Marketing Kit 1/23 Marketing Kit - Dmexco...Whether brand awareness, traffic generation, user...
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Marketing Kit 1/23 Marketing Kit Organizer With the special participation of the Circle of Online Marketers (OVK) Ideational and professional partner, owner of the DMEXCO brand September 11 & 12, 2019, Cologne
Transcript of Marketing Kit 1/23 Marketing Kit - Dmexco...Whether brand awareness, traffic generation, user...
Marketing Kit 1/23
Marketing Kit
Organizer With the special participation of the Circle of Online Marketers (OVK)
Ideational and professional partner, owner of the DMEXCO brand
September 11 & 12, 2019, Cologne
Marketing Kit 2/23
Our platform, your message
*All media services are only available to DMEXCO exhibitors, sponsors or partners.
DMEXCO views itself as a community and central meeting point for all major decision-makers in the digital economy, marketing and innovation. We bring together industry leaders, marketing and media professionals as well as technology and innovation drivers in a single place where they can define the digital agenda together.
As a year-round platform, DMEXCO enables marketers to achieve their goals not only during the event, but 365 days a year. Whether brand awareness, traffic generation, user engagement—use the potential of our digital community and reach a top target group of marketing and digital professionals from all over the world.
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DMEXCO ReachSocial Media
Newsletter
As of July 2019
Twitter: Facebook: Instagram: LinkedIn: Xing:
19,770 followers21,800 fans
3,200 followers6,800 followers
13,400 members
Total subscribers:German newsletter:English newsletter:
37,00027,00010,000
The DMEXCO CommunityInterest AreasSector SplitGeography Split
Key Personas of the DMEXCO Community
National share: 55% Marketing: 29%
International share: 45% Technology: 24%
Future: 19%
Media: 15%
Business: 13%
TOP 10
01 GB/Northern Ireland02 Netherlands03 USA 04 France05 Austria06 Switzerland07 Israel08 Poland09 Spain10 Italy
55%45%
Business Development Manager
Media Planner CMO /B2B Marketing Manager /B2C Marketing Manager
E-Commerce Manager
Sales Manager IT Manager /Head of Product
CDO / CIO
E-Commerce/Retail 17%
Finance
Automotive & Logistics
Sport & Health
Pharma
Tourism
Education
Others
FMCG & Food
Media
Consumer Electronics
15%
14%
11%
8%
7%
6%
4%
3%
2%
13%
0% 5% 10% 15% 20%
29%13%
15%
19% 24%
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of the DMEXCO visitors have an impacton the purchase of media & technology services.
84%Executive Level
27%C-Level
44%Senior Management
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DMEXCO Marketing Solutions
1. Social Media Sponsored Post 072. Newsletter Banner Ad / Native Content Ad 093. Stand-Alone Mailing 124. Sponsored Story + Full Media Package 145. Event Calender + Full Media Package 166. Sponsored Podcast Episode + Full Media Package 187. Billboard Ad on the DMEXCO homepage 208. DMEXCO App Advertising Formats 21
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1. Social Media Sponsored Post
#Ad Is Artificial Intelligence your thing? Then you should definitely join AI Masters 2019, the annual expert Congress on the use of AI in marketing and e-commerce.
Services:
• Post in English or German on 4 DMEXCO social media channels (Facebook, Twitter, Instagram and LinkedIn or Xing)
• Paid promotion within the DMEXCO fan base on Facebook/Instagram worth €40.00 (duration: 1 day)
• Screenshot of your post as documentation
Price: €690.00
Place your news, products or events on the DMEXCO social media channels. You benefit from the enormous reach of our community and global awareness of the DMEXCO brand.
