponsorship to key partners and stakeholders• Marketing, public relations & social media staff available to promote brand and help activate

at track and off.• At track activations including data capture

Media Buys with Cash Rebates • Utilizing our media partners at ICON – INTERNATIONAL (an Omnicom Subsidiary) sponsors may use their existing ad agencies to realize large savings on TV, radio or electronic buys.

2018 Marketing Opportunity

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IndyCar Sponsorship Opportunity

A PRIMARY SPONSOR B ASSOCIATE SPONSOR CPARTNER SPONSORC

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WILL MAROTTIPHONE \\ 203.631.8110EMAIL \\ [email protected]

TY HAMPEPHONE \\ 317.442.2821EMAIL \\ [email protected]

www.MarottiRacing.com