MARKETING GTA V - todhigh.comtodhigh.com/.../MARKETING-GTA-5-Marketing-Essay-Qu.pdf · GTA 5...
16
MARKETING GTA V Video Games – Case Study
Transcript of MARKETING GTA V - todhigh.comtodhigh.com/.../MARKETING-GTA-5-Marketing-Essay-Qu.pdf · GTA 5...
MARKETING
GTA V
Video Games ndash Case Study
MS4 Media - Text Industry amp AudienceSynoptic QuestionsThe questions on this unit are very broad and can focus on one of the following areas
Text GenreText NarrativeText RepresentationIndustry ProductionIndustry Distribution amp ExhibitionIndustry Marketing amp PromotionIndustry RegulationIndustry Global ImplicationsIndustry Historical BackgroundAudience Targeting amp Positioning Audience Interaction amp Debates
Today were going to discuss Why do media institutions matter when marketing video games
Today you will LEARN
To evaluate a variety of perspectives on the
marketing campaign that supported lsquoGTA Vrsquo
Why To develop your knowledge of this very successful marketing campaign and compare it with Halo 4 amp Flappy Bird for your MS3 exam question
You can helliphellipevaluate the strengths and weaknesses of Rockstarrsquos marketing campaign As an extension you may also deduce any bias in the reporting
Progress will be demonstrated by showing
You can helliphellipresearch and identify the key features of the marketing campaign of a contemporary video game
You can helliphellipevaluatethe usefulness of your research into games marketing strategy and apply that in creating your own sophisticated written response to the industry marketing question
AIMS amp OBJECTIVES
EXTENSIONDEMONSTRATE AN
UNDERSTANDING OF VIRAL MARKETING
VERSUSABOVE THE LINE
MARKETING CAMPAIGNS
Marketing GTA 5
bull Watch the initial trailer for Grand Theft Auto 5 and answer the following questions
1 What does the trailer promise
2 What genre is the game
3 What narrative expectations are established here
4 Who is the target audience GTA 5 Official Trailer
Marketing GTA 5
The following video has a longer run time and shows more game play This trailer offers quite a different view of the game Similar questions hopefully different answershellip1 What does this trailer promise2 What generic elements are showcased
here3 How does the narrative differ4 Who is the target audience for this
trailer
GTA 5 Gamplay Trailer
WHAT THE ldquoEXPERTSrdquo SAYhellipbull Read the following articles which look at how the marketing of Grand Theft Auto 5
worked Answer the questions and be prepared to give feedback Most of the answers will be in the articles some will involve a little bit of thinkinghellip
Today you will LEARN
To evaluate a variety of perspectives on the
marketing campaign that supported lsquoGTA Vrsquo
Why To develop your knowledge of this very successful marketing campaign and compare it with Halo 4 amp Flappy Bird for your MS3 exam question
You can helliphellipevaluate the strengths and weaknesses of Rockstarrsquos marketing campaign As an extension you may also deduce any bias in the reporting
Progress will be demonstrated by showing
You can helliphellipresearch and identify the key features of the marketing campaign of a contemporary video game
You can helliphellipevaluatethe usefulness of your research into games marketing strategy and apply that in creating your own sophisticated written response to the industry marketing question
AIMS amp OBJECTIVES
EXTENSIONDEMONSTRATE AN
UNDERSTANDING OF VIRAL MARKETING
VERSUSABOVE THE LINE
MARKETING CAMPAIGNS
GTA 5 MARKETING CAMPAIGNbull After reading the articles which come
from a range of sources what are your impressions about what made the game a hit
bull Make a bullet point list of the key points
bull Watch the IGN review of GTA 5bull Summarise what you think IGN are
saying is the reason GTA 5 is such a good game
bull Add that to your listbull Now compare notes with a peer and
well draw up a definitive overview
IGN Review of GTA 5
What makes a good marketing campaign
bull Look at the next few slides which offer a visual summary of the marketing campaigns from the three the texts we have studied
bull (Look at your notes amp the Halo 4 Flappy Bird prezi transcript if you need a prompt)
bull Then attempt the essay question (finish for homework) the generic mark scheme (+ key points) is on the last slide and on a handout
GTA 5 Marketing Overview 1What style of marketing are these examples of
GTA 5 Marketing Overview 2 ndashWhat style of marketing are these examples of
What style of marketing campaign is this
What style of marketing campaign is this
MARKETING ESSAY QUESTION
bull ldquoMaking reference to three texts from the video games industry answer the following question using specific examples
ldquoHow important to the success of the game is the institution producing and marketing the textrdquo
bull [1500 words + 1 week]
Mark Schemebull Key Points
bull Excellent understanding of
bull Media Texts Industry Audience in context amp how they are linked
bull How audience responses are created
bull Use of detailed examples with media terminology
bull Own point of view
A
B
C
D
E
U
SUMMER TREAT ndash REPRESENTATION ESSAY QUESTION
bull ldquoMaking reference to three texts from the video games industry answer the following question using specific examples
ldquoExplore how the key representations are constructed in the texts you have studied for this industryrdquo [1500 words approx]
bull This is primarily aimed at representation of characters and as such should focus on binary oppositions ofgender roles age amp ethnicity Representations of place setting can also be considered
bull If the tertiary text (Flappy Bird) is not a rich text for this question I suggest you refer back to your ownresearch text which you did a presentation on