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Link:
• Send us the URL your post should link to
• We assume no liability for the content of the page to which your link refers
General information:
• All sponsored posts are marked with #Ad (#Anzeige in German) at the beginning of the text
• Posting and final editing of the content is carried out by the DMEXCO Team
1. Social Media Sponsored Post: Tech Specs
Image:
• 3 images with following measurements - Image format 1:1 (1080 × 1080 px) - Image format 3:2 (1200 × 800 px) - Image format 2:1 (1024 × 550 px)
• File format: PNG• File size: up to 1 MB
Text:
• Teaser: up to 350 characters incl. spaces
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2a. Newsletter Banner Ad 2b. Newsletter Content Ad
Banner ad services:
• Display banner placement • Top position following the first editorial topic in the newsletter• Publication in the “DMEXCO Stories” or “DMEXCO News” newsletters• Dispatch to the English and German distribution list• Forwarding of the sent newsletter as documentation
Native content ad services:
• Placement of content ads (consisting of image and text)• Top position following the first editorial topic in the newsletter• Publication in the “DMEXCO Stories” newsletter• Dispatch to the English and German distribution list• Forwarding of the sent newsletter as documentation
Price: €1,350.00
With the DMEXCO Newsletter you can reach up to 37,000 marketing professionals. Whether as a complementary measure to the event or as an all-year communication channel, you can inform visitors about your participation in the DMEXCO, arrange customer appointments, present new products, distribute content in a targeted manner and much more. We offer you two options for integrating your message:
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2a. Newsletter Banner Ad: Tech Specs
Link:
• Send us the URL the post should link to • We assume no liability for the content of the page
to which your link refers
Placement:
• Placement after the first editorial teaser
General information:
• For bilingual distribution, delivery of content in German and English
• Final editing of the content is carried out by the DMEXCO TeamImage:
• Image format: 560 × 160 px• File format: PNG• File size: up to 1 MB
DMEXCO Newsletter
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2b. Newsletter Content Ad: Tech Specs
Link:
• Send us the URL the ad should link to • We assume no liability for the content of the page to
which your link refers
Placement:
• Placement after the first editorial teaser
General information:
• For bilingual distribution, delivery of content in English and German
• All content ads are marked as ad • Final editing of the content is carried out by the
DMEXCO Team
Image:
• Image format: 560 × 160 px• File format: PNG• File size: up to 1 MB
Text:• Teaser: up to 350 characters
(incl. spaces)
DMEXCO Newsletter
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3. Stand-Alone Mailing
Services:
• Creation of stand-alone mailing based on your finished texts and images according to our specifications (examples and inspiration can be provided on request)
• Dispatch to both the English and the German language mailing lists possible• Forwarding of the sent mailing as documentation
Price: €8,500.00
Would you like to draw full attention to your company? If so, our exclusive stand-alone mailing is the way to do it. Address up to 36,000 subscribers interested in digital business, marketing and innovation. The stand-alone mailing only revolves around you and your topics (e.g. product launches, event announcements, content distribution). You provide the content according to our structural specifications and we create the mailing and send it to our top-notch target group.
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3. Stand-Alone Mailing: Tech Specs
General Information:
• All stand-alone mailings are marked with “special newsletter [name of the company]” as well as “presented by” with inclusion of the company’s logo
• Final editing of the content is performed by the DMEXCO Team
• Lead time: at least 1 week• We assume no liability for the content of the page to
which your link refers
Logo:
• Vectorized logo for integration in the header
Images:
• Integration of up to: - two banners in 560 × 180 px
format incl. link - one banner in the 560 × 400 px
format incl. link• File format: PNG • File size: max. 1 MB• For bilingual distribution, delivery
of content in English and German
Text:
• Introduction with up to 120 words plus sender incl. telephone number and e-mail address
• Image text with up to 120 words per image
• For bilingual distribution, delivery of content in English and German
• The texts should be editorial and reflect topics relevant to DMEXCO
Newsletter presented by:
LOGO
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4. Sponsored Story + Full Media Package
*The duration of homepage placement can be several days depending on content volume
Services:
• Curation of the story by the DMEXCO content team (in the case of bilingual mailing, costs of German translation will be billed as incurred) based on your content and a comprehensive briefing including one round of corrections
• Publication on the DMEXCO Blog• Placement on the dmexco.com homepage on the day of publication*• Distribution as a content ad with graphics and URL reference to story in the
weekly “DMEXCO Stories” newsletter (sent to the English or German distribu-tion list depending on the language)
• Social media promotion: post about your story in English or German on 4 DMEX-CO social media channels (Facebook, Twitter, Instagram and LinkedIn or Xing)
• Paid promotion within the DMEXCO fan base on Facebook/Instagram worth €100.00 (duration: 5 days)
• Link to your sponsored story, screenshot of the posts and forwarding of the sent newsletter as documentation
Price: €3,900.00
Combine your content with the exclusive environment of the DMEXCO blog and the reach of the international DMEXCO Community. In this way you can present your topics with a high level of credibility and draw the attention of our digital marketing audience to your products.
