Bryan Herta Autosports-- Barracuda Racing IndyCar Team

Social@Scale

Social Media Needs Grow a stagnant social media community Bring awareness to the BHA brand Provide Value to Sponsors with BHA’s

Social Media base

Requirements

Grow Social Media Community(s) Identify IRL Fans & Advocates Provide a Social Media Fan Base that

Sponsors Can See as Value for their Sponsorship Dollars

Sprinklr: Social eXperience Management Oversee all social media activity Ability to Monitor Ability to Engage Ability to Manage

Sprinklr Tools:Listening Insights

Discover & Analyze Fan Sentiment Around BHA Team & Drivers

Listen for Mentions & Conversations about BHA Team Sponsors

Develop strategies to Interact with Influencers that can Affect Sponsors

Sprinklr research:

Sprinklr conducted market research around the Indy 500 and Coca Cola 600 over Memorial Day weekend.

Sprinklr Tools:Listening Insights

Discover trends & conversations related to the business

Sprinklr Tools:Listening Insights

Sprinklr Tools:Social MediaCommand Center

Actionable Insights

that Go Anywhere, and Everywhere Ability for Team Members to Manage

Workflows Gives BHA a Central Location to Interact

with Fan Base

Sprinklr Providesa Helping Push

Get Deep Audience Insights Real-Time Listening, Measurement

and Response Provides Corporate Infrastructure

for Social Media Management

Results with Sprinklr

Reinvigorate Stagnant Social Media Community

Grow Awareness Around BHA Brand

Provide a qualified and targeted audience to Sponsors

What our customers are saying

Sprinklr Recap

NEED: Grow loyal social media fan base

WHY: Meet needs of sponsors with large Race Team social media footprint

HOW-TO: Sprinklr gives that helpful push with Social eXperience Management

RESULTS: Helps grow a large, loyal social media community that will

A) be brand advocates for the Race TeamB) a large number of potential eyes that have specific likes and

preferences that are marketable to sponsorsC) develop segmented, very targetable list of potential customers as

return collateral for sponsors.

Questions?

sharvey@sprinklr.com

864-735-8505