Marketing Pack 2009/2010
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Transcript of Marketing Pack 2009/2010
Chichester SUMedia Pack 2009
Tel: 0870 240 9898Tel: 0870 240 9898
Chichester SUMedia Pack 2009Advertising opportunities targeting 5,000 students at Chichester University
MASSIVE DISCOUNTS FOR
LOCAL ADVERTISERS!
In response to requests from local and national businesses we�ve designed a new�easy-to-read� Media Pack which we hope is of interest to you.
Welcome...to the official Chichester SUMedia Pack for 2009/2010
Tel: 0870 240 9898Tel: 0870 240 9898
Chichester Students� Union now offers advertisers over 11 cost-effective mediachannels - from the ever-popular Freshers Fair to posters in the SU Building.
If you know what you�re interested in and simply want to confirm a booking thenplease contact us to confirm the details. Alternatively, if you�re not sure and wantsome advice then we�d be delighted to discuss how toget the most out of a fixed budget � and how to benefitfrom our free offers.
Media sales are arranged by The Student Media Group. Tobook any of the advertising opportunities listed in this mediapack, or for more information, please contact the sales team atThe Student Media Group.
Switchboard: 0870 240 9898Fax: 0117 946 6859Email: [email protected]
Tel: 0870 240 9898Tel: 0870 240 9898
At-a-glance Media Options & CostsInserts in Chichester SU's Official Student Mailings£240 for 1,600 Freshers£525 for 3,500 Returners
Freshers FairFrom £250 per day
Re-Freshers FairFrom £150 per day
Welcome PacksFrom £250 for 1,600
Door DropsFrom £100 per 200
Drop Off Day StallsFrom £50 per day
PostersFrom £100 per monthfor 20 A4 posters
Magazine AdvertisingFrom £85 per advert
Website AdvertisingFrom £150 per month
Stands on Campus£200 per day
Leafleting & Sampling£200 per 1000
All costs exclude VAT
Inserts in Chichester�s Official Student Mailings
Chichester Students� Union introduces itself to new and returning students with a Mail Outduring August and September. This is made up of SU information and flyers from companies,which help fund postage costs. Mailings are dispatched to students� homes before they arriveon campus and are therefore ideal for advertisers keen to:
a) Promote their products and services to students before the competition;b) Communicate with students� parents.
Please note that spaces in the mailings are very limited so early booking is essential!
Tel: 0870 240 9898Tel: 0870 240 9898
Freshers' Welcome MailingCoverage: 1,600 Freshers (new students)
Cost: £150 per 1,000Total Cost: £240
Timing: 4th September 2009
Insert Format:Maximum size A5
Maximum weight 12g
Booking Deadline: Friday 7th August 2009
Returners MailingCoverage: 3,500 Returning Students
Cost: £150 per 1,000Total Cost: £525
Timing: 21st August 2009
Insert Format:Maximum size A5
Maximum weight 12g
Booking Deadline: Friday 24th July 2009
Tel: 0870 240 9898Tel: 0870 240 9898
Re-Freshers Fair - January 2010
Re-Freshers� Fairs are the same as Freshers� Fairs except in Jan/Feb rather than Sept/Oct.They provide companies with another opportunity to reach the student market in an environmentwhich benefits from a relatively high footfall.
Details:Premium Stall: £200 Premium Large Stall: £300 (one available)Standard Stall: £150 (inside or outside options)
Date: January 2010Time: 12am - 4pmLocation: Zee Bar, Chichester Students Union
Freshers Fair - Monday 21st September 2009
As the ultimate event in Freshers' Week, the Freshers' Fair is a must if youwant to interact with the Student Market!
With thousands of students in attendance, the Freshers' Fair is the ideal opportunityfor you to capture the lucrative student market on campus, face-to-face with yourpotential customers. This is a crucial time to establish awareness and build lastingrelationships at the beginning of a new, independent student life.