bull Please attempt this essay over the break and when done email to me for markingpmcgiffentodhighcouk and send a copy cc to pmcnamaratodhighcouk
bull Worst case scenario - bring this essay in on your returnhellip
MS4 Media - Text Industry amp AudienceSynoptic QuestionsThe questions on this unit are very broad and can focus on one of the following areas
Text GenreText NarrativeText RepresentationIndustry ProductionIndustry Distribution amp ExhibitionIndustry Marketing amp PromotionIndustry RegulationIndustry Global ImplicationsIndustry Historical BackgroundAudience Targeting amp Positioning Audience Interaction amp Debates
Today were going to discuss Why do media institutions matter when marketing video games
Today you will LEARN
To evaluate a variety of perspectives on the
marketing campaign that supported lsquoGTA Vrsquo
Why To develop your knowledge of this very successful marketing campaign and compare it with Halo 4 amp Flappy Bird for your MS3 exam question
You can helliphellipevaluate the strengths and weaknesses of Rockstarrsquos marketing campaign As an extension you may also deduce any bias in the reporting
Progress will be demonstrated by showing
You can helliphellipresearch and identify the key features of the marketing campaign of a contemporary video game
You can helliphellipevaluatethe usefulness of your research into games marketing strategy and apply that in creating your own sophisticated written response to the industry marketing question
AIMS amp OBJECTIVES
EXTENSIONDEMONSTRATE AN
UNDERSTANDING OF VIRAL MARKETING
VERSUSABOVE THE LINE
MARKETING CAMPAIGNS
Marketing GTA 5
bull Watch the initial trailer for Grand Theft Auto 5 and answer the following questions
1 What does the trailer promise
2 What genre is the game
3 What narrative expectations are established here
4 Who is the target audience GTA 5 Official Trailer
Marketing GTA 5
The following video has a longer run time and shows more game play This trailer offers quite a different view of the game Similar questions hopefully different answershellip1 What does this trailer promise2 What generic elements are showcased
here3 How does the narrative differ4 Who is the target audience for this
trailer
GTA 5 Gamplay Trailer
WHAT THE ldquoEXPERTSrdquo SAYhellipbull Read the following articles which look at how the marketing of Grand Theft Auto 5
worked Answer the questions and be prepared to give feedback Most of the answers will be in the articles some will involve a little bit of thinkinghellip
Today you will LEARN
To evaluate a variety of perspectives on the
marketing campaign that supported lsquoGTA Vrsquo
Why To develop your knowledge of this very successful marketing campaign and compare it with Halo 4 amp Flappy Bird for your MS3 exam question
You can helliphellipevaluate the strengths and weaknesses of Rockstarrsquos marketing campaign As an extension you may also deduce any bias in the reporting
Progress will be demonstrated by showing
You can helliphellipresearch and identify the key features of the marketing campaign of a contemporary video game
You can helliphellipevaluatethe usefulness of your research into games marketing strategy and apply that in creating your own sophisticated written response to the industry marketing question
AIMS amp OBJECTIVES
EXTENSIONDEMONSTRATE AN
UNDERSTANDING OF VIRAL MARKETING
VERSUSABOVE THE LINE
MARKETING CAMPAIGNS
GTA 5 MARKETING CAMPAIGNbull After reading the articles which come
from a range of sources what are your impressions about what made the game a hit
bull Make a bullet point list of the key points
bull Watch the IGN review of GTA 5bull Summarise what you think IGN are
saying is the reason GTA 5 is such a good game
bull Add that to your listbull Now compare notes with a peer and
well draw up a definitive overview
IGN Review of GTA 5
What makes a good marketing campaign
bull Look at the next few slides which offer a visual summary of the marketing campaigns from the three the texts we have studied
bull (Look at your notes amp the Halo 4 Flappy Bird prezi transcript if you need a prompt)
bull Then attempt the essay question (finish for homework) the generic mark scheme (+ key points) is on the last slide and on a handout
GTA 5 Marketing Overview 1What style of marketing are these examples of
GTA 5 Marketing Overview 2 ndashWhat style of marketing are these examples of
What style of marketing campaign is this
What style of marketing campaign is this
MARKETING ESSAY QUESTION
bull ldquoMaking reference to three texts from the video games industry answer the following question using specific examples
ldquoHow important to the success of the game is the institution producing and marketing the textrdquo
bull [1500 words + 1 week]
Mark Schemebull Key Points
bull Excellent understanding of
bull Media Texts Industry Audience in context amp how they are linked
bull How audience responses are created
bull Use of detailed examples with media terminology
bull Own point of view
A
B
C
D
E
U
SUMMER TREAT ndash REPRESENTATION ESSAY QUESTION
bull ldquoMaking reference to three texts from the video games industry answer the following question using specific examples
ldquoExplore how the key representations are constructed in the texts you have studied for this industryrdquo [1500 words approx]
bull This is primarily aimed at representation of characters and as such should focus on binary oppositions ofgender roles age amp ethnicity Representations of place setting can also be considered
bull If the tertiary text (Flappy Bird) is not a rich text for this question I suggest you refer back to your ownresearch text which you did a presentation on
bull Please attempt this essay over the break and when done email to me for markingpmcgiffentodhighcouk and send a copy cc to pmcnamaratodhighcouk
