Marketing Reserch
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Transcript of Marketing Reserch
what are the aspects you see when you shop?A B
Form 1Form 2 1Form 3 1Form 4 1 1Form 5 1Form 6 1Form 7 1Form 8Form 9 1Form 10 1Form 11 1Form 12 1 1Form 13 1Form 14 1Form 15 1Form 16Form 17Form 18 1Form 19 1 1Form 20Form 21 1Form 22 1Form 23Form 24 1Form 25Form 26 1Form 27 1 1Form 28Form 29 1 1Form 30 1Form 31 1Form 32 1Form 33 1Form 34Form 35 1Form 36 1Form 37 1Form 38 1Form 39 1Form 40 1Form 41 1Form 42 1 1Form 43 1
Form 44 1TOTAL 30 11
60 22
1) What are the aspects you see when you shop?a)Design b)Details c)Style
Female 60 22 44Male 0 0 0
2) Who influence you buying decision?a)Friends b)Family c)Sales person
Female 48 28 2Male 0 0 0
a)Friends b)Family c)Sales person d)Self
48 28 2 30
0 0 0 0
Influence buying decisionFemale Male
a)Design b)Details c)Style d)Colours e)Fabric
60
22
44
12 8
0
0
0
00
AspectFemale Male
3) Which magazines you prefer to read?a)Vogue b)Elle c)Fashion
Female 54 34 4Male 0 0 0
4) For the handloom products,which brand you prefer?a)Manish Malhotra b)Sabyasachi Muknerji
Female 24 40Male 0 0
a)Manish Malho-tra
b)Sabyasachi Muknerji
c)Ritu Kumar d)Fab India e)Neeta lulla
24
40
24 24
0
Prefer for Handloom
Female Male
a)Vogueb)Elle
c)Fashiond)Bazar
0
10
20
30
40
50
60
Female
Male
FemaleMale
a)Friends b)Family c)Sales person d)Self
48 28 2 30
0 0 0 0
Influence buying decisionFemale Male
5) What kind of clothing you refer while shopping in Ritu Kumar?a)Bridal Wear b)Western Wear c)Indo-Western
Female 59 0 36Male 0 0 0
6) What do you like most in Ritu Kumar?a)Style b)design c)Textail
Female 26 14 34Male 0 0 0
a)Manish Malho-tra
b)Sabyasachi Muknerji
c)Ritu Kumar d)Fab India e)Neeta lulla
24
40
24 24
0
Prefer for Handloom
Female Male
a)Bridal Wear b)Western Wear c)Indo-Western d)Casual
59
0
36
6
Kind of Clothing
Female Male
a)Style b)design c)Textail d)Embroidery
26
14
34
18
Like most
Female Male
7) You wear Ritu Kumar(garments) on:a)Occasions b)To Collage c)To Parties
Female 66 0 20Male 0 0 0
8) You purchase from Ritu Kumar during?a)Sales b)Festivals c)Family Occasions
Female 24 26 34Male 0 0 0
a)Style b)design c)Textail d)Embroidery
26
14
34
18
Like most
Female Male
a)Occasions b)To Collage c)To Parties d)Casually
66
0
20
4
Garments on
Female Male
a)Sales b)Festivals c)Family Occasions d)Generally
2426
34
22
0 0 0 0
Purchase During
Female Male
9) Which other Indian bridal wear brands you prefer of?a)Manish Malhotra b)Sabyasachi Muknerji c)Tarun Tahiliani
Female 38 46 12Male 0 0 0
10) Do you think products ranges in Ritu Kumar are related to Product Quality?a)Yes b)No
Female 38 46Male 0 0
a)Sales b)Festivals c)Family Occasions d)Generally
2426
34
22
0 0 0 0
Purchase During
Female Male
a)Manish Malhotrab)Sabyasachi Muknerji
c)Tarun Tahilianid)J.J.Valya
3846
12
2
00
00
Other Preferences
Female Male
a)Yes b)No
38
46
0 0
Product Range-Product QualityFemale Male
11) Do you enjoy shopping in Ritu Kumar?a)Yes b)No
Female 12 2Male 0 0
12) Collections in the stores of Ritu Kumar are they always in trend?a)Yes b)No
Female 82 6Male 0 0
a)Yes b)No
38
46
0 0
Product Range-Product QualityFemale Male
a)Yes b)No
12
2
0 0
Enjoy shopping InFemale Male
a)Yes b)No
82
60 0
TrendFemale Male
13) Did your experience make you come back to the store?a)Yes b)No
Female 76 12Male 0 0
14) What is Ritu Kumar as a brand?a)Tradiational b)Western c)Indo-Western
Female 56 30Male 0 0 0
a)Yes b)No
82
60 0
TrendFemale Male
a)Yes
b)No
76
12
00
ExperenceFemale Male
15) You are able to find your preferred garment in all:a)Size b)Colour c)Style
Female 82 6 72Male 0 0 0
16) What you prefer shop in Ritu Kumar?a)Bags b)Footwear c)Jewellery
a)Tradiational b)Western c)Indo-Western
56
30
0 0 0
As a BrandFemale Male
a)Sizeb)Colour
c)Style
82
6
72
00
0
Able to FindFemale Male
Female 6 14 8Male 0 0 0
21) Agea)15-25 b)30-40 c)50-60 and above.
