Marlboro lady 01.mov

8/7/2019 Marlboro lady 01.mov

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Brand: Wills Classic

Indian Tobacco Company Ltd


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WILLS CLASSIC


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Group Members Tausif Shaikh 66Furkan Fruitwala 69

Shahid Ayubi 70

Nakil parkar 74

Saad Motorwala 91

Sufiyan Bhoira 110


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Worldwide Consumption


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Consumption of Tobacco Worldwide


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Tobacco Industry in IndiaThe Indian tobacco market increased at an average

annual rate of 6.1%.

India is the third largest producer of tobacco in the worldafter China and USA.

The tobacco industry provides employment to 6 millionpeople .

The tobacco market generates total revenue of $10.8billion in 2008.

*Source: Central Tobacco Research Institute


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Different forms of consumption of tobacco in India

ndia Produces around 700 thousands tonnes


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Major Players


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Consumption of Cigarettes in India

Sticks in billion


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Indian Tobacco Company Limited


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About the CompanyITC was incorporated on August 24, 1910 under

the name of 'Imperial Tobacco Company ofIndia Limited

Market capitalisation of nearly US $ 19 billion

and a turnover of over US $ 5.1 BillionRanked among the worlds most Reputable

Companies by Forbes magazine

ITC's cigarettes are produced in its state-of-the-

art factories which are situated at Bangalore,Munger, Saharanpur and Kolkata


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Revenue Breakup


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StarsPaperboards/Packaging.Agri business.

Question MarksFMCG- Other productsITC InfotechHotels

Cash Cows

Cigarettes

Dogs

None

BCG Matrix


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Product Length


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Product Width

Navy Cut

Silk cut

Wills insignia


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Classic

Gold Flakes

India King

Scissors
http://en.wikipedia.org/wiki/Image:Goldflake.jpg


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Product Depth

Classic Milds

Classic Menthol

Classic Regular

Classic Ultra Milds


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TargetingITC mostly targets the youth starting from the age of 18.24.5% of the population has at some point consumed some

form of tobacco.

Approximately 12.8% of the male population and 1.1% of

the female population in urban metros have consumedcigarettes.

ITC mostly targets males.


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Income ITC has cigarettes for all income groupsfrom low end to super premium.

Region - Urban households consume morecigarettes compared to rural areas. In rural areas

bidi is more popular than cigarettes.Education Educated people in India consume

more cigarettes compared to people who are lessereducated.


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ProductWills Classic is a premium brand of ITC.It is positioned as a lifestyle brand.
http://2.bp.blogspot.com/_lCUj1FXbx48/RmdoLetHPtI/AAAAAAAAAek/9ixuc58D3Ic/s1600-h/classic-it-jan03.jpg


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PriceWills Classic is a Premium BrandHence priced at Rs 88 per pack of 20 sticks.

Each stick is priced at Rs 4.50


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PromotionTobacco advertising is banned in India.ITC uses surrogate advertising.

ITCs Retail Initiative Wills Lifestyle isbranded with the name of its cigarette i.e.

Wills.It is also prompted in movies when stars like

SRK & Sanjay Dutt are shown smoking.

Peer pressure


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PlaceCigarettes in India are mostly sold at paan

shops.

ITC has an extensive distribution network.

Yet its Classic brand is not available

everywhere.It is mostly available in the big cities.

Any paan shop in a big city will have Classic.


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Marlboro lady 01.mov

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