Induction: Marketing (HSEB 10+2) (Lecture 0.1)
12
Review Lecture 0.1 Assignment 1: Lifebuoy Mahakumbhamela Social Campaign on YouTube Assignment 2: Selecting 5 Products/Brands – each from a different industry My selection: Liverpool Football Club, Ullens School, Top of the World Coffee/Himalayan Java/Bajeko Sekuwa, Sherpa Outdoors and Coca Cola 1
-
Upload
kaushal-sapkota -
Category
Education
-
view
79 -
download
3
Transcript of Induction: Marketing (HSEB 10+2) (Lecture 0.1)
1
Review Lecture 0.1 Assignment 1: Lifebuoy Mahakumbhamela Social Campaign on YouTube
Assignment 2: Selecting 5 Products/Brands – each from a different industry
My selection: Liverpool Football Club, Ullens School, Top of the World Coffee/Himalayan Java/Bajeko Sekuwa, Sherpa Outdoors and Coca Cola
0.1 InductionKAUSHAL RAJ SAPKOTA
FACULTY, MARKETING (HSEB 10+2), ULLENS SCHOOL
22.07.2015
3
Course Objectives Introduction to Marketing Concepts
Global and local perspectives on Marketing
Develop applied marketing sense
Relate marketing with other disciplines
Foundation for college
4
Course Requirements Course Component (Required by the curriculum):
Lecture: 120 hour
Practical Classes: 20 hours
Number of Classes Required: 8400 minutes / 40 minutes = 210 classes
Examinations and Evaluations:
External:
Writing: 80%
Practical Work: 20%
Internal:
Three Terminal Examinations: First, Second and Pre-Board
Fortnightly tests
Case Development Report
Presentations
Project Report
5
Course Content Introduction to Marketing
Components of Marketing
Marketing Functions
Marketing Environment
Marketing Mix
Product
Price
Promotion and
Place
Emerging Issues in Modern Marketing (Both global and national)
6
Timeline Term 1:
Introduction to Marketing
Components of Marketing
Marketing Functions
Marketing Environment
Introduction to Marketing Mix
Term 2:
Marketing Mix
Term 3:
Emerging Issues in Modern Marketing
Project Work and Case Development
Course Revisions
7
Course Methods Lectures and Group Discussions
Paper Presentation
Development of Case Studies and Case Study Analysis Presentation
Home Assignments
Field Visits
Guest Lectures
Project Work
Case Research Internship
Blogging
8
Class Requirement Assignment Types
Regular: Research based creative writings
E.g. Finishing in 100 words
3 Folders
Folder 1: Notes
Folder 2: Assignments
Folder 3: Case Study Developments
Individual folders for special project works
9
Resources Basic Text Book: Elementary Marketing, Revised Edition, Grade XII, Dr. K. D. Koirala, Buddha
Academic Publishers and Distributors
Reference Books:
Marketing Management, Philip Kotler and Kevin Keller, 14 th ed., Prentice Hall
Introduction to Marketing, Philip Kotler and Gary Armstrong, Pearson Education
Cambridge International A Level Business Studies (Course Book), Peter Stimpson and Alastair Farquharson, Cambridge University Press
IB Business Management (Course Book), Muchena, Lomiene and Pearce, Oxford University Press
Websites:
www.tutor2u.com, www.khanacademy.org, www.bbc.co.uk/news/business
Magazines: Time, Boss, the Business Week, Business 360
Handouts and Class Resources
Films and Videos
10
Communication PlatformsFacebook Group: Marketing with Kaushal Sapkota
Email: [email protected]
Phone
For my PowerPoint Slides: www.slideshare.net/sapkotakaushal
Blog: www.kaushalrajsapkota.tumblr.com
11
Class Rules
RESPECT for ALL
12
Assignment for the day Assignment 3:
Marketing for you in 10 words!