Use the Freshers� Fair to:� Offer product samples to students� Interact directly with the student market� Perform data capture / build a mailing list� Create brand / product awareness� Distribute promotional material in-hand
Details:Premium Stall: £300 Premium Large Stall: £400 (one available)Standard Stall: £250 (inside or outside options)
Date: Monday 21st September 2009Time: 12am - 4pmLocation: Zee Bar, Chichester Students Union
SPECIAL OFFERBook a stall at the Freshers Fair
and get the same stand at theRe-Freshers Fair HALF PRICE!
Please call for details
Tel: 0870 240 9898Tel: 0870 240 9898
Drop Off Day StallsBook a promotional stand at the accomodationarea on campus when new students arrive atuniversity for the very first time (usually withtheir parents).
Date: Sunday 20th September 2009
Chichester Campus: £150 Bognor Regis Campus: £50
Door DropsDoor-drops (or hooks) provide advertisers with a great opportunity to promote tostudents in the comfort of their �new home�.
Chichester SU staff can place leaflets inside students� rooms. Students are certainto see the promotion, and this is reflected in the excellent response rates achieved.
Coverage: 600 rooms
Costs:Chichester: £200 for 400Bognor: £80 for 200
Welcome PacksIf you have a flyer or product sample that you want to distribute to students inChichester during the Freshers' period, then this is a great way to do it!
At our Freshers� Fair we give all our new students� Welcome Packs which contain free-bies, information and welcome notes from our President. Students� love freebies so arekeen to get their hands on these packs. We distribute over 1,600 every year.
Inserts:Flyer (max A5) - £250 for 1,600 InsertsGoodies / Samples - £350 for 1,600 InsertsCoverage: 1,600 Bags
Booking & Delivery Deadline: 24 August 2009
PostersPlaced in the busiest locations within the Union, posters are a simple, but successfulway to reinforce your message to the student market!
Posters are the most popular form of advertising at ChichesterSU. With several posters you can re-enforce the same messageat a number of locations across the SU.
We control a large number of poster sites around both theuniversity buildings and student halls on both campuses.
Format Cost Per MonthA1 x 1 £40A2 x 10 £200 (£20 per poster per month)A3 x 15 £150 (£10 per poster per month)A4 x 20 £100 (£5 per poster per month)
Tel: 0870 240 9898Tel: 0870 240 9898
Exploded! - Chichester SU�s NEW Student Magazine
Exploded! is a magazine that aims to provide a voice for, and to provide valuable information tothe students of Chichester University on its two campuses in Chichester and Bognor. A strongand visually attractive magazine identity ensures that a wide range of students will pick up themagazine and look inside for university & community news, Union events & societies, fun andgames, as well as thought-provoking articles on subjects relating to all areas of student life.
Size Dimensions (W x H) £ Colour Deadline for Freshers EditionOutside Back Cover 170mm x 240mm £350 Friday 7th August 2009Inside Front Cover 170mm x 240mm £300Full Page 170mm x 240mm £250Half Page 170mm x 120mm £150Quarter Page 85 mm x 120mm £85
Website Adverts - www.chisu.org
Online advertising provides an accessible and interactive way to raise student interest!
Our website is the first point of information for student news and events. Web advertising literallyputs you at the fingertips of thousands of students.
Format Size (W x H) Cost Per MonthBanner 728 x 90 pixels £200Side Box 300 x 250 pixels £150
Stands on CampusSome marketing campaigns demand aphysical presence on campus and for thesewe can offer and organise a variety of face-to-face activities, starting with booking asimple stand in the SU bar. Zee Bar is openthroughout the day giving you the opportunityto come in with a promotional stand and meetwith potential clients face-to-face.
Cost: £200 per day
Tel: 0870 240 9898Tel: 0870 240 9898
Leafleting & SamplingIf you want to distribute leaflets or samples but don�t need a stand on campusthen a simple leafleting or sampling campaign is likely to be the best option.
Our friendly and professional staff can distribute around 500 items per day. Our staffuse their excellent knowledge of the campus to select the best areas for distributionat different times of the day.
Cost: £200 per 1000