Marketing plan for pvbs
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Transcript of Marketing plan for pvbs
![Page 1: Marketing plan for pvbs](https://reader033.fdocuments.in/reader033/viewer/2022060107/554c71e9b4c9057c778b5274/html5/thumbnails/1.jpg)
Marketing Management
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Introduction
•Brand
•Generation of idea for the shampoo
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Product
•Type
•Features (Shape, Size, Color, Odor)
•Use
•Benefits
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Market Segmentation
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I. GEOGRAPHIC SEGMENTATION :In geographic segmentation, the market is sub divided on the basis of area.• � Region• � Urban / Rural �
II. DEMOGRAPHIC SEGMENTATION :Demography refers to study4about the different aspects of population. Markets can be divided on demographic factors like age, gender, education etc. The various demographic factors are :• � Age• Income
� �
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III. PSYCHOGRAPHIC SEGMENTATION :It refers to individual aspects like life style and personality. • Personality�
IV. BEHAVIOURAL SEGMENTATION :In this case, buyers are divided into groups on the basis of their response to the product – usage rate, user status, loyalty status, buying motives, and so On.• Usage Rate �• Readiness Stage�• Buying Motives�
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Targeting
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Tagline
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Positioning
The key positioning of the brand revolves around the theme of making the hair soft.
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Unique Selling Proposition
Contains Beer
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Price
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Place
•Big Retail Outlets
•Online Shopping Sites
•Saloons and Spas
•Selective Local Retail Shops
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Distribution
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PromotionAdvertising:
TV AdsAdvertising on Sports Channels and News Channels mainly. Advertising campaign would on for 1 month to start with. TotalBudget for TV ads would be around Rs. 20-25 crores
Newspaper AdsAdvertising in newspapers like TOI, ET and Mid Day. Giving 2 full page ads in each of them. Along with it 5 quarter page ads in each them. Approximately it would cost Rs. 6-7 crores approximately.
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Outdoor Media
Using Billboards and Hoardings to catch the attention of the people. The cost of promoting through it would be around Rs. 40-50 lakhs.
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Other Promotion Techniques:
•Sponsoring Game Contest on Radio
•Free Samples at Spas and Saloons
•Tying up with a popular Hair Stylist
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Presented by:
Dipesh Sanspara
Thank you