Marketing Enablement - It's Up To Us part 2
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April 16, 2015 #MktgEnablement Marketing Enablement – It’s Up To Us Part 2
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Transcript of Marketing Enablement - It's Up To Us part 2
April 16, 2015
#MktgEnablement
Marketing Enablement –
It’s Up To Us
Part 2
Who is ANNUITAS?
• Founded in 2005
• B2B Demand Generation Strategy and Change Management Firm
– People
– Process
– Content
– Technology
• Serving global, growth-oriented, $500M+ enterprise organizations
– Financial services
– Industrial
– Technology
What is MarketingProfs?
• Real world education for Modern
Marketers
• Training, best practices, research,
and other content
• Trusted by 600,000 professionals
globally.
Source: MarketingProfs 2015
The Challenge of B2B Marketing
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What Is Modern Marketing?
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Source: Chiefmartec.com: January 2015
Is There Marketing Enablement?
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#MktgEnablement
Where To Focus?
Source: MarketingProfs: Why Marketers Need Professional Development (Infogrpahicc) March 17, 2015
What Skills Do Top
Marketers Need?
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The Missing Skills?
Source: OMI: Digital Marketing Skills Gap Infographic: November 11, 2013
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A Small Sample…
Source: HubSpot Slideshare: 8 Marketing Skills You Need To Land Your Dream Job: December 2014
Why Skills Matters
Source: ANNUITAS B2B Enterprise Demand Generation Survey: April 2014
Less than 3% of Enterprise Marketers are effective in achieving goals.
It’s Up To Us
#MktgEnablement
Why Enablement Is Up To Us
• Two in five (40%) marketers surveyed stated that they wanted
to reinvent themselves, only 14% of those marketers actually
know how to go about it.
• Lack of training in new marketing skills (30%) and
organizational inability to adapt (30%) are cited as key
obstacles to becoming the marketers they aspire to be.
Source: Adobe Digital Roadblock:2014
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Where and How to Learn New Skills
• Online courses
• Webinars
• Trade shows
• Seminars
• Topic-specific events
• eBooks
Making The Case For Marketing Enablement
• Identify the training you most need to be more
productive in your job
• New skills will help with optimization of existing
technology (content management, marketing
automation, CRM)
• Seeking new skills demonstrates leadership/
initiative
• Frame conversation around business value to your
organization.
THANK YOU
Erika Goldwater
ANNUITAS
Email: [email protected]
Twitter:@erikawg
Jenn Waltner
MarketingProfs
Email: [email protected]
Twitter: @Jenneraytah
