Video + Online Marketing Strategy

DMAW Social Media Day: November 5, 2009

These slides are up at www.rebeccacorliss.com

Nice to Meet You

Rebecca CorlissTwitter: @repcor

Inbound Marketing Manager

@HubSpot

I live in Boston I sing in an a cappella group I like to wear bright colors

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@biz, Co-founder of Twitter & @repcor

Budget vs. Brains

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Creativity

Video + Inbound Marketing

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Creates Buzz and Adds Value

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Drives Traffic

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Helps Teach New Thinking

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Builds Inbound Links (Link Bait)

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How Can I Make Remarkable Video?

Tip #1:

Who are your diamonds in the rough?

Tip #2:

Take risks. Really.

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My Personal Case Study

You Oughta Know

Inbound Marketing

Launch YouTube Video

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Blog Post: http://blog.hubspot.com/blog/tabid/6307/bid/4437/You-Oughta-Know-InboundMarketing.aspx

Goals of the Video

1) Teach inbound marketing

2) Build more links into website

3) Drive traffic to HubSpot.com

4) Increase organic search traffic for the term "inbound marketing”

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How Did It Go?

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Results I

• 40,000 views in seven days(40,000 inbound marketing lessons)

• “Inbound marketing” search traffic increased by 100%(More opportunities to be found for a term we already rank for)

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Results II

• 8 thousand blog post views(New visitors are new potential customers)

• Over 50 different blogs wrote about the video(Inbound links help overall search rankings)

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Unexpected Results

The video built company morale and

helped sales reps sell.

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Total Costs

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Time

Questions?

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Rebecca CorlissTwitter: @repcor

Blog: www.rebeccacorliss.com

HubSpot

Website: www.HubSpot.com

Blog: http://blog.hubspot.com