Fusion Marketing - It's What's Next

By:

Lon Safko

TheThe

FUSIONFUSION

Marketing BibleMarketing Bible

LonSafko.com Copyright © - Lon Safko


Lon Safko

Spent most of my career as an entrepreneur, innovator, president and CEO.

An innovator for more three decades founding 14 start-up companies.

Invented the “First Computer To Save A Human Life”.

18 Inventions & 30,000 personal records in the Smithsonian Institution, Washington, D.C.

Invented the first voice recognition and the first home automation for the disabled.

Invented the first three-dimensional virtual environment.

Invented the first integrated computer system for the physically disabled.

Invented the archetype for Apple Newton and Microsoft’s Bob operating systems.

Invented “Tool-Tips”, and first software user’s guides.

Has 14 Inventions in the Computer History Museum, Mountainview, CA

Awarded 3 patents on three-dimensional Internet advertising and “Virtual-Electronic-Retailing”

Awarded 125 software copyrights, trademarks, a dozen signature marks.

Recipient of The Westinghouse Entrepreneur of the Year Award.

Recipient of The the Arizona Software Association’s Entrepreneur of the Year Award.

Recipient of The the Arizona Innovation Network’s Innovator of the Year Award.

Recipient of The Public Relations Society of America’s ”Mark of Excellence” Award.

Recipient of The A.A.P.A.’s Award of Excellence for the Western Hemisphere.

Twice nominated Entrepreneur of the Year by Ernst & Young / Inc. Magazine.

Recognized by the Department of Veteran’s Affairs and the Phoenix Mayor’s Council.

Featured in Entrepreneur Magazine, Inc. Magazine, PC Novice, Popular Science, & New York Times.

Nine time published author and author of the Best Selling “The Social Media Bible”.

Now in its Third Edition and hit #1 on Amazon in both their Marketing & Business categories.

Appointed USA Today CEO Advisory Board, the first SCORE Ambassador.

“Professional Blogger“ for Fast Company.


Patent Pending


TRADITIONAL SALES

REVENUE!

“I know half my advertising isn‘t working. I just don’t know which half”...

Lord Leverhulme, the founder of Level Brothers... Unilever

Traditional Marketing Strategy

Print Ads

Trade Shows

Brochures

Direct Mail

Telephone

Catalog

Customer Service

Product Packaging

Response Cards

Warranty

Events

Television

Radio

Specialty

Business Cards

Marketing & P.R.

Door Hangers

BiIlboard

Presentations

Coupons

FUSION Chapter 01


Evolution Of Marketing

FUSION Chapter 02

6,000 Years Ago: We invented cupped hands

1450: Johannes Gutenberg invented the printing press

1837: Samuel Morse invented the telegraph

1876: Alexander Graham Bell patented the telephone

1899: Guglielmo Marconi invented the radio

1927: Philo Farnsworth invented the television

1972: Tim Byrnes & Vint Cerf invented the Internet

Internet


TRADITIONAL SALES REVENUE!

Pri

nt

Ad

s

Trade Shows

Bro

chur

es

Direct M

ail

Telephone

Cat

alo

g

Customer ServiceProduct Packaging

Response Cards

Warran

ty

Marketing & P.R.Te

levi

sio

n

Radio

Eve

nts

SpecialtyBusiness Cards

Door Hangers

BiIlboard

PresentationsC

ou

po

ns

TRADITIONALMARKETING


Interconnection!

Traditional Marketing

FUSION Chapter 3 & 4


Social Media REVENUE!

Social Networks

Pu

blis

hin

g

Blo

g

Microblogging

Wik

iEm

ail

Forum

Web Pages

SEO

SEM

Podcast

Photo S

harin

g

Vlo

gsVideo Sharing

LivecastingM

ob

ile

Gaming

Virtual W

orlds

RS

S

SOCIALMEDIA

SOCIALMEDIA

Interpersonal

Word Of Mouth...At The Speed Of

Light!

Interconnection!

Digital Marketing



Events

TRADIGITALMARKETINGTRADIGITALMARKETING

INTEGRATETRADITIONAL ,

DIGITAL, & SOCIAL MEDIA MARKETINGUNLIMITED BUDGET

TRADITIONAL SALES + SOCIAL MEDIA REVENUE+!

Cat

alo

g

Pri

nt

Ad

s

Trad

e Sh

ows

Bro

chur

es

Direct M

ail

Telephone


Response Cards

Warranty

Marketing & P.R.

Tele

visi

on Rad

ioS

pec

ialt

y

Business Cards

Door Hangers

BiIlboard

Presentations

Coupons

Social Networks

Pub

lishi

ng

Blo

g

Microblogging

Wik

i

Email

Forum

Web Pages

SEO

SE

M

PodcastPhoto

Shar

ing

Vlo

gs

Video Sharing

LivecastingM

obile

Gam

ing

Virtual W

orlds

RS

S

Interpersonal

40 factorial = 8.15915283 × 1047!

Interconnection!