Female 58 28 0Male 0 0 0
a)Bags b)Footwear c)Jewellery d)Only garments
6
14
8
70
0 0 0 0
What you Prefer?Female Male
a)15-25 b)30-40 c)50-60 and above.
58
28
0
0
0
0
Age GoupeFemale Male
22) Sexa)Male b)Female
Female 0 88Male 0 0
23) Occupationa)Student b)Govt.Service c)Self-employed
Female 42 0 34Male 0 0 0
a)15-25 b)30-40 c)50-60 and above.
58
28
0
0
0
0
Age GoupeFemale Male
Female
a)Maleb)Female
a)Student b)Govt.Service c)Self-employed d)Housewife
42
0
34
12
0
0
0
0
OccupationFemale Male
a)Student b)Govt.Service c)Self-employed d)Housewife
42
0
34
12
0
0
0
0
OccupationFemale Male
what are the aspects you see when you shop? Who influence your buying decision?C D E A1 1
11 11 11 11 11 11 1
1 11 1
111
1 11 11 1
11
11 11
1
1 1 1 11 1 1
111
1 11 1
111
11
11
22 6 4 24
44 12 8 48
d)Colours e)Fabric12 80 0
d)Self300
a)Friends b)Family c)Sales person d)Self
48 28 2 30
0 0 0 0
Influence buying decisionFemale Male
a)Design b)Details c)Style d)Colours e)Fabric
60
22
44
12 8
0
0
0
00
AspectFemale Male
d)Bazar20
c)Ritu Kumar d)Fab India e)Neeta lulla24 24 00 0 0
a)Manish Malho-tra
b)Sabyasachi Muknerji
c)Ritu Kumar d)Fab India e)Neeta lulla
24
40
24 24
0
Prefer for Handloom
Female Male
a)Vogueb)Elle
c)Fashiond)Bazar
0
10
20
30
40
50
60
Female
Male
FemaleMale
a)Friends b)Family c)Sales person d)Self
48 28 2 30
0 0 0 0
Influence buying decisionFemale Male
d)Casual60
d)Embroidery180
a)Manish Malho-tra
b)Sabyasachi Muknerji
c)Ritu Kumar d)Fab India e)Neeta lulla
24
40
24 24
0
Prefer for Handloom
Female Male
a)Bridal Wear b)Western Wear c)Indo-Western d)Casual
59
0
36
6
Kind of Clothing
Female Male
a)Style b)design c)Textail d)Embroidery
26
14
34
18
Like most
Female Male
d)Casually40
d)Generally220
a)Style b)design c)Textail d)Embroidery
26
14
34
18
Like most
Female Male
a)Occasions b)To Collage c)To Parties d)Casually
66
0
20
4
Garments on
Female Male
a)Sales b)Festivals c)Family Occasions d)Generally
2426
34
22
0 0 0 0
Purchase During
Female Male
d)J.J.Valya20
a)Sales b)Festivals c)Family Occasions d)Generally
2426
34
22
0 0 0 0
Purchase During
Female Male
a)Manish Malhotrab)Sabyasachi Muknerji
c)Tarun Tahilianid)J.J.Valya
3846
12
2
00
00
Other Preferences
Female Male
a)Yes b)No
38
46
0 0
Product Range-Product QualityFemale Male
a)Yes b)No
38
46
0 0
Product Range-Product QualityFemale Male
a)Yes b)No
12
2
0 0
Enjoy shopping InFemale Male
a)Yes b)No
82
60 0
TrendFemale Male
a)Yes b)No
82
60 0
TrendFemale Male
a)Yes
b)No
76
12
00
ExperenceFemale Male
d)Only garments
a)Tradiational b)Western c)Indo-Western
56
30
0 0 0
As a BrandFemale Male
a)Sizeb)Colour
c)Style
82
6
72
00
0
Able to FindFemale Male
700
a)Bags b)Footwear c)Jewellery d)Only garments
6
14
8
70
0 0 0 0
What you Prefer?Female Male
a)15-25 b)30-40 c)50-60 and above.
58
28
0
0
0
0
Age GoupeFemale Male
d)Housewife120
a)15-25 b)30-40 c)50-60 and above.