bull Worst case scenario - bring this essay in on your returnhellip
Today you will LEARN
To evaluate a variety of perspectives on the
marketing campaign that supported lsquoGTA Vrsquo
Why To develop your knowledge of this very successful marketing campaign and compare it with Halo 4 amp Flappy Bird for your MS3 exam question
You can helliphellipevaluate the strengths and weaknesses of Rockstarrsquos marketing campaign As an extension you may also deduce any bias in the reporting
Progress will be demonstrated by showing
You can helliphellipresearch and identify the key features of the marketing campaign of a contemporary video game
You can helliphellipevaluatethe usefulness of your research into games marketing strategy and apply that in creating your own sophisticated written response to the industry marketing question
AIMS amp OBJECTIVES
EXTENSIONDEMONSTRATE AN
UNDERSTANDING OF VIRAL MARKETING
VERSUSABOVE THE LINE
MARKETING CAMPAIGNS
Marketing GTA 5
bull Watch the initial trailer for Grand Theft Auto 5 and answer the following questions
1 What does the trailer promise
2 What genre is the game
3 What narrative expectations are established here
4 Who is the target audience GTA 5 Official Trailer
Marketing GTA 5
The following video has a longer run time and shows more game play This trailer offers quite a different view of the game Similar questions hopefully different answershellip1 What does this trailer promise2 What generic elements are showcased
here3 How does the narrative differ4 Who is the target audience for this
trailer
GTA 5 Gamplay Trailer
WHAT THE ldquoEXPERTSrdquo SAYhellipbull Read the following articles which look at how the marketing of Grand Theft Auto 5
worked Answer the questions and be prepared to give feedback Most of the answers will be in the articles some will involve a little bit of thinkinghellip
Today you will LEARN
To evaluate a variety of perspectives on the
marketing campaign that supported lsquoGTA Vrsquo
Why To develop your knowledge of this very successful marketing campaign and compare it with Halo 4 amp Flappy Bird for your MS3 exam question
You can helliphellipevaluate the strengths and weaknesses of Rockstarrsquos marketing campaign As an extension you may also deduce any bias in the reporting
Progress will be demonstrated by showing
You can helliphellipresearch and identify the key features of the marketing campaign of a contemporary video game
You can helliphellipevaluatethe usefulness of your research into games marketing strategy and apply that in creating your own sophisticated written response to the industry marketing question
AIMS amp OBJECTIVES
EXTENSIONDEMONSTRATE AN
UNDERSTANDING OF VIRAL MARKETING
VERSUSABOVE THE LINE
MARKETING CAMPAIGNS
GTA 5 MARKETING CAMPAIGNbull After reading the articles which come
from a range of sources what are your impressions about what made the game a hit
bull Make a bullet point list of the key points
bull Watch the IGN review of GTA 5bull Summarise what you think IGN are
saying is the reason GTA 5 is such a good game
bull Add that to your listbull Now compare notes with a peer and
well draw up a definitive overview
IGN Review of GTA 5
What makes a good marketing campaign
bull Look at the next few slides which offer a visual summary of the marketing campaigns from the three the texts we have studied
bull (Look at your notes amp the Halo 4 Flappy Bird prezi transcript if you need a prompt)
bull Then attempt the essay question (finish for homework) the generic mark scheme (+ key points) is on the last slide and on a handout
GTA 5 Marketing Overview 1What style of marketing are these examples of
GTA 5 Marketing Overview 2 ndashWhat style of marketing are these examples of
What style of marketing campaign is this
What style of marketing campaign is this
MARKETING ESSAY QUESTION
bull ldquoMaking reference to three texts from the video games industry answer the following question using specific examples
ldquoHow important to the success of the game is the institution producing and marketing the textrdquo
bull [1500 words + 1 week]
Mark Schemebull Key Points
bull Excellent understanding of
bull Media Texts Industry Audience in context amp how they are linked
bull How audience responses are created
bull Use of detailed examples with media terminology
bull Own point of view
A
B
C
D
E
U
SUMMER TREAT ndash REPRESENTATION ESSAY QUESTION
bull ldquoMaking reference to three texts from the video games industry answer the following question using specific examples
ldquoExplore how the key representations are constructed in the texts you have studied for this industryrdquo [1500 words approx]
bull This is primarily aimed at representation of characters and as such should focus on binary oppositions ofgender roles age amp ethnicity Representations of place setting can also be considered
bull If the tertiary text (Flappy Bird) is not a rich text for this question I suggest you refer back to your ownresearch text which you did a presentation on
bull Please attempt this essay over the break and when done email to me for markingpmcgiffentodhighcouk and send a copy cc to pmcnamaratodhighcouk
bull Worst case scenario - bring this essay in on your returnhellip
Marketing GTA 5
bull Watch the initial trailer for Grand Theft Auto 5 and answer the following questions
1 What does the trailer promise
2 What genre is the game
3 What narrative expectations are established here
4 Who is the target audience GTA 5 Official Trailer
Marketing GTA 5
The following video has a longer run time and shows more game play This trailer offers quite a different view of the game Similar questions hopefully different answershellip1 What does this trailer promise2 What generic elements are showcased