Integrated Marketing

FUSE! Chapter 7 & 8

815,915,283,000,000,000,000,000,000,000,000,000,000,000,000,000815,915,283,000,000,000,000,000,000,000,000,000,000,000,000,000


Pri

nt

Ad

s

Tra

de

Sh

ow

s B

roch

ures

Direct M

ail

Telephone

Catalog


Response Cards

Warranty

Marketing & P.R.

Televisio

nRad

io

Eve

nts

Sp

ecia

lty

Business Cards

Door Hangers

BiIlboards

PresentationsC

ou

po

ns



Cost Of CustomerAcquisition

Prioritize!

$ROI

$

Prioritizing Traditional Marketing

FUSION Chapter 9


The Trinity Of Social Media

Social

Networks

Blogging

MicroBlogging

TrinityTrinity

FUSION Chapter 10


Fusion Marketing

FUSIONMARKETING

FUSIONMARKETING

Cat

alog

Bro

chur

es

Telephone

Customer Service

Product

Pac

kagin

g

Warranty

Marketing & P.R.

Business Cards

Presentations

Co

up

on

sSocial N

etworks

Blo

gg

ing

Microblogging

Eve

nts

INTEGRATEDTRADITIONAL,

DIGITAL, & SOCIAL MEDIA MARKETING

PRIORITIZED!



SOCIALNETWORKS

SOCIALNETWORKS

PlaxoPlaxo

eCad

emy

eCad

emy

NingNing

BranchOut

BranchOutB

ebo

Beb

o

Ork

ut

Ork

ut

TwitterTwitter

ClassmatesClassmates

LinkedIn

LinkedIn

MyS

pace

MyS

pace

Second Life

Second LifeF

aceB

oo

kF

aceB

oo

kFriendster

Friendster

Tagg

ed

Tagg

ed

Social NetworksSocial Networks

Fractal - Fusion MarketingFractal - Fusion Marketing

GO FRACTAL!

A fractal is an object or quantity that displays self-similarity, in a somewhat technical sense, on all scales

FUSION Chapter 13


SocialNetworks

SocialNetworks

Go Fractal Again!

Leverage Friends of Connections

Sm

artM

essa

ge

Page Into Thriv

ing

Community

Like On Your WebsiteL

inked

In P

rofileS

oci

al R

SS

Page Lead Generator

Give Fans Fun Reasons

to Connect

Slideshare

IEn

do

rse

Facebook AdsT

elep

ho

ne

Video to Gain Fans

Intr

oduc

tions

FaceBook

Fractal - Fusion Marketing

FUSION Chapter 14


BestPractices

BestPractices

Go FractalAgain!

New Business From Old Clients

Warranties and Guarantees

Getting Customers To Spread W

ord

Bui

ld C

usto

mer

Loy

alty

Key C

usto

mers

Vig

ilan

t H

irin

g

Educate & Train Your Staff

Provide True Customer Service

Track Customer Com

plaints

Bu

ild T

he B

on

d

Customer Is Always Right

Be

Ho

nes

t

Emphasize Quality Control

Rew

ard

Em

ploy

ees

CustomerService

Fractal - Fusion Marketing

FUSION Chapter 14


BESTPRACTICES

BESTPRACTICES

Social RSS

IEnd

orse

Getting Customers To Spread

Word

Build C

ustomer L

oyalty

Key C

usto

mers

Sm

artM

essa

ge

Slideshare

Provide True Customer Service

Track Customer Com

plaints

Pag

e Lead

Gen

erator

Like On Your Website

Be

Ho

nes

t

Facebook Ads

Rew

ard

Em

ploy

ees

Go FractalOne More Time!

Fractal - Fusion MarketingInterconnection!

FUSION Chapter 14

Facebook &Customer

Service


Fusion Marketing

FUSION Chapter 15

IncreaseEmail ListIncrease

Email ListC

atal

og

Bro

chur

es

Telephone

Customer Service

Product

Pac

kagin

g

Warranty

Web Page

Business Cards

Presentations

Co

up

on

s

Social Networks

Blo

gg

ing

Microblogging

Eve

nts

Strategy = Objective + Tools + Tactics

Objective

TacticsTools


3 Dimensional - TraDigital Marketing

FUSION Chapter 15

SEO

Facebook

Email

SEM

Photo

Twitter

Blogs

VideoWeb Pages

Micro-Blogs

LinkedIn

Foursquare

Ning

Orkut

MySpace

Television

Radio

CustomerService

BusinessCards

TradeShows

Direct Mail

Brochures

Print Ads

Second Life

Prospects

Bd of Directors

Customers

PressShareholders

UpperMngmnt

Employees

Community

Copyright © - Lon Safko

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The Safko Wheel Marketing Toolkitwww.LonSafko.com

Free!With The

Pre-Purchase OfThe Fusion Marketing

Bible!

Patent Pending!

Fusion Marketing - It's What's Next

Education

Transcript of Fusion Marketing - It's What's Next