Welcome to the Welcome to the PresentationPresentation

Marketing plan of Style M@rtMarketing plan of Style M@rtIt’s the Time of Fashion……It’s the Time of Fashion……

Product BackgroundProduct Background

For us fashion, luxury & style have For us fashion, luxury & style have always been core aspects of its own always been core aspects of its own that goes beyond production of that goes beyond production of handbags. Careful observation & handbags. Careful observation & interest in the world, society and culture interest in the world, society and culture are at the core of our creativity & are at the core of our creativity & modernity. This has pushed us beyond modernity. This has pushed us beyond the limitations of showrooms, leading us the limitations of showrooms, leading us to interact with diverse, seemingly to interact with diverse, seemingly distant worlds & introducing very distant worlds & introducing very naturally a new way of creating fashion. naturally a new way of creating fashion.

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We can offer a We can offer a collection ofcollection of handbagshandbags, at the best , at the best prices one will ever prices one will ever find. Compare prices find. Compare prices and read our and read our handbags reviews handbags reviews before buy. Take your before buy. Take your time to look through time to look through our catalogue and our catalogue and find the best price on find the best price on our handbags! our handbags!

SO BAG IT UP….SO BAG IT UP….

Our Vision

• To be the Top To be the Top Performing and Most Performing and Most Admired Handbag Admired Handbag company in company in Bangladesh although Bangladesh although in international market in international market near future.near future.

• We want to built more We want to built more superior customer superior customer value by deliver on our value by deliver on our promises & contribute promises & contribute to sustainable to sustainable development.development.

Our MissionOur Mission • Manufacturing and

supplying handbags that satisfy the needs of our customers.

• Constantly achieving operational excellence.

• Conducting our business in a safe, environmentally sustainable and economically optimum manner.

• Employing a diverse, innovative and results-oriented team motivated to deliver excellence.

Our GoalsOur Goals

• Meet our customer requirements.

• Deliver structural cost reductions.

• Deliver continuous sustainable stylish & fashionable excellence.

Our ObjectivesOur Objectives

• Realise the potential of our people

• Benefit our shareholders

• Sustain a robust management system

BRAND ANALYSISBRAND ANALYSIS

Our brand mantra is:• Emotional: stylish, fashionable• Descriptive: contemporary

classic, elegant• Brand function: self-expression

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To provide quality full product it has to be precise meaning its own. Via proper strategies & providing people superior value can improve the lives of our country’s consumers, now & for generation to come. For this purpose our particular handbag brand utilizes & evaluated through the following market process.

1) MARKET SEGMENTATION2) MARKET NICHER STRATEGY

3) MANAGING BRAND EQUITY

POSITIONING & TARGET MARKETPOSITIONING & TARGET MARKET

Target• Culture creative, intellectualists, innovators.• Affluent customers willing to spend more

than most. The customer influence raising & taking a

strong position in current fluctuating market can be possible by the following procedures:

Initial collection,Initial collection, Creative vision & passionateCreative vision & passionateexploration, Classic & elegant collections,exploration, Classic & elegant collections,Modern innovationModern innovation, New material, Usage of art.New material, Usage of art.

STYLE M@RT’SSTYLE M@RT’S COMMERCIALCOMMERCIAL In this area we are introducing anIn this area we are introducing an

advertisement regarding our product. We try advertisement regarding our product. We try to maintain about all the rules and to maintain about all the rules and

principlesprinciples

of making the commercial.of making the commercial.

All copyrights are reserved by Style M@rt

COMPETITORS ANALYSISCOMPETITORS ANALYSIS

Style Style M@rtM@rt

Gucci Gucci (Banglades(Bangladesh) h)

Fortuna Fortuna Shoes & Shoes & Bag Ltd Bag Ltd

Yellow Yellow

Value Value PropositionProposition

Innovation, Innovation, elegance, elegance, stylestyle

Cutting edge, Cutting edge, contemporarcontemporaryy

Superior Superior quality, quality, classicalclassical

Fashionable product Fashionable product range, range,

AudienceAudience Intellectual Intellectual & creative & creative fashionersfashioners

Modern-Modern-urban urban fashion fashion aware peopleaware people

Self-made, Self-made, successful successful peoplepeople

Smart, authentic Smart, authentic individualsindividuals

Range of Range of authority authority

Leather, Leather, cloth, top-cloth, top-quality quality other raw other raw materials materials for for handbagshandbags

Leather Leather goods & goods & other wears.other wears.