here3 How does the narrative differ4 Who is the target audience for this
trailer
GTA 5 Gamplay Trailer
WHAT THE ldquoEXPERTSrdquo SAYhellipbull Read the following articles which look at how the marketing of Grand Theft Auto 5
worked Answer the questions and be prepared to give feedback Most of the answers will be in the articles some will involve a little bit of thinkinghellip
Today you will LEARN
To evaluate a variety of perspectives on the
marketing campaign that supported lsquoGTA Vrsquo
Why To develop your knowledge of this very successful marketing campaign and compare it with Halo 4 amp Flappy Bird for your MS3 exam question
You can helliphellipevaluate the strengths and weaknesses of Rockstarrsquos marketing campaign As an extension you may also deduce any bias in the reporting
Progress will be demonstrated by showing
You can helliphellipresearch and identify the key features of the marketing campaign of a contemporary video game
You can helliphellipevaluatethe usefulness of your research into games marketing strategy and apply that in creating your own sophisticated written response to the industry marketing question
AIMS amp OBJECTIVES
EXTENSIONDEMONSTRATE AN
UNDERSTANDING OF VIRAL MARKETING
VERSUSABOVE THE LINE
MARKETING CAMPAIGNS
GTA 5 MARKETING CAMPAIGNbull After reading the articles which come
from a range of sources what are your impressions about what made the game a hit
bull Make a bullet point list of the key points
bull Watch the IGN review of GTA 5bull Summarise what you think IGN are
saying is the reason GTA 5 is such a good game
bull Add that to your listbull Now compare notes with a peer and
well draw up a definitive overview
IGN Review of GTA 5
What makes a good marketing campaign
bull Look at the next few slides which offer a visual summary of the marketing campaigns from the three the texts we have studied
bull (Look at your notes amp the Halo 4 Flappy Bird prezi transcript if you need a prompt)
bull Then attempt the essay question (finish for homework) the generic mark scheme (+ key points) is on the last slide and on a handout
GTA 5 Marketing Overview 1What style of marketing are these examples of
GTA 5 Marketing Overview 2 ndashWhat style of marketing are these examples of
What style of marketing campaign is this
What style of marketing campaign is this
MARKETING ESSAY QUESTION
bull ldquoMaking reference to three texts from the video games industry answer the following question using specific examples
ldquoHow important to the success of the game is the institution producing and marketing the textrdquo
bull [1500 words + 1 week]
Mark Schemebull Key Points
bull Excellent understanding of
bull Media Texts Industry Audience in context amp how they are linked
bull How audience responses are created
bull Use of detailed examples with media terminology
bull Own point of view
A
B
C
D
E
U
SUMMER TREAT ndash REPRESENTATION ESSAY QUESTION
bull ldquoMaking reference to three texts from the video games industry answer the following question using specific examples
ldquoExplore how the key representations are constructed in the texts you have studied for this industryrdquo [1500 words approx]
bull This is primarily aimed at representation of characters and as such should focus on binary oppositions ofgender roles age amp ethnicity Representations of place setting can also be considered
bull If the tertiary text (Flappy Bird) is not a rich text for this question I suggest you refer back to your ownresearch text which you did a presentation on
bull Please attempt this essay over the break and when done email to me for markingpmcgiffentodhighcouk and send a copy cc to pmcnamaratodhighcouk
bull Worst case scenario - bring this essay in on your returnhellip
Marketing GTA 5
The following video has a longer run time and shows more game play This trailer offers quite a different view of the game Similar questions hopefully different answershellip1 What does this trailer promise2 What generic elements are showcased
here3 How does the narrative differ4 Who is the target audience for this
trailer
GTA 5 Gamplay Trailer
WHAT THE ldquoEXPERTSrdquo SAYhellipbull Read the following articles which look at how the marketing of Grand Theft Auto 5
worked Answer the questions and be prepared to give feedback Most of the answers will be in the articles some will involve a little bit of thinkinghellip
Today you will LEARN
To evaluate a variety of perspectives on the
marketing campaign that supported lsquoGTA Vrsquo
Why To develop your knowledge of this very successful marketing campaign and compare it with Halo 4 amp Flappy Bird for your MS3 exam question
You can helliphellipevaluate the strengths and weaknesses of Rockstarrsquos marketing campaign As an extension you may also deduce any bias in the reporting
Progress will be demonstrated by showing
You can helliphellipresearch and identify the key features of the marketing campaign of a contemporary video game
You can helliphellipevaluatethe usefulness of your research into games marketing strategy and apply that in creating your own sophisticated written response to the industry marketing question
AIMS amp OBJECTIVES
EXTENSIONDEMONSTRATE AN
UNDERSTANDING OF VIRAL MARKETING
VERSUSABOVE THE LINE
MARKETING CAMPAIGNS
GTA 5 MARKETING CAMPAIGNbull After reading the articles which come
from a range of sources what are your impressions about what made the game a hit
bull Make a bullet point list of the key points
bull Watch the IGN review of GTA 5bull Summarise what you think IGN are
saying is the reason GTA 5 is such a good game
bull Add that to your listbull Now compare notes with a peer and
well draw up a definitive overview
IGN Review of GTA 5
What makes a good marketing campaign
