MARKETING PLAN FOR ORTHOTEBB HEALTH SHOES

ANAM SHAHID

MBA III

EXECUTIVE SUMMARY

The aim of Orthotebb Health Shoes is to realize users that Walking is much preferable to running or jogging because it creates less stress on your joints, including hips, knees, and ankles. Moreover, it also help patients get rid of several diseases like; Depression and stress, Osteoporosis, Plantar Fasciitis, Diabetes, Arteriosclerosis Thrombosis and etc. our vision is to provide greater health facility and a disease free environment to the people with lesser efforts. Potential market is public & private sector. The objective of marketing plan is to attract large number of users to engage with this new medical program and raise awareness of the new program to both medical sectors and patients. The basic promotion and marketing channels include marketing through social media, print media and seminars. Market development and penetration will be the key techniques in the starting. The major threat is less technological advancements and resistance to change. Marketing initiative and campaign will be start targeting the Health ministry, Health professionals, Healthcare centers and medical institutes.

CURRENT SITUATION

OrthotebbTM Health Shoes are therapeutic & orthopedic shoes that were invented by a physician so that users can receive a multitude of health and workout benefits just by wearing them during the course of their normal walking activities throughout the day. They can be worn to work, school, around the house, running errands, almost anywhere!

In recent times the main problems faced by people are:

Decrease in metabolism Increased body fat Depression and stress Osteoporosis Plantar Fasciitis Diabetes Arteriosclerosis Thrombosis Swelling in legs, ankles, feetand etc.

The only solution from these above mentioned problems and

many others is ORTHOTEBB HEALTH SHOES!

OUR SERVICE

These shoes have a softy platform under the front two thirds of the shoe. You walk normally and with each step there is a deep pumping action in the veins, which causes a big increase in the circulation in the legs and feet. These shoes require greater muscle use in the entire leg and hip areas, as well as lower abs and back, which is good for overall strengthening and your health.

The effect is described as being a combination of a stair master and a BOSU board and while wearing these health shoes is not the same as wearing normal shoes; most women say that walking in them becomes natural after about ten minutes. The shoes affect your centre of gravity and force you to use your muscles to regain and maintain your balance. In fact, walking in these health care shoes encourages your body to burn double the number of calories that you would walking in ordinary shoes.

VISION

our vision is to provide greater health facility and a disease free environment to the people with lesser efforts.

PEST ANALYSIS

POLITICAL FACTORSi. Change in policies

ii. Political instability ECONOMICAL FACTORS

i. Inflationii. Class differences

SOCIOCULTURAL FACTORSi. Lack of awareness

ii. Social differencesiii. Education

TECHNOLOGICAL FACTORResistance to adapt new technology

COMPETITION

These health shoes have competitive advantage in market due to its unique style and working. Other alternatives use to diagnose the above mentioned diseases are much expensive and consume maximum time of patients. Now u can save your time and get rid of diseased state just by walking with these shoes.

CUSTOMER ANALYSIS

AGE: For all ages GENDER: Both PROFESSIONALS: Physicians, Chiropractors,

Orthopedic surgeons, Nurses, Physical therapists, Occupational therapists, Massage therapists, Podiatrists & Dentists.

Income: Upper & Lower middle class

SWOT ANALYSIS

STRENGTHS:

Designed by doctor Easy to use Fast and rapid action Less expensive than other methods of tratment Multi purpose

WEAKNESSES:

Resistance of change in old methods of treatment Less awareness of professionals & patients

OPPORTUNITIES:

Collaboration with different Health institutions and Fitness clubs

Co-operation with Health ministry for a disease free society

THREATS:

New entrants in market Technological advancements in health sector Inflation

MARKET

Public & private health sectors are the potential markets.

MARKETING MIX

PLACE:

Head office will be in the centre of Karachi city near health care institutes while other regional offices will be established by the time when product market will be created.

PRODUCT:

This health care product will assist people from all walk of life. Especially Physicians, Chiropractors, Orthopedic surgeons, Nurses, Physical therapists, Occupational therapists, Massage therapists, Podiatrists & Dentists.

PRICE:

Start up price will be charged on the basis of:

Office infrastructureStaff training costPromotional activities Raw material cost

PROMOTIONAL & MARKETING CHANNELS:

Social media Brochures Health magazines/Newspapers Bill-boards Awareness Programs

MARKETING PLAN OBJECTIVES:

Attracting large number of consumers.Raise awareness in health care sectors.

BUDGETING

Company Cost (PKR):

1. Office Rent 420000(yearly)2. Furniture 1500003. Equipment 5000004. Wages & Salaries 1000005. Maintenance 200006. Marketing 175000

we need around 1365000 PKR to start a company.

MARKETING BUDGET:

Print media 100000

Brochures 20000

Websites 15000

Seminars 15000

Training 25000