Marketing - Induction 2015
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Transcript of Marketing - Induction 2015
Marketing Department
2015
New Recruits Induction
This section of induction includes the following:
About AIESEC Vision Creation
Team Expectation Settings What is coming up in next quarter?
Individual JD alignment
About AIESEC: 1. What are minutes? 2. One year in aiesec is divided into 4 quarters. (3
months each) 3. There are peak and off-peak cycles for every
exchange program (OGX, ICX) 4. T vs. A – Targets vs. achieved 5. Rmr – raise match realize 6. Mos – measure of success 7. pipelines/leads/raises 8. Ewa – engagement with aiesec
Mission Creation
Do you remember AIESEC’s purpose as an organization?
But Marketing? 1. Create and facilitate touch points for
people to interact with AIESEC in order to create more promoters and customers of
AIESEC.
2. Marketers also serve as ‘brand guardians’, ensuring that AIESECers and other stakeholders are constantly supporting and aligning with the desired reputation of AIESEC (through operations and everyday practice)
How do we align to AIESEC’s purpose?
Make AIESEC in Chennai famous. Defeat our limit of being the world’s best
kept secret and finally become known as the youth leadership provider of the world.
Team Expectation Settings:
Enjoy Participation – Take up jobs voluntarily, Presence at LC forums, Roll Calls, Jives, Jargins
Strive for Excellence – Do your job wholeheartedly
Activate Leadership – Hold your leaders accountable
Live Diversity – Interact, be the brand ambassadors of AIESEC in Chennai
Act Sustainably – Understand the importance of anything you create
Demonstrate Integrity - Punctuality
Quarter 1 2015 1. YES! Chennai 2. Global youth voice (GYV) 3. Global business summit (GBS) 4. 2 oGCDP Campaigns 5. Project revive proposals 6. SNapchat 7. iGCDP content
Digital Marketing (DM)
Public Relations (PR)
Events/Exchange
Information Management
TO DO:Create gmail id
Read Brand Guidelines (!!)
Read Purple Cow – Seth Godin (if you want)
Slideshare (if you want)
Add us on Facebook
Follow AIESEC pages
To Going Beyond!
Ever Upward – Excelsior
#Teri Marketing
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