bull Look at the next few slides which offer a visual summary of the marketing campaigns from the three the texts we have studied
bull (Look at your notes amp the Halo 4 Flappy Bird prezi transcript if you need a prompt)
bull Then attempt the essay question (finish for homework) the generic mark scheme (+ key points) is on the last slide and on a handout
GTA 5 Marketing Overview 1What style of marketing are these examples of
GTA 5 Marketing Overview 2 ndashWhat style of marketing are these examples of
What style of marketing campaign is this
What style of marketing campaign is this
MARKETING ESSAY QUESTION
bull ldquoMaking reference to three texts from the video games industry answer the following question using specific examples
ldquoHow important to the success of the game is the institution producing and marketing the textrdquo
bull [1500 words + 1 week]
Mark Schemebull Key Points
bull Excellent understanding of
bull Media Texts Industry Audience in context amp how they are linked
bull How audience responses are created
bull Use of detailed examples with media terminology
bull Own point of view
A
B
C
D
E
U
SUMMER TREAT ndash REPRESENTATION ESSAY QUESTION
bull ldquoMaking reference to three texts from the video games industry answer the following question using specific examples
ldquoExplore how the key representations are constructed in the texts you have studied for this industryrdquo [1500 words approx]
bull This is primarily aimed at representation of characters and as such should focus on binary oppositions ofgender roles age amp ethnicity Representations of place setting can also be considered
bull If the tertiary text (Flappy Bird) is not a rich text for this question I suggest you refer back to your ownresearch text which you did a presentation on
bull Please attempt this essay over the break and when done email to me for markingpmcgiffentodhighcouk and send a copy cc to pmcnamaratodhighcouk
bull Worst case scenario - bring this essay in on your returnhellip
WHAT THE ldquoEXPERTSrdquo SAYhellipbull Read the following articles which look at how the marketing of Grand Theft Auto 5
worked Answer the questions and be prepared to give feedback Most of the answers will be in the articles some will involve a little bit of thinkinghellip
Today you will LEARN
To evaluate a variety of perspectives on the
marketing campaign that supported lsquoGTA Vrsquo
Why To develop your knowledge of this very successful marketing campaign and compare it with Halo 4 amp Flappy Bird for your MS3 exam question
You can helliphellipevaluate the strengths and weaknesses of Rockstarrsquos marketing campaign As an extension you may also deduce any bias in the reporting
Progress will be demonstrated by showing
You can helliphellipresearch and identify the key features of the marketing campaign of a contemporary video game
You can helliphellipevaluatethe usefulness of your research into games marketing strategy and apply that in creating your own sophisticated written response to the industry marketing question
AIMS amp OBJECTIVES
EXTENSIONDEMONSTRATE AN
UNDERSTANDING OF VIRAL MARKETING
VERSUSABOVE THE LINE
MARKETING CAMPAIGNS
GTA 5 MARKETING CAMPAIGNbull After reading the articles which come
from a range of sources what are your impressions about what made the game a hit
bull Make a bullet point list of the key points
bull Watch the IGN review of GTA 5bull Summarise what you think IGN are
saying is the reason GTA 5 is such a good game
bull Add that to your listbull Now compare notes with a peer and
well draw up a definitive overview
IGN Review of GTA 5
What makes a good marketing campaign
bull Look at the next few slides which offer a visual summary of the marketing campaigns from the three the texts we have studied
bull (Look at your notes amp the Halo 4 Flappy Bird prezi transcript if you need a prompt)
bull Then attempt the essay question (finish for homework) the generic mark scheme (+ key points) is on the last slide and on a handout
GTA 5 Marketing Overview 1What style of marketing are these examples of
GTA 5 Marketing Overview 2 ndashWhat style of marketing are these examples of
What style of marketing campaign is this
What style of marketing campaign is this
MARKETING ESSAY QUESTION
bull ldquoMaking reference to three texts from the video games industry answer the following question using specific examples
ldquoHow important to the success of the game is the institution producing and marketing the textrdquo
bull [1500 words + 1 week]
Mark Schemebull Key Points
bull Excellent understanding of
bull Media Texts Industry Audience in context amp how they are linked
bull How audience responses are created
bull Use of detailed examples with media terminology
bull Own point of view
A
B
C
D
E
U
SUMMER TREAT ndash REPRESENTATION ESSAY QUESTION
bull ldquoMaking reference to three texts from the video games industry answer the following question using specific examples
ldquoExplore how the key representations are constructed in the texts you have studied for this industryrdquo [1500 words approx]
bull This is primarily aimed at representation of characters and as such should focus on binary oppositions ofgender roles age amp ethnicity Representations of place setting can also be considered
bull If the tertiary text (Flappy Bird) is not a rich text for this question I suggest you refer back to your ownresearch text which you did a presentation on
bull Please attempt this essay over the break and when done email to me for markingpmcgiffentodhighcouk and send a copy cc to pmcnamaratodhighcouk
bull Worst case scenario - bring this essay in on your returnhellip
Today you will LEARN
To evaluate a variety of perspectives on the
marketing campaign that supported lsquoGTA Vrsquo