Bags, wallet, Bags, wallet, footwear, footwear, food chainfood chain

Leather goods, Leather goods, clothing, beauty clothing, beauty jewelleryjewellery

RelationshiRelationshipp

Self Self expression expression superior superior tastetaste

Confident, Confident, stylishstylish

Achievement Achievement career career successsuccess

InnovationInnovation

SWOT ANALYSISSWOT ANALYSIS

StrengthsStrengths

• Loyal audience• Brands satisfaction• Successful alliances

with other companies

• Recognizable resources & quality full raw-materials

WeaknessWeakness

• Private company- difficulty in acquiring funding

• Limited market

OpportunityOpportunity • National market

growth as well as it can be possible globally in near future

• Outsourcing production;

• Franchises• Digital market• Capture the

younger generation consumers

ThreatsThreats

• Falsification• Existing

competitors & rising fashionable catwalk copycats

• Country’s economical crisis

• Transparency of internet lead to price consistency

HOW TO MARKET HANDBAG HOW TO MARKET HANDBAG BUSINESSBUSINESS ??

• Marketing a business that sells handbags takes time, effort and some careful consideration. For these aspects we take some steps to choosing such media. As well as we keep in our mind not have to be a marketing guru to draw customers to our business. Just follow these tips for how we can market our handbag business.

MARKETING STRATEGYMARKETING STRATEGY Style M@rt, want to be one of thepremium brands of Bangladesh with itsdefensive strategy in the chain value tocapture the value added instead of givingit to the middlemen such as suppliers andRetailers. We changed our strategy of carryinga single brand in a multiple way. This strategy isalso adopted by other internationalconglomerates such as Gucci, Louis Vuitton andPrada.

PRICING STRATEGY of PRICING STRATEGY of STYLE STYLE M@RTM@RT

Handbag Types (Low range but with stylish look)

(Moderate range with satisfying , elegant & fashionable quality)

(High price range with designer, ethnic touch)

Colours ( further colours

innovation are on the processing way)

Long & medium sizes handbag

Tk. 500-tk. 850 Tk.900- tk. 1950 Tk.2000 up to 4500

Red, white, blue, black, chocolate, silver.

ClutchesOr, Purses

Tk. 350- tk. 650

Tk.700-tk. 1550 Tk. 1600 up to tk. 3500

Al colours are discussed earlier is also available for clutches as well as multicolour.

Wallet Tk. 280- tk. 450

Tk. 500- tk.1200 Tk. 1250 up to tk. 2900

Black, coffee, chocolate, white.

PROFIT HUNTINGPROFIT HUNTING • We believe our brand is

targeted at adult, young women even over 30. We also own quality full raw items which are insignificant so ignored here.

• Style M@rt is more fast-moving than others: we are more design or fashion driven.  As we were initially a handbag brand, we have the chances to arrange collections and fashion shows every year.  As much as 70 percent of its products are renewed every year.

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• We also hold 'flash sales' of limited edition items available one-time only and constantly add new collections (e.g.: Valentines Day, Christmas Day, Holly Eids, Durga puja, Newyear, Pahela Baishak etc).

• We have a larger variety of bags with different shapes/colours, compared to Signature, Yellow, Arong, Rong or Gucci.

MARKETING CHENNELMARKETING CHENNEL

• Internet • Print • Networking • Community

involvement • Storefronts• Purse parties

DIGITAL PRECENCEDIGITAL PRECENCE

Attract audience.Create a desire!Increase awareness &work for long termsales. • Telling the storyTelling the story• Communicating the Communicating the

creative ideascreative ideas• Convey consumer Convey consumer

exclusivityexclusivity• Bring up younger Bring up younger

luxury consumersluxury consumers

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Through• Connection between offline & online• Using the mobile channel

Making of purchase process easy! Increase Making of purchase process easy! Increase salessales

right now.right now.• Development of e-stores (web, mobile app), focus Development of e-stores (web, mobile app), focus

on the well developed & developing markets on the well developed & developing markets (Europe, UK, China, Japan)(Europe, UK, China, Japan)

• Offer incomparable exclusive services.Offer incomparable exclusive services.

And Style M@rt becomes available to anyoneAnd Style M@rt becomes available to anyone

around the nation!around the nation!

CONCLUSION

our agenda is -our agenda is -““Creativity is essential: this is the essence of our Creativity is essential: this is the essence of our business, our main asset. But, and this is where business, our main asset. But, and this is where business comes in,business comes in, fashionfashion is not an art--it is creation is not an art--it is creation applied to accessories which must be successfully applied to accessories which must be successfully sold.”sold.”

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