Social Marketing At It's Best
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Transcript of Social Marketing At It's Best
SOCIAL MEDIA AT ITS BEST
SOCIAL MEDIA
INTRODUCTION
SOCIAL MEDIA IN THE CORPORATE WORLD• What is Social Media
• Benefits
• IT industry
• Opportunities
• Conclusion
• Bibliography
What is Social Media• Electronic Communication
• Social Networks
• Bookmarking Sites
• Social News
• Media Sharing
• Micro Blogging
Benefits of Social Media• Make Personal Connections
• Customer Awareness
• Improves Product and Brand
• Customer Base Grows
• Increase sales
WELL KNOWN EXAMPLES OF SOCIAL MEDIA
Old Spice Body Wash
Social Media In Your Industry
IBM & Blogs
INTEL & Google+
Cisco & You Tube
Oracle’s You Tube Channels
Opportunities
To understand your customers
Influence their behavior
Gain their loyalty
CONCLUSION• What is Social Media
• Benefits
• IT industry
• Opportunities
BIBLIOGRAPHYWorks Cited
"8 Benefits of Social Media for Small Business." 8 Benefits of Social Media for Small Business. N.p., n.d. Web. 10 May 2014. <http://adsolutions.yp.com/small-business-marketing-center/small-business-marketing-articles/8-benefits-of-social-media-for-small-business>.
A Collection of 101 Companies Rocking It on Social Media. http://cdn1.hubspot.com/hub/53/101-Companies-Rocking-Social-media-HubSpotv5.pdf: Hubspot, 2013. Print.
BALWANI, SAMIR . "Presenting: 10 of the Smartest Big Brands in Social Media." Mashable. N.p., 6 Feb. 2009. Web. 11 May 2014. <http://mashable.com/2009/02/06/social-media-smartest-brands/>.
Bacon, Jason . "Impact of Social Media on Marketing Industry - Fourth Source." Fourth Source RSS. N.p., 23 Aug. 2011. Web. 10 May 2014. <http://www.fourthsource.com/social-media/impact-of-social-media-on-marketing-industry-3515>.
BIBLIOGRAPHYWorks Cited
"Cisco." YouTube. YouTube, n.d. Web. 11 May 2014. <https://www.youtube.com/user/Cisco/welcome>.
"Creating Business Opportunity through Social Media." Yola. N.p., 3 July 2013. Web. 11 May 2014. <http://www.yola.com/blog/creating-business-opportunity-through-social-media/>.
Curtis, Dr. Anothony. "The Brief History of Social Media." The Brief History of Social Media. N.p., n.d. Web. 10 May 2014. <http://www2.uncp.edu/home/acurtis/NewMedia/SocialMedia/SocialMediaHistory.html>.
Grant , Robin . "Wieden+Kennedy’s Old Spice case study." We Are Social RSS. N.p., 10 Aug. 2010. Web. 10 May 2014. <http://wearesocial.net/blog/2010/08/wieden-kennedys-spice-case-study/>.
"Oracle." YouTube. YouTube, n.d. Web. 11 May 2014. <https://www.youtube.com/user/Oracle>.
Soskey, Ginny . "25 'Boring' Companies With Brilliant Social Media Cover Photos." 25 'Boring' Companies With Brilliant Social Media Cover Photos. N.p., 10 Sept. 2013. Web. 11 May 2014. <http://blog.hubspot.com/marketing/brilliant-social-cover-photos-from-boring-companies-li>.
"social media." Merriam-Webster. Merriam-Webster, n.d. Web. 10 May 2014. <http://www.merriam-webster.com/dictionary/social%20media>.