Digital Marketing and Recruitment Technology Strategies for 2018

barclayjones.comMaking Recruiters More Successful

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The 3Cs that Every Recruitment Leader Needs in

2018

(and how RecTec and Marketing Will Deliver them)

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Wayne Barclay

Director

@WayneABarclay

Lisa Jones

Director

@LisaMariJones


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http://www.twitter.com/lisamarijones


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We Make Recruiters More Successful



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APSCo Awards for Excellence…

Affiliate Member of the Year!



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Click!

Who are you?



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Type

Give me three words to

describe 2017



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Type

What are your biggest challenges for 2018?



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Marketing ROI

Faster

Placements

Successful

Consultants Less Stress

Time!



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Choose

Are you ready for GDPR?



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Want access to our GDPR webinar? Type GDPR in your chatbox!

It’s NOT justabout compliance!



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Choose!

What do you need more of in 2018?



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Your 3Cs

Candidates

Clients

Consultants (and

cash)



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You need to be innovative in 2018 to “nail” the 3Cs



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Money – bc3000Paper - ad105Phone - 1860

Computers - 1947Internet - 1969

Spreadsheets - 1979CRM - 1989

Recruitment agencies became a “thing” - 1902

Recruitment Innovations?



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TypeWhat will be

innovative next year?



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Any parents on this webinar?



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Book Innovation: Eric Hill

Created the “flap”



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What will Recruitment Innovation be in 2018?



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Is it a really cool use of Canva /

PowerPoint for job adverts?



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Or Canva, Photoshop etc?



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Is it LinkedIn Recruiter?



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Is it AI?



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AI?



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#RecruitClever

If innovation is…

The process of translating an idea or invention into a product or service that creates value or for which customers will pay.

Then funky images /

LinkedIn Recruiter

and AI – are not good

enough!



@BarclayJones

#RecruitClever

What if the tech being created for recruiting is not for agencies –only for internal recruiters….

You need to get on the defensive! And get clever!



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#RecruitCleverPlus innovation is not restricted to tech… but we have begun to kid ourselves that it is!

You don’t need to imagine a world where recruiters are so paralysed by technology options that they don’t pick up the phone!



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We risk abdicating recruitment to technology!



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Recruitment Innovations for

2018

to get more of the 3Cs

5…4…3…2…1!



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#RecruitClever

Candidate Management

“you’re data rich and candidate poor”



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What’s your culture?

90% of candidates complain that Recruiters don’t get back to them?!

Do you know the perception of your business with your target market / candidates?

<5% of your database has regular contact from your recruiters.



@BarclayJones

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Choose!

Do you have an effective Candidate

management strategy in your business.



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Tips for Candidate Management

Are your People, Process, Systems geared up for Candidate management?

Map out your process for advertising and candidate response process

Get a team to manage all advert responses… where is the gold?

Train everyone on it and ensure its monitored

Use Templates within the CRM

Get Marketing to send regular info / updates to candidates?



@BarclayJones

#RecruitClever



@BarclayJones

#RecruitClever

CRMFirst

Create a USPGain Confidence

Be CompetitiveReduce your time to hire by

50%!



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#RecruitClever

Our survey says!

90% of recruitment leaders think their CRM is the first port of call for their recruiters

Only 17% of recruiters check the CRM first



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#RecruitClever

Our survey says!

80% of placements made in 2016 were already on the CRM

Meanwhile 60% of recruiters saying

finding quality candidates is their

biggest problem

70% of

recruitment

leaders would like

to change their

CRM

45% of recruiters say “meh!” to their CRM

22% of recruiters feel

they are working with an

outdated CRM

48% of recruitment

agencies plan to

increase investment

in tech investments



@BarclayJones

#RecruitClever

StrategiesCRMFirst is not a choice, its your culture!

Debug the recruitment process and align CRM.

Management need to be experts on the system and hooked on MI.

Train and support your users - continuous improvement.

Look for analytics tools to help drive process!



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#RecruitClever

Marketers Delivering 3cs!

