Marketing Then Vs Now | How Mobile Has Changed The Way We Market FOREVER
-
Upload
overflow-local -
Category
Marketing
-
view
44 -
download
1
Transcript of Marketing Then Vs Now | How Mobile Has Changed The Way We Market FOREVER
Mobile Has Changed The Way We Do Business FOREVER
Did You Know…?
Mobile is growing 8 TIMES faster than the internet grew in the early 1990’s
Mobile search is expected to exceed desktop searches by 2015
Mobile search has grown by 500% over the past two years
Your Key Goals Are To:
Get NEW customers
Keep EXISTING customers coming back
Keep a strong balance between COST and BENEFITS
Use techniques and strategies that will work LONG-TERM
The FIRST Step is to Learn…
Marketing Methods That Are Effective TODAY vs. YESTERDAY
Traditional Marketing Methods…
Expensive & LOSING Their Effectiveness
Yellow PagesNewspapersPaper CouponsTV Commercials
Why Smartphones are Popular
Able to connect to the internet
Able to run many different digital applications
Capable of performing many different tasks
More than just a device to make and receive phone calls…
Why Smartphones are Popular
Equipped with numerous features that are similar to an actual computer
Contain many different types of software
Fun faster and more efficiently than a regular mobile phone
Can You Imagine Not Being Able To…
Visit Websites
Read and Send Emails
Use Search Engines
Login to Social Networking
Send and Receive Text Messages
… on your Smartphone?
1 BILLION Smartphone Users…
Smartphone Activities
70% Surfing the Web While Traveling
72% Viewing Maps
63% Surfing the Web While in a
Store
90% Sending and Receiving Text
messages
64% Surfing the Web While in a
Restaurant
What Are We Doing?
The Consumer Purchase Process Has Changed…
50% of all LOCAL searches are performed on mobile devices…
Times Have Changed for On-the-Go Consumers…
THEN
NOW
Finding Local Products & Services
THEN Yellow Pages & Classified Ads
NOW Search on Mobile Device
THEN
NOW
Getting Details about Local Products and Services
THEN Visit or Call the Business
NOW Visit Their Website on Mobile Device
THEN
NOW
Checking into a Company’s Reputation
THEN Ask Our Friends, Family, Co-workers
NOW Check Review Sites on Mobile
THEN
NOW
Getting Directions
THEN Use a Payphone to Call the Business
NOW Pull up a GPS on Mobile
THEN
NOW
Shopping Comparisons
THEN Traveled Store to Store
NOW Compare on Our Mobile Devices
THEN
NOW
Receiving Coupon Offers
THEN Checked Our Mailboxes & Newspaper
NOW Receive Via Text Messaging
THEN
NOW
Instant Special Offers
THEN Did Not Exist
NOW Can Scan a QR Code
THEN
NOW
Staying Connected with Businesses
THEN Did Not Exist
NOW Use Their Mobile App
THEN
NOW
Building Relationships with Businesses
THEN Being on Their Direct Mail List
NOW Being on Their Text Message List
How Can Your Business Adapt to the Shift?
It is critical that every business – no matter how large or small – gives some serious thought to what they “should” be
doing in terms of marketing based on current consumer buying behavior…
How Can Your Business Adapt to the Shift?
Get a Mobile-Optimized Website
Use Text Message Marketing
Use QR Codes
Use Mobile Apps
Are you are ready to capitalize on the POWER of
Mobile Marketing?
Contact Us TODAY!
www.overflowlocal.com