Marketing Online Stratergy

For Korean Fashion Brand

Nguyen Ha Ly

Website • Building a modern website

with variety modules which show all products suitably

• Developing attractive, fashionable content and image also, focus on collections

• Connecting social media: Facebook, Instagram, G+

• Building online payment gateway

• Registering website on Google or searching engine system, following SEO standtard

• Linking Email-marketing

Facebook Fanpage

• Creating Facebook FANPAGE, connecting fashion lover community

• Running Ads on Facebook like Sponsor Story…

• Building Viral Marketing through friends connecting

Instagram

Banner Ads, PR online Combine banner ads and PR online on websites, mobile and youtube…. Those

own high pageview in order to actract the intention of target group such as Woman (Kenh14, Afamily websites…) through Google network or

Adnetwork …

E-commerce

• Broadcast Korean Fashion branding on online e-commerce channel by: Implementing Sale Off program to attraction of targeting customers and pushing sale revenue

Forum Seeding

• Creating subjects on suitable forums., advertising information naturally, for instance: Where do you buy prestige Korean Fashion?

• Clearing Up customer’s questions in time

• Speedily supplying product information