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4. Sponsored Story + Full Media Package: Tech Specs
General information:
• All sponsored stories will be marked as #Ad (#Anzeige in German)
• Content teasers and social media posts are marked as #Ad (#Anzeige in German) respectively
• Final editing of all content by the DMEXCO Team• Lead time: 3 weeks • We assume no liability for the content of the page to
which your link refers
Images:
• Web image: 2560 × 800 px (up to 3 files)
• Highlight image: 2070 × 1035 px• Newsletter image: 560 × 160 px
incl. link• Social media images (3 in total):
- Image format 1:1 (1080 × 1080 px) - Image format 3:2 (1200 × 800 px) - Image format 2:1 (1024 × 550 px)
• File format: PNG• File size: max. 1 MB
Text:
• You provide the content and the links (600 - 750 words) and our content team will curate and finalize the content based on your detailed briefing
• Important: the content and topic should not be very promotional, but provide users with relevant and helpful information
EXPO CONFERENCE Tickets
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5. Event Calendar + Full Media Package
Services:
• Highlight listing in the DMEXCO Event Calendar• Placement as a content ad in the weekly “DMEXCO Stories” or “DMEXCO News”
newsletter (sent to the English or German mailing list)• Social media promotion: post in English or German on 4 DMEXCO social media
channels (Facebook, Twitter, Instagram, and LinkedIn or Xing)• Paid promotion within the DMEXCO fan-base on Facebook/Instagram worth
€40.00 (duration: 1 day)• Link to your event calendar entry, forwarding of the sent newsletter as well as
screenshot of the posts as documentation
Price: €1,950.00
Promote your event on the DMEXCO Event Calendar. In combination with our media package, you can draw the attention of our digital com-munity to your conference, stand party, ticket offer or DMEXCO visit.
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5. Event Calendar + Full Media Package: Tech Specs
General information:
• All sponsored events will be marked as ads and social media posts are marked as #Ad (#Anzeige in German) respectively
• Lead time: at least 3 business days• We assume no liability for the content of the page
which your link refersText:
• You provide the finished event description (text: max. 750 characters incl. spaces), the content for the social media posts / content ad (text length: max. 350 characters incl. spaces) as well as all facts regarding your event
• Final editing of all content by the DMEXCO Team
Images:
• Calendar image: 2560 × 800 px• Highlight image: 1035 × 1035 px• Newsletter image: 560 × 160 px incl. link• Social media images (3 in total):
- Image format 1:1 (1080 × 1080 px) - Image format 3:2 (1200 × 800 px) - Image format 2:1 (1024 × 550 px)
• File format: PNG• File size: up to 1 MB
EXPO CONFERENCE News Attending
Buy Ticket
Event TitleEvent Location
10:00 - 18:0012.12.2019
Invite-Only
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6. Sponsored Podcast Episode + Full Media Package
*The duration of homepage placement can be up to 7 days depending on content volume
Services:
• Production of a 20-minutes episode based on your exact briefing by our partner RMS incl. one round of corrections
• Permanent release on the DMEXCO podcast channel• Placement on the dmexco.com homepage on the day of publication*• Distribution as a content ad with image and URL reference to story in the
weekly “DMEXCO Stories” newsletter (sent to the English or German mailing list depending on language)
• Social media promotion in English or German on the 4 DMEXCO social media channels Facebook, Twitter, Instagram, and LinkedIn or Xing incl. paid pro-motion within the DMEXCO fan base on Facebook/Instagram worth €100.00 (duration: 5 days)
• Link to your podcast sequence, screenshot of the posts and forwarding of the sent newsletter as documentation
Price: €6,100.00
A sponsored episode in our DMEXCO Podcast is the most comprehen-sive editorial format and perfectly suited for CEO visibility and branding. The package includes comprehensive advertising of the episode on our communication channels.