Why To develop your knowledge of this very successful marketing campaign and compare it with Halo 4 amp Flappy Bird for your MS3 exam question
You can helliphellipevaluate the strengths and weaknesses of Rockstarrsquos marketing campaign As an extension you may also deduce any bias in the reporting
Progress will be demonstrated by showing
You can helliphellipresearch and identify the key features of the marketing campaign of a contemporary video game
You can helliphellipevaluatethe usefulness of your research into games marketing strategy and apply that in creating your own sophisticated written response to the industry marketing question
AIMS amp OBJECTIVES
EXTENSIONDEMONSTRATE AN
UNDERSTANDING OF VIRAL MARKETING
VERSUSABOVE THE LINE
MARKETING CAMPAIGNS
GTA 5 MARKETING CAMPAIGNbull After reading the articles which come
from a range of sources what are your impressions about what made the game a hit
bull Make a bullet point list of the key points
bull Watch the IGN review of GTA 5bull Summarise what you think IGN are
saying is the reason GTA 5 is such a good game
bull Add that to your listbull Now compare notes with a peer and
well draw up a definitive overview
IGN Review of GTA 5
What makes a good marketing campaign
bull Look at the next few slides which offer a visual summary of the marketing campaigns from the three the texts we have studied
bull (Look at your notes amp the Halo 4 Flappy Bird prezi transcript if you need a prompt)
bull Then attempt the essay question (finish for homework) the generic mark scheme (+ key points) is on the last slide and on a handout
GTA 5 Marketing Overview 1What style of marketing are these examples of
GTA 5 Marketing Overview 2 ndashWhat style of marketing are these examples of
What style of marketing campaign is this
What style of marketing campaign is this
MARKETING ESSAY QUESTION
bull ldquoMaking reference to three texts from the video games industry answer the following question using specific examples
ldquoHow important to the success of the game is the institution producing and marketing the textrdquo
bull [1500 words + 1 week]
Mark Schemebull Key Points
bull Excellent understanding of
bull Media Texts Industry Audience in context amp how they are linked
bull How audience responses are created
bull Use of detailed examples with media terminology
bull Own point of view
A
B
C
D
E
U
SUMMER TREAT ndash REPRESENTATION ESSAY QUESTION
bull ldquoMaking reference to three texts from the video games industry answer the following question using specific examples
ldquoExplore how the key representations are constructed in the texts you have studied for this industryrdquo [1500 words approx]
bull This is primarily aimed at representation of characters and as such should focus on binary oppositions ofgender roles age amp ethnicity Representations of place setting can also be considered
bull If the tertiary text (Flappy Bird) is not a rich text for this question I suggest you refer back to your ownresearch text which you did a presentation on
bull Please attempt this essay over the break and when done email to me for markingpmcgiffentodhighcouk and send a copy cc to pmcnamaratodhighcouk
bull Worst case scenario - bring this essay in on your returnhellip
GTA 5 MARKETING CAMPAIGNbull After reading the articles which come
from a range of sources what are your impressions about what made the game a hit
bull Make a bullet point list of the key points
bull Watch the IGN review of GTA 5bull Summarise what you think IGN are
saying is the reason GTA 5 is such a good game
bull Add that to your listbull Now compare notes with a peer and
well draw up a definitive overview
IGN Review of GTA 5
What makes a good marketing campaign
bull Look at the next few slides which offer a visual summary of the marketing campaigns from the three the texts we have studied
bull (Look at your notes amp the Halo 4 Flappy Bird prezi transcript if you need a prompt)
bull Then attempt the essay question (finish for homework) the generic mark scheme (+ key points) is on the last slide and on a handout
GTA 5 Marketing Overview 1What style of marketing are these examples of
GTA 5 Marketing Overview 2 ndashWhat style of marketing are these examples of
What style of marketing campaign is this
What style of marketing campaign is this
MARKETING ESSAY QUESTION
bull ldquoMaking reference to three texts from the video games industry answer the following question using specific examples
ldquoHow important to the success of the game is the institution producing and marketing the textrdquo
bull [1500 words + 1 week]
Mark Schemebull Key Points
bull Excellent understanding of
bull Media Texts Industry Audience in context amp how they are linked
bull How audience responses are created
bull Use of detailed examples with media terminology
bull Own point of view
A
B
C
D
E
U
SUMMER TREAT ndash REPRESENTATION ESSAY QUESTION
bull ldquoMaking reference to three texts from the video games industry answer the following question using specific examples
ldquoExplore how the key representations are constructed in the texts you have studied for this industryrdquo [1500 words approx]
bull This is primarily aimed at representation of characters and as such should focus on binary oppositions ofgender roles age amp ethnicity Representations of place setting can also be considered
bull If the tertiary text (Flappy Bird) is not a rich text for this question I suggest you refer back to your ownresearch text which you did a presentation on
bull Please attempt this essay over the break and when done email to me for markingpmcgiffentodhighcouk and send a copy cc to pmcnamaratodhighcouk
bull Worst case scenario - bring this essay in on your returnhellip
What makes a good marketing campaign
bull Look at the next few slides which offer a visual summary of the marketing campaigns from the three the texts we have studied
