Marketing for your club - Getting the basics right

Marketing – Getting the Basics Right

Xerxes Setna

1. On average, how much does it cost to have a half page press release published in the Evening Chronicle?

a) Freeb) £500c) £1500d) £5000

2. Which store devised the well known phrase: “The customer is always right”

a) Harrodsb) Selfridgesc) Marks & Spencerd) Macy’s

Marketing Quiz

Name the company for each slogan:

3. I’m lovin’ it

4. The ultimate driving machine

5. Think different

6. Because you’re worth it

7. Every little helps

8. Be Moved

Suck ‘em and Sea

Marketing Quiz

9. Which of these logos is the correct and current Shell logo:

10. Rank these social media sites in order of active users, from highest to lowest:

a) LinkedInb) Facebookc) Twitterd) Instagram

Marketing QuizA B C D

15 seconds

What is marketing?

Price Product

Promotion Place

"Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably.“- Chartered Institute of Marketing (CIM)

First Impressions

The GreetingAppearance

Knowledge

Professionalism

Friendliness

Helpfulness

Courtesy

Credibility

Confidence

Attractiveness

Responsiveness

Understanding

• Accessibility

• Format

• Content

Websites

Which is the odd one out?

Social Media – first impressions

Events

Status

Photos

Videos

Links

Lists

Questions

What to Post

Question Type Example Question

Specific Who do you think will win the World Cup?

Yes or No Will Andy Murray win Wimbledon 2017?

Timely Today is Sport Relief day, how are you joining in?

Edgy Do you think full contact rugby should be played in Primary Schools?

Photo What do you think of the photo of our new trophy cabinet?

True or False True or False: Tiger Woods was 5 years old when he won his first competition?

Direct Why do you think people love or hate gymnastics?

Preference Do you like indoor or outdoor football?

Fun If you were stuck on a desert island with one sports person, who would it be, and why?

Events Are you planning to attend our family open day?

Experience What is your favourite memory of our club last season?

Humanistic Have you seen someone fall asleep while watching a match?

Tips What is your favourite pub for a post match drink?

Mad Lib Complete this sentence: The greatest thing I would give up for my sport is…?

Traditional Media

Electronic Newsletters

Electronic Newsletters

Keep it brief

Drive them to your website

Clear, attractive images

Clear, distinct articles

Posters & Flyers

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Apps and Tools

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www.flickr.com www.rgbstock.com www.pixabay.com

Win

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Gifs (MakeAGif.com)

Using GIFs

From the web

From your own photos

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TheNextstep

Find us on:tynewearsport

@tynewearsport

@tynewearsport

Find me at:[email protected]

0191 4972322

Contact:

Marketing for your club - Getting the basics right

Marketing

Transcript of Marketing for your club - Getting the basics right