MARKETING STRATEGIES2017/2018

STRATEGIESFOR GERMAN

MARKETING

COMPANIES

EVERYONE

Source: Imgur

IS ONLINE.

WHICH

USING

APPSARE YOU

Source: AppAnnie

100%AMERICAN

88%AMERICAN

100%CHINESE

WHAT DOES THAT

IMPLY FOR THE

GERMAN

ECONOMYINTERNET

ERMAN NTERNET INDEG I XDigital Core Business | B2C | valued > €1 Billion

GERMANCOMPANIES

Source: Biesalsky & Company - The brands of Germany’s hidden champions

HIDDENCHAMPIONS

GERMAN

INTERNET

ARE YOU SAFE?

WHAT ARE WE

GOOD AT?

PERFORMANCE

MARKETING

0

125

250

375

500

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VS

Source: Sistrix

PERFORMANCE

MARKETING

LET’S DECONSTRUCT WHAT SUCCESSFUL PRODUCTS AND BRANDS DORIGHT.

PRODUCT

LET’SDECONSTRUCTWHAT SUCCESSFULPRODUCTS ANDBRANDS DORIGHT.

Goods or Services Marketing & Sales Payment & Fulfillment

Marketing & Sales

Goods or Services

Marketing & Sales

Payment & Fulfillment

Payment & Fulfillment Goods or Services

PRODUCT

IN GERMANY, ABOUT 2,000 COMPANIES ALREADY HAVE A GREAT PRODUCT/ MARKET FIT.

#1 STORES

#2 EVENTS

#2 EVENTS

KARL MAY FESTSPIELE

#2 EVEN TS

KARL M AY FESTSPIELE

#3 EASY ACCESS

T R Y O N G U A R A N T E E

If you don’t like your first pair of underwear, we’ll send you

a different size, style, or issue you a refund.

No returns required.

#4 NICHE INFLUENCERS

Tawnya Sutherland

Secretary

Fynn Kliemann

Craftsman

Florian Neuschwander

Jogger

#5 PODCASTS

MARKETING AMAZON#6