bull (Look at your notes amp the Halo 4 Flappy Bird prezi transcript if you need a prompt)
bull Then attempt the essay question (finish for homework) the generic mark scheme (+ key points) is on the last slide and on a handout
GTA 5 Marketing Overview 1What style of marketing are these examples of
GTA 5 Marketing Overview 2 ndashWhat style of marketing are these examples of
What style of marketing campaign is this
What style of marketing campaign is this
MARKETING ESSAY QUESTION
bull ldquoMaking reference to three texts from the video games industry answer the following question using specific examples
ldquoHow important to the success of the game is the institution producing and marketing the textrdquo
bull [1500 words + 1 week]
Mark Schemebull Key Points
bull Excellent understanding of
bull Media Texts Industry Audience in context amp how they are linked
bull How audience responses are created
bull Use of detailed examples with media terminology
bull Own point of view
A
B
C
D
E
U
SUMMER TREAT ndash REPRESENTATION ESSAY QUESTION
bull ldquoMaking reference to three texts from the video games industry answer the following question using specific examples
ldquoExplore how the key representations are constructed in the texts you have studied for this industryrdquo [1500 words approx]
bull This is primarily aimed at representation of characters and as such should focus on binary oppositions ofgender roles age amp ethnicity Representations of place setting can also be considered
bull If the tertiary text (Flappy Bird) is not a rich text for this question I suggest you refer back to your ownresearch text which you did a presentation on
bull Please attempt this essay over the break and when done email to me for markingpmcgiffentodhighcouk and send a copy cc to pmcnamaratodhighcouk
bull Worst case scenario - bring this essay in on your returnhellip
GTA 5 Marketing Overview 1What style of marketing are these examples of
GTA 5 Marketing Overview 2 ndashWhat style of marketing are these examples of
What style of marketing campaign is this
What style of marketing campaign is this
MARKETING ESSAY QUESTION
bull ldquoMaking reference to three texts from the video games industry answer the following question using specific examples
ldquoHow important to the success of the game is the institution producing and marketing the textrdquo
bull [1500 words + 1 week]
Mark Schemebull Key Points
bull Excellent understanding of
bull Media Texts Industry Audience in context amp how they are linked
bull How audience responses are created
bull Use of detailed examples with media terminology
bull Own point of view
A
B
C
D
E
U
SUMMER TREAT ndash REPRESENTATION ESSAY QUESTION
bull ldquoMaking reference to three texts from the video games industry answer the following question using specific examples
ldquoExplore how the key representations are constructed in the texts you have studied for this industryrdquo [1500 words approx]
bull This is primarily aimed at representation of characters and as such should focus on binary oppositions ofgender roles age amp ethnicity Representations of place setting can also be considered
bull If the tertiary text (Flappy Bird) is not a rich text for this question I suggest you refer back to your ownresearch text which you did a presentation on
bull Please attempt this essay over the break and when done email to me for markingpmcgiffentodhighcouk and send a copy cc to pmcnamaratodhighcouk
bull Worst case scenario - bring this essay in on your returnhellip
GTA 5 Marketing Overview 2 ndashWhat style of marketing are these examples of
What style of marketing campaign is this
What style of marketing campaign is this
MARKETING ESSAY QUESTION
bull ldquoMaking reference to three texts from the video games industry answer the following question using specific examples
ldquoHow important to the success of the game is the institution producing and marketing the textrdquo
bull [1500 words + 1 week]
Mark Schemebull Key Points
bull Excellent understanding of
bull Media Texts Industry Audience in context amp how they are linked
bull How audience responses are created
bull Use of detailed examples with media terminology
bull Own point of view
A
B
C
D
E
U
SUMMER TREAT ndash REPRESENTATION ESSAY QUESTION
bull ldquoMaking reference to three texts from the video games industry answer the following question using specific examples
ldquoExplore how the key representations are constructed in the texts you have studied for this industryrdquo [1500 words approx]
bull This is primarily aimed at representation of characters and as such should focus on binary oppositions ofgender roles age amp ethnicity Representations of place setting can also be considered
bull If the tertiary text (Flappy Bird) is not a rich text for this question I suggest you refer back to your ownresearch text which you did a presentation on
bull Please attempt this essay over the break and when done email to me for markingpmcgiffentodhighcouk and send a copy cc to pmcnamaratodhighcouk
bull Worst case scenario - bring this essay in on your returnhellip
What style of marketing campaign is this
What style of marketing campaign is this
MARKETING ESSAY QUESTION
bull ldquoMaking reference to three texts from the video games industry answer the following question using specific examples
ldquoHow important to the success of the game is the institution producing and marketing the textrdquo
bull [1500 words + 1 week]
Mark Schemebull Key Points
bull Excellent understanding of
bull Media Texts Industry Audience in context amp how they are linked
bull How audience responses are created
bull Use of detailed examples with media terminology
bull Own point of view
A
B
C
