MARKETING INFORMATION SYSTEM
4
MARKETING INFORMATION SYSTEM Laszlo Klucs - CBI SET UP YOUR CONTENT MIS Foundation for marketing Tagging Rating Commenting Updating Opinion Context Analysis Organise Store Create 1 SOURCES OF INFORMATION Messages go to a dedicated e-mail account Google Alerts 2500 messages/month Useful websites & blogs 100 subscriptions
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Transcript of MARKETING INFORMATION SYSTEM
MARKETING
INFORMATION
SYSTEM
Laszlo Klucs - CBI
SET UP YOUR CONTENT MISFoundation for marketing
Tagging
Rating
Commenting
Updating
Opinion
Context
Analysis
Organise
Store
Create
1 SOURCES OF INFORMATION
Messages go to a dedicated e-mail account
Alerts
2500
messages/month
Useful
websites &
blogs
100 subscriptions
& GroupsContacts
Feedly50 resources
DocStocRegular search
SlideShareRegular search
CBI MI platformRegular search
Meetings & (trade) events15+ every year
2 STORING AND ORGANISING
Evernote
List of Contacts6000+
MS Excel
Personal Blog & WIKIFor my eyes only
3 USING INFORMATION
Website&
E-newsletter
Blog
LinkedIn& Groups
Paid or internal
servicesCustom Market Intelligence
Monthly market update
PREPARATION
Meetings & (trade) events
Laszlo Klucs
Senior Consultant,
Software Services & Outsourcing
w: www.prodea.nl