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6. Sponsored Podcast Episode + Full Media Package: Tech Specs
General Information:
• All sponsored episodes will be marked as #Ad (#Anzeige in German)
• Content ads and social media posts are marked as #Ad (#Anzeige in German) respectively
• Lead time: 4 weeks• We assume no liability for the content of the page
which your link refers
Text:
• You provide the finished event description (text length: max. 150 characters incl. spaces), the content for the social media posts / content ad (text length: max. 350 characters incl. spaces)
• Final editing of all content by the DMEXCO Team
Images:
• Podcast Channel Image: 2560 × 800 px• Highlight Image: 2070 × 1035 px• Newsletter Image: 560 × 160 px
incl. link• Social Media Images (3 in total):
- Image format 1 1:1 (1080 × 1080 px) - Image format 3:2 (1200 × 800 px) - Image format 2:1 (1024 × 550 px)
• File format: PNG• File size: up to 1 MB
Our podcast team creates the editorial concept for the sponsored episode according to your exact briefing.Recording takes place in Munich. You may request recording to take place in other cities, which may incur additional travel and accommodation costs.Please note that your podcast should not be promotional, but should have a clear focus on user valeu and should reflect topics relevant for DMEXCO.
EXPO CONFERENCE News Attending
Subscribe
Podcast TitleHosted by [Name of the Speaker]
4:10 / 26:00
Podcast Episode XX
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7. Billboard Ad on the DMEXCO homepage
You want to present your advertising message on the big stage? Then our Billboard-Ad is the right choice for you. Placed in the carousel header of the DMEXCO website in the user’s direct field of vision, it offers your brand the optimal advertising effect. Reach the entire DMEXCO community with your message!
Services:
• Send us the URL you want your Ad to link to• We assume no liability for the content of the page to which your link refers.• Lead time: min. 1 week
Prices per week during the year:
Price: €3,950.00Prices per week CW 35-37, immediately before and during DMEXCO):
Price: €4,950.00
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7. Billboard Ad on the DMEXCO homepage
Graphic:
• Image size: 2800x1400 px• File format: PNG• File size: max.2 MB• Text length: max.110 characters (incl. spaces)• Bilingual publication: the text must be delivered
in German and English
Services:
• Second place in the Carousel header of the DMEXCO website (DE and EN)
• Four-second rotation
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8. DMEXCO App Advertising Formats
Take advantage of the attractive advertising opportunities of the DMEXCO App and reach the entire DMEXCO community with your advertising message. Since the app must be downloaded by every participant to retrieve tickets, hall plans and conference programmes, you and your brand are guaranteed full visibility of tens of thousands!
The following advertising formats are available in the DMEXCO App:
Hall Plan Main Sponsor Sandwich BannerHall Plan Top 5 Logo Sponsor Gallery Sponsor Tabbar
For further information, please visit our Advertisershop!
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Contact
Judith KühnDirector Conference
P +49 162 526 76 [email protected]
DMEXCO Board
Christoph WernerSenior Vice President
P +49 221 821 25 [email protected]
Dr. Dominik MatykaChief Advisor
P +49 177 597 19 [email protected]
Christoph MenkeDirector Expo & Operations
P +49 221 821 23 [email protected]
DMEXCO Marketing Team
Milko Malev Director Communications & Media
P +49 176 125 630 94 [email protected]
Saskia SpiskeEvent Manager
P +49 221 821 [email protected]
Hannah JesseProject Assistant Marketing
P +49 221 821 38 [email protected]
Eva HeintzCommunication Manager
P +49 221 821 35 [email protected]
Fleur FörsterContent Manager
P +49 221 821 26 [email protected]
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