Not just clicksNot just pretty things

Candidates / Clients / Consultants



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82% of marketers who blog daily have generated customers from their blogs

75% don’t know how to measure the ROI of their efforts

73% are frustrated by recruiters not getting why marketing is important

20% don’t have the tools that they need to be successful

82% love seeing lead gen and profit as a result of their efforts

Marketers Love Stats!



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#RecruitClever

Genuine sector partnerships

Content to generate cash not just clicks

Automated email marketing

Antidote to GDPR

…Sales-led marketing

Marketing Tactics



@BarclayJones

#RecruitClever Getting

“Natural”

Natural language

processing for job

descriptions

Removing unconscious bias

Women in tech (not on

Google!)



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#RecruitClever

Get Smarter with Talent Attraction!

Gender-neutral wording!

Removing gender biased words from job

descriptions can increase the number of

applicants by 42%

Do “Rock Stars”

and “Geniuses”

help or hinder job

applications?

Even Google struggles

with equality – the

number of women at top

level has dropped

significantly



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#RecruitClever

Unconscious Bias



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So – what is theCOOLEST TOOL

in Recruitment for 2018?



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The Recruiter!



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#RecruitClever

Over 27,788 recruitment

agencies in the UK…

69% of clients would choose a

recruiter recommended to

them

61% of Recruitment Leaders

are stressed about hiring their

own recruiters… they admit

that their strategies need

“upgrading”

65% of recruiters have

between 1 and 4 years of

experience, and only 16%

have 5-9 years

Recruiters can make

or break a

recruitment

business – so you

need to attract and

retain the best!



@BarclayJones

#RecruitClever

FORMO =Fear of Recruiters Missing Out

Stop just buying things! The coolesttool is the Recruiter

Revel in your process – and

your data!

Is what you have good enough?

Problem between the chair and keyboard?

KISS your recruiters in 2017!



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#RecruitClever

Choose!

KPIs are…



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Type KPI into your chatbox and we’ll send a copy when it’s live!

Recruiter Success E-Book: KPIs are

Critical

for Growth



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ChooseMy managers

are…



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#RecruitClever

Dump the “training is a luxury” mantra

Work the 70:20:10 rule

Get your managers engaged and accountable

Less option paralysis and more process

Effective KPIs

Don’t “de-niche” your business - content for them to talk about



@BarclayJones

#RecruitClever

70:20:10

70 % on the job / practice / challenges

20 % conversations with others

10 % training

Are you only focussed on the 10%?



@BarclayJones

#RecruitClever

Stop “buying” training for your teams

Start delivering change through training,

management culture and measurable processes



@BarclayJones

#RecruitClever

The J curve?

Current

Desired

!! Valley of Doom !!

(where change dies…)

What actually

happens

What we

expect How are you managing change?

Stop digging deeper into

this valley (hole)



@BarclayJones

#RecruitClever

Don’t take billers away from Billing!

Pop quiz questions for

phone calls

Quick flip sessions to

get them competitive

Survey your database

for frustrations / senses

of humour / approach to

tech / CONTENT



@BarclayJones

#RecruitClever

Not just more phone and face time…

create and measure more relevant activities to create STICKINESS!



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#RecruitClever

2018…

2017 Part 2?



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#RecruitClever

Innovation is not about tech, or spending your IT

and marketing budget



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#RecruitClever

It’s about being competitive…

…having a plan

Keeping people happy whilst creating profit



@BarclayJones

#RecruitClever

Get the Best 3Cs in 2018!

Candidate Management

5

CRMFirst

4

Marketing

ROI

3

Unconscious

Bias

2

The

Recruiter!

1



@BarclayJones

#RecruitClever

What’s your takeaway?

(What are you going to do now?)



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Questions?



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What Recruitment Leaders Need toSTOP Doing

Type STOP and we’ll send this to you



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See ROI from AwardsEvents (without even entering?!)

Type AWARDS and we’ll send this to you



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Digital Marketing and Recruitment Technology Strategies for 2018

Recruiting & HR

Transcript of Digital Marketing and Recruitment Technology Strategies for 2018