MARKETING MANAGEMENT

MMG 3104

Lectured By:Mr. muhammad hafiz mazlan010-4009190hafiz.mazlan@gmail.com

Assessment Methods and Types : Attendance : 5% Test : 20% Assignment : 15% Final Exam : 60%

Credit Value : 4

Outline CourseChapter 1. Marketing Management : Introduction Explain the importance of understanding customers

and the marketplace, and identify the five core marketplace concepts.

Chapter 2. Company and Marketing Strategy Apply the marketing mix (product, price, place and

promotion) to real marketing world.

Chapter 3. The Marketing Environment Analyze the relevance of marketing concepts and

theories in evaluating the impacts of environmental changes on marketing planning, strategies and practices

Outline CourseChapter 4. Managing Marketing Information Outline the steps in the marketing research

Chapter 5. Consumer Markets and Consumer Buyer Behavior

Explain the consumer behavior and identify those factors that may influence the costumer’s decision making in buying their products

Chapter 6. Business Market and Business Buyer Behavior

Define the business market and explain how business markets differ from consumer markets

Outline Course

Chapter 7. Customer-Driven Marketing Strategy List and discuss the major bases for segmenting

consumer and business markets

Chapter 8. Product, Services, and Branding Strategy Discuss branding strategy – the decisions

companies make in building and managing their brands

Outline CourseChapter 9. New Product Development and

Product Life-Cycle Strategies Describe how marketing strategies change

during the product’s life cycle

Chapter 10. Pricing Product Identify and define the other important

internal and external factors affecting a firm’s pricing decisions

TimelineChapter Week

1Week

2Week

3Week

4Week

5Week

6Week

7

1

2

3

4

5

Mid Term

6

7

8

9

10

Reference Book: Principle of Marketing, Kotler & Armstrong,

Prentice Hall 2009

Side Reading: Introduction to Business, Jeff Madura, Thomson

South-Western 2004