D
E
U
SUMMER TREAT ndash REPRESENTATION ESSAY QUESTION
bull ldquoMaking reference to three texts from the video games industry answer the following question using specific examples
ldquoExplore how the key representations are constructed in the texts you have studied for this industryrdquo [1500 words approx]
bull This is primarily aimed at representation of characters and as such should focus on binary oppositions ofgender roles age amp ethnicity Representations of place setting can also be considered
bull If the tertiary text (Flappy Bird) is not a rich text for this question I suggest you refer back to your ownresearch text which you did a presentation on
bull Please attempt this essay over the break and when done email to me for markingpmcgiffentodhighcouk and send a copy cc to pmcnamaratodhighcouk
bull Worst case scenario - bring this essay in on your returnhellip
What style of marketing campaign is this
MARKETING ESSAY QUESTION
bull ldquoMaking reference to three texts from the video games industry answer the following question using specific examples
ldquoHow important to the success of the game is the institution producing and marketing the textrdquo
bull [1500 words + 1 week]
Mark Schemebull Key Points
bull Excellent understanding of
bull Media Texts Industry Audience in context amp how they are linked
bull How audience responses are created
bull Use of detailed examples with media terminology
bull Own point of view
A
B
C
D
E
U
SUMMER TREAT ndash REPRESENTATION ESSAY QUESTION
bull ldquoMaking reference to three texts from the video games industry answer the following question using specific examples
ldquoExplore how the key representations are constructed in the texts you have studied for this industryrdquo [1500 words approx]
bull This is primarily aimed at representation of characters and as such should focus on binary oppositions ofgender roles age amp ethnicity Representations of place setting can also be considered
bull If the tertiary text (Flappy Bird) is not a rich text for this question I suggest you refer back to your ownresearch text which you did a presentation on
bull Please attempt this essay over the break and when done email to me for markingpmcgiffentodhighcouk and send a copy cc to pmcnamaratodhighcouk
bull Worst case scenario - bring this essay in on your returnhellip
MARKETING ESSAY QUESTION
bull ldquoMaking reference to three texts from the video games industry answer the following question using specific examples
ldquoHow important to the success of the game is the institution producing and marketing the textrdquo
bull [1500 words + 1 week]
Mark Schemebull Key Points
bull Excellent understanding of
bull Media Texts Industry Audience in context amp how they are linked
bull How audience responses are created
bull Use of detailed examples with media terminology
bull Own point of view
A
B
C
D
E
U
SUMMER TREAT ndash REPRESENTATION ESSAY QUESTION
bull ldquoMaking reference to three texts from the video games industry answer the following question using specific examples
ldquoExplore how the key representations are constructed in the texts you have studied for this industryrdquo [1500 words approx]
bull This is primarily aimed at representation of characters and as such should focus on binary oppositions ofgender roles age amp ethnicity Representations of place setting can also be considered
bull If the tertiary text (Flappy Bird) is not a rich text for this question I suggest you refer back to your ownresearch text which you did a presentation on
bull Please attempt this essay over the break and when done email to me for markingpmcgiffentodhighcouk and send a copy cc to pmcnamaratodhighcouk
bull Worst case scenario - bring this essay in on your returnhellip
Mark Schemebull Key Points
bull Excellent understanding of
bull Media Texts Industry Audience in context amp how they are linked
bull How audience responses are created
bull Use of detailed examples with media terminology
bull Own point of view
A
B
C
D
E
U
SUMMER TREAT ndash REPRESENTATION ESSAY QUESTION
bull ldquoMaking reference to three texts from the video games industry answer the following question using specific examples
ldquoExplore how the key representations are constructed in the texts you have studied for this industryrdquo [1500 words approx]
bull This is primarily aimed at representation of characters and as such should focus on binary oppositions ofgender roles age amp ethnicity Representations of place setting can also be considered
bull If the tertiary text (Flappy Bird) is not a rich text for this question I suggest you refer back to your ownresearch text which you did a presentation on
bull Please attempt this essay over the break and when done email to me for markingpmcgiffentodhighcouk and send a copy cc to pmcnamaratodhighcouk
bull Worst case scenario - bring this essay in on your returnhellip
SUMMER TREAT ndash REPRESENTATION ESSAY QUESTION
bull ldquoMaking reference to three texts from the video games industry answer the following question using specific examples
ldquoExplore how the key representations are constructed in the texts you have studied for this industryrdquo [1500 words approx]
bull This is primarily aimed at representation of characters and as such should focus on binary oppositions ofgender roles age amp ethnicity Representations of place setting can also be considered
bull If the tertiary text (Flappy Bird) is not a rich text for this question I suggest you refer back to your ownresearch text which you did a presentation on
bull Please attempt this essay over the break and when done email to me for markingpmcgiffentodhighcouk and send a copy cc to pmcnamaratodhighcouk
bull Worst case scenario - bring this essay in on your returnhellip
