#digitalexperten

BVDW GUIDED TOURS – Participation Packages

Ideational and professional partner, owner of the DMEXCO brand

With the special participation of

DMEXCO – Digital Marketing Exposition & Conference

The DMEXCO is the global business and innovation platform for the digital economy.

It combines the leading trade fair for digital marketing with an outstandingconference.

„Must-attend“-event for the digital economy: in 2018 more than 41.000 visitorsattended, about 1.000 exhibitors presented themselves.

DMEXCO 2019: September 11th & 12th 2019, Koelnmesse, Cologne

BVDW has the eclusive right to cary out Guided Tours.

BVDW GUIDED TOURS – Description & Procedure

Each tour visits three exhibitors, who can present theirtopics in about 10 minutes.

The Guided Tours provide visitors with insights on innovations, products and technologies in digital marketing and introduce them to relevant exhibitors, which cover the topics they are interested in.

The participants will be accompanied by an expert (tour guide) who introduces the topic and initiates the exhibitor‘spresentations.

Visitors can participate in the tours for free.

Number of visitors: Up to 25 participants per tour.

Duration: Each tour lasts about 50 minutes.

BVDW GUIDED TOURS – Review 2018

37

Exh

ibit

ors

520 Participants

1200Minutes total length

BVDW GUIDED TOURS – Feedback

77%of exhibitors were very satisfied with the organization of the BVDW Guided Tours.

73% of the exhibitors were very satisfied with the tour guide.

79%of participants rated the BVDW Guided Tours as good or very good.

BVDW GUIDED TOURS – Impressions

BVDW GUIDED TOURS – Booklet

In the booklet all exhibitors are introducedaccording to the booked package and itprovides an overview over all the tours. Please note: the booklet is only produced in German.

BVDW GUIDED TOURS – Website

Participants sign up for the tours via ourwebsite. They will also find an introductionto all tours and the exhibitors according tothe booked package.

BVDW GUIDED TOURS – Topics

A tour will only take place if at least three exhibitors sign up for a topic.

New in 2019: To provide additional orientation for the participants, wedeveloped questions for each topic, which serve as the central topic in theehxibitors‘ lecture.

BVDW GUIDED TOURS – Topics

# Topic Question 1 Question 2

1 AR/VR How are AR/VR used in B2B? What are relevant uses for AR/VR in B2C?

2 Audio Will voice control replace the touch screen? Audio in content marketing – what possibilities and chances are there?

3Content Marketing & Storytelling

Attention span and content – how to tell stories that work? Robot journalism – the future of content marketing?

4ConversationalDesign

What is conversational design? Important aspects and interesting use cases

5 Customer Journey Which touch points comprise the modern customer journey? How to use the customer journey to increase brand loyalty?

6 Data & Analytics How to use collected data?

7 Data & Security What are current standards in secure data transfer? What are digital identities and why are they essential for data security?

8 Digital Commerce Fullfillment – a requirement for scaling in e-commerce? What impact does social selling have on the digital commerce?

9Digital Marketing Quality

Which positive effects are generated by quality standards?

10 Digital Ethics What does ethics mean in the digital context?

BVDW GUIDED TOURS – Topics

# Topic Question 1 Question 2

11 Digital Creativity Which digital tools and modes of operation foster creative working? What is creativity in a digital and data-driven world?

12Digital Transformation

How can companies find acces to the digital transformation?Which problems impede companies from taking part in the digital transformation and how can they be solved?

13 E-Mail Why is there a renaissance in e-mail marketing? How are segmentation and personalisation unsed correctly in e-mail marketing?

14Emerging Technologies

What are functioning use cases for Blockchain?

15 Internet of Things How do you turn IoT into your USP?

16 AI More than just Chatbots – Which use cases are relevant for AI? Why is machine learning a competitive advantage?

17 Platform Economics How to identify the cusomer‘s benefit in platform economics?

18ProgrammaticAdvertising

The customer journey in the programmatic ecosystem - how to master thechallenge of tracking the customer journey with different technologies?

Talking about data - how can data be used to target your audience?

19 Search Why is search the basis for digital marketing?

20 Social Media What are scaling effects in social media? What are current trends in social media?

Participation

Package Gold:

✓ EUR 1.149,00*

✓ EUR 749,00*

for BVDW

members

BVDW GUIDED TOURS – Participation Package Gold

Short presentation of your content according to the tour‘s topic and question at your company‘s booth.

A total of about 12 minutes stay at your booth.

Handing out one of your print products or giveaways while the participants areat your booth.

Presentation of your company in the Guided Tours section of the BVDW website plus a short quote in the booklet (250 characters including spaces).

Communication of the Guided Tours in the context of the general BVDW advertising activities concerning DMEXCO.

*All prices excl. VAT

BVDW GUIDED TOURS – Participation Package Platin

In addition to the benefits of the Participation Package Gold:

Instead of a quote we publish a short interview with you (1500 charactersincluding spaces) in the booklet and in the Guided Tours section of the BVDW website.

Last stop: The tour ends at your company‘s booth. Invite the participants tocontinuative conversations.

Participation

Package Platin:

✓ EUR 1.349,00*

✓ EUR 949,00*

for BVDW

members

*All prices excl. VAT

German Association for the Digital Economy (BVDW) e.V. | Schumannstrasse 2 | 10117 Berlin

T: +49 30 2062186-0 | E: info@bvdw.org

Contact

Lisa KästnerProject manager DMEXCOMail: kaestner@bvdw.orgMobile: 0173 2596 701