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About Digital Marketing

Traditional And Digital Marketing

Importance Of Digital Marketing

Advantage Of Digital Marketing

Digital Marketing Strategies

Channels Of Marketing

Social Media Marketing

Career Opportunity

Conclusion

Todays era of internet has opened a gate of vast variety of opportunity for

business. Using social network , one cannot only share the private picture of

ones birthday but also earn customer for one business and reach them easily.

Digital marketing term used for the targeted , measurable, and interactive

marketing of product or service using digital technology to reach the viewer

and turn them into customers.

Digital marketing creates brand

awareness using internet.

Faster growth in todays market

Faster means of communication

Less expensive method of

communication

o Use content to connect to consumers

online

o Track customers from the first

interaction and throughout the entire

buyer's journey

o Optimize for conversion

o Connect with mobile customers

o Become more competitive

Digital Marketing campaigns can be

copied

Digital Marketing will not be taken

seriously if not done professionally

Digital Marketing involves too much

competition

Digital Marketing is not yet embraced

by every people.

Setting a Goal

Creating Marketing

Funnel

Developing Call-to-

action

Driving Traffic

Display Advertising

Email Marketing

Social Media

Marketing

Game Advertising

Replacing human for machine in allotting and managing digital media is

called as programmatic advertisement.

It is used to reduce cost of both advertiser and advertising party.

SEO depends on many factors and algorithms

created by search engines

200+Factors used by Google to rank a page

82% of the search user click on organic links

SEO takes a good time and effort

PPC can be implemented using these program

--Google Ad words

---Bing ads

18% user clicks on Paid Ads

Very fast and effective marketing

To create brand awareness and business leads

Anyone with basic understanding

of internet

No programming or website

knowledge

Communication skill are must

Interested in technology

GEO-LOCATION

Location based advertising is new way

of digital media

With location access to social media,

local business can identify consumer

near and can provide deals, offer and

information via message and other

methods in real time.

Location based digital marketing can

greatly improve business, and

advancement

in technology will lead this to become

leading trends of digital marketing

Digital marketing is the most important aspects to connect with the users.

In order to utilize digital marketing in an effective way, the companies are required to design an effective platform.

It has become important to combine all the system with the digital platform.

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