COMPONENTS OF MODERN MARKETING INFORMATION SYSTEM
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Transcript of COMPONENTS OF MODERN MARKETING INFORMATION SYSTEM
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GOOD
GREAT TO
COMPONENTS OF MODERN MARKETING INFORMATION SYSTEM
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WHAT IS MODERN MARKETING INFORMATION SYSTEM?
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A MARKETING INFORMATION SYSTEM CONSISTS OF PEOPLE ,EQUIPMENT AND PROCEDURES TO GATHER ,SORT ,ANALYSE,EVALUATE AND DISTRIBUTE NEEDED,TIMELY AND ACCURATE INFORMATION TO MARKETERS.
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COMPONENETS
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INTERNAL RECORDS
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TO SPOT IMPORTANT OPPURTUNIITES AND POTENTIAL PROBLEMS, MARKETING MANAGERS RELY ON INTERNAL RECORDS
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MARKETING INTELLIGENCE
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COLLECTS INFORMATION FROM THE EXTERNAL SOURCES
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MARKET RESEARCH
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IS USED TO SOLVE SPECIFIC MARKETING PROBLEMS OF THE FIRM
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MARKETING RESEARCH DECISION SYSTEM
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ARE TOOLS THAT HELP MANAGERS MAKE DECISIONS
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JEET PAREKH
Created by --
Indian Institute of Technology ,Banaras Hindu University Varanasi
Linkedin :https://in.linkedin.com/pub/jeet-parekh/54/b10/51b
During an Internship by --
Prof. Sameer Mathur
Indian Institute of Management ,Lucknow
(www.IIMintenship.com)