58
28
0
0
0
0
Age GoupeFemale Male
Female
a)Maleb)Female
a)Student b)Govt.Service c)Self-employed d)Housewife
42
0
34
12
0
0
0
0
OccupationFemale Male
a)Student b)Govt.Service c)Self-employed d)Housewife
42
0
34
12
0
0
0
0
OccupationFemale Male
Who influence your buying decision? Which magazines you prefer to read?B C D A B1 11 1
111
11 1
11 1
1 11 11 1 11 1
1 111 1
1 11 1 1
111 1
1 11 11 1
11 1 1 11 1
1 11
11 11
11
1 11 1 11 1
11 1
1 11 1
1 114 1 15 27 17
28 2 30 54 34
Which magazines you prefer to read? For the Handloom products,which brand you prefer?C D A B
11
11
1 11
1 1111
11
11
11
1 1
11
1 1
1 1
11
11
1 11
11
2 1 12 20
4 2 24 40
For the Handloom products,which brand you prefer? What kind of clothing you prefer while shopping in Ritu Kumar?C D E A B
11
11
1
1 11 1
111
11
1 1
1 111
1
1 11 11 1
1
11 1
11 1
1 11 11 11 1
111 11 1
1 1
112 12 0 27 0
24 24 0 54 0
What kind of clothing you prefer while shopping in Ritu Kumar? What do you like most in Ritu Kumar?C D A B C11 1
1 11 1
11 1
1 11 11 1
1111
1 11
11
1 11 1
11
11 1
11
1 11
1 11 1
11
1 1111
1
1 11
11 1
118 3 13 7 17
36 6 26 14 34
What do you like most in Ritu Kumar? You wear Ritu Kumar (Garments) on? You purchase from Ritu Kumar during?D A B C D A
1 1111
1 1 11 11
11111 11 11
1 1 111111 11 1
1 11 1
11 1
111 1
11
1 11 1
11 11 11 1
11
1 11 1
11
1
1 19 33 0 10 2 12
18 66 0 20 4 24
You purchase from Ritu Kumar during? Which other indian bridal wear brands you prefer of?B C D A
1 11
11
1
1 11
1 11 11
1 11 1
111 11
1 11 1
111 11
11 11 1
1 1 1
11
111 1
11 1
11 1
1 11 1
1 11
113 17 11 19
26 34 22 38
Which other indian bridal wear brands you prefer of?B C D
1111
1
1
11
11
1
11
1
11
111
111
1 111
1
1
1
123 6 1
46 12 2
Do you think products ranges in Ritu Kumar are related to product quality?A11111111
1111
11111111111
11111111111111111
141
82
Do you think products ranges in Ritu Kumar are related to product quality? Do you enjoy shopping in Ritu Kumar?B A
11111111
1
111
1111
1111111
1 1111111111
111111
13 38
6 76
Do you enjoy shopping in Ritu Kumar? Collections in the stores of Ritu Kumar are they always in trend?B A
1
11
11 1
1
11 1
111
1 111111
1
11
11
1 11 1
11111
6 28
12 56
Collections in the stores of Ritu Kumar are they always in trend? Did your experience make you to come back to the store?B A
11 1
11
1 11 11
1 111
1 11
111111111
1 11
1 111
1 111
1 11 11 11 1
1111111
1 1
1 115 41
30 82
Did your experience make you to come back to the store? What is Ritu Kumar as a brand?You are able to find your preferred garment in all:B A B C A
1 11 11 1
111
1 1 11 1
1 1 11 11
1 11 1
1 1 11 11 1 11 11 11 11 11 11 11 11 1 11 11 11 11 11 111
1 11 1
1 111 1 1
1 11 1
1 111 11 11 1
1 13 36 0 12 35
6 72 0 24 70
You are able to find your preferred garment in all: What do you prefer shop in Ritu Kumar?B C A B C
11 1 111 1
1
1
1
1
1
1
1
11
1
1
1
1 11 1
17 9 4 3 1
14 18 8 6 2
What do you prefer shop in Ritu Kumar? Age Sex Occupation D A B C A B A
1 1 1 11 1 1 11 1 1 11 1 1 11 1 1 11 1 1 11 1 1 11 1 1 11 1 11 1 11 1 11 1 11 1 11 1 11 1 1 11 1 11 1 11 1 1 11 1 1 11 1 11 1 11 1 1 11 1 11 1 1 11 1 11 1 11 11 1 11 1 11 1 11 1 11 1 11 1 11 1 11 1 11 1 11 1 1 11 1 1 11 1 1 11 1 1 11 1 1 11 1 1 11 1 1 1
1 1 1 144 29 14 44 21
88 58 28 88 42
OccupationB C D
11
11
11
11
11
1
111111111
111
0 17 6
